Many individuals across the world have access to a mobile phone. The last ten years have seen unprecedented growth of mobile phone usage globally. Penetration rates are over 70 per cent in many countries. Developments in mobile phone technology, handsets as well as applications means that there is a lot more that a mobile phone can do apart from simply making phone calls.
A modern application is found in sms marketing. It is currently one of the most powerful advertising tools available on the internet. It is powerful because it can be used effectively to send thousands of messages to mobile phone users instantly. A company will simply need to install an internet messaging software on to their computer. With this, they can send messages to practically all their clients as well as potential clients. It is an effective method of advertising in many ways. The message is simple, accurate and concise, with no filler words but just a pleasant message. The method is very cost effective. It is also a very speedy way of sending out messages to customers.
A company that uses sms platform for marketing purposes will cut its marketing costs and save on resources that can then be used elsewhere. With the current state of the global economy, any savings made are important as funds are hard to come by. Companies can use this type of marketing to inform their clients or customers about a new product, an upcoming promotion or an a ongoing sale. This message can be customized so that it is more effective and concise. There are many companies that offer affordable bulk sms marketing solutions that companies can subscribe to.
Sms mobile marketing is popular because new advances in mobile phone applications can enable the use of graphics, color as well as motion. The sms marketing message will be attractive, interesting and effective, especially if it is different, advanced and catchy. Such solutions can be developed by companies that provide these services or even from in house marketing executives.
The best approach in sms text messaging is use of a database of willing customers and clients. This is important so as to prevent spamming, or sending unsolicited marketing messages to unwilling customers. Organizations and businesses seeking to benefit from this technology are encouraged to develop their own databases of customers and clients or can pay to access databases developed by other users. Whichever way, it is an important, effective and affordable means of advertising.
Source: http://goarticles.com by Dasha Veronica on 7th July 2011
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 8 July 2011
Thursday, 7 July 2011
A Wider Perspective on SMS Marketing
SMS marketing is catching up fast with the marketers for both small and medium sized businesses. Before getting on to launch a SMS marketing campaign, it is important to understand the nuances of it which include bulk texting, SMS short codes and SMS solutions. The latest mobile phones have now become something more than a mere tool of communication with a number of value added services. In today’s world more and more people are using mobile phones and looking at this scenario, SMS marketing becomes more apt. Bulk texting is one such application of mobile marketing which allows the company send same message to multiple receiver at one go. This cuts down the hassle of typing the same message again and again. In today’s time, the ratio of mobile phone users is more than the people accessing internet or people reading newspaper or watching television. This revolutionary fact offer great SMS solutions to the marketers to reach out to the wider audience.
Smart marketing professionals and experts have come up with extremely powerful channel to promote products and services and that’s called SMS marketing. With the advent of the new feature of bulk texting, it has become easier for the marketers to send one message to multiple users simultaneously. These days SMS text messaging is becoming popular with the companies that want to reach out to the wider set of people and to make it happen in a much smoother manner, SMS short codes can be used which is a kind of short telephone number. This form of marketing has attracted most of the marketers as it is considered as the most convenient and cost-effective way of advertising. Through variety of SMS solutions as part of SMS marketing, reaching a wide customer base in one go is made possible.
The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.
Source: http://localbiztext.com by admin1 on 29th June 2011
Smart marketing professionals and experts have come up with extremely powerful channel to promote products and services and that’s called SMS marketing. With the advent of the new feature of bulk texting, it has become easier for the marketers to send one message to multiple users simultaneously. These days SMS text messaging is becoming popular with the companies that want to reach out to the wider set of people and to make it happen in a much smoother manner, SMS short codes can be used which is a kind of short telephone number. This form of marketing has attracted most of the marketers as it is considered as the most convenient and cost-effective way of advertising. Through variety of SMS solutions as part of SMS marketing, reaching a wide customer base in one go is made possible.
The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.
Source: http://localbiztext.com by admin1 on 29th June 2011
Wednesday, 6 July 2011
UK - UK Consumers 'Prefer Brands that Use Text Messaging'
British consumers value brands that use text messaging to engage with them, according to a survey by business text service provider Esendex.
The survey questioned consumers about how they prefer businesses to communicate with them.
Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods from companies who text them with a time and date for their delivery.
