Global mobile ad network InMobi recently published an interesting report on global trends in the mobile advertising space. In the report, the company predicts that emerging economies will define the next phase of mobile advertising.
According to InMobi, at present, fifteen emerging market economies (namely China, India, Indonesia, South Africa, Nigeria, Egypt, Turkey, Israel, Saudi Arabia, Brazil, Mexico, Argentina, Russia, Poland and Ukraine) account for more mobile subscriptions than the rest of the world combined. This trend is expected to continue in the next fifteen years. In 2010, these countries are estimated to have generated about 30% of mobile data services revenue globally and are expected to account for about 36% of mobile data services revenue by 2014.
Not surprisingly, the high growth rate is mainly attributed to the increasing availability of low cost, feature rich mobile phones in emerging economies. Consumers in these markets are increasingly looking to these phones as their source of internet connectivity.
According to Informa Telecoms and Media, a business information/research service, in the future, much of the growth in mobile advertising in these regions would come mainly because of the lack of channel options in emerging markets.
In more developed markets, traditional media channels such as TV, radio and print have near 100% consumer penetration. As such, in these markets, switching to mobile as an advertising channel is typically slower given the deep penetration in other forms of media.
In emerging regions however, Informa Telecoms and Media notes that there are fewer advertising channels overall with significantly less penetration than in developed markets. In these markets, mobile phones typically offer advertisers more reach than traditional media channels.
Emerging markets will be highly important to the mobile advertising space in the coming years. Smart entrepreneurs looking to reach consumers in emerging economies would do well to make mobile a major part of their advertising strategy.
Source: http://nl.thenextweb.com/2011/05/22/what-will-define-the-next-phase-of-mobile-advertising/ by Nmachi Jidenma.
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Friday, 23 September 2011
UK - SMS usage skyrocketing: Pew Internet study
A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.
The findings of the study show that text message-based marketing campaigns are an efficient way to reach masses of consumers quickly, concisely and frequently, due to the stifling number of individuals already attached to their mobile phones.
The report indicates that more than half of U.S. adults use text messaging in their daily lives.
Many brands are already reaping the benefits of SMS marketing: Target, Walgreens, Steve Madden and Macy’s.
Yet, some are still slow to jump on board.
Let the numbers speak for themselves
According to the report, 73 percent of adults with mobile devices use SMS on their phone at least occasionally.
Text messaging users send or receive an average of 41.5 messages per day, with the median user sending or receiving 10 texts daily.
It is clear that text messaging is being used regularly as a means of communication among consumers. Marketers need to follow consumers.
The SMS channel is specifically engineered to make contact directly, swiftly and personally, which makes it the perfect platform for marketing campaigns, according to the Pew report.
The Pew Research Center is a nonprofit organization that is dedicated to alerting the public about important trends and information The nonpartisan organization focuses on Internet-related news and how it effects Americans at home, work and school.
In addition to the verification that text messaging is a commonplace communication medium, the study shows that the number of avid text messagers has substancially increased since late 2009.
Furthermore, the information shows that the numbers from 2010 have been maintained through the following year, showing no signs of dropping.
According to the report, about 83 percent of U.S. adults operate mobile phones, and a whopping three-quarters of mobile phone owners have said to use the text messaging function.
With such a high percentage of reported SMS users, it becomes clear that companies must revert to the small screen for faster, personalized marketing campaigns.
Forever young
The study also provides that young adults, between the ages of 18 and 24, far surpass the average amount of text messaging for other adult age groups.
The report states that this age group exchanges an average of 109.5 text messages in one day, which adds up to more than 3,200 text messages per month.
These facts are pertinent to companies interested in marketing to young adults, as it appears they spend a significant part of their day attached to their mobile phones.
The Pew Internet report has made it abundantly clear that text message-based marketing holds enormous potential.
According to the report, active SMS users are much more likely to prefer texting to calling.
Approximately 45 percent of texters who send or receive 21-50 text messages per day say that they prefer it when people contact them using SMS, while a majority of those who send or receive more than 50 texts per day (55 percent) say that text messaging is their preferred mode of contact.
Only 27 percent of these users prefer to be reached by voice call.
The facts suggest that it only makes sense for brands to contact consumers in the way they prefer to contact each other – through text messaging.
Source: http://www.mobilemarketer.com/cms/news/research/11020.html by Gabrielle Kalika on 22nd September 2011.
The findings of the study show that text message-based marketing campaigns are an efficient way to reach masses of consumers quickly, concisely and frequently, due to the stifling number of individuals already attached to their mobile phones.
The report indicates that more than half of U.S. adults use text messaging in their daily lives.
Many brands are already reaping the benefits of SMS marketing: Target, Walgreens, Steve Madden and Macy’s.
Yet, some are still slow to jump on board.
