This helps the particular entrepreneurs to get high returns in opportunities created. Text message should indeed be typically the most popular and methods of marketing currently in use by entrepreneurs right now and is getting a growing number of popularity with each passing day. Small enterprises are in a position of developing the businesses using mobile marketing online marketing strategy. Another excuse to the victory of mobile marketing as being a core advertising strategy is that it truly is the two fun and also concerning. text promotion is viewed as an important part of the game that’s going forward. Mobile marketing and advertising may be easily accomplished by utilizing short code SMS. Therefore for a business, message marketing will become the most beneficial method to share marketing and advertising mail messages to numerous clients. Strategy such as this is considered as the best way of sending the marketing information for the consumers. With regard to businesses who desires the best of text messaging marketing and also facebook marketing, the good thing to do is always to integrate SMS codes having social media to remain linked with a large number of recent and prospective customers. Technologies is definitely just about every appearing and to stand within the competitive market, cell marketing experts ought to put into practice brand new tips properly. Social internet marketing, alternatively, employs websites including zynga, twitting, Youtube . com and so forth. Text marketing tactics are many times recognized as high-ROI campaigns for buyers, workers, revenue and stakeholders. The mobile phone marketing strategy should be thoroughly considered in addition to prepared in order that the targeted buyers find the sought after product or service. An online marketing strategy will also help the entrepreneurs to communicate along with active together with potential customers with ease. The SMS marketing web marketing strategy should be prepared by any organization that promises to take on this sort of plan. This actually also shows that SMS solutions makes it possible for an institution to realize to a greater amount of customers who definitely are pass on worldwide. Presently lots of associations concentrate on promoting their products by using mobile marketing services.
The technique of SMS solutions is completely new. One powerful thing on Text promotion is that it gets a 95% read-over ratio at the moment when the SMS is received! SMS codes advertisements are already familiar to text as well as we feel users seem to get a feeling that they’re control by virtue of short code SMS enjoys opt-in features, which makes it feel empowering. Almost all people think it is easy to implement different internet sites on the internet. Another reason why is that shortcode customers make use of cell phones for almost all uses, whether it be with regard to searching the net or sharing articles. Just like text advertising, social media marketing likewise allows your marketing experts to target the audience but also in a better way as well as on the wider level. Short codes are used by many men and women currently for all purposes. The truth is, buyers currently gain access to the internet themselves and have comprehensive info regarding the various product or service that will increase awareness to these people. Entrenched retail and hotel brands, education districts, universities, political figures, sports teams, etc. are utilizing this new Text promotion technology, and so should your company.
SMS is a normal level as well as platform-agnostic and also also handset-agnostic and also is utilized spread across iPhone, Blackberry and smartphone niches alike. SMS alerts and Text message alerts Internet can be complimentary, however many marketers have been up till now unaware of the easy, powerful usability of Text messaging promotional applications. Due to its effectiveness as well as affordability, marketing and advertising sms gateway has become an even more powerful, common and is getting broadly recognized by means of clients as well as to companies around the world. All types of corporations right now intend set for mobile phone advertising as a result of rewards it provides. Throughout the last several years, the market industry features visible advancement and development within sms gateway. A huge advantage of sms gateway provider tactics is that people may act in real-time upon a short code invitation to action instead of noting a phone number or web site for to use at a later time. Ads with mobile marketing companies call-to-action is a cool and powerful way to grow response rates. Therefore that advertising is aimed at having the needs of the clients in addition to setting up a service or product how the shoppers are ready to acquire. Text message promotional gets a 95% look over-rate in the initial time Text is received. Customarily, SMS marketing serves as an advertising in a very relocating fashion when corporations make full use of sms alerts promo options for promoting their products along with services. Marketing for just a very long time continues to be executed as a result of classic advertising such as tv, newspaper publishers, radio and so forth.
There are several motives that explain why sms advertising and marketing is most likely the ideal for a small business. Nowadays, sms marketing has become popular and in fact it is no longer a niche however one of the most common means of advertising and marketing. These types of generally range from the speed involving improvement in technological innovation as well as possibilities with regard to innovations. Shortcode makes certain that the marked crowd will get the message. The more common marketing methods consists of television, stereo, newspapers, catalogs, periodicals and so on. In addition, text message marketing offers unlimited options pertaining to development and also the text message should expose goods that usually are inexpensive and produce technique most current innovative strategies. When sms alerts was first launched, it had been considered a development. In addition to this, consumers can get in depth and complete info on what they’re obtaining. As for As the 275 million Text telephone buyers in the North American market, with maybe 160 million Americans usage Text messages as this is twice as much. SMS has been found to be one of the ways to solicit feedback for customer service. Message marketing technologies enjoys the important advantage above and beyond those available with TWITTER on account of TWITTER doesn’t provide two-way campaigns. The two types of marketing are generally fast gaining in value and becoming popular because of the truth that they will assist internet marketers and also companies to realize a larger variety of customers in addition to acquire more earnings. Even so, with the promising technology, this kind of description has become substituted. Text phone marketing is becoming economical. It is possible for smaller than average and mid-sized firms to grow the amount of consumers they’re able to achieve. Throughout the last number of years, the industry features noticeable growth as well as development in sms gateway provider. A big benefit of shortcode technologies is the fact that consumers may act quickly upon a Text call to action rather than writing down a telephone # or URL for following up on afterwards. Contact with customers via short code SMS call-to-action is a fun and also effective thing to increase response rates.
