Still not convinced by the previous post? Below are some of the "proofs" to show you why you should adopt SMS marketing as one of your marketing communication tools.
Mobile handsets and smartphones are evolving dramatically but SMS still remain as the Number 1 method in Mobile messaging. We shall have a look at some statistics that will bring this to the light. So this has been and will always be an opportunity for marketers to send in permission based text messages to their consumers and of course the potential ones.
• Portio Research (January 2011): 6.9 SMS trillion messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011.
• 249 billion MMS were sent, in 2010. 480.6 million users of mobile email in 2010, expected to quadruple by 2015 and 311.2 million users of mobile instant messaging (IM) in 2010, expected to grow to 1.6 trillion by 2015.
• Portio says: “Messaging is still king. We want to be absolutely clear about this. Messaging still dominates [mobile operators’] non-voice revenues worldwide”. Worldwide mobile messaging market will be worth over US$200 billion in 2011 (SMS is $127 billion of this), reaching $334.7 billion by 2015.
• Juniper Research (May 2011): By 2016, application-to-person (A2P) messaging will overtake person-to-person (texting) messaging, being worth more than US$70bn.
• A2P messaging includes messages to or from an application to or from a large number of customers in financial services, advertising, marketing, business administration, ticketing, television voting etc.
• Juniper Research (June 2011): Mobile IM users will exceed 1.3 billion by 2016. “While IM services have some advantages, such as real-time communication and apparent absence of cost, the market is fragmented by different services [AOL’s AIM, Blackberry Messenger, Microsoft’s Windows Live, Skype and Yahoo! Messenger] which cannot communicate with each other.”
Source: http://www.marketerpulse.com/2011/10/04/why-sms-is-the-king-of-messaging-on-mobile-statistics-insights/ by admin on 4th October 2011.
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Thursday, 10 November 2011
Wednesday, 9 November 2011
Messaging is Still King; SMS Retains Crown
As the title of this post shows, SMS is still the KING among other means of communications. As compared to MMS, mobile email and mobile IM, SMS plays a significant role in generating revenues for the operators. But with the advancement of technology nowadays, SMS revenues are not limited to only operators but you yourself. Not only you can become an SMS reseller with lucrative profit margins, but also you can enjoy the great returns brought by the impact of SMS. Come on! Wait no more and try it out all yourself!
Among mobile messaging services, SMS has consistently claimed the top spot and has long helped mobile network operators significantly offset the effect of falling voice revenues. What is remarkable is not just the US$114.6 billion that SMS generated worldwide in 2010, but rather the significant role that SMS will continue to play in revenue terms in the coming years.
With the changing dynamics of the mobile industry and growth trends therein, there are of course signs that one day SMS will no longer be the king of non-voice revenues and we envisage that the growth of worldwide SMS revenue will slow post-2011.
But SMS has seen legendary success. It has generated revenues for operators worldwide of approximately US$585 billion since it was invented in the mid-1990s. According to their forecasts, Portio calculates that it is still set to earn those mobile networks another US$726 billion over the next five years, to year-end 2015.
After this time, the future of SMS becomes less certain. For now, MNOs should focus on the fact that SMS will generate more than US$1 trillion over the next seven years.
MMS, first launched with the unrealistically high expectations that it would mirror the success of SMS and hampered by technical problems and over-pricing during its early years, retained its status as the world's second most popular messaging service in 2010. MMS generated US$32.5 billion of revenue worldwide, a year-on-year increase of over 23 percent, while traffic totalled some 249 billion MMS, representing y-o-y growth of more than 47 percent. Hopefully this performance forever banishes the long-held industry misconception that MMS is a 'failure'.
Mobile e-mail and mobile instant messaging (IM) are gaining popularity among subscribers. The initial growth of mobile e-mail was driven by the enterprise segment, but lately - with the upsurge in smartphone penetration, adoption of advanced networks providing high-speed Internet access, discounted and unlimited data plans, improved interoperability and newer messaging solutions - the consumer segment has also started gaining momentum, with the effect that the gap between enterprise and consumer segments' shares of the total mobile e-mail user base is gradually shrinking.
By end-2010, there were 480.6 million users of mobile e-mail services worldwide, and this customer base will have nearly quadrupled come end-2015. Worldwide revenues from mobile e-mail surpassed US$25 billion in 2010 and are projected to cross US$82 billion by end-2015.