Let the numbers speak for themselves
According to the report, 73 percent of adults with mobile devices use SMS on their phone at least occasionally.
Text messaging users send or receive an average of 41.5 messages per day, with the median user sending or receiving 10 texts daily.
It is clear that text messaging is being used regularly as a means of communication among consumers. Marketers need to follow consumers.
The SMS channel is specifically engineered to make contact directly, swiftly and personally, which makes it the perfect platform for marketing campaigns, according to the Pew report.
The Pew Research Center is a nonprofit organization that is dedicated to alerting the public about important trends and information The nonpartisan organization focuses on Internet-related news and how it effects Americans at home, work and school.
In addition to the verification that text messaging is a commonplace communication medium, the study shows that the number of avid text messagers has substancially increased since late 2009.
Furthermore, the information shows that the numbers from 2010 have been maintained through the following year, showing no signs of dropping.
According to the report, about 83 percent of U.S. adults operate mobile phones, and a whopping three-quarters of mobile phone owners have said to use the text messaging function.
With such a high percentage of reported SMS users, it becomes clear that companies must revert to the small screen for faster, personalized marketing campaigns.
Forever young
The study also provides that young adults, between the ages of 18 and 24, far surpass the average amount of text messaging for other adult age groups.
The report states that this age group exchanges an average of 109.5 text messages in one day, which adds up to more than 3,200 text messages per month.
These facts are pertinent to companies interested in marketing to young adults, as it appears they spend a significant part of their day attached to their mobile phones.
The Pew Internet report has made it abundantly clear that text message-based marketing holds enormous potential.
According to the report, active SMS users are much more likely to prefer texting to calling.
Approximately 45 percent of texters who send or receive 21-50 text messages per day say that they prefer it when people contact them using SMS, while a majority of those who send or receive more than 50 texts per day (55 percent) say that text messaging is their preferred mode of contact.
Only 27 percent of these users prefer to be reached by voice call.
The facts suggest that it only makes sense for brands to contact consumers in the way they prefer to contact each other – through text messaging.
Source: http://www.mobilemarketer.com/cms/news/research/11020.html by Gabrielle Kalika on 22nd September 2011.
Useful Techniques of SMS Gateway
Tons of SMS SMS marketing know shortcode has been common in the rest of the world for what seems like eons. When compared with regular kinds of promoting, this manner of selling actually is less costly. The public is comfortable to sms alerts, as well as more recently in the U.S., sms gateway provider.
First thing ought to be carried out is to come to a decision the particular targets on the firm inside the good sense the firm would like to achieve from the SMS gateway. Tons of users of mobile marketing companies know mobile marketing companies has certainly been accepted throughout Europe for some time. Message marketing functions while it’s cool, quick, and powerful. A mobile is usually took combined. An organization need to feel SMART.
Once the simple ways have been carried out, marketers should build a record that offers any deep research about the current market demand. Text message alerts receive conversion rates can be much better as compared to email receive rates and sometimes much more powerful. This assists nokia’s to help earn greater revenue.
Discussing the potency of text message marketing, any marketing expert has the capacity to find the opportunity customers with a lot more productivity than the other kinds of promoting marketing. One more reason for this plug-in is the fact that the majority of lookups be held with mobile phones nowadays. The brief story as to sms software and social media is short-lived, and hot and promises to be notable in the near future. The top demonstration of this is actually the transferring of advertisements used by advertising product or service.
These websites possess advertising put on all of them and thus some sort of internet marketer is able to find an incredible number of consumers at any given time. The traditional marketing and advertising means includes tv, stereo, newspapers, catalogs, magazines and so forth. This will help to the actual marketers to pass on their own communications speedily and to a more substantial number of individuals.
Text message marketing tactics can be noted as highly profitable campaigns for both buyers, workers, revenue and teams. Any cell web marketing strategy has to be carefully considered as well as prepared so the targeted shoppers get the sought after goods and services. An online marketing strategy likewise helps the actual marketers to convey having recent along with potential customers effortlessly. Any short code online marketing strategy has to be organized well in advance by any business that offers to take on this sort of plan.
The mobile phone online marketing strategy which has the ability to discover and fulfill the unfulfilled requirements of shoppers will help an institution endure of course profitably with this cut-throat current market. In addition, this sort of advertising tactic is definitely inexpensive and very powerful. Right now, text message alerts implies advertising products and services towards present and also the customers by making use of just about any sms gadget or even a network.
SMS has been found to be one of the great manners to solicit comments of customer service. SMS software tactics has the considerable benefit beyond those available with Twitter on account of TWITTER cannot offer interactive communication. Both forms of marketing and advertising are rapid gaining in value and receiving popular as a result of the fact they will aid marketers along with corporations to gain an increased number of consumers along with acquire additional profits. Nonetheless, with all the emerging technology, this specific meaning continues to be changed. Mobile phone advertising is getting cost-effective. It is practical for smaller than average and medium-sized corporations to expand the quantity of consumers they’re capable to attain.