Source by: Jack Ho on 21 January 2012
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Wednesday, 15 February 2012
Australia - SingTel Group's Mobile Customer Base Reaches 434 Million
Singapore based SingTel Group has reported that its total mobile customer base grew 13 percent or 50.7 million from a year ago to reach 434 million as at 31 December 2011.
Subsidiaries
Optus Australia continued its postpaid customer growth momentum with net additions of 113,000 this quarter. Postpaid customers comprised 54 percent of the total base, up 2 percentage points from a year ago.
Prepaid customer growth increased this quarter with net additions of 69,000 as sales lifted and churn rates improved.
The number of 3G customers grew to 6.24 million, an increase of 5 percent from a quarter ago. This included a base of 1.55 million wireless broadband customers, an increase of approximately 94,000 customers in the quarter.
Total mobile customers grew by 182,000 to 9.41 million, up 5 percent from a year ago.
Source: By Ian Mansfield on 11th February 2012.
Subsidiaries
Optus Australia continued its postpaid customer growth momentum with net additions of 113,000 this quarter. Postpaid customers comprised 54 percent of the total base, up 2 percentage points from a year ago.
Prepaid customer growth increased this quarter with net additions of 69,000 as sales lifted and churn rates improved.
The number of 3G customers grew to 6.24 million, an increase of 5 percent from a quarter ago. This included a base of 1.55 million wireless broadband customers, an increase of approximately 94,000 customers in the quarter.
Total mobile customers grew by 182,000 to 9.41 million, up 5 percent from a year ago.
Source: By Ian Mansfield on 11th February 2012.
Indonesia - SingTel Group's Mobile Customer Base Reaches 434 Million
Singapore based SingTel Group has reported that its total mobile customer base grew 13 percent or 50.7 million from a year ago to reach 434 million as at 31 December 2011.
Subsidiaries
Indonesia's Telkomsel's mobile customer base increased 14 percent or 13 million from a year ago to 107 million. Telkomsel continued to enhance its network, deploying around 1,600 base stations in the quarter.
Source: By Ian Mansfield on 11th February 2012.
Subsidiaries
Indonesia's Telkomsel's mobile customer base increased 14 percent or 13 million from a year ago to 107 million. Telkomsel continued to enhance its network, deploying around 1,600 base stations in the quarter.
Source: By Ian Mansfield on 11th February 2012.
South Africa - Savvy SA schools SMS
SMS has been widely used in school to make sure parents are alerted of what is happening on their children.
A Cape Town mom is more than a little displeased with her children's primary school. During the recent heat wave in the Western Cape, the school cancelled athletics practice due to the extreme temperatures. The teachers went home and children, under the age of 13, had to wait alone outside the school in the heat until their parents picked them up at the time the sports practice was meant to end. The school had no way to alert the parents of the change of plans when they decided to cancel athletics at the last minute.
This unsafe situation for the children could easily have been avoided had the school implemented an SMS notification system, says Pieter Streicher, BulkSMS.com managing director. This is an excellent example of where SMS comes to the fore: it allows the sender to quickly reach a large number of people wherever they are, quickly and cost-effectively.
In addition, SMSes are typically read as soon as they are received, ensuring the message gets across timeously. Around the world, schools regularly use SMS to alert parents about snow days, preventing them from taking dangerous journeys to drop their children off at school, only to find it is closed. Closer to home, the devastating floods South Africa experiences creates a similar scenario: parents and children can be saved from a potentially dangerous trip past high waters and on flood-damaged roads.
It's not only bulk communications where SMS is useful for schools. Teachers can alert parents very quickly if their child hasn't arrived at school, either because they are absent, or because they have had an accident, fallen ill, or any number of other things that may have happened to them on their way to school.
Another way schools are using SMS is to ensure important messages, such as meeting notifications or concerns over their child's behaviour, are sent directly to the parent and don't risk being intercepted or lost by the child.
Schools are given the ability to send SMSes to a group of people at once via a bulk SMS provider. This makes sending SMSes as easy as sending e-mails – using a computer, non-technical admin staff or teachers can access address books, set up lists to target specific parents, and send either a single SMS to one parent or a group SMS to the entire school community.