Portio's new research finds that the worldwide mobile IM user base stood at 311.2 million in 2010. With MNOs making conscious efforts to enhance the IM experience through additional features to make IM services more attractive and popular among their subscribers, user levels will rise to 1.6 trillion over the next five years. Worldwide mobile IM revenue stood at US$6.8 billion in 2010, representing year-on-year growth of 53 percent; annual MIM revenue is forecast to cross US$31 billion by end-2015.
Source: www.cellular-news.com/story/51634.php
Among mobile messaging services, SMS has consistently claimed the top spot and has long helped mobile network operators significantly offset the effect of falling voice revenues. What is remarkable is not just the US$114.6 billion that SMS generated worldwide in 2010, but rather the significant role that SMS will continue to play in revenue terms in the coming years.
With the changing dynamics of the mobile industry and growth trends therein, there are of course signs that one day SMS will no longer be the king of non-voice revenues and we envisage that the growth of worldwide SMS revenue will slow post-2011.
But SMS has seen legendary success. It has generated revenues for operators worldwide of approximately US$585 billion since it was invented in the mid-1990s. According to their forecasts, Portio calculates that it is still set to earn those mobile networks another US$726 billion over the next five years, to year-end 2015.
After this time, the future of SMS becomes less certain. For now, MNOs should focus on the fact that SMS will generate more than US$1 trillion over the next seven years.
MMS, first launched with the unrealistically high expectations that it would mirror the success of SMS and hampered by technical problems and over-pricing during its early years, retained its status as the world's second most popular messaging service in 2010. MMS generated US$32.5 billion of revenue worldwide, a year-on-year increase of over 23 percent, while traffic totalled some 249 billion MMS, representing y-o-y growth of more than 47 percent. Hopefully this performance forever banishes the long-held industry misconception that MMS is a 'failure'.
Mobile e-mail and mobile instant messaging (IM) are gaining popularity among subscribers. The initial growth of mobile e-mail was driven by the enterprise segment, but lately - with the upsurge in smartphone penetration, adoption of advanced networks providing high-speed Internet access, discounted and unlimited data plans, improved interoperability and newer messaging solutions - the consumer segment has also started gaining momentum, with the effect that the gap between enterprise and consumer segments' shares of the total mobile e-mail user base is gradually shrinking.
By end-2010, there were 480.6 million users of mobile e-mail services worldwide, and this customer base will have nearly quadrupled come end-2015. Worldwide revenues from mobile e-mail surpassed US$25 billion in 2010 and are projected to cross US$82 billion by end-2015.
Portio's new research finds that the worldwide mobile IM user base stood at 311.2 million in 2010. With MNOs making conscious efforts to enhance the IM experience through additional features to make IM services more attractive and popular among their subscribers, user levels will rise to 1.6 trillion over the next five years. Worldwide mobile IM revenue stood at US$6.8 billion in 2010, representing year-on-year growth of 53 percent; annual MIM revenue is forecast to cross US$31 billion by end-2015.
Source: www.cellular-news.com/story/51634.php
Tuesday, 8 November 2011
Indonesia - Indonesia's Mobile Revolution
INDONESIA’S MOBILE REVOLUTION
A silent revolution is taking place in Indonesia, a mobile revolution. The number of people using a mobile phone has grown from 30 million in 2006 to around 120 million in 2011. This means
that now 70% of all Indonesians over 14 years old use a mobile phone. That is not too far away
from the percentages of 80 to 85% in most western countries.
Expanding use of mobile internet
Indonesia’s number of mobile phone users is already the sixth largest in the world. Most
Indonesians still only use their mobile phone for making phone calls and sending sms-es.
When it comes to mobile internet usage, Indonesia is even the world’s third largest market.
According to Nielsen’s Southeast Asia Digital Consumer Report, 48% of Indonesian internet
usage is through mobile phone.
Source: http://www.ina.or.id/inaweb/files/2011Q2/cover.pdf by Ario Sudiro and Elmar Bouma.
A silent revolution is taking place in Indonesia, a mobile revolution. The number of people using a mobile phone has grown from 30 million in 2006 to around 120 million in 2011. This means
that now 70% of all Indonesians over 14 years old use a mobile phone. That is not too far away
from the percentages of 80 to 85% in most western countries.
Expanding use of mobile internet
Indonesia’s number of mobile phone users is already the sixth largest in the world. Most
Indonesians still only use their mobile phone for making phone calls and sending sms-es.
When it comes to mobile internet usage, Indonesia is even the world’s third largest market.
According to Nielsen’s Southeast Asia Digital Consumer Report, 48% of Indonesian internet
usage is through mobile phone.
Source: http://www.ina.or.id/inaweb/files/2011Q2/cover.pdf by Ario Sudiro and Elmar Bouma.
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