The survey also found that 87 per cent prefer to deal with businesses who use SMS to remind them of details of their appointments, and 88 per cent of respondents said they would be more likely to attend an appointment if they received a reminder via text message.
Geoff Love, marketing director at Esendex says: "Mobile consumers represent an intriguing target for UK marketers, particularly as technology and behaviours are constantly shifting. With there now being more mobile phones than consumers in the UK, more and more marketers are beginning to realise that SMS is quite possibly the most cost-effective mobile communication tool that enables them to talk directly to their customers."
Just under 50 per cent of participants said they would be willing to pay the standard text message charge for certain items, such as travel tickets, to receive updates.
Source: http://www.mobilemarketingmagazine.co.uk By Andy Penfold
The survey questioned consumers about how they prefer businesses to communicate with them.
Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods from companies who text them with a time and date for their delivery.
The survey also found that 87 per cent prefer to deal with businesses who use SMS to remind them of details of their appointments, and 88 per cent of respondents said they would be more likely to attend an appointment if they received a reminder via text message.
Geoff Love, marketing director at Esendex says: "Mobile consumers represent an intriguing target for UK marketers, particularly as technology and behaviours are constantly shifting. With there now being more mobile phones than consumers in the UK, more and more marketers are beginning to realise that SMS is quite possibly the most cost-effective mobile communication tool that enables them to talk directly to their customers."
Just under 50 per cent of participants said they would be willing to pay the standard text message charge for certain items, such as travel tickets, to receive updates.
Source: http://www.mobilemarketingmagazine.co.uk By Andy Penfold
Tuesday, 5 July 2011
Pakistan - Pakistan is largest SMS sender in Asia
ISLAMABAD (APP): Pakistan enjoys largest text messaging in Asia and around 151.6385 billion text messages were exchanged during the Year 2009, which is 1532 Short Message Service (sms) per subscriber, while the messages exchanged from July-Sep 2010 were 48,846 Million. Pakistan has seen a stunning and remarkable growth in both, the mobile subscriber base and the SMS traffic during the past few years and the mobile subscriber base is touching the figure of 100 million by the last quarter of Year 2010. Around the world, SMS is used by four billion mobile users, who sent five trillion messages in 2009 which is approximately 105 SMS, per person per month, which are less than 128 SMS per person exchanged per month in Pakistan. According to a percent research, SMS traffic will grow double in coming four years and it is estimated that by 2013, the volume of messages will double to 10 trillion. According to report of International Telecommunication Union(ITU), in Year 2010, a total of 6.1 trillion SMS have been exchanged worldwide from 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services, which has jumped from 1.8 trillion SMS in the Year 2007. According to officials in Pakistan Telecommunication Authority (PTA), text messaging has leapt three folds in the past three years, with almost 200,000 text messages exchanged every second.
Souce: http://nation.com.pk || 5th July 2011
Souce: http://nation.com.pk || 5th July 2011
More than one objectives can be achieved by using bulk sms for business promotion
Use of short messages to promote the business is very popular nowadays. Companies avail following advantages by promoting their business through bulk sms -
Bulk sms or Mass sms service is the most economic method for promoting business. Some sms service providers provide their service in less then one cent per message.
This method is the fastest way to send personalised messages to thousands of mobile users within a very short span of time. Advanced message sending softwares can send thousands of messages with just a single click of mouse.
This method requires a very less amount of human efforts as compared to any other promotional methods. All you need to have a messaging sending gateway, Messaging software and sms api. All these things can be arranged over the Internet easily.
This method is ideal for newly launched businesses as a newly launched business may or may not have sufficient amount of budget for promotional activities. In such a situation bulk sms campaign can effectively solve the purpose without effecting the budgets of the organisation.
Businesses serving in specific geographic locations can also effectively target their prospective customers by mass sms service. As mobile numbers data can be filtered according to different geographic locations and for particular customer niche.
With the use of sms short codes company can also gain over the brand recognition and brand value. Short codes are specially assigned short length numbers instead of proper ten digit numbers. In some countries short codes can be short length text words also like “TD-INDUS” is a short code for IndusInd bank in India. So whenever a person receives a message from this bank they see the short code in the sender section. Use of such codes is very effective when you wish to send messages to your customers more often or more than once. Short codes makes it easy to the user to remember the name of the organisation easily and this brings increased amount of brand recognition to the organisation.