Before choosing a bulk SMS provider, schools should estimate the number of SMSes they will send in the year, based on the number of children at the school, activities planned, how they expect to use SMS and also factor in unforeseen events, such as the Cape heat wave. They should look at which current communications can be replaced by SMS, and which can be supported by it: for instance, the school might e-mail out a calendar of events for the term in advance, but any changes to this can be SMSed at the last minute.
Planned correctly, SMS communications will also save schools on printing, copying and telephone costs, as well as the human costs related to contacting parents in such a labour-intensive way.
Of the several hundred schools using BulkSMS.com to send their messages, only a handful of schools spend more than R6 000 per year on sending messages. Schools should bear this in mind as a benchmark when deciding between pay-as-you-go service providers versus paying a fixed cost for an unlimited number of SMSes – which often ends up being up to four times more expensive.
Finally, schools have a duty to teach their learners more than just what is between the pages of text books, and with technology such a pervasive part of our lives, this is an excellent demonstration of efficient and cost-effective communications, using the right tools for the message. In our Cape Town mom's case, this would have meant her primary school children were picked up safely from school at the right time, rather than left to their own devices in the blazing heat.
Source: By itweb on 7th February 2012
A Cape Town mom is more than a little displeased with her children's primary school. During the recent heat wave in the Western Cape, the school cancelled athletics practice due to the extreme temperatures. The teachers went home and children, under the age of 13, had to wait alone outside the school in the heat until their parents picked them up at the time the sports practice was meant to end. The school had no way to alert the parents of the change of plans when they decided to cancel athletics at the last minute.
This unsafe situation for the children could easily have been avoided had the school implemented an SMS notification system, says Pieter Streicher, BulkSMS.com managing director. This is an excellent example of where SMS comes to the fore: it allows the sender to quickly reach a large number of people wherever they are, quickly and cost-effectively.
In addition, SMSes are typically read as soon as they are received, ensuring the message gets across timeously. Around the world, schools regularly use SMS to alert parents about snow days, preventing them from taking dangerous journeys to drop their children off at school, only to find it is closed. Closer to home, the devastating floods South Africa experiences creates a similar scenario: parents and children can be saved from a potentially dangerous trip past high waters and on flood-damaged roads.
It's not only bulk communications where SMS is useful for schools. Teachers can alert parents very quickly if their child hasn't arrived at school, either because they are absent, or because they have had an accident, fallen ill, or any number of other things that may have happened to them on their way to school.
Another way schools are using SMS is to ensure important messages, such as meeting notifications or concerns over their child's behaviour, are sent directly to the parent and don't risk being intercepted or lost by the child.
Schools are given the ability to send SMSes to a group of people at once via a bulk SMS provider. This makes sending SMSes as easy as sending e-mails – using a computer, non-technical admin staff or teachers can access address books, set up lists to target specific parents, and send either a single SMS to one parent or a group SMS to the entire school community.
Before choosing a bulk SMS provider, schools should estimate the number of SMSes they will send in the year, based on the number of children at the school, activities planned, how they expect to use SMS and also factor in unforeseen events, such as the Cape heat wave. They should look at which current communications can be replaced by SMS, and which can be supported by it: for instance, the school might e-mail out a calendar of events for the term in advance, but any changes to this can be SMSed at the last minute.
Planned correctly, SMS communications will also save schools on printing, copying and telephone costs, as well as the human costs related to contacting parents in such a labour-intensive way.
Of the several hundred schools using BulkSMS.com to send their messages, only a handful of schools spend more than R6 000 per year on sending messages. Schools should bear this in mind as a benchmark when deciding between pay-as-you-go service providers versus paying a fixed cost for an unlimited number of SMSes – which often ends up being up to four times more expensive.
Finally, schools have a duty to teach their learners more than just what is between the pages of text books, and with technology such a pervasive part of our lives, this is an excellent demonstration of efficient and cost-effective communications, using the right tools for the message. In our Cape Town mom's case, this would have meant her primary school children were picked up safely from school at the right time, rather than left to their own devices in the blazing heat.
Source: By itweb on 7th February 2012
Pakistan - PTA needs to Stop SMS Spamming
Daily, many mobile phone users in Pakistan receive promotional messages from different sources. Their inbox is constantly flooded with such messages and they don’t have an option to stop receiving these messages. These promotional messages are an addition to the fraudulent text messages and calls the users receive. The telecom sector is one of the most profitable sectors in Pakistan. Despite this, cellular companies and Pakistan Telecommunication Authority (PTA) has not done anything substantial to solve this problem.