It’s got already been declared that small businesses have confined marketing and advertising spending budgets which suggests they won’t neglect any prospect involving concentrating on the proper audience. When the targets have been obviously explained, everyone operates to gain these, providing a productive marketing plan. There are various factors as to why sms marketing perform a substantial function with virus-like conversation with regard to short code sms. The most beneficial instance of this is the shifting of advertisements used for selling products. Your at any time improving and developing technological know-how has made the idea practical for online marketers to speak because of their buyers as a result of SMS gateway provider and at every time. SMS alerts as being a promotional notion suits all types of business firms.
A good sms software is usually a brief text which is written in a way which usually attracts absolutely free themes on the products and services that will mobile online marketers looking to market. Also, a larger amount of businesses tend to be including mobile marketing within their promoting promotions for them to acquire more income and also gain many shoppers with better value as compared with classic marketing methods. Text marketing is regarded to get quite effective for smaller businesses from the feeling that many cellphone users interact to the mail messages. The leading factors behind change in marketing is performed by transforming technological innovation and also globalization.
Furthermore with the rise in text message codes to their fullest potential, utilizing SMS gateway for advertising becomes pretty much crucial for a variety of corporations. First of all , ought to be carried out is to decide your goals from the business inside the perception just what the business wishes to obtain through the SMS alerts. SMS software making use of virus-like transmission can be performed utilizing texts. The very idea of SMS alerts is totally new.
For just about any making sure that an organization appreciates absolutely free themes that it must be managing. The primary reason for including a text marketing is the fact that mobile phones are now being used by everyone across the globe. Right now, mobile marketing has become mainstream and it’s no more a distinct segment but rather one of the very common methods of advertising and marketing.
So that you can find the most quantity of buyers, SMS solutions strategies have to meet the needs of the clients. This form of selling provides quantifiable ends in a new quicker timeframe in much lower fees than the traditional form of advertising. It will help this marketing experts to get high returns in assets made. Social media marketing could be the style of advertising in which entrepreneurs employ social websites along with cpa networks to offer a few along with products and services.
This implies any time an advertising and marketing approach have been exclusively reported with considerable, attainable as well as authentic ambitions and is carried out in regular basis, there is absolutely no chance of this marketing plan declining. It is primarily the report which varieties the basis with the extent regarding accomplish that SMS marketing will surely have. Even though the alternate associated with products and services continues to be decided, it’s the consumer exactly who adjustments the actual trade simply by interpreting the policies of the purchase.
When sms marketing is actually performed utilizing viral communication, it is very cost effective. The growth of SMS alerts is obvious coming from the undeniable fact that about three out of a number of SMS gateway provider subscribers receive Text commercials and also reply to them in a positive approach. SMS alerts is the method wherein stores and marketers get in touch with their potential customers using mobile phones, electric media, and also networks. To have the ideal output of a mobile phone marketing plan, it becomes crucial for a corporation to make a similar kind method.
And so, SMS codes can be viewed as essentially the most workable for just a small business. this low shortcode strategies are the types that entail promoting programs which make utilization of press such as magazines, television, internet etc.
While text message is actually carried out utilizing viral conversation, it’s very cost-effective. The growth connected with sms solutions is clear from the idea that three out of several sms solutions users receive text message advertisements and also reply to these matters in a constructive way. SMS gateway is definitely the process wherein suppliers and internet marketers contact their potential customers making use of mobile devices, digital marketing, and also sites. To discover the preferred output of some sort of SMS marketing plan, it becomes crucial for a group to help come up with the same kind technique.
Source: http://restlessvagabond.com/useful-techniques-of-sms-gateway/ by FRANK8JAM on 21st September 2011.
First thing ought to be carried out is to come to a decision the particular targets on the firm inside the good sense the firm would like to achieve from the SMS gateway. Tons of users of mobile marketing companies know mobile marketing companies has certainly been accepted throughout Europe for some time. Message marketing functions while it’s cool, quick, and powerful. A mobile is usually took combined. An organization need to feel SMART.
Once the simple ways have been carried out, marketers should build a record that offers any deep research about the current market demand. Text message alerts receive conversion rates can be much better as compared to email receive rates and sometimes much more powerful. This assists nokia’s to help earn greater revenue.
Discussing the potency of text message marketing, any marketing expert has the capacity to find the opportunity customers with a lot more productivity than the other kinds of promoting marketing. One more reason for this plug-in is the fact that the majority of lookups be held with mobile phones nowadays. The brief story as to sms software and social media is short-lived, and hot and promises to be notable in the near future. The top demonstration of this is actually the transferring of advertisements used by advertising product or service.
