With over 1.8 billion mobile connections worldwide, mobile marketing has now become a particularly effective device to marketers for promoting their brands in multiple ways. With growing population of mobile phones and decreasing usage expenses, SMS (text message) is becoming a powerful proposition for direct marketers who till now trusted emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). On face of it, Email seems to have a natural benefit of being less costly than SMS. A slightly deeper study reveals that being close-to-free is now the main reason for Email loosing all its relevance when it comes to being effective.
Emails get blocked: An internal study revealed that most individuals have more than three Email accounts. Some of these accounts have become inactive as these receive only unsolicited SPAM. Various companies have set up extremely effective SPAM filters which block marketing mails and if not blocked by SPAM filters these land up in the Junk folder of the recipient. The marketing mails which are still able to make it to the Inbox are quite likely to be deleted from there without the recipient even taking a look at the subject matter.
SMS are always read: Now compare this with a marketing message sent as an SMS. A small element of cost associated with SMS has prevented it from being too widely used. SMS are easily personalised and are always read prior to they get deleted. Recipient sees the SMS immediately on receiving it and the impact and retention of the message is much higher than any other medium. SMS is not ignored and one may be almost fully assured that once a message lands on a phone it’s going to be seen, read and retained at least for quite a while.
SMS cover all buying segments: SMS unlike E-mail are pushed on mobile phones instantly. An E-mail user might not fetch his mails for some time, particularly when he’s using numerous accounts. In context of marketing also cellphones cover a much larger and wider segment of potential buyers of items and services than E-mail. Some of the significant segments, with substantial buying power, which get neglected by E-mail are house-wives, elderly people not very technology savvy, etc. Mobile population is much larger than regular Email customers.
The following is the comparison of email and SMS marketing:
Reach
Email: Internet customers
SMS: Mobile users
Cost per transaction
E-mail: Low
SMS: Medium
Access
E-mail: Home and work
SMS: Everywhere
Impact
E-mail: Low
SMS: Medium to high
Personal
E-mail: No
SMS: Yes
Synchronous
Email: No
SMS: Yes
Viral
Email: Yes
SMS: Yes
Conclusion: Mobile marketing is a new addition to the media mix, with fantastic opportunities for direct interaction with customers and cost-effective data collection. SMS-based marketing is more influential and has much higher penetration than Emails. A serious campaign, either for a brand building exercise or for short term promotions, can rely much more on SMS than Emails. Choosing a SMS marketing technology partner that understands the medium as well the needs is the key to success.
Source: http://internetbasedbusinessarticles.com/56730/why-mobile-sms-text-marketing-not-e-mail-marketing/ by Aikednea Johansen on 4th August 2011
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 12 August 2011
SMS marketing holds an excellent future
Cell operators have enhanced their technologies over the last few years. There has been a time when SMS could only be sent from mobile phones. But today, with the appearance of public SMS gateways the complete SMS scenario has changed completely. Public SMS gateways have opened the floodgates for mobile advertising companies and its allies.
Such gateways at the moment are exploited to the fullest when it comes to marketing of goods and services. Some gateways provide more features than others but overall the system works at the same principles. SMS gateway companies provide free software on signing up for bulk SMS service that are setup on various platforms consisting of websites, desktops and handheld devices. It’s become an indispensable tool for marketers in addition to small business users.
Over the time frame many new features were added to the SMS gateway. One such feature called the API or application program interface offered more contemporary advertising tools reminiscent of feedbacks, polls and “Information on Demand” service.
SMS has suddenly become essentially the most trendy, low-budget and reliable marketing tool. A decade ago establishing a brand or making a buzz for a brand new service took ages and put a giant dent within the company’s pocket. Not anymore. Today SMS marketing has changed the scene completely.
Short messaging service or SMS because it is popularly called operates discreetly, unlike emails and phones which are usually noisy and intrudes into people’s privacy.
SMS in tandem with short codes and keywords forms a sturdy platform for buying instant feedbacks from loyal customers who opt-in to receive such offers and questionnaires. It’s the best way of interacting together with your customer.
The high conversion rate of SMS (starting from % to %) makes it a vital tool in today’s competitive times. It really is sure to increase your sales manifold at a cheap price. As increasingly people take part the SMS bandwagon the variety of companies offering these services has also increased.
Technology savvy users have suddenly discovered the good thing about online SMS that is fast, free and will be availed twenty hours an afternoon. Online SMS has no geographical limits making it extremely versatile. People from all strata’s of society are shifting towards this platform for sending SMS.
The process is actually simple. Users must first register themselves and supply personal details. Once the registration is complete she or he can then SMS anywhere on earth using the provider‘s website. Sending SMS online is hassle free and efficient compared to cellular phone as a result of size of the input device. Even brand new mobile phones with QWERTY interface make the duty of composing and sending SMS a cumbersome chore.
Online SMS is excellent method to reduce cellular phone bills and collectively remain in touch with friends and relatives. It’s a valuable tool for any organization, because it allows its workers to send and receive messages for free of charge.
Source: http://www.sckl.net/general/sms-marketing-holds-an-excellent-future/ by admin on 2nd August 2011
Such gateways at the moment are exploited to the fullest when it comes to marketing of goods and services. Some gateways provide more features than others but overall the system works at the same principles. SMS gateway companies provide free software on signing up for bulk SMS service that are setup on various platforms consisting of websites, desktops and handheld devices. It’s become an indispensable tool for marketers in addition to small business users.
Over the time frame many new features were added to the SMS gateway. One such feature called the API or application program interface offered more contemporary advertising tools reminiscent of feedbacks, polls and “Information on Demand” service.
SMS has suddenly become essentially the most trendy, low-budget and reliable marketing tool. A decade ago establishing a brand or making a buzz for a brand new service took ages and put a giant dent within the company’s pocket. Not anymore. Today SMS marketing has changed the scene completely.
Short messaging service or SMS because it is popularly called operates discreetly, unlike emails and phones which are usually noisy and intrudes into people’s privacy.
SMS in tandem with short codes and keywords forms a sturdy platform for buying instant feedbacks from loyal customers who opt-in to receive such offers and questionnaires. It’s the best way of interacting together with your customer.
The high conversion rate of SMS (starting from % to %) makes it a vital tool in today’s competitive times. It really is sure to increase your sales manifold at a cheap price. As increasingly people take part the SMS bandwagon the variety of companies offering these services has also increased.
Technology savvy users have suddenly discovered the good thing about online SMS that is fast, free and will be availed twenty hours an afternoon. Online SMS has no geographical limits making it extremely versatile. People from all strata’s of society are shifting towards this platform for sending SMS.
The process is actually simple. Users must first register themselves and supply personal details. Once the registration is complete she or he can then SMS anywhere on earth using the provider‘s website. Sending SMS online is hassle free and efficient compared to cellular phone as a result of size of the input device. Even brand new mobile phones with QWERTY interface make the duty of composing and sending SMS a cumbersome chore.
Online SMS is excellent method to reduce cellular phone bills and collectively remain in touch with friends and relatives. It’s a valuable tool for any organization, because it allows its workers to send and receive messages for free of charge.
Source: http://www.sckl.net/general/sms-marketing-holds-an-excellent-future/ by admin on 2nd August 2011
Thursday, 11 August 2011
Eight Reasons Why Your Business Should Use SMS Marketing
If you haven’t heard, SMS Marketing is big business. Hundreds of millions of dollars are being spent every year in the United States on text messaging campaigns. Businesses from Fortune 500 companies down to mom and pop shops have jumped on the SMS marketing bandwagon.
Not convinced yet? Here are eight reasons why your business should use SMS Marketing.
1. Text Messaging Is Affordable
SMS Marketing is very affordable. We’re talking about pennies per message. A small business can get started for as little as 10 to 20 dollars a month.
2. High ROI
We just said SMS marketing is affordable. But can you really get much out of 10 to 20 dollars a month? Absolutely. Let’s look at a quick example. Say you’re the owner of a local restaurant and you’ve collected a list of opt-in phone numbers of your patrons (more about opt-ins below). Now you want to send a message to 100 of your customers offering a free appetizer with any entrée. You’ve spent 20 dollars to accomplish all of this. Text message open rates are about 95% but let’s assume only 20 of those customers actually redeem that coupon. You’ve just drawn in 20 new reservations for 20 dollars.