The first cellular company in Pakistan was launched in 1995. The real boom in the cellular sector came in 2004-05 when the trend of owning a mobile phone became a must for every citizen. Availability of low cost mobiles and service provider SIM’s made it possible for every section of the society to own a mobile phone. Since then there has been a steady growth in the number of cell phone users. Today according to PTA statistics over 62 percent of Pakistani citizens use cell phones as it is a cheap and convenient way of communication, specially the short messaging service (SMS). All these benefits although, have brought in some demerits as well which still haunt cell phone users. Criminals have begun to deceive people by the use of fake calls and SMS. Many simple persons have fallen victim to their evil traps and have suffered monetary losses. PTA and network providers have only delivered public service messages and not carry out any practical steps to stop and apprehend such criminals.
Today there is an increase in marketing through the short messaging service (SMS). People are often sent messages which they don’t want to receive. This is known as Spam. Since everyone has a cell phone, SMS marketing has become a very cheap and effective method of marketing for many businesses. Software’s are available in the market which can be used to send thousands of text messages for a few hundred rupees in a couple of seconds. This sort of marketing is much cheaper than placing ads in newspapers or TV channels. Receivers of such messages don’t have a choice of not receiving such messages and this has become a very serious problem. Similarly phone calls are made at random to promote a particular product.
Many private educational institutes in Lahore use SMS spamming to promote the release of their new batches. They send the messages to all the numbers they are able to retrieve from different databases. Quite often users give their cell numbers to websites and at education expos and other programs. Somehow these lists containing thousands of cell phone numbers of potential customers reach the hands of spammers. PTA started a service through which users can report SMS spamming by sending a SMS at 9000 with certain details. This service doesn’t seem to work and is quite complicated. You can keep trying but are to end up with an error message each time.
PTA needs to stop SMS spamming. They need to develop a mechanism through which users can easily report and prompt action can be taken immediately. Now PTA has started allotting names instead of numbers through which SMS are sent. Mostly these names are used for spamming and thus PTA should ensure that these are not used for spamming before allotting a name to someone. Cellular companies should also develop their systems to detect the spammers and block their connections. Similarly governments should ensure the privacy of the users so that the spammers don’t get bulk of numbers to whom they can send their promotional messages.
Annually PTA and cellular companies earn millions of dollars from cell phone users in Pakistan. They ought to take care of their users and should not leave them at the mercy of spammers who don’t have any morality to stop doing so themselves. Cell phone users especially the youth need to be vocal about this issue and should raise their voices about this on the social media forum. In Pakistan the government will only take action when citizens build up pressure against it. Media should also take notice of the issue and urge the PTA to stop SMS spamming.
Source: By blogs.thenews on 7th February 2012
The first cellular company in Pakistan was launched in 1995. The real boom in the cellular sector came in 2004-05 when the trend of owning a mobile phone became a must for every citizen. Availability of low cost mobiles and service provider SIM’s made it possible for every section of the society to own a mobile phone. Since then there has been a steady growth in the number of cell phone users. Today according to PTA statistics over 62 percent of Pakistani citizens use cell phones as it is a cheap and convenient way of communication, specially the short messaging service (SMS). All these benefits although, have brought in some demerits as well which still haunt cell phone users. Criminals have begun to deceive people by the use of fake calls and SMS. Many simple persons have fallen victim to their evil traps and have suffered monetary losses. PTA and network providers have only delivered public service messages and not carry out any practical steps to stop and apprehend such criminals.
Today there is an increase in marketing through the short messaging service (SMS). People are often sent messages which they don’t want to receive. This is known as Spam. Since everyone has a cell phone, SMS marketing has become a very cheap and effective method of marketing for many businesses. Software’s are available in the market which can be used to send thousands of text messages for a few hundred rupees in a couple of seconds. This sort of marketing is much cheaper than placing ads in newspapers or TV channels. Receivers of such messages don’t have a choice of not receiving such messages and this has become a very serious problem. Similarly phone calls are made at random to promote a particular product.
Many private educational institutes in Lahore use SMS spamming to promote the release of their new batches. They send the messages to all the numbers they are able to retrieve from different databases. Quite often users give their cell numbers to websites and at education expos and other programs. Somehow these lists containing thousands of cell phone numbers of potential customers reach the hands of spammers. PTA started a service through which users can report SMS spamming by sending a SMS at 9000 with certain details. This service doesn’t seem to work and is quite complicated. You can keep trying but are to end up with an error message each time.
PTA needs to stop SMS spamming. They need to develop a mechanism through which users can easily report and prompt action can be taken immediately. Now PTA has started allotting names instead of numbers through which SMS are sent. Mostly these names are used for spamming and thus PTA should ensure that these are not used for spamming before allotting a name to someone. Cellular companies should also develop their systems to detect the spammers and block their connections. Similarly governments should ensure the privacy of the users so that the spammers don’t get bulk of numbers to whom they can send their promotional messages.