These websites possess advertising put on all of them and thus some sort of internet marketer is able to find an incredible number of consumers at any given time. The traditional marketing and advertising means includes tv, stereo, newspapers, catalogs, magazines and so forth. This will help to the actual marketers to pass on their own communications speedily and to a more substantial number of individuals.
Text message marketing tactics can be noted as highly profitable campaigns for both buyers, workers, revenue and teams. Any cell web marketing strategy has to be carefully considered as well as prepared so the targeted shoppers get the sought after goods and services. An online marketing strategy likewise helps the actual marketers to convey having recent along with potential customers effortlessly. Any short code online marketing strategy has to be organized well in advance by any business that offers to take on this sort of plan.
The mobile phone online marketing strategy which has the ability to discover and fulfill the unfulfilled requirements of shoppers will help an institution endure of course profitably with this cut-throat current market. In addition, this sort of advertising tactic is definitely inexpensive and very powerful. Right now, text message alerts implies advertising products and services towards present and also the customers by making use of just about any sms gadget or even a network.
SMS has been found to be one of the great manners to solicit comments of customer service. SMS software tactics has the considerable benefit beyond those available with Twitter on account of TWITTER cannot offer interactive communication. Both forms of marketing and advertising are rapid gaining in value and receiving popular as a result of the fact they will aid marketers along with corporations to gain an increased number of consumers along with acquire additional profits. Nonetheless, with all the emerging technology, this specific meaning continues to be changed. Mobile phone advertising is getting cost-effective. It is practical for smaller than average and medium-sized corporations to expand the quantity of consumers they’re capable to attain.
It’s got already been declared that small businesses have confined marketing and advertising spending budgets which suggests they won’t neglect any prospect involving concentrating on the proper audience. When the targets have been obviously explained, everyone operates to gain these, providing a productive marketing plan. There are various factors as to why sms marketing perform a substantial function with virus-like conversation with regard to short code sms. The most beneficial instance of this is the shifting of advertisements used for selling products. Your at any time improving and developing technological know-how has made the idea practical for online marketers to speak because of their buyers as a result of SMS gateway provider and at every time. SMS alerts as being a promotional notion suits all types of business firms.
A good sms software is usually a brief text which is written in a way which usually attracts absolutely free themes on the products and services that will mobile online marketers looking to market. Also, a larger amount of businesses tend to be including mobile marketing within their promoting promotions for them to acquire more income and also gain many shoppers with better value as compared with classic marketing methods. Text marketing is regarded to get quite effective for smaller businesses from the feeling that many cellphone users interact to the mail messages. The leading factors behind change in marketing is performed by transforming technological innovation and also globalization.
Furthermore with the rise in text message codes to their fullest potential, utilizing SMS gateway for advertising becomes pretty much crucial for a variety of corporations. First of all , ought to be carried out is to decide your goals from the business inside the perception just what the business wishes to obtain through the SMS alerts. SMS software making use of virus-like transmission can be performed utilizing texts. The very idea of SMS alerts is totally new.
For just about any making sure that an organization appreciates absolutely free themes that it must be managing. The primary reason for including a text marketing is the fact that mobile phones are now being used by everyone across the globe. Right now, mobile marketing has become mainstream and it’s no more a distinct segment but rather one of the very common methods of advertising and marketing.
So that you can find the most quantity of buyers, SMS solutions strategies have to meet the needs of the clients. This form of selling provides quantifiable ends in a new quicker timeframe in much lower fees than the traditional form of advertising. It will help this marketing experts to get high returns in assets made. Social media marketing could be the style of advertising in which entrepreneurs employ social websites along with cpa networks to offer a few along with products and services.
This implies any time an advertising and marketing approach have been exclusively reported with considerable, attainable as well as authentic ambitions and is carried out in regular basis, there is absolutely no chance of this marketing plan declining. It is primarily the report which varieties the basis with the extent regarding accomplish that SMS marketing will surely have. Even though the alternate associated with products and services continues to be decided, it’s the consumer exactly who adjustments the actual trade simply by interpreting the policies of the purchase.
When sms marketing is actually performed utilizing viral communication, it is very cost effective. The growth of SMS alerts is obvious coming from the undeniable fact that about three out of a number of SMS gateway provider subscribers receive Text commercials and also reply to them in a positive approach. SMS alerts is the method wherein stores and marketers get in touch with their potential customers using mobile phones, electric media, and also networks. To have the ideal output of a mobile phone marketing plan, it becomes crucial for a corporation to make a similar kind method.
And so, SMS codes can be viewed as essentially the most workable for just a small business. this low shortcode strategies are the types that entail promoting programs which make utilization of press such as magazines, television, internet etc.