3. Text Messages Arrive…Instantly
Forget email spam filters, postage and drawing visitors into your website. When you send a text message campaign to your marketing list it arrives in seconds.
4. Insanely High Open Rates
We just said text messages are opened 95% of the time. Compare that to email that is opened, at best, 25% of the time.
5. Permission Is Key
That phrase we mentioned earlier – opt-in – is what makes SMS marketing so effective. Consumers have to opt-in to join your text messaging list – they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via a web form. And if they ever want to stop receiving messages all they have to do is reply STOP and they’re automatically removed from your list.
6. It’s To The Point
A text message is limited to 160 characters. That means you need to say exactly what you need to say. Whatever you’re offering you get to the offer quickly. There’s a reason why over 95% of text messages are read and this is it.
7. Everyone Has A Mobile Phone And We Love To Text
Nearly every American has a mobile phone. We sent over 2 trillion text messages in 2010. If you aren’t sending text messages to your customers you better believe that your competitors are.
8. Text Messaging Is Green
Forget direct mail which gets tossed in the garbage. A text message is digital which means it’s green. Your SMS Marketing campaigns will drive sales and save the environment too!
Souce: http://www.mobilemarketingratings.com/eight-reasons-sms-marketing.html
Not convinced yet? Here are eight reasons why your business should use SMS Marketing.
1. Text Messaging Is Affordable
SMS Marketing is very affordable. We’re talking about pennies per message. A small business can get started for as little as 10 to 20 dollars a month.
2. High ROI
We just said SMS marketing is affordable. But can you really get much out of 10 to 20 dollars a month? Absolutely. Let’s look at a quick example. Say you’re the owner of a local restaurant and you’ve collected a list of opt-in phone numbers of your patrons (more about opt-ins below). Now you want to send a message to 100 of your customers offering a free appetizer with any entrée. You’ve spent 20 dollars to accomplish all of this. Text message open rates are about 95% but let’s assume only 20 of those customers actually redeem that coupon. You’ve just drawn in 20 new reservations for 20 dollars.
3. Text Messages Arrive…Instantly
Forget email spam filters, postage and drawing visitors into your website. When you send a text message campaign to your marketing list it arrives in seconds.
4. Insanely High Open Rates
We just said text messages are opened 95% of the time. Compare that to email that is opened, at best, 25% of the time.
5. Permission Is Key
That phrase we mentioned earlier – opt-in – is what makes SMS marketing so effective. Consumers have to opt-in to join your text messaging list – they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via a web form. And if they ever want to stop receiving messages all they have to do is reply STOP and they’re automatically removed from your list.
6. It’s To The Point
A text message is limited to 160 characters. That means you need to say exactly what you need to say. Whatever you’re offering you get to the offer quickly. There’s a reason why over 95% of text messages are read and this is it.
7. Everyone Has A Mobile Phone And We Love To Text
Nearly every American has a mobile phone. We sent over 2 trillion text messages in 2010. If you aren’t sending text messages to your customers you better believe that your competitors are.
8. Text Messaging Is Green
Forget direct mail which gets tossed in the garbage. A text message is digital which means it’s green. Your SMS Marketing campaigns will drive sales and save the environment too!
Souce: http://www.mobilemarketingratings.com/eight-reasons-sms-marketing.html
Wednesday, 10 August 2011
SMS marketing become the latest marketing trend
The use of SMS as a marketing tool has spread throughout the business sector. The ease and the convenience offered are the main attraction for the business managers to use this method as a powerful marketing tool. A cheap, easy, fast, and simple marketing tool is the symbol of SMS marketing that become a marketing trend today.
Marketing through mobile advertising have been considered as one of the most effective marketing tool today. It’s amazing to see the Fortune 500 Company that successfully organizing their mobile campaigns by using text message marketing software with a little or no thought processes. Yes, you really need a strategy to make your campaign successful. The purpose of the group texting is to build a list of customers, prospective customers, members of new customers and target groups.
Great success stories have been achieved by the users of group texting in many business sectors. Some popular restaurants in America have adopted the mobile advertising and now you can see how they have got a great success. Many things must be learned. For example, the waiter should allow you to know their mobile phone numbers. SMS marketing software is still considered as one new marketing tool; however the development of this mass texting software is extremely rapid and began to be used in all business sectors.
There are 4 steps to do to make your mobile marketing successfully:
(1) Set the goal of your campaign
Firstly you must analyze your business and set the goals for your campaign. Get to know your business. Conduct an analysis whether the SMS messaging can help your business. Ask yourself “What should I get?” This step is the most important part of your campaign. Without goals you will not have a direction.
(2) Create and manage your ad
You can create ads based on your goals; you need to be creative in choosing the elements of the SMS in accordance with your goals. For example, your goal is to generate visitors to your business. In creating a SMS advertising, you must stay focused on your goals.
(3) Dominate the markets
You could soon dominate the market with the right ads; if you have a plan to put your ads on a commercial TV or radio station make sure you include your phone number.
(4) Measure the effectiveness of promotions
Measuring the results of campaign is very important because this will determine the ROI (return on investment). If your campaign strategy does not meet your goals, then you have to make some changes.
Source: http://www.articlesbase.com/cell-phones-articles/sms-marketing-become-the-latest-marketing-trend-5109629.html by mort85 on 9th August 2011
Marketing through mobile advertising have been considered as one of the most effective marketing tool today. It’s amazing to see the Fortune 500 Company that successfully organizing their mobile campaigns by using text message marketing software with a little or no thought processes. Yes, you really need a strategy to make your campaign successful. The purpose of the group texting is to build a list of customers, prospective customers, members of new customers and target groups.
Great success stories have been achieved by the users of group texting in many business sectors. Some popular restaurants in America have adopted the mobile advertising and now you can see how they have got a great success. Many things must be learned. For example, the waiter should allow you to know their mobile phone numbers. SMS marketing software is still considered as one new marketing tool; however the development of this mass texting software is extremely rapid and began to be used in all business sectors.
There are 4 steps to do to make your mobile marketing successfully:
(1) Set the goal of your campaign
Firstly you must analyze your business and set the goals for your campaign. Get to know your business. Conduct an analysis whether the SMS messaging can help your business. Ask yourself “What should I get?” This step is the most important part of your campaign. Without goals you will not have a direction.
(2) Create and manage your ad
You can create ads based on your goals; you need to be creative in choosing the elements of the SMS in accordance with your goals. For example, your goal is to generate visitors to your business. In creating a SMS advertising, you must stay focused on your goals.
(3) Dominate the markets
You could soon dominate the market with the right ads; if you have a plan to put your ads on a commercial TV or radio station make sure you include your phone number.
(4) Measure the effectiveness of promotions
Measuring the results of campaign is very important because this will determine the ROI (return on investment). If your campaign strategy does not meet your goals, then you have to make some changes.
Source: http://www.articlesbase.com/cell-phones-articles/sms-marketing-become-the-latest-marketing-trend-5109629.html by mort85 on 9th August 2011
Creating a successful SMS marketing campaign
SMS marketing is a very accessible way for small businesses to build relationships with new and existing customers. It is the marketing medium of choice for businesses seeking to maximise their exposure while minimising their cost as it places product or service messages directly in the hands of targeted customers.
A successful mobile marketing campaign needs to have advertising creative that appeals to your target market and is in line with industry rules. Adverts adhering to these fundamentals will give consumers the confidence to engage with your brand using their cell phone.
Get a shortcode
A shortcode is sourced from an SMS messaging provider or an agency that specialises in mobile marketing. Depending on your needs, going the agency route allows you to outsource your campaign. If you wish to control all aspects of the campaign, then securing a dedicated or shared shortcode from an SMS messaging provider is the best choice.
The difference between a dedicated and shared shortcode is that with a shared number you are limited to a specific keyword which may be campaign or brand specific while with a dedicated shortcode you have the option of running multiple campaigns, each with a different keyword on the same shortcode.
Know the advertising rules
Now you are ready to get the advertising creative polished to maximise your SMS call to action. Without taking away from your advertising copy, it is important to know what the Wireless Application Service Providers’ Association (WASPA) advertising rules say for the media you will be advertising in. These industry regulations can be found on WASPA’s website.
There are three key things to check on for adverts in print and digital media. The first is that the one-off cost of the SMS must be shown immediately below, or above, or adjacent to the advertised shortcode. This is the case even if a standard rated shortcode is promoted.
