UK - Text messaging is still the biggest earner for mobile operators – Research

Until today's date, SMS is still the main means of communication that we prefer. I feel that it can ensure my messages are being read almost instantly as mobile phones are something that people would carry it beside anytime.

A study by UK-based Portio Research indicates that the worldwide mobile messaging was the highest earner in the industry, raking in US$179.2 billion in 2010 alone.

The report said mobile message was set to rake in more than US$200 billion this year, and go beyond S$300 billion by 2014.

It said SMS (short message service) has consistently claimed the top spot and has long helped mobile network operators significantly offset the effect of falling voice revenues.

“SMS alone generated US$114.6 billion worldwide in 2010, and it promises to continue to play a significant role in revenue terms in the coming years,” the report said.

The report noted that SMS had seen very successful, having generated approximately US$585 billion for operators worldwide since it was invented in the mid-1990s.

Portio forecasts that SMS was still set to earn those mobile networks another US$726 billion over the next five years, to year-end 2015.

Source: http://business.myjoyonline.com/pages/news/201111/75932.php by Samuel Nii Narku Dowuona/Adom News/Ghana on 3rd November 2011.

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