While text message is actually carried out utilizing viral conversation, it’s very cost-effective. The growth connected with sms solutions is clear from the idea that three out of several sms solutions users receive text message advertisements and also reply to these matters in a constructive way. SMS gateway is definitely the process wherein suppliers and internet marketers contact their potential customers making use of mobile devices, digital marketing, and also sites. To discover the preferred output of some sort of SMS marketing plan, it becomes crucial for a group to help come up with the same kind technique.
Source: http://restlessvagabond.com/useful-techniques-of-sms-gateway/ by FRANK8JAM on 21st September 2011.
Thursday, 22 September 2011
Worldwide Mobile Learning Market to Reach $9.1 billion by 2015
SEATTLE, Sept. 21, 2011 /PRNewswire-iReach/ -- Ambient Insight's latest report indicates that the worldwide market for Mobile Learning products and services will grow from $3.2 billion in 2010 to reach $9.1 billion by 2015. The five-year compound annual growth rate (CAGR) is a robust 22.7%.
The report is called "The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis," and analyzes the expenditures and trends in seven regions: North America, Latin America, Western Europe, Eastern Europe, Asia, the Middle East, and Africa.
"It has only become possible to speak about a worldwide Mobile Learning market in the last 18 months," reports Sam S. Adkins, Ambient Insight's Chief Research Officer. "Prior to 2010, Mobile Learning was heavily concentrated in just a handful of countries, mostly in developed economies. Mobile Learning has spread like wildfire across the planet primarily due to the launch of dozens of successful Mobile Learning value-added service (VAS) products. The telecom network operators are now major Mobile Learning suppliers in Asia, Latin America, and Africa."
"Mobile Learning content sold as a value-added service is quite new on the market and essentially represents a new type of product – a fusion of packaged content and services," comments CEO Tyson Greer. "The Mobile Learning VAS offerings in developing economies have relatively low subscription prices, yet have millions of customers. Consequently, the revenues are quite high. Suppliers are collectively generating hundreds of millions of dollars in new Mobile Learning revenue."
Revenues for six types of Mobile Learning products are forecast in this report: packaged content and edugames, custom content development services, hosted SaaS platforms and tools, installed authoring tools, installed platforms, and Mobile Learning VAS.
The countries with the highest Mobile Learning growth rates (all over 60%) are China, India, and Indonesia. The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature markets in the world.
"The country-by-country dynamics of the worldwide market are changing fast," adds Adkins. "In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively."
Source: http://www.virtual-strategy.com/2011/09/21/worldwide-mobile-learning-market-reach-91-billion-2015 by PR Newswire on 21st September 2011.
The report is called "The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis," and analyzes the expenditures and trends in seven regions: North America, Latin America, Western Europe, Eastern Europe, Asia, the Middle East, and Africa.
"It has only become possible to speak about a worldwide Mobile Learning market in the last 18 months," reports Sam S. Adkins, Ambient Insight's Chief Research Officer. "Prior to 2010, Mobile Learning was heavily concentrated in just a handful of countries, mostly in developed economies. Mobile Learning has spread like wildfire across the planet primarily due to the launch of dozens of successful Mobile Learning value-added service (VAS) products. The telecom network operators are now major Mobile Learning suppliers in Asia, Latin America, and Africa."
"Mobile Learning content sold as a value-added service is quite new on the market and essentially represents a new type of product – a fusion of packaged content and services," comments CEO Tyson Greer. "The Mobile Learning VAS offerings in developing economies have relatively low subscription prices, yet have millions of customers. Consequently, the revenues are quite high. Suppliers are collectively generating hundreds of millions of dollars in new Mobile Learning revenue."
Revenues for six types of Mobile Learning products are forecast in this report: packaged content and edugames, custom content development services, hosted SaaS platforms and tools, installed authoring tools, installed platforms, and Mobile Learning VAS.
The countries with the highest Mobile Learning growth rates (all over 60%) are China, India, and Indonesia. The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature markets in the world.
"The country-by-country dynamics of the worldwide market are changing fast," adds Adkins. "In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively."
Source: http://www.virtual-strategy.com/2011/09/21/worldwide-mobile-learning-market-reach-91-billion-2015 by PR Newswire on 21st September 2011.
IT in retail 2: Mobile commerce matures
Mobiles are the weapon of choice when it comes to internet access for young consumers, ergo m-commerce is booming. Or is it? The statistics paint a more sober picture.
A study by specialist retail analyst outfit Verdict last year showed that 2.1 per cent of adults were shopping on their mobiles. The firm estimates that in 2009, internet shopping sales via mobiles was worth just £122.9m, a measly 0.6 per cent of the £21.2bn total online retail spending. Even by 2013, mobile won’t be a significant channel even though it will double to £275m, say Verdict’s crystal ball-gazers.
However, the value of transactions may be low, but mobile should still be an
integral part of any retailer’s multi-channel arsenal.
Rather than purchase, Verdict reckons consumers are using mobiles to compare prices, research products and reviews and interact with retailers on the hoof.