Annually PTA and cellular companies earn millions of dollars from cell phone users in Pakistan. They ought to take care of their users and should not leave them at the mercy of spammers who don’t have any morality to stop doing so themselves. Cell phone users especially the youth need to be vocal about this issue and should raise their voices about this on the social media forum. In Pakistan the government will only take action when citizens build up pressure against it. Media should also take notice of the issue and urge the PTA to stop SMS spamming.
Source: By blogs.thenews on 7th February 2012
Premium Messaging (A2P SMS and P2A SMS) Market Volume Is Expected To Reach 1,134.2 Billion Globally By 2017
Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition, which led to constant decline in voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. The mobile network operators use premium messaging as value added service, which helps increasing their APRU. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.
Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS to PMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging market volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is to gain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share.
Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:
• Geographic Markets
o North America
o South America
o EMEA
o APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.
By Segment
o Premium SMS (PSMS)
o Premium MMS (PMMS)
By Origin (or Termination)
o A2P (Application to Person)
o P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging market size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.
By Industry Verticals (at country level)
• Entertainment
• Media, Advertising and Publications
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Hospitality and Tourism
• Shipping and Logistics
• Outsourcing & Call Centers
Source: By transparencymarketresearch on 14th February 2012.
Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS to PMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging market volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is to gain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share.
Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:
• Geographic Markets
o North America
o South America
o EMEA
o APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.
By Segment
o Premium SMS (PSMS)
o Premium MMS (PMMS)
By Origin (or Termination)
o A2P (Application to Person)
o P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging market size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.
By Industry Verticals (at country level)
• Entertainment
• Media, Advertising and Publications
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Hospitality and Tourism
• Shipping and Logistics
• Outsourcing & Call Centers
Source: By transparencymarketresearch on 14th February 2012.
Tuesday, 14 February 2012
Singapore - SingTel Group's Mobile Customer Base Reaches 434 Million!
Singapore based SingTel Group has reported that its total mobile customer
base grew 13 percent or 50.7 million from a year ago to reach 434 million
as at 31 December 2011.
Subsidiaries:
SingTel's Singapore mobile customer base grew 10 percent or 320,000 from a year ago to 3.55 million, leading the overall mobile market at 45.8 percent as at 31 December 2011.
In the postpaid payment, SingTel recorded its highest market share with 43.8 percent share of the market, up from 42.7 percent a year ago. The prepaid customer base reached 1.63 million, an increase of 8.5 percent from a year ago. The growth was lead by positive customer response to successful 3G prepaid offerings, including 3G SIM card, data and Blackberry value added services.
base grew 13 percent or 50.7 million from a year ago to reach 434 million
as at 31 December 2011.
Subsidiaries:
SingTel's Singapore mobile customer base grew 10 percent or 320,000 from a year ago to 3.55 million, leading the overall mobile market at 45.8 percent as at 31 December 2011.
In the postpaid payment, SingTel recorded its highest market share with 43.8 percent share of the market, up from 42.7 percent a year ago. The prepaid customer base reached 1.63 million, an increase of 8.5 percent from a year ago. The growth was lead by positive customer response to successful 3G prepaid offerings, including 3G SIM card, data and Blackberry value added services.
Will You Be Text Messaging That Special Someone This Valentine's Day? U R Not Alone
Have you gotten your roses ready to give to your loved ones? Are you ready to receive a bouquet of roses from your loved ones? A simple text message is also a way to express your feeling. It's simplicity, instantaneous and affordability are the reasons that lead to the popularity of SMS. Last but not least, Happy Valentine's Day! :)
PLANO, TX, Feb 13, 2012 (MARKETWIRE via COMTEX) -- While roses, chocolates and romantic dinners will again be the choice of many lovers this Valentine's Day, a new study by mobile messaging leader Acision spotlights another popular way to express your affection: text messages.
Acision's research shows that nearly half (48%) of mobile phone users questioned in the U.S. have sent "I love you" messages, and nearly a third (30%) have flirted via text. The study also showed that text messaging wasn't as prevalent when lovers part ways, with just 8% having sent texts to end a relationship.
More females (54%) than males (42%) have used text messages to send "I love you" notes, while more males are more likely to use texts to end a relationship. However, nearly a third (30%) of U.S. adult mobile phone users admitted they like to flirt using SMS.
As Valentine's Day approaches, many Americans are turning their thoughts to romance and SMS has become an increasingly popular way of expressing love. According to the study, the most amorous texting age group is the 18-25 year olds, which are most likely to send 'I love you' messages (66%) and are amongst the most flirtatious, with over half admitting to flirting via SMS (54%). However, this group was also the most likely to end a relationship via text, with just over a fifth (21%) admitting to having done so in the past.