The second is that in the different media the applicable font size and format for SMS pricing must be adhered to. Lastly, the terms and conditions of the campaign need to be clearly visible in the promotional material. For example, when displayed on packaging for FMCG products, the shortcode, the cost per SMS, and the terms and conditions for the promotion must be placed as close together.
Taken together, these two steps will ensure that you get your mobile marketing campaigns started on the right foot.
SMS marketing could be ‘push campaigns’ (outbound messaging about new products and service promotions to existing clients with a recent commercial relationship who have opted in for SMS communications) or ‘pull campaigns’ (incoming messaging, where customers respond by sending an SMS to a shortcode), or a combination of both.
Tips for running SMS marketing campaigns
· Call back campaigns are the most common type of SMS marketing. A business advertises a shortcode and a keyword to which an interested customer sends an SMS. The sender receives an auto-reply SMS informing them that a company representative will call them back, and includes important contact company information.
· Promotional competitions are used to grab new and existing customers’ attention as either pull or push campaigns. A company could send out an SMS to its customers informing them of a competition. This could also be used to initiate a viral marketing campaign where customers send on the SMS to their friends.
A pull campaign advertises a promotional competition using a shortcode and keyword in the media. Consumers enter the competition by sending an SMS and receive an auto-response SMS confirming the entry. It is now standard industry practice not to see these competitions as a way to make money and to run them on the R1.00 shortcode band. Importantly as mentioned previously, SMS promotional competitions need to adhere to industry regulations.
· Conversational marketing campaigns offer an interactive experience by providing free information (tips, tricks and insights) as a way of giving value to customers. These sound bytes of information can be made available using push or pull campaigns and a way of initiating a conversation with customers and gaining valuable feedback on their needs.
SMS marketing isn’t difficult
A small business does not need to seek out a specialist consultant or agency to set up an SMS marketing campaign nor find a developer to build a system. Mobile messaging providers have self-service messaging services that allow a company to quickly and easily put a campaign in place, set up an auto-response message, manage customer contact details, send and receive promotional messages, and provide reports on campaigns. With these tools available, SMS marketing is really made easy.
Source: http://www.africanbusinessreview.co.za/marketing/mobile-marketing/creating-a-successful-sms-marketing-campaign by DR. PIET STREICHER on 9th August 2011
A successful mobile marketing campaign needs to have advertising creative that appeals to your target market and is in line with industry rules. Adverts adhering to these fundamentals will give consumers the confidence to engage with your brand using their cell phone.
Get a shortcode
A shortcode is sourced from an SMS messaging provider or an agency that specialises in mobile marketing. Depending on your needs, going the agency route allows you to outsource your campaign. If you wish to control all aspects of the campaign, then securing a dedicated or shared shortcode from an SMS messaging provider is the best choice.
The difference between a dedicated and shared shortcode is that with a shared number you are limited to a specific keyword which may be campaign or brand specific while with a dedicated shortcode you have the option of running multiple campaigns, each with a different keyword on the same shortcode.
Know the advertising rules
Now you are ready to get the advertising creative polished to maximise your SMS call to action. Without taking away from your advertising copy, it is important to know what the Wireless Application Service Providers’ Association (WASPA) advertising rules say for the media you will be advertising in. These industry regulations can be found on WASPA’s website.
There are three key things to check on for adverts in print and digital media. The first is that the one-off cost of the SMS must be shown immediately below, or above, or adjacent to the advertised shortcode. This is the case even if a standard rated shortcode is promoted.
The second is that in the different media the applicable font size and format for SMS pricing must be adhered to. Lastly, the terms and conditions of the campaign need to be clearly visible in the promotional material. For example, when displayed on packaging for FMCG products, the shortcode, the cost per SMS, and the terms and conditions for the promotion must be placed as close together.
Taken together, these two steps will ensure that you get your mobile marketing campaigns started on the right foot.
SMS marketing could be ‘push campaigns’ (outbound messaging about new products and service promotions to existing clients with a recent commercial relationship who have opted in for SMS communications) or ‘pull campaigns’ (incoming messaging, where customers respond by sending an SMS to a shortcode), or a combination of both.
Tips for running SMS marketing campaigns
· Call back campaigns are the most common type of SMS marketing. A business advertises a shortcode and a keyword to which an interested customer sends an SMS. The sender receives an auto-reply SMS informing them that a company representative will call them back, and includes important contact company information.
· Promotional competitions are used to grab new and existing customers’ attention as either pull or push campaigns. A company could send out an SMS to its customers informing them of a competition. This could also be used to initiate a viral marketing campaign where customers send on the SMS to their friends.
A pull campaign advertises a promotional competition using a shortcode and keyword in the media. Consumers enter the competition by sending an SMS and receive an auto-response SMS confirming the entry. It is now standard industry practice not to see these competitions as a way to make money and to run them on the R1.00 shortcode band. Importantly as mentioned previously, SMS promotional competitions need to adhere to industry regulations.
· Conversational marketing campaigns offer an interactive experience by providing free information (tips, tricks and insights) as a way of giving value to customers. These sound bytes of information can be made available using push or pull campaigns and a way of initiating a conversation with customers and gaining valuable feedback on their needs.
SMS marketing isn’t difficult
A small business does not need to seek out a specialist consultant or agency to set up an SMS marketing campaign nor find a developer to build a system. Mobile messaging providers have self-service messaging services that allow a company to quickly and easily put a campaign in place, set up an auto-response message, manage customer contact details, send and receive promotional messages, and provide reports on campaigns. With these tools available, SMS marketing is really made easy.
Source: http://www.africanbusinessreview.co.za/marketing/mobile-marketing/creating-a-successful-sms-marketing-campaign by DR. PIET STREICHER on 9th August 2011
Tuesday, 9 August 2011
What’s Your Mobile Offer Messaging Strategy?
Making an offer available in a mobile app without notifying the consumer it’s available is like cooking dinner for 20 people and then forgetting to send an invitation. Sure, your lonely neighbor may show up randomly and get a free meal, but most likely you’ll be eating alone. If you rely on the consumer for self discovery of a mobile coupon you’re setting your offer campaign up for minimal results at best. Think about it, your customer will have to first make a conscious decision to think about your brand, then open a mobile app, and then check to see if there are available coupons. We’d all love to believe our customers think about us as much as we think about them, but sadly this just isn’t the case. If a mobile app company pitches you on sending coupons through their platform without a messaging strategy, BEWARE!
Source: http://keyringapp.com/blog/2011/08/03/whats-your-mobile-offer-messaging-strategy/ by Chris on 3rd August 2011
Source: http://keyringapp.com/blog/2011/08/03/whats-your-mobile-offer-messaging-strategy/ by Chris on 3rd August 2011
Global Mobile Messaging Trends and Africa
Mobile messaging has gone from a virtuallynonexistent form of communication 15 years ago to a $100 billion enterprise in 2010. Mobile messaging includes; text messaging (SMS), picture messaging (MMS), mobile email and instant messaging (IM). In 2010 the total worldwide revenue for mobile phone usage, including phone calls and all forms of messaging, totaled $1 trillion. Of that trillion, mobile messaging accounted for $179.2 billion.
According to John White, Business Development Manager with Portio Research, there were 6.9 trillion SMS messages sent worldwide in 2010, amounting to $114.6 billion in revenue. There were 3.9 trillion messages sent in 2008 and White estimates that 11.6 trillion will be sent in 2015. SMS are sent so regularly that they rank second to standard email as the most widely used form of nonverbal communication. MMS ranks third on that list with 248 billion pictures being shared globally via mobile phones last year.
There are 4 billion people worldwide who are using mobile devices and 3.5 billion of them use SMS regularly. It is estimated that use of SMS will hit its peak in North America and most of Europe by 2015 as new technologies are developed and another trend takes over. John White predicts that as SMS and MMS start to fade, mobile email and IM will emerge as the major players in nonverbal communications. Mobile email and IM currently account for the smallest percent of mobile messaging usage today. In 2010 mobile email grossed $25.4 billion while IM accounted for $6.8 billion in sales. By 2015 those numbers are expected to climb to $82.6 billion and $31.2 billion respectively.
The reason that texting is so profitable right now is because you can text on even the most basic phones, it is billed cheaply and is easy to understand. Mobile email and IM require more expensive phones and the plans themselves cost more.