Indeed, Verdict’s consumer research revealed that 11.5 per cent of UK shoppers use their mobiles to research before shopping in this way.
“For now, we believe the true potential for m-commerce is to provide consumers with a valuable tool for research, comparison shopping and retailer interaction,” says Malcolm Pinkerton, senior analyst at Verdict.
Retailers are urged to get in early and experiment with SMS- and location-based vouchers and related social media activities. However, they should look at mobile primarily as a means of supporting customer interaction and sales in other channels rather than as a primary channel in its own right.
“The opportunities are there for the most proficient multichannel retailers to claim a share of the growing cross-channel expenditure by exploiting the possibilities provided by mobiles to seamlessly link the online and in-store environments,” says Christine Bardwell, senior retail technology analyst at research firm Ovum.
App versus mobile-optimised
The most important platforms for mobile retail are clearly Android, Apple and Win7/Nokia.
There is debate over whether it is better to develop a mobile retail app for each of the platforms or to cover all bases with a site optimised for mobile access.
Fashion retailer French Connection says its app is “like flicking the pages of a glossy magazine”. But a notional cool factor shouldn’t distract from the business of serving customers. Recent studies from Orange in Europe and Adobe in the US both concluded that users prefer to use mobile browsers than apps.
“If there’s not a clear business case for a native app that really exploits features such as location, real-time data or rich interaction, then a mobile-optimised site is better, particularly given that the market reach is larger and entry costs potentially lower,” says Peter Gough, founding partner of ORM, a digital design agency.
“An app like the location-based one from North Face, that allows users to find their nearest hike and nearest store, gives customers extra functionality, but an app that offers the same services as a mobile website is unnecessary,” he adds.
However, apps are good for a specific purpose, such as banking or booking tickets, but need to be simple: people don’t want to type much on a mobile, so make access and navigation gesture- or cursor-driven.
“The two should not be in conflict, but complement each other,” says Tim Norman, director at SDL Web Content Management Solutions. “It depends on what purpose you want to serve. Mobile websites can feel just as cool as apps.”
It also means being realistic about your brand: will consumers return automatically – in which case an app may be appropriate – or will they find it through browsing?
App and mobile site
So how about both app and mobile site? Hybrids combine a value-added skinny app that overlays a mobile-optimised site.
The choice shouldn’t exclude parts of the audience and, remember, any strategy needs to take into account developments such as near-field communications (NFC) technology for contactless payments, augmented reality, barcodes, QR codes and whatever else the mobile world has up its sleeve next.
Source: http://www.computing.co.uk/ctg/feature/2110834/retail-mobile-commerce-matures by Andrew Charlesworth on 21st September 2011.
A study by specialist retail analyst outfit Verdict last year showed that 2.1 per cent of adults were shopping on their mobiles. The firm estimates that in 2009, internet shopping sales via mobiles was worth just £122.9m, a measly 0.6 per cent of the £21.2bn total online retail spending. Even by 2013, mobile won’t be a significant channel even though it will double to £275m, say Verdict’s crystal ball-gazers.
However, the value of transactions may be low, but mobile should still be an
integral part of any retailer’s multi-channel arsenal.
Rather than purchase, Verdict reckons consumers are using mobiles to compare prices, research products and reviews and interact with retailers on the hoof.
Indeed, Verdict’s consumer research revealed that 11.5 per cent of UK shoppers use their mobiles to research before shopping in this way.
“For now, we believe the true potential for m-commerce is to provide consumers with a valuable tool for research, comparison shopping and retailer interaction,” says Malcolm Pinkerton, senior analyst at Verdict.
Retailers are urged to get in early and experiment with SMS- and location-based vouchers and related social media activities. However, they should look at mobile primarily as a means of supporting customer interaction and sales in other channels rather than as a primary channel in its own right.
“The opportunities are there for the most proficient multichannel retailers to claim a share of the growing cross-channel expenditure by exploiting the possibilities provided by mobiles to seamlessly link the online and in-store environments,” says Christine Bardwell, senior retail technology analyst at research firm Ovum.
App versus mobile-optimised
The most important platforms for mobile retail are clearly Android, Apple and Win7/Nokia.
There is debate over whether it is better to develop a mobile retail app for each of the platforms or to cover all bases with a site optimised for mobile access.
Fashion retailer French Connection says its app is “like flicking the pages of a glossy magazine”. But a notional cool factor shouldn’t distract from the business of serving customers. Recent studies from Orange in Europe and Adobe in the US both concluded that users prefer to use mobile browsers than apps.
“If there’s not a clear business case for a native app that really exploits features such as location, real-time data or rich interaction, then a mobile-optimised site is better, particularly given that the market reach is larger and entry costs potentially lower,” says Peter Gough, founding partner of ORM, a digital design agency.