The study also looked at other messaging services, finding that more than a quarter of those that use/send multimedia messaging (MMS) have sent a picture or other type of multimedia message for a special occasion like Valentine's Day -- and more would use this service if it were less expensive.
Steven Van Zanen, SVP Marketing & Strategy at Acision, stated: "The nation's passion for mobile technologies certainly seems to be paving the way for passionate communications with our loved ones. Twenty years ago a Valentine's Day card and a bunch of red roses was the most appropriate way to say 'I love you,' however today it seems messaging is just as acceptable. It is, after all, the message, not the method that counts and the reliability, ubiquity, simplicity, affordability and instantaneous nature of SMS has cemented its popular appeal amongst lovers for showing just how we feel."
Source: By Press Release on 13th February 2012.
PLANO, TX, Feb 13, 2012 (MARKETWIRE via COMTEX) -- While roses, chocolates and romantic dinners will again be the choice of many lovers this Valentine's Day, a new study by mobile messaging leader Acision spotlights another popular way to express your affection: text messages.
Acision's research shows that nearly half (48%) of mobile phone users questioned in the U.S. have sent "I love you" messages, and nearly a third (30%) have flirted via text. The study also showed that text messaging wasn't as prevalent when lovers part ways, with just 8% having sent texts to end a relationship.
More females (54%) than males (42%) have used text messages to send "I love you" notes, while more males are more likely to use texts to end a relationship. However, nearly a third (30%) of U.S. adult mobile phone users admitted they like to flirt using SMS.
As Valentine's Day approaches, many Americans are turning their thoughts to romance and SMS has become an increasingly popular way of expressing love. According to the study, the most amorous texting age group is the 18-25 year olds, which are most likely to send 'I love you' messages (66%) and are amongst the most flirtatious, with over half admitting to flirting via SMS (54%). However, this group was also the most likely to end a relationship via text, with just over a fifth (21%) admitting to having done so in the past.
The study also looked at other messaging services, finding that more than a quarter of those that use/send multimedia messaging (MMS) have sent a picture or other type of multimedia message for a special occasion like Valentine's Day -- and more would use this service if it were less expensive.
Steven Van Zanen, SVP Marketing & Strategy at Acision, stated: "The nation's passion for mobile technologies certainly seems to be paving the way for passionate communications with our loved ones. Twenty years ago a Valentine's Day card and a bunch of red roses was the most appropriate way to say 'I love you,' however today it seems messaging is just as acceptable. It is, after all, the message, not the method that counts and the reliability, ubiquity, simplicity, affordability and instantaneous nature of SMS has cemented its popular appeal amongst lovers for showing just how we feel."
Source: By Press Release on 13th February 2012.
Monday, 13 February 2012
Achieving Brand Success in the Mobile Space
It's personalised, it's targeted, it's convenient, it's instant, it's cost-effective -- hmm what's that? OH I knew it ~ it's mobile messaging! Yes, you are absolutely right. ;-) What could be more except texting? These characteristics explain why SMS marketing is so popular. What do you think?
Rise of the mobile phone
Mobile phone has come a long way since the first generation analogue cellular phones were introduced in the early 80’s. The evolution of first generation cellular networks to GSM networks and advanced mobile 3G technologies, to WIMAX and LTE has paved way for the development of smaller and sleek hand-held devices that we now use.
In 2003, according to research firm IDC, we saw a significant increase of mobile phone usage, with 533.4 million handsets shipped globally, a 23.3 percent increase compared to 2002. During that time, Nokia (5.45 million shipped), Sony Ericsson (815,047 shipped) and Motorola (778,287 shipped) dominated the mobile phone market worldwide. Subsequently, as the popularity of the mobile phone became more widespread and indispensable to people’s everyday lives, mobile phone penetration rates have continued to rise.
Naturally, new phone models and advancements in mobile networks came with more functionality. It did not take long for mobile phones to go beyond just voice calls.
Emergence of the mobile channel
Popularity of SMS has spread like wild fire and still remains as a primary activity done especially in emerging markets. Today, with the proliferation of smartphones and mobile hand-held devices, almost everything is done on mobile, making it an important consumer channel. In recent years, the mobile channel has caught the attention of marketers and is now being considered as a legitimate component of the marketing mix. Thereafter, marketing campaigns that relied heavily on traditional methods such as TV, radio, print and even online, went mobile. The new era of marketing emerged, and opened a new window for brands to market products to mobile phone users.
According to research firm Gartner, the global mobile advertising market will be worth $20.6 billion in 2015, and Asia Pacific will account for a leading 33.6% share of the total market. Mobile advertisers and global players are looking into expanding their presence in the APAC market, setting up local headquarters and signing up with partners in the region to address increasing market demand for initiatives that utilize the mobile space.