White estimates that in the year 2015 SMS alone will account for $159 billion in worldwide sales. And while many predict a decline in SMS usage in the US and most of Europe shortly after this plateau, usage is expected to see continued growth in Africa, the Middle East and parts of Asia for at least another decade after that. Right now SMS is growing faster in Africa than anywhere else.
Africa as a continent may be arriving late to the party when it comes to SMS, but individual countries like South Africa have been trendsetters. The first fully operational 3G network in the world was established in South Africa along with the first commercial mobile TV service. Africa is a very diverse continent because while some areas are at the forefront of technology, others have some of the lowest literacy and poverty rates in the world. John White says, “Of all the regions we look at in our report Africa holds the most promise in terms of the largest as yet untapped potential. We see Africa, as a continent, breaking the 80% penetration mark sometime in 2019. By the end of the decade there will be eight mobile phones for every 10 people on the continent. “
There were 559.9 million mobile subscribers in Africa in 2010 and by 2015 that number is expected to jump to 897.4 million, by 2020 they will pass 1 billion mark. This is not just good news for phone companies and investors, but for the local citizens as well. According to White, “Mobile communications are fundamental in helping to grow economies. They are right at the forefront of boosting economic development.” The example that White gives involves a farmer from a rural area who has to make a long distance commute to sell his goods. Without mobile communication the farmer runs the risk or arriving to market with the same products as other farmers, over saturating the market. This causes the farmer to have to sell his goods at a lower price and potentially have a surplus that may go to waste. With mobile communication the farmers can coordinate what to bring to market on a given day and everyone can get top dollar for their goods.
Developed nations, like most of Western Europe and the US, have gone through a technological evolution from fixed phones to dial-up networks then cable internet, high speed, 3G and now 4G. Other nations that haven’t gone through these progressions, like parts of Africa, will leap frog over the first few steps and move straight into high speed mobile networks. They will potentially go from rotary phones to smart phones. Helping out this cause, companies like Google are selling low priced smart phones to developing nations where the larger cities are already set up for the population to start using 3G technology. According to White, “For companies looking for that last great bastion of growth in the mobile space, Africa is the place to be over the next decade. Nowhere else still holds the offer of that much growth.”
Source: http://www.africagoodnews.com/infrastructure/ict/2684-global-mobile-messaging-trends-and-africa.html by Africa Good News Editor on 3rd August 2011
According to John White, Business Development Manager with Portio Research, there were 6.9 trillion SMS messages sent worldwide in 2010, amounting to $114.6 billion in revenue. There were 3.9 trillion messages sent in 2008 and White estimates that 11.6 trillion will be sent in 2015. SMS are sent so regularly that they rank second to standard email as the most widely used form of nonverbal communication. MMS ranks third on that list with 248 billion pictures being shared globally via mobile phones last year.
There are 4 billion people worldwide who are using mobile devices and 3.5 billion of them use SMS regularly. It is estimated that use of SMS will hit its peak in North America and most of Europe by 2015 as new technologies are developed and another trend takes over. John White predicts that as SMS and MMS start to fade, mobile email and IM will emerge as the major players in nonverbal communications. Mobile email and IM currently account for the smallest percent of mobile messaging usage today. In 2010 mobile email grossed $25.4 billion while IM accounted for $6.8 billion in sales. By 2015 those numbers are expected to climb to $82.6 billion and $31.2 billion respectively.
The reason that texting is so profitable right now is because you can text on even the most basic phones, it is billed cheaply and is easy to understand. Mobile email and IM require more expensive phones and the plans themselves cost more.
White estimates that in the year 2015 SMS alone will account for $159 billion in worldwide sales. And while many predict a decline in SMS usage in the US and most of Europe shortly after this plateau, usage is expected to see continued growth in Africa, the Middle East and parts of Asia for at least another decade after that. Right now SMS is growing faster in Africa than anywhere else.
Africa as a continent may be arriving late to the party when it comes to SMS, but individual countries like South Africa have been trendsetters. The first fully operational 3G network in the world was established in South Africa along with the first commercial mobile TV service. Africa is a very diverse continent because while some areas are at the forefront of technology, others have some of the lowest literacy and poverty rates in the world. John White says, “Of all the regions we look at in our report Africa holds the most promise in terms of the largest as yet untapped potential. We see Africa, as a continent, breaking the 80% penetration mark sometime in 2019. By the end of the decade there will be eight mobile phones for every 10 people on the continent. “
There were 559.9 million mobile subscribers in Africa in 2010 and by 2015 that number is expected to jump to 897.4 million, by 2020 they will pass 1 billion mark. This is not just good news for phone companies and investors, but for the local citizens as well. According to White, “Mobile communications are fundamental in helping to grow economies. They are right at the forefront of boosting economic development.” The example that White gives involves a farmer from a rural area who has to make a long distance commute to sell his goods. Without mobile communication the farmer runs the risk or arriving to market with the same products as other farmers, over saturating the market. This causes the farmer to have to sell his goods at a lower price and potentially have a surplus that may go to waste. With mobile communication the farmers can coordinate what to bring to market on a given day and everyone can get top dollar for their goods.
Developed nations, like most of Western Europe and the US, have gone through a technological evolution from fixed phones to dial-up networks then cable internet, high speed, 3G and now 4G. Other nations that haven’t gone through these progressions, like parts of Africa, will leap frog over the first few steps and move straight into high speed mobile networks. They will potentially go from rotary phones to smart phones. Helping out this cause, companies like Google are selling low priced smart phones to developing nations where the larger cities are already set up for the population to start using 3G technology. According to White, “For companies looking for that last great bastion of growth in the mobile space, Africa is the place to be over the next decade. Nowhere else still holds the offer of that much growth.”
Source: http://www.africagoodnews.com/infrastructure/ict/2684-global-mobile-messaging-trends-and-africa.html by Africa Good News Editor on 3rd August 2011
Bulk SMS Service & The Role of Resellers
Mobile phones have entered our lives as never before. Its rapid penetration and popularity due to several amazing features have made them an indispensable tool. Mobile advertising companies adore it because of its immense potential as an advertising avenue. Individuals love it as a great communication device.
Today marketing enterprises are exploiting the SMS feature of mobile phones for advertising product launches, new services and also to get instant feedback from their customers.
Short messaging service or SMS as it is popularly called, is used to launch a variety of other interesting campaigns such as polls, news and contests. Such marketing crusades bring a company and its customers close to each other thereby building a long term relationship.
But how is this possible? The answer is SMS gateway. Bulk SMS gateway provider offers a robust platform from where bulk SMS's can be sent. The interface provided by them is intuitive and a joy to operate. Composing and sending marketing campaigns using this software is extremely simple. Thousands of potential customers can be tapped with just a click of the mouse button.
Bulk SMS providers are entities which have connectivity to all the mobile carriers. They are the ones who actually send SMS messages on your behalf. They provide end users with short codes which are registered with the network carriers; these short codes are used to identify individual entities.
As a marketer you should take care while sending mass messages. Opt-in audience will not like frequent dumping of unwanted text messages. It is advisable to send text campaigns which will be useful to the receiver. Spamming customers with irrelevant advertising messages can be disastrous, to the point of getting banned.
SMS is one of the most popular and frequently used features of a mobile device. As mentioned earlier, SMS gateway is used to exploit such a facility. Messages once sent are stored in the short message service center before dispatching it to concerned recipients. SMS is quite discreet and unlike email the conversion ratio is much higher; a smart way to reach out to large audience instantly.
However, the question which immediately pops up in the head is, "How do I utilize or buy such a setup". Well, the answer is simple, bulk SMS reseller.
Bulk SMS resellers are companies or individuals who buy SMS credits in bulk from wireless carriers and sell them to end users at a higher price. They are intermediaries in this three-way partnership. On the other hand SMS service providers are those entities that provide SMS gateway. Choosing the right bulk SMS reseller is an important decision. Here are some of the points to consider.
1. Cost - The rates for such a facility fluctuates greatly. So choose a reseller who is not only cost effective but offers a reliable service.
2. Verify the shelf life - Low shelf life means the facility has to be utilized within a stipulated period.
3. Ask for testimonials. Check if the reseller offers excellent network coverage.
Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-service-38-role-resellers-569007.html by mVaayoo
Today marketing enterprises are exploiting the SMS feature of mobile phones for advertising product launches, new services and also to get instant feedback from their customers.