“An app like the location-based one from North Face, that allows users to find their nearest hike and nearest store, gives customers extra functionality, but an app that offers the same services as a mobile website is unnecessary,” he adds.
However, apps are good for a specific purpose, such as banking or booking tickets, but need to be simple: people don’t want to type much on a mobile, so make access and navigation gesture- or cursor-driven.
“The two should not be in conflict, but complement each other,” says Tim Norman, director at SDL Web Content Management Solutions. “It depends on what purpose you want to serve. Mobile websites can feel just as cool as apps.”
It also means being realistic about your brand: will consumers return automatically – in which case an app may be appropriate – or will they find it through browsing?
App and mobile site
So how about both app and mobile site? Hybrids combine a value-added skinny app that overlays a mobile-optimised site.
The choice shouldn’t exclude parts of the audience and, remember, any strategy needs to take into account developments such as near-field communications (NFC) technology for contactless payments, augmented reality, barcodes, QR codes and whatever else the mobile world has up its sleeve next.
Source: http://www.computing.co.uk/ctg/feature/2110834/retail-mobile-commerce-matures by Andrew Charlesworth on 21st September 2011.
Wednesday, 21 September 2011
Asia Pacific - AP mobile messaging revenue to hit US$39b in 2011
KUALA LUMPUR: Mobile messaging services revenues in Asia-Pacific (AP) will increase 7% year-on-year to US$39 billion in 2011, according to Australia-based Ovum.
It said that the number of mobile text, picture and video messages sent in the AP region would increase by 14% from 3 trillion last year to 3.5 trillion this year.
The AP region accounts for almost 50% of the estimated 7.5 trillion global traffic in 2011, it said.
In a report entitled "The Future of Mobile Messaging" released Thursday, Sept 15, Ovum said the growth was driven by countries such as China, which contributed significantly to messaging revenue and traffic for Asia Pacific.
China was also billed as the star performer with an 11% increase in revenue from 2010 to 2011.
Ovum said the compounded annual growth rate for the Asia Pacific region from 2011 to 2016 was forecast to be 4.76%, the second highest growing region after South and Central America.
However, Ovum cautioned that this trend would eventually slow down as alternative messaging solutions from internet service providers, handset vendors and social networks seek to capture the market.
“The Asia Pacific market will be relatively insulated from the impending global market.
“Growth rates will slow down in terms of revenue and messaging traffiv growth but it will not result in a decline for the period forecasted,” it said.
Ovum analyst and author of the report, Neha Dharia, said that while over the next four years the mobile messaging would continue to grow it was fast approaching an inflection point.
“Consumers will increasingly choose to send messages via the growing list of internet based messaging services that have entered the market, rather than the traditional text message,” said Dharia.
Dharia added RIM's BlackBerry Messenger, Apple's iMessage and Nokia's Ovi messaging have all been successful in creating messaging services to rival the SMS.
“The trend is intensifying due to the growing presence of smartphones, low-cost data plans, and the prevalence of third-party messaging service providers on the mobile phone.
“To continue to drive revenues from messaging, mobile operators will need to be innovative in their approach to both the services they offer and their business models” she said.
Ovum also suggested mobile operators to expand their messaging portfolio and add their own internet based messaging option to regain lost market share.
However, they must be careful not to replicate those already in the market place, it said.
“Simply replicating a popular third-party service won’t result in success for an operator-branded service.
Operators must offer over and above a basic service, by leveraging exclusive information they hold on consumers, such as frequently called contacts,” said Dharia.
Source: http://www.theedgemalaysia.com/technology/193016-ap-mobile-messaging-revenue-to-hit-us39b-in-2011-.html by Syarinah Hyzah Zakaria of theedgemalaysia.com on 15th September 2011.
It said that the number of mobile text, picture and video messages sent in the AP region would increase by 14% from 3 trillion last year to 3.5 trillion this year.
The AP region accounts for almost 50% of the estimated 7.5 trillion global traffic in 2011, it said.
In a report entitled "The Future of Mobile Messaging" released Thursday, Sept 15, Ovum said the growth was driven by countries such as China, which contributed significantly to messaging revenue and traffic for Asia Pacific.
China was also billed as the star performer with an 11% increase in revenue from 2010 to 2011.
Ovum said the compounded annual growth rate for the Asia Pacific region from 2011 to 2016 was forecast to be 4.76%, the second highest growing region after South and Central America.
However, Ovum cautioned that this trend would eventually slow down as alternative messaging solutions from internet service providers, handset vendors and social networks seek to capture the market.
“The Asia Pacific market will be relatively insulated from the impending global market.
“Growth rates will slow down in terms of revenue and messaging traffiv growth but it will not result in a decline for the period forecasted,” it said.
Ovum analyst and author of the report, Neha Dharia, said that while over the next four years the mobile messaging would continue to grow it was fast approaching an inflection point.