Benefits of mobile marketing
The advantages of mobile marketing seem endless. First, brands will have a wider reach of audiences, anytime, anywhere. Unlike traditional ad campaigns that utilize main stream channels like print, broadcast media or billboards, mobile advertising initiatives are not limited by physical space or geographical location. With mobile advertising campaigns, the message is more personal as the mobile phone screen lends campaigns a more intimate window to the user as compared to a television or computer screen. In addition, through personalisation, it will generate higher engagement by users, making them feel more special and valued as consumers. With the right hook, consumers will be intrigued to respond to mobile advertisement, thus creating higher response rate for the campaign. On the other hand, mobile campaigns when done correctly, can provide the brand marketer valuable insights on their target audiences that can be used in another relevant campaign.
Types of mobile campaigns
There are a few types of mobile marketing initiatives that are available in the market. The most common and considered most effective, at least in the Asian market, would be the traditional form of SMS marketing. It is quick, immediate, wide and cost effective. Basically, it reaches everyone who owns a mobile device, regardless of whether it is a feature or smart phone. Another form of mobile marketing would be the rich media content messaging, namely, MMS which is able to show pictures and videos, therefore creating a clearer image for the product or activity being advertised.
Location-based marketing requires higher technology innovation from the brands or telco operators, as well as the use of smart phones by its target audiences. With proper implementation, location-based marketing can reach great heights as it is far more personalised, based on users’ location and preferences, and it will also generate higher call to action. In 2007, the emergence of the iPhone has driven innovation in mobile marketing. Mobile applications (apps) appeared, creating additional paths for marketers to reach out to their target audiences through mobile advertising.
Right way to campaign
With the mobile industry becoming more and more heavily invested, all eyes are on mobile marketing and looking for ways to maximize this channel’s potential. So, how do the advertisers succeed in conveying their messages to target audiences out of so many players in the market? A critical component to consider when implementing campaigns is the ability to empower consumers to make the choice to opt in or out of receiving advertisements whenever they want to. In this way, consumers will feel that they have the utmost respect from advertisers, and that their privacy and preferences are considered.
Also, by giving out information to the marketers, consumers are able to receive in return personalised advertisements that are beneficial to them in one way or another. For example, Out There Media recently ran a campaign for P&G Pantene, asking target consumers about what are they most worried about their hair, namely “hair fall”, “split ends” and “dryness”. Those who replied got a discount coupon for specific conditioner, based on their answers, with the purchase of Pantene shampoo. Through this, the brand was able to gather valuable insights into what their target audiences was most worried about. They are also able to use this knowledge outside the mobile context, such as placing the specific shampoo at eye levels in the store shelves.
Set the correct objective
Measuring the success of mobile advertisements can be tricky if campaign objectives are not clear and expectations are not managed at the onset. Certain key performance indicators or KPIs have to be set to ensure that they are aligned with the bigger business or marketing objective. While the bigger objective is to increase business revenue or product sales, specific indicators that will help support it should be identified. If the campaign goal is to promote a new product, the advertisement must be designed in a way that consumers are able to notice it and given an opportunity to try it out. Then it will generate word of mouth and top of mind recall when consumers would like to use a product in that particular line. When McDonald’s in the Philippines introduced their new line of McCafe Iced Drinks, McDonald’s ran redemption campaign which had an 18% response rate among consumers who wanted to try the new drinks and close to 90% of those who responded redeemed their free drinks.
Brands need to set clear objectives at the beginning before deciding to take on which types of marketing campaigns. A number of factors must be considered before implementing campaigns, such as the ones mentioned above. The main thing to consider in mobile marketing is the consumers. The consumer is key – their receptiveness towards a mobile advertisement, willingness to act upon receiving it, as well as positive feedback towards it, clearly define success of the mobile marketing campaign.
Source: By PriyankaB on 10th February 2012.
Rise of the mobile phone
Mobile phone has come a long way since the first generation analogue cellular phones were introduced in the early 80’s. The evolution of first generation cellular networks to GSM networks and advanced mobile 3G technologies, to WIMAX and LTE has paved way for the development of smaller and sleek hand-held devices that we now use.
In 2003, according to research firm IDC, we saw a significant increase of mobile phone usage, with 533.4 million handsets shipped globally, a 23.3 percent increase compared to 2002. During that time, Nokia (5.45 million shipped), Sony Ericsson (815,047 shipped) and Motorola (778,287 shipped) dominated the mobile phone market worldwide. Subsequently, as the popularity of the mobile phone became more widespread and indispensable to people’s everyday lives, mobile phone penetration rates have continued to rise.
Naturally, new phone models and advancements in mobile networks came with more functionality. It did not take long for mobile phones to go beyond just voice calls.