Short messaging service or SMS as it is popularly called, is used to launch a variety of other interesting campaigns such as polls, news and contests. Such marketing crusades bring a company and its customers close to each other thereby building a long term relationship.
But how is this possible? The answer is SMS gateway. Bulk SMS gateway provider offers a robust platform from where bulk SMS's can be sent. The interface provided by them is intuitive and a joy to operate. Composing and sending marketing campaigns using this software is extremely simple. Thousands of potential customers can be tapped with just a click of the mouse button.
Bulk SMS providers are entities which have connectivity to all the mobile carriers. They are the ones who actually send SMS messages on your behalf. They provide end users with short codes which are registered with the network carriers; these short codes are used to identify individual entities.
As a marketer you should take care while sending mass messages. Opt-in audience will not like frequent dumping of unwanted text messages. It is advisable to send text campaigns which will be useful to the receiver. Spamming customers with irrelevant advertising messages can be disastrous, to the point of getting banned.
SMS is one of the most popular and frequently used features of a mobile device. As mentioned earlier, SMS gateway is used to exploit such a facility. Messages once sent are stored in the short message service center before dispatching it to concerned recipients. SMS is quite discreet and unlike email the conversion ratio is much higher; a smart way to reach out to large audience instantly.
However, the question which immediately pops up in the head is, "How do I utilize or buy such a setup". Well, the answer is simple, bulk SMS reseller.
Bulk SMS resellers are companies or individuals who buy SMS credits in bulk from wireless carriers and sell them to end users at a higher price. They are intermediaries in this three-way partnership. On the other hand SMS service providers are those entities that provide SMS gateway. Choosing the right bulk SMS reseller is an important decision. Here are some of the points to consider.
1. Cost - The rates for such a facility fluctuates greatly. So choose a reseller who is not only cost effective but offers a reliable service.
2. Verify the shelf life - Low shelf life means the facility has to be utilized within a stipulated period.
3. Ask for testimonials. Check if the reseller offers excellent network coverage.
Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-service-38-role-resellers-569007.html by mVaayoo
Bulk SMS - A Great Advertising Avenue
Today, there are millions of mobile phone users worldwide. It makes them a large community of potential audience for marketers and manufacturers. One of the key features of a mobile phone is to send and receive short messages, called SMS. It has become an important tool for both individuals and organizations; the former use it to communicate with friends, relatives and colleagues and the latter to advertise and market their products, services and establish brands.
However, marketing companies have their task clearly cut-out. Their strategy is to exploit text message feature for advertising purpose. This is where bulk SMS service comes into the picture. This service has many advantages. It does not require any kind of voice interaction with the customer nor does it disturb the end user in any way. The receiver is free to read as and when he feels, making SMS an absolutely flexible and ideal form of marketing method.
Composing and dispatching SMS is less time-consuming as compared to phone call or an e-mail. SMS is opened instantly because of the fact that people carry their mobile phones with them unlike computers which are not accessible at all times.
Companies and marketers use bulk SMS service to send out product information and new service launches to thousands of people in the fastest possible time, with just a click of a button.
The process of sending bulk SMS is absolutely easy and does not require any kind of formal training; even non-technical workers can do the job. These service providers offer feature rich software that allows marketers to tap millions of potential customers. They also provide readymade database of telephone numbers which can be either preloaded in the said software or used selectively by entering each number manually.
The whole system is internet based, making it extremely cost effective and secure. Once the list is added and the message created, SMS can then be sent out to thousands of people.
The other benefits include unique keyword allocation, which is a kind of identifier. Over a period of time this identifier creates its own recognition. Receivers do not hesitate to open SMS's received from trusted sources. The composition of SMS can be changed or altered at the last minute making it extremely flexible. Its user friendly interface coupled with the ease with which it can be integrated with live websites makes it the most sought after marketing tool.
Mass SMS practice more often than not is used for advertising purpose. There are several other mobile based advertising avenues such as web banners, application banners and game advertisements, but bulk text message or SMS remains the most preferred choice.
Although mobile advertising has evolved tremendously over a short period of time, mass text message continues to rule the arena. Today, it is not only used for routine product launches and brand building but also used for various corporate tasks such as feedbacks, surveys, polls and also for providing information on demand.
Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-great-advertising-avenue-578911.html by mVaayoo
However, marketing companies have their task clearly cut-out. Their strategy is to exploit text message feature for advertising purpose. This is where bulk SMS service comes into the picture. This service has many advantages. It does not require any kind of voice interaction with the customer nor does it disturb the end user in any way. The receiver is free to read as and when he feels, making SMS an absolutely flexible and ideal form of marketing method.
Composing and dispatching SMS is less time-consuming as compared to phone call or an e-mail. SMS is opened instantly because of the fact that people carry their mobile phones with them unlike computers which are not accessible at all times.
Companies and marketers use bulk SMS service to send out product information and new service launches to thousands of people in the fastest possible time, with just a click of a button.
The process of sending bulk SMS is absolutely easy and does not require any kind of formal training; even non-technical workers can do the job. These service providers offer feature rich software that allows marketers to tap millions of potential customers. They also provide readymade database of telephone numbers which can be either preloaded in the said software or used selectively by entering each number manually.
The whole system is internet based, making it extremely cost effective and secure. Once the list is added and the message created, SMS can then be sent out to thousands of people.
The other benefits include unique keyword allocation, which is a kind of identifier. Over a period of time this identifier creates its own recognition. Receivers do not hesitate to open SMS's received from trusted sources. The composition of SMS can be changed or altered at the last minute making it extremely flexible. Its user friendly interface coupled with the ease with which it can be integrated with live websites makes it the most sought after marketing tool.
Mass SMS practice more often than not is used for advertising purpose. There are several other mobile based advertising avenues such as web banners, application banners and game advertisements, but bulk text message or SMS remains the most preferred choice.
Although mobile advertising has evolved tremendously over a short period of time, mass text message continues to rule the arena. Today, it is not only used for routine product launches and brand building but also used for various corporate tasks such as feedbacks, surveys, polls and also for providing information on demand.
Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-great-advertising-avenue-578911.html by mVaayoo
Monday, 8 August 2011
Common Terms: What does SMS mean? And much more…
SMS Messages
SMS stands for Short Message Service. This is what is commonly known as a “text message”
A SMS message is 160 characters
If you want to stop SMS messages or offers, type STOP and send to sender
Keyword vs. Short Code
The keyword is the word you send by typing it as the ‘body’ of the text message
The short code is the short ‘phone number’ that you send the text message to
For SMS, type a (keyword) to a (short code)
Keywords are up to 14 characters
The short code used by KTIV is 82942
Alerts – Notifications containing time-sensitive information (i.e. breaking news, weather warnings, etc) sent directly to the user.
API – Abbreviation of application program interface, a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
Auto-Reply – The first message a user receives AFTER the compliance message, generally a “welcome” message.
Blast – A single outgoing message sent to a list (or group) of people through an automated system.
Campaign – An outgoing message or series of messages sent to a list (or group) of people through an automated system.
Carrier – A company that provides wireless telecommunications services (i.e. Verizon Wireless, T-Mobile, etc).
Click to Call – A service that enables a mobile subscriber to initiate a voice call to a specified phone number by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Click to Email – A service that enables a mobile subscriber to initiate an email correspondence to a specified email address by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Compliance Message – The first message sent to a mobile subscriber informing them of what mobile program they have signed up for ( ex. “Joe’s Sub Shop’s Mobile Club”), how many texts per month they can expect, how to end their subscription, how to get more information about the program, and reminding them that carrier specific message and data rates apply.
Content Provider – A company that creates and offers content, e.g. graphic products, ringtones, games, news, information and entertainment services, etc.
Contest – A promotional mechanism that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Coupon – A ticket, message, and/or document that can be exchanged for a financial discount on a product or service.
Data Collection – The process by which a marketer collects mobile subscribers’ personally identifiable information.
Dedicated Random Short Code – A client-specific short code that is provisioned at random (i.e. 84231 or 27845). Dedicated Short Code – A short code that is client specific.
Dedicated Vanity Short Code – A client-specific short code that is provisioned based on client preferences (i.e. DRIVE or 1234).
Double Opt-in – The process of confirming a mobile subscriber’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.
