How to use mass SMS for business promotion and business communication purpose

Every day thousands of messages are sent to mobiles, mainly peer groups use short messaging service to communicate among them as messaging service is cheaper as compared to regular voice calls. Moreover in few cases it is not possible to say what you can write. Short messaging service was initially started in 1996 and for few years it was not very popular because of some technical faults in the service but as of now short messaging service is one of the most frequently used service among the other telecommunication related services.

Use of short messaging service is not limited to group of peers but at commercial scales people use mass sms to do one of the following tasks -

Business promotion – Almost every person has mobile and most of them do use message service making this method of business promotion very useful for small scale business or for the businesses which either can't afford or don't want to promote their business through other medium of communication like television and newspapers. As mass SMS is an economic medium of business promotion.

Customer Interaction and information - Many big organisations use mass SMS as an information medium to their present information like banks and Investment groups. Each time customer makes an transaction within their accounts they get instant messages. This practice is very useful for making good client relationship and to increase the customer satisfaction level.

Communication within the employees - Many big and small level organisations use mass SMS to communicate within the organisation as it is an economic medium of communication.

For whatever purpose organisation uses mass sms but basics of sending mass SMS are the same for every purpose. Normally mass SMS can be sent by using following – SMS gateway, SMS api and text messaging software. Let's have some bird's eye view of all of them.

SMS gateway - An SMS gateway is a way of sending a text message with or without using a mobile (cell) phone. Telecommunication service providers provide SMS gateway to mass sMS service providers so that SMS gateway can be used as one point access to send or receive mass SMS. SMS gateway is similar to the message sending center in your mobile phones. Mass SMS service providers use SMS gateway as charges on sending messages are quite low with SMS gateway as compared to regular mobile messages.

SMS api – SMS api is an abbreviation for short messaging service application programming interface. As you might be aware that mobiles use different technologies like GSM and CDMA and apart from that user preferences and language gaps are there also. SMS api enables mass SMS service providers a smooth and uninterrupted service. SMS api also ensures delivery to each and every recipient. SMS api is some time very useful tool in developing any messaging related application.

Text messaging software - Quantity of messages in any mass SMS campaign is huge and it is practically impossible to send each and every message by typing mobile number in the mobile or desktop. Text messaging softwares are specially designed softwares that not only make mass SMS process quick but text messaging softwares are useful in data mining and filtration process. By using text message software different business niches can be targeted very easily as it can be done by a single click or your mouse.

Source: http://www.articlesbase.com/communication-articles/how-to-use-mass-sms-for-business-promotion-and-business-communication-purpose-4947078.html by Mainhoonseo on 24th June 2011

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