Emergence of the mobile channel
Popularity of SMS has spread like wild fire and still remains as a primary activity done especially in emerging markets. Today, with the proliferation of smartphones and mobile hand-held devices, almost everything is done on mobile, making it an important consumer channel. In recent years, the mobile channel has caught the attention of marketers and is now being considered as a legitimate component of the marketing mix. Thereafter, marketing campaigns that relied heavily on traditional methods such as TV, radio, print and even online, went mobile. The new era of marketing emerged, and opened a new window for brands to market products to mobile phone users.
According to research firm Gartner, the global mobile advertising market will be worth $20.6 billion in 2015, and Asia Pacific will account for a leading 33.6% share of the total market. Mobile advertisers and global players are looking into expanding their presence in the APAC market, setting up local headquarters and signing up with partners in the region to address increasing market demand for initiatives that utilize the mobile space.
Benefits of mobile marketing
The advantages of mobile marketing seem endless. First, brands will have a wider reach of audiences, anytime, anywhere. Unlike traditional ad campaigns that utilize main stream channels like print, broadcast media or billboards, mobile advertising initiatives are not limited by physical space or geographical location. With mobile advertising campaigns, the message is more personal as the mobile phone screen lends campaigns a more intimate window to the user as compared to a television or computer screen. In addition, through personalisation, it will generate higher engagement by users, making them feel more special and valued as consumers. With the right hook, consumers will be intrigued to respond to mobile advertisement, thus creating higher response rate for the campaign. On the other hand, mobile campaigns when done correctly, can provide the brand marketer valuable insights on their target audiences that can be used in another relevant campaign.
Types of mobile campaigns
There are a few types of mobile marketing initiatives that are available in the market. The most common and considered most effective, at least in the Asian market, would be the traditional form of SMS marketing. It is quick, immediate, wide and cost effective. Basically, it reaches everyone who owns a mobile device, regardless of whether it is a feature or smart phone. Another form of mobile marketing would be the rich media content messaging, namely, MMS which is able to show pictures and videos, therefore creating a clearer image for the product or activity being advertised.
Location-based marketing requires higher technology innovation from the brands or telco operators, as well as the use of smart phones by its target audiences. With proper implementation, location-based marketing can reach great heights as it is far more personalised, based on users’ location and preferences, and it will also generate higher call to action. In 2007, the emergence of the iPhone has driven innovation in mobile marketing. Mobile applications (apps) appeared, creating additional paths for marketers to reach out to their target audiences through mobile advertising.
Right way to campaign
With the mobile industry becoming more and more heavily invested, all eyes are on mobile marketing and looking for ways to maximize this channel’s potential. So, how do the advertisers succeed in conveying their messages to target audiences out of so many players in the market? A critical component to consider when implementing campaigns is the ability to empower consumers to make the choice to opt in or out of receiving advertisements whenever they want to. In this way, consumers will feel that they have the utmost respect from advertisers, and that their privacy and preferences are considered.
Also, by giving out information to the marketers, consumers are able to receive in return personalised advertisements that are beneficial to them in one way or another. For example, Out There Media recently ran a campaign for P&G Pantene, asking target consumers about what are they most worried about their hair, namely “hair fall”, “split ends” and “dryness”. Those who replied got a discount coupon for specific conditioner, based on their answers, with the purchase of Pantene shampoo. Through this, the brand was able to gather valuable insights into what their target audiences was most worried about. They are also able to use this knowledge outside the mobile context, such as placing the specific shampoo at eye levels in the store shelves.
Set the correct objective
Measuring the success of mobile advertisements can be tricky if campaign objectives are not clear and expectations are not managed at the onset. Certain key performance indicators or KPIs have to be set to ensure that they are aligned with the bigger business or marketing objective. While the bigger objective is to increase business revenue or product sales, specific indicators that will help support it should be identified. If the campaign goal is to promote a new product, the advertisement must be designed in a way that consumers are able to notice it and given an opportunity to try it out. Then it will generate word of mouth and top of mind recall when consumers would like to use a product in that particular line. When McDonald’s in the Philippines introduced their new line of McCafe Iced Drinks, McDonald’s ran redemption campaign which had an 18% response rate among consumers who wanted to try the new drinks and close to 90% of those who responded redeemed their free drinks.
Brands need to set clear objectives at the beginning before deciding to take on which types of marketing campaigns. A number of factors must be considered before implementing campaigns, such as the ones mentioned above. The main thing to consider in mobile marketing is the consumers. The consumer is key – their receptiveness towards a mobile advertisement, willingness to act upon receiving it, as well as positive feedback towards it, clearly define success of the mobile marketing campaign.
Source: By PriyankaB on 10th February 2012.
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