Free to End User – An FTEU program is any program to which the subscriber opts-in, with the result that the subscriber receives Mobile Terminated (MT) SMS/MMS messages for which they do not incur any premium or standard messaging charges from their wireless carrier.
Handset – Term used in reference to a mobile phone, mobile device, or mobile terminal.
IVR – See “interactive voice response”
Interactive Voice Response – A phone technology that allows a computer to detect voice and touch tones using a normal phone call. The IVR system can respond with pre-recorded or dynamically generated audio to further direct callers on how to proceed. IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices.
Keyword – A word or name used to distinguish a targeted message within a Short Code Service.
MMA Best Practices – A set of rules, regulations, and guidelines that the Mobile Marketing Association has laid out to protect the end user and create a pleasant mobile experience.
MMS – See “multimedia messaging service”
Mobile Club – Usually referenced as a mobile form of a loyalty rewards program offering the subscriber exclusive offers through the mobile space.
Mobile Content – Entertainment, sports and news information and games delivered via any wireless media type in a non-advertising format. Location, delivery, and technology of content is irrelevant and can include both on and off deck.
Mobile Contest – A mobile promotion that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Mobile Coupon – A mobile message that can be redeemed for a financial discount on a product or service. Generally distribution and redemption follows this path: User receives a ‘coupon’ offer on their phone as a text message. User redeems the unique code or message by showing it to the retailer. Retailers can accept the coupon based on the user displaying the screen, or they can validate the coupon using a redemption software program.
Mobile Marketing – The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.
Mobile Marketing Association – The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.
Mobile Message – SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.
Mobile Survey – A series of questions delivered to handsets as SMS or MMS messages.
Mobile Sweepstakes – A mobile sweepstakes is a legal game that includes a prize, and is a game of chance. No consideration is allowed.
Multimedia Messaging Service (MMS) – Standard for telephony messaging systems that enable the sending of messages that include multimedia objects (images, audio, video, rich text). May or may not include normal text.
Optimization – Process of modifying/refining an advertising campaign so that it will perform more favorably for the advertiser, and extend reach, boost clickthroughs and conversion rates, etc. Usually, done by using more qualified data about target market.
Opt-in – The process where a Subscriber provides explicit consent, after receiving Notice from the Mobile Marketer.
Opt-out – The process through which a Subscriber revokes consent after receiving Notice from the Mobile Marketer. An example of an Opt-out process includes, but is not limited to, a Subscriber replying to an SMS message with the phrase “stop.”
Outgoing Blast – See “Blast”
Premium Content – Content for which the provider levies a charge separate and in addition to any fixed charges made by the network operator to access that content (usually regarding premium ringtones or other rich media).
Premium Rate – Programs or messages that result in charges above and beyond standard text messaging charges normally applied to the subscriber’s wireless bill.
Pull Messaging – Any content sent to the wireless subscriber upon request, shortly thereafter, on a one time basis. For example, when a customer requests the local weather from a WAP-capable browser, the content of the response, including any related advertising, is Pull Messaging.
Push Messaging – Any content sent by or on behalf of advertisers and marketers to a wireless mobile device at a time other than when the subscriber requests it. Push Messaging includes audio, short message service (SMS) messages, e-mail, multimedia messaging, cell broadcast, picture messages, surveys, or any other pushed advertising or content.
Real-time Reporting – The ability to see tracking and reporting updated almost immediately.
Redemption Code – A randomly generated code placed on the bottom of the cell phone screen to assist in mobile tracking.
Redemption Rate for Mobile – The rate at which mobile coupons are redeemed by subscribers; conservatively 15% in the mobile space, liberally 65%.
Ringbacks – The audio or “ring” the caller hears when calling a specific mobile number. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringback length is based on Carrier requirements.
Ringtones – The audio, or “ring” a handset owner hears when a call is received. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringer length is based on Carrier requirements.
RSS – See “Really Simple Syndication”
Search Engine Optimization (SEO) – The process of improving the volume and quality of traffic to a Mobile Web site from search engines via natural search results for targeted keywords.
SEO – See “Search Engine Optimization”
Shared Short Code – A short code that is utilized to run multiple mobile services and/or marketing campaigns simultaneously using different keywords.
Short Code – Short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes with relevant keywords to access a wide variety of mobile content.
Short Message Service (SMS) – A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content.
Smartphone – A handheld device that integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information, e-mail, install programs, along with using a mobile phone in one device.
SMS – See “Short Message Service”
Standard Message and Data Rates Apply – The phrase used to inform the end user of the cost of subscribership. Standard rates are determined based on a mobile user’s wireless carrier and the SMS/MMS plan they are signed up for.
Standard Rate – Programs or messages that result in only normal text messaging charges being applied to the mobile subscriber’s wireless bill or that result in messages being deducted from a subscriber’s messaging plan allowance.
Subscriber – A mobile user who has initiated communication with a mobile program through a keyword and short code to receive mobile content.
Sweepstakes – A sweepstakes is a legal game that includes a prize, and a game of chance. No consideration is allowed.
Targeting – Various criteria to make the delivery of a mobile advertisement more precise (age, gender, geographical, day parting, household income, etc.).
Text-for-content – User texts in for some type of multimedia content (i.e. wallpapers, ringtones, etc).
Text-for-info – End user texts a keyword to a short code to receive instant information on products, services, times, special, etc. Allows for an immediate impact on the user’s buying decision.
Text-to-vote – End user texts a keyword to a short code to share their opinions through interactive polling.
Text-to-win – End user texts a keyword to a short code for a chance to either instantly win a prize or be entered in a contest/sweepstakes.
Tracking – The ability to assess the performance of a mobile campaign.
Transcoding – The process of making multimedia rich content appear and sound best on the various handsets based on which formats are supported by the handset.
Unique User – A specific mobile subscriber. Every mobile subscriber has some sort of alpha and/or numeric code (not personal subscriber data like name or phone number) that is sent with each advertisement request. These unique identifiers are used to determine how many “unique users” view each ad.
Unsubscribe -Process of opting out of a mobile subscription service/application.
Updates – Like an alert, but not necessarily time-sensitive information.
Video-enabled phone – A mobile phone capable of taking video shots and sending and receiving video messages.
Viral Marketing – The communication via text message or other mobile content including ringtones, games and wallpaper by process in which consumer A receives the original message, identifies consumer B who he/she believes will be interested in the message and initiates a process – such as inputting a phone number, by which consumer B automatically receives the same message.
Wallpaper – A piece of graphic content that is formatted to fit the screen of handsets.
WAP – Wireless Application Protocol (commonly referred to as WAP) is most commonly used to enable access to the mobile web from a mobile phone or PDA. A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone.
WAP Push – A specially encoded message which includes a link to a WAP address that allows WAP content to be pushed to the handset with minimum user intervention.
WAP Site – A website written for optimization with mobile devices (i.e. a mobile website).
Web Based Platform – A platform that is accessible through the Internet.
Web-enabled phone – A mobile device capable of using the mobile web, email, etc.
Widget – An “applet” or small component of a user interface that can be added to the web, desktop, or mobile phone connected users with another program.
Wireless Spam - Push messaging that is sent without confirmed opt-in.
Source: http://www.ktiv.com/story/15124952/m
SMS stands for Short Message Service. This is what is commonly known as a “text message”
A SMS message is 160 characters
If you want to stop SMS messages or offers, type STOP and send to sender
Keyword vs. Short Code
The keyword is the word you send by typing it as the ‘body’ of the text message
The short code is the short ‘phone number’ that you send the text message to
For SMS, type a (keyword) to a (short code)
Keywords are up to 14 characters
The short code used by KTIV is 82942
Alerts – Notifications containing time-sensitive information (i.e. breaking news, weather warnings, etc) sent directly to the user.
API – Abbreviation of application program interface, a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
Auto-Reply – The first message a user receives AFTER the compliance message, generally a “welcome” message.
Blast – A single outgoing message sent to a list (or group) of people through an automated system.
Campaign – An outgoing message or series of messages sent to a list (or group) of people through an automated system.
Carrier – A company that provides wireless telecommunications services (i.e. Verizon Wireless, T-Mobile, etc).
Click to Call – A service that enables a mobile subscriber to initiate a voice call to a specified phone number by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Click to Email – A service that enables a mobile subscriber to initiate an email correspondence to a specified email address by clicking on a link on a mobile web site or in a SMS/MMS message. Typically used to enhance and provide a direct response mechanism in an advertisement.