Promotional messages can successfully delivered to any mobile number irrespective of the telecommunication service provider with the use of sms api. This is a abbreviation for short message service application programming interface (sms api). Application programming interface allows user to make messages compatible with all the different types of technologies being used by different telecommunication service providers. Only sms api ensures the successful delivery of every message send in any bulk msg campaign.
So Bulk sms is a way to promote businesses with literally huge benefits and a wise sms provider with the use of innovation and a mix of technology can make mass sms campaign successful which can bring huge amount of prospective customers.
Mass sms can be used for following other purposes apart from business promotion.
Messaging service can be used as internal employee communication and in fact many big organisations already use it for the same purpose. Informations like holiday, working hours, new hr policies and other type of alert can be broadcasted by using bulk sms service.
This service is useful as communication Chanel between customer and company.
Organisations like banks use mass sms to communicate with the client. For example after every withdrawal of money from the account person receives a message confirming the amount withdrawn and the available balance.
When doing survey for a particular situation or problem. Bulk sms can be very beneficial as this type of communication allows user to send their opinions by just replying the messages. By using softwares inference from all the replies can be drawn with just a single click of your mouse.
SMS gateway Provider is generally email based application that allows you to access - and send messages. SMS software are applications or interfaces that enable you to send SMS messages from your desktop or laptop PC to one or many contacts. Use our service and save valuable time and money on your communications.
Source: http://www.articleslash.net by Sandeep Manral on 4th July 2011
Bulk sms or Mass sms service is the most economic method for promoting business. Some sms service providers provide their service in less then one cent per message.
This method is the fastest way to send personalised messages to thousands of mobile users within a very short span of time. Advanced message sending softwares can send thousands of messages with just a single click of mouse.
This method requires a very less amount of human efforts as compared to any other promotional methods. All you need to have a messaging sending gateway, Messaging software and sms api. All these things can be arranged over the Internet easily.
This method is ideal for newly launched businesses as a newly launched business may or may not have sufficient amount of budget for promotional activities. In such a situation bulk sms campaign can effectively solve the purpose without effecting the budgets of the organisation.
Businesses serving in specific geographic locations can also effectively target their prospective customers by mass sms service. As mobile numbers data can be filtered according to different geographic locations and for particular customer niche.
With the use of sms short codes company can also gain over the brand recognition and brand value. Short codes are specially assigned short length numbers instead of proper ten digit numbers. In some countries short codes can be short length text words also like “TD-INDUS” is a short code for IndusInd bank in India. So whenever a person receives a message from this bank they see the short code in the sender section. Use of such codes is very effective when you wish to send messages to your customers more often or more than once. Short codes makes it easy to the user to remember the name of the organisation easily and this brings increased amount of brand recognition to the organisation.
Promotional messages can successfully delivered to any mobile number irrespective of the telecommunication service provider with the use of sms api. This is a abbreviation for short message service application programming interface (sms api). Application programming interface allows user to make messages compatible with all the different types of technologies being used by different telecommunication service providers. Only sms api ensures the successful delivery of every message send in any bulk msg campaign.
So Bulk sms is a way to promote businesses with literally huge benefits and a wise sms provider with the use of innovation and a mix of technology can make mass sms campaign successful which can bring huge amount of prospective customers.
Mass sms can be used for following other purposes apart from business promotion.
Messaging service can be used as internal employee communication and in fact many big organisations already use it for the same purpose. Informations like holiday, working hours, new hr policies and other type of alert can be broadcasted by using bulk sms service.
This service is useful as communication Chanel between customer and company.
Organisations like banks use mass sms to communicate with the client. For example after every withdrawal of money from the account person receives a message confirming the amount withdrawn and the available balance.
When doing survey for a particular situation or problem. Bulk sms can be very beneficial as this type of communication allows user to send their opinions by just replying the messages. By using softwares inference from all the replies can be drawn with just a single click of your mouse.
SMS gateway Provider is generally email based application that allows you to access - and send messages. SMS software are applications or interfaces that enable you to send SMS messages from your desktop or laptop PC to one or many contacts. Use our service and save valuable time and money on your communications.