Compliance Message – The first message sent to a mobile subscriber informing them of what mobile program they have signed up for ( ex. “Joe’s Sub Shop’s Mobile Club”), how many texts per month they can expect, how to end their subscription, how to get more information about the program, and reminding them that carrier specific message and data rates apply.
Content Provider – A company that creates and offers content, e.g. graphic products, ringtones, games, news, information and entertainment services, etc.
Contest – A promotional mechanism that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Coupon – A ticket, message, and/or document that can be exchanged for a financial discount on a product or service.
Data Collection – The process by which a marketer collects mobile subscribers’ personally identifiable information.
Dedicated Random Short Code – A client-specific short code that is provisioned at random (i.e. 84231 or 27845). Dedicated Short Code – A short code that is client specific.
Dedicated Vanity Short Code – A client-specific short code that is provisioned based on client preferences (i.e. DRIVE or 1234).
Double Opt-in – The process of confirming a mobile subscriber’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.
Free to End User – An FTEU program is any program to which the subscriber opts-in, with the result that the subscriber receives Mobile Terminated (MT) SMS/MMS messages for which they do not incur any premium or standard messaging charges from their wireless carrier.
Handset – Term used in reference to a mobile phone, mobile device, or mobile terminal.
IVR – See “interactive voice response”
Interactive Voice Response – A phone technology that allows a computer to detect voice and touch tones using a normal phone call. The IVR system can respond with pre-recorded or dynamically generated audio to further direct callers on how to proceed. IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices.
Keyword – A word or name used to distinguish a targeted message within a Short Code Service.
MMA Best Practices – A set of rules, regulations, and guidelines that the Mobile Marketing Association has laid out to protect the end user and create a pleasant mobile experience.
MMS – See “multimedia messaging service”
Mobile Club – Usually referenced as a mobile form of a loyalty rewards program offering the subscriber exclusive offers through the mobile space.
Mobile Content – Entertainment, sports and news information and games delivered via any wireless media type in a non-advertising format. Location, delivery, and technology of content is irrelevant and can include both on and off deck.
Mobile Contest – A mobile promotion that includes a prize and a game of skill. Consideration is allowed, but there cannot be any element of chance.
Mobile Coupon – A mobile message that can be redeemed for a financial discount on a product or service. Generally distribution and redemption follows this path: User receives a ‘coupon’ offer on their phone as a text message. User redeems the unique code or message by showing it to the retailer. Retailers can accept the coupon based on the user displaying the screen, or they can validate the coupon using a redemption software program.
Mobile Marketing – The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.
Mobile Marketing Association – The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies.
Mobile Message – SMS and/or MMS message sent to a handset but does not include advertisements delivered on WAP sites, or advertisements delivered into mobile games.
Mobile Survey – A series of questions delivered to handsets as SMS or MMS messages.
Mobile Sweepstakes – A mobile sweepstakes is a legal game that includes a prize, and is a game of chance. No consideration is allowed.
Multimedia Messaging Service (MMS) – Standard for telephony messaging systems that enable the sending of messages that include multimedia objects (images, audio, video, rich text). May or may not include normal text.
Optimization – Process of modifying/refining an advertising campaign so that it will perform more favorably for the advertiser, and extend reach, boost clickthroughs and conversion rates, etc. Usually, done by using more qualified data about target market.
Opt-in – The process where a Subscriber provides explicit consent, after receiving Notice from the Mobile Marketer.
Opt-out – The process through which a Subscriber revokes consent after receiving Notice from the Mobile Marketer. An example of an Opt-out process includes, but is not limited to, a Subscriber replying to an SMS message with the phrase “stop.”
Outgoing Blast – See “Blast”
Premium Content – Content for which the provider levies a charge separate and in addition to any fixed charges made by the network operator to access that content (usually regarding premium ringtones or other rich media).
Premium Rate – Programs or messages that result in charges above and beyond standard text messaging charges normally applied to the subscriber’s wireless bill.
Pull Messaging – Any content sent to the wireless subscriber upon request, shortly thereafter, on a one time basis. For example, when a customer requests the local weather from a WAP-capable browser, the content of the response, including any related advertising, is Pull Messaging.
Push Messaging – Any content sent by or on behalf of advertisers and marketers to a wireless mobile device at a time other than when the subscriber requests it. Push Messaging includes audio, short message service (SMS) messages, e-mail, multimedia messaging, cell broadcast, picture messages, surveys, or any other pushed advertising or content.
Real-time Reporting – The ability to see tracking and reporting updated almost immediately.
Redemption Code – A randomly generated code placed on the bottom of the cell phone screen to assist in mobile tracking.
Redemption Rate for Mobile – The rate at which mobile coupons are redeemed by subscribers; conservatively 15% in the mobile space, liberally 65%.
Ringbacks – The audio or “ring” the caller hears when calling a specific mobile number. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringback length is based on Carrier requirements.
Ringtones – The audio, or “ring” a handset owner hears when a call is received. Can be a Mastertone, Polytone or Voicetone and is either a device default or set by the handset owner when personalizing his/her mobile device. Ringer length is based on Carrier requirements.
RSS – See “Really Simple Syndication”
Search Engine Optimization (SEO) – The process of improving the volume and quality of traffic to a Mobile Web site from search engines via natural search results for targeted keywords.
SEO – See “Search Engine Optimization”
Shared Short Code – A short code that is utilized to run multiple mobile services and/or marketing campaigns simultaneously using different keywords.
Short Code – Short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes with relevant keywords to access a wide variety of mobile content.
Short Message Service (SMS) – A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content.
Smartphone – A handheld device that integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information, e-mail, install programs, along with using a mobile phone in one device.
SMS – See “Short Message Service”
Standard Message and Data Rates Apply – The phrase used to inform the end user of the cost of subscribership. Standard rates are determined based on a mobile user’s wireless carrier and the SMS/MMS plan they are signed up for.
Standard Rate – Programs or messages that result in only normal text messaging charges being applied to the mobile subscriber’s wireless bill or that result in messages being deducted from a subscriber’s messaging plan allowance.
Subscriber – A mobile user who has initiated communication with a mobile program through a keyword and short code to receive mobile content.
Sweepstakes – A sweepstakes is a legal game that includes a prize, and a game of chance. No consideration is allowed.
Targeting – Various criteria to make the delivery of a mobile advertisement more precise (age, gender, geographical, day parting, household income, etc.).
Text-for-content – User texts in for some type of multimedia content (i.e. wallpapers, ringtones, etc).
Text-for-info – End user texts a keyword to a short code to receive instant information on products, services, times, special, etc. Allows for an immediate impact on the user’s buying decision.
Text-to-vote – End user texts a keyword to a short code to share their opinions through interactive polling.
Text-to-win – End user texts a keyword to a short code for a chance to either instantly win a prize or be entered in a contest/sweepstakes.
Tracking – The ability to assess the performance of a mobile campaign.
Transcoding – The process of making multimedia rich content appear and sound best on the various handsets based on which formats are supported by the handset.
Unique User – A specific mobile subscriber. Every mobile subscriber has some sort of alpha and/or numeric code (not personal subscriber data like name or phone number) that is sent with each advertisement request. These unique identifiers are used to determine how many “unique users” view each ad.
Unsubscribe -Process of opting out of a mobile subscription service/application.
Updates – Like an alert, but not necessarily time-sensitive information.
Video-enabled phone – A mobile phone capable of taking video shots and sending and receiving video messages.
Viral Marketing – The communication via text message or other mobile content including ringtones, games and wallpaper by process in which consumer A receives the original message, identifies consumer B who he/she believes will be interested in the message and initiates a process – such as inputting a phone number, by which consumer B automatically receives the same message.
Wallpaper – A piece of graphic content that is formatted to fit the screen of handsets.
WAP – Wireless Application Protocol (commonly referred to as WAP) is most commonly used to enable access to the mobile web from a mobile phone or PDA. A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone.
WAP Push – A specially encoded message which includes a link to a WAP address that allows WAP content to be pushed to the handset with minimum user intervention.
WAP Site – A website written for optimization with mobile devices (i.e. a mobile website).
Web Based Platform – A platform that is accessible through the Internet.
Web-enabled phone – A mobile device capable of using the mobile web, email, etc.
Widget – An “applet” or small component of a user interface that can be added to the web, desktop, or mobile phone connected users with another program.
Wireless Spam - Push messaging that is sent without confirmed opt-in.
Source: http://www.ktiv.com/story/15124952/m
The Power of Bulk SMS
Revenues, targets and multi-tasking have become some of the common buzz words of corporate world today. Cut throat competition has forced organizations to buckle up their budgets. In such a scenario allocating decent amount of funds for marketing and advertising requires some manipulation and financial jugglery. Not anymore. Short messaging service, a.k.a. SMS, offers a great way for businesses to spread the buzz, be it product launches, brand establishment or services at affordable cost.
Bulk SMS providers have therefore become an integral part of this setup. They are an important link between the end user and network operators. These companies provide cheap bulk SMS facility for mobile phone marketing, which is becoming one of the fastest growing advertising avenues.
Today, cell phones have become synonymous with humans. Every cell phone user avails SMS feature, which is considered to be the safest and the quickest way to communicate. Unlike email, SMS most of the time is opened and read due its brevity. So what does this mean for marketers? It’s simply a great business opportunity. Marketers exploit this unassuming feature of a mobile phone by sending thousands of messages to potential customers for brand and product propaganda.
Mobile phone marketers have suddenly discovered its potential in terms of reach and quick response. SMS is not only a cost effective solution when sent in bulk; it is also the cheapest way to advertise.
Using SMS to run a marketing campaign is fast becoming the preferred choice of even the most conservative organizations. In short SMS has revolutionized the whole concept of advertising and marketing. The simple and feature rich user interface makes the whole system a joy to operate. Typically, an SMS gateway is used as a backend to send out messages to target audience. The front end can either be a website, email server or any other platform.
Bulk SMS has suddenly become a pet term in the mobile advertising world. Marketers and even end users look up to it as a tool for generating revenues. Individuals who long to become entrepreneurs will find SMS reseller program a lucrative business opportunity.
Companies who understand the power of SMS advertising are always on the lookout for bulk SMS providers. As a reseller you can fit in the role perfectly. Resellers can earn exorbitant amounts of money by buying SMS quota at cheap rates and sell it to these companies and consumers with substantial mark-up.
So how does one become an SMS reseller and what are the costs involved?
Well, SMS reseller program is simple. It doesn’t require loads of money nor does it demand highly trained people. As a SMS reseller you don’t have to convince potential clients. Today, everyone knows the power of SMS advertising and what it can do to the image of the company and its products.
Minimal investment, low overheads and gestation period makes SMS reselling a great business opportunity. So go ahead and try it yourself if you yearn to become an entrepreneur.
Source: http://www.upublish.info/Article/The-Power-of-Bulk-SMS/591175 by Srinivas Sakhare on 4th August 2011 by Srinivas Sakhare on 4th August 2011
Bulk SMS providers have therefore become an integral part of this setup. They are an important link between the end user and network operators. These companies provide cheap bulk SMS facility for mobile phone marketing, which is becoming one of the fastest growing advertising avenues.
Today, cell phones have become synonymous with humans. Every cell phone user avails SMS feature, which is considered to be the safest and the quickest way to communicate. Unlike email, SMS most of the time is opened and read due its brevity. So what does this mean for marketers? It’s simply a great business opportunity. Marketers exploit this unassuming feature of a mobile phone by sending thousands of messages to potential customers for brand and product propaganda.
Mobile phone marketers have suddenly discovered its potential in terms of reach and quick response. SMS is not only a cost effective solution when sent in bulk; it is also the cheapest way to advertise.
Using SMS to run a marketing campaign is fast becoming the preferred choice of even the most conservative organizations. In short SMS has revolutionized the whole concept of advertising and marketing. The simple and feature rich user interface makes the whole system a joy to operate. Typically, an SMS gateway is used as a backend to send out messages to target audience. The front end can either be a website, email server or any other platform.
Bulk SMS has suddenly become a pet term in the mobile advertising world. Marketers and even end users look up to it as a tool for generating revenues. Individuals who long to become entrepreneurs will find SMS reseller program a lucrative business opportunity.
Companies who understand the power of SMS advertising are always on the lookout for bulk SMS providers. As a reseller you can fit in the role perfectly. Resellers can earn exorbitant amounts of money by buying SMS quota at cheap rates and sell it to these companies and consumers with substantial mark-up.
So how does one become an SMS reseller and what are the costs involved?
Well, SMS reseller program is simple. It doesn’t require loads of money nor does it demand highly trained people. As a SMS reseller you don’t have to convince potential clients. Today, everyone knows the power of SMS advertising and what it can do to the image of the company and its products.
Minimal investment, low overheads and gestation period makes SMS reselling a great business opportunity. So go ahead and try it yourself if you yearn to become an entrepreneur.
Source: http://www.upublish.info/Article/The-Power-of-Bulk-SMS/591175 by Srinivas Sakhare on 4th August 2011 by Srinivas Sakhare on 4th August 2011
Mobile Marketing Software Why is it Used
Mobile phones have now reached the place that consumers can never even survive without. With the considerable growth of SMS text messaging and mobile devices, mobile marketing techniques have gained immense popularity among both large and small scale businesses. Most of the companies and organizations have started taking advantage of this exciting new medium in several ways. There are a number of ways to promote a business via mobile marketing. Among them, the well renowned technique is the SMS marketing. SMS marketing is the rapidly growing marketing technique that is widely available to a broad range of customers. However, sending SMS to a bulk number of customers is hard when it comes to usual mobile messaging methods. It is not simply possible to send messages to each customer every now and then. Mobile marketing software is used particularly for this purpose of sending bulk messages to bulk customers.
SMS marketing is a direct, personal and effective marketing medium that produces unparalleled exposure to your products and services. With a mobile marketing software tool, you can send bulk SMS text messages from your mobile device to other mobile devices in a single click. Mobile marketing software usually comes in several types and prices. The text messaging software are helpful in sending personalized SMS, event alert and notifications, season greetings, invitation, promotional campaigns, contacting employees, job alerts and more. Mobile marketing software has shown great effectiveness in delivering messages to consumers. You can forward SMS messages to business partners and customers, with the help of this software and can also use the service for international business marketing.
Several mobile marketing software tools have been developed to provide marketers the ability to switch a smooth and efficient marketing technique. They also handle the routing, management and delivery of SMS messages and offer an easy way to create mobile marketing campaigns through a specially designed web application. There are also few mobile marketing software that provide access via internet. With this, you can send thousands of SMS easily from computer and receive incoming SMS into the computer. Such software does not rely on Internet SMS gateway and requires no registration. You can manage your contact list for different marketing campaigns into project files with grouping support. By this, you can send personalized SMS content to each recipient by inserting data from the phonebook automatically. The software also supports the feature of composing the SMS in many different languages. There is also SMS message broadcasting software for e-marketing. This allows you to send marketing and advertising SMS and receive response SMS from the computer.
Source: http://www.macstudent.org/391-mobile-marketing-software-why-is-it-used/
SMS marketing is a direct, personal and effective marketing medium that produces unparalleled exposure to your products and services. With a mobile marketing software tool, you can send bulk SMS text messages from your mobile device to other mobile devices in a single click. Mobile marketing software usually comes in several types and prices. The text messaging software are helpful in sending personalized SMS, event alert and notifications, season greetings, invitation, promotional campaigns, contacting employees, job alerts and more. Mobile marketing software has shown great effectiveness in delivering messages to consumers. You can forward SMS messages to business partners and customers, with the help of this software and can also use the service for international business marketing.
Several mobile marketing software tools have been developed to provide marketers the ability to switch a smooth and efficient marketing technique. They also handle the routing, management and delivery of SMS messages and offer an easy way to create mobile marketing campaigns through a specially designed web application. There are also few mobile marketing software that provide access via internet. With this, you can send thousands of SMS easily from computer and receive incoming SMS into the computer. Such software does not rely on Internet SMS gateway and requires no registration. You can manage your contact list for different marketing campaigns into project files with grouping support. By this, you can send personalized SMS content to each recipient by inserting data from the phonebook automatically. The software also supports the feature of composing the SMS in many different languages. There is also SMS message broadcasting software for e-marketing. This allows you to send marketing and advertising SMS and receive response SMS from the computer.
Source: http://www.macstudent.org/391-mobile-marketing-software-why-is-it-used/
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