Source: http://www.articleslash.net by Sandeep Manral on 4th July 2011
Monday, 4 July 2011
Bulk SMS Marketing – For Unlimited Communication
At present there is so much of buzz about the bulk SMS marketing. Though in the past investing on communication tools was a bit burdening, technology has now made it feasible in sending messages instantly and in a more cost-effective manner. A person can now be able to communicate with others through a simple text message. The SMS is the best medium used for conversation with others in any part of the world using virtual text messages. Thanks to the internet, sending an SMS has now become absolutely free.
Communication is one of the most indispensable aspects in any field, be it professional or social. Thus, using high quality, yet affordable methods to reach people is required. It is one of the best facilities that enable sending countless SMS absolutely free to any mobile phones. The bulk SMS marketing technique has been adopted by most of the companies today. There are quite a few mobile marketing agencies that provide this service of sending SMS in bulk. This versatile facility is being offered by agencies that use the gateway and recognize media tools like websites, email servers and applications used for sending text messages automatically to their desired recipients.
Undoubtedly, the SMS feature available in the mobile phone is the one of the core medium of the mobile industry. It is one of the most effective ways for brands to reach the target audience easily and cheaply. Invariably, every company today has started using this bulk SMS marketing technique, as it is the most affordable method for mass communication. Every company, big or small, new or old has the need to send bulk SMS to introduce their latest products and services and attract potential customers. There are many companies who try to earn goodwill and customer loyalty by greeting clients on their birthdays or some important festivals. Some companies also use free online text messages to send reminders about pending payments or their updated bills.
Almost all the mobile technology companies and media enterprises depend on bulk SMS tools to conduct their business. The most common example could be the news channels who offer pay-per-text message wherein you can avail alerts on the current breaking news, weather and even live text commentaries of your favorite football match. The types of news can be categorized in various sections like fashion, politics, sports, entertainment and even the latest buzz in the city.
The information about offers and discounted sales of products in a certain outlet is also sent through SMS. Sometimes the text-oriented polls on certain pressing issues of the nation or just the voting of your favorite performer on the talent TV reality show are conducted with the help of free messaging services. Bulk SMS marketing has also found its place in the financial industry due to its personalized client reminders and alert services. Banks, insurance companies, and other financial organizations ensure that their clients are able to transact money using the simple SMS feature available on their mobile phones. Needless to say, the bulk SMS technique is a boon to many companies.
Source: www.myarticlesonline.com by Johnny Da Silva on 27th June 2011
Communication is one of the most indispensable aspects in any field, be it professional or social. Thus, using high quality, yet affordable methods to reach people is required. It is one of the best facilities that enable sending countless SMS absolutely free to any mobile phones. The bulk SMS marketing technique has been adopted by most of the companies today. There are quite a few mobile marketing agencies that provide this service of sending SMS in bulk. This versatile facility is being offered by agencies that use the gateway and recognize media tools like websites, email servers and applications used for sending text messages automatically to their desired recipients.
Undoubtedly, the SMS feature available in the mobile phone is the one of the core medium of the mobile industry. It is one of the most effective ways for brands to reach the target audience easily and cheaply. Invariably, every company today has started using this bulk SMS marketing technique, as it is the most affordable method for mass communication. Every company, big or small, new or old has the need to send bulk SMS to introduce their latest products and services and attract potential customers. There are many companies who try to earn goodwill and customer loyalty by greeting clients on their birthdays or some important festivals. Some companies also use free online text messages to send reminders about pending payments or their updated bills.
Almost all the mobile technology companies and media enterprises depend on bulk SMS tools to conduct their business. The most common example could be the news channels who offer pay-per-text message wherein you can avail alerts on the current breaking news, weather and even live text commentaries of your favorite football match. The types of news can be categorized in various sections like fashion, politics, sports, entertainment and even the latest buzz in the city.
The information about offers and discounted sales of products in a certain outlet is also sent through SMS. Sometimes the text-oriented polls on certain pressing issues of the nation or just the voting of your favorite performer on the talent TV reality show are conducted with the help of free messaging services. Bulk SMS marketing has also found its place in the financial industry due to its personalized client reminders and alert services. Banks, insurance companies, and other financial organizations ensure that their clients are able to transact money using the simple SMS feature available on their mobile phones. Needless to say, the bulk SMS technique is a boon to many companies.
Source: www.myarticlesonline.com by Johnny Da Silva on 27th June 2011
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