“Consumers will increasingly choose to send messages via the growing list of internet based messaging services that have entered the market, rather than the traditional text message,” said Dharia.
Dharia added RIM's BlackBerry Messenger, Apple's iMessage and Nokia's Ovi messaging have all been successful in creating messaging services to rival the SMS.
“The trend is intensifying due to the growing presence of smartphones, low-cost data plans, and the prevalence of third-party messaging service providers on the mobile phone.
“To continue to drive revenues from messaging, mobile operators will need to be innovative in their approach to both the services they offer and their business models” she said.
Ovum also suggested mobile operators to expand their messaging portfolio and add their own internet based messaging option to regain lost market share.
However, they must be careful not to replicate those already in the market place, it said.
“Simply replicating a popular third-party service won’t result in success for an operator-branded service.
Operators must offer over and above a basic service, by leveraging exclusive information they hold on consumers, such as frequently called contacts,” said Dharia.
Source: http://www.theedgemalaysia.com/technology/193016-ap-mobile-messaging-revenue-to-hit-us39b-in-2011-.html by Syarinah Hyzah Zakaria of theedgemalaysia.com on 15th September 2011.
China - China's mobile subscribers rise 1.2% to 927.3 mln in Aug
(Reuters) - China, the world's largest mobile phone market, saw a 1.17 percent monthly increase in total number of mobile subscribers to 927.26 million in August, data from the country's three telecom operators showed.
China Mobile , the country's largest mobile carrier, said its mobile subscribers in August increased to 627.63 million, including 40.32 million 3G subscribers.
China Unicom , the No. 2 carrier, said mobile subscribers rose to 186.1 million, including 27.87 million 3G subscribers.
Mobile subscribers at China Telecom , the smallest of the three operators, increased to 113.53 million, including 25.61 million for 3G subscribers.
(Reporting by Christina Lo; Editing by Muralikumar Anantharaman)
Source: http://uk.reuters.com/article/2011/09/20/china-mobile-idUKL3E7KK0B720110920 on 20th September 2011.
China Mobile , the country's largest mobile carrier, said its mobile subscribers in August increased to 627.63 million, including 40.32 million 3G subscribers.
China Unicom , the No. 2 carrier, said mobile subscribers rose to 186.1 million, including 27.87 million 3G subscribers.
Mobile subscribers at China Telecom , the smallest of the three operators, increased to 113.53 million, including 25.61 million for 3G subscribers.
(Reporting by Christina Lo; Editing by Muralikumar Anantharaman)
Source: http://uk.reuters.com/article/2011/09/20/china-mobile-idUKL3E7KK0B720110920 on 20th September 2011.
Monday, 19 September 2011
Europe - Big 5 Euro Mobile Markets Hit $1 Billion By 2014
The European markets in mobile advertising, led by the UK, are expanding faster than previously projected and are estimated to reach $1.03 billion by 2014, according to research from mobileSQUARED.
The big five represented by the UK, Spain, Italy, Germany and France will account for nearly $264 million in mobile spend this year, spiking to more than $400 million next year. They then maintain a hockey stick trajectory to $1.79 billion in 2016.
In an earlier report, mobileSQUARED had pegged 2015 as the milestone year when the five leading markets would grow their mobile ad economy to over $1 billion.
Smartphones -- Android in particular -- across Europe are "massively increasing the number of mobile Internet and app users and associated levels of available inventory to be exploited by the mobile ad networks," says a white paper published from the mobileSQUARED research by adsmobi.
Mobile banner ads will lead the way in spend, adsmobi and mobileSQUARED content, although there will be differences across regional markets.
In the UK, for instance, they expect banners to account for over 60% of spend, while in France, Germany and Italy they will comprise 45%. In 2011, the mobile display market is valued at $134.4 million. According to mobileSQUARED data, InMobi serves the largest number of ads in the major European markets, followed by adsmobi and YOC.
The dominance of the UK in mobile ad spend reflects the penetration of smartphones in that market. By year's end, smartphones will account for 39% of UK mobile users. Italy is right behind at 28% and France at 25%. There will be 93.3 million mobile Internet users in the big five Euro markets at the end of this year.
By 2016, the UK is expected to see 80% of its mobile subscribers on smartphones.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158584 by Steve Smith on 15th September 2011.
The big five represented by the UK, Spain, Italy, Germany and France will account for nearly $264 million in mobile spend this year, spiking to more than $400 million next year. They then maintain a hockey stick trajectory to $1.79 billion in 2016.
In an earlier report, mobileSQUARED had pegged 2015 as the milestone year when the five leading markets would grow their mobile ad economy to over $1 billion.
Smartphones -- Android in particular -- across Europe are "massively increasing the number of mobile Internet and app users and associated levels of available inventory to be exploited by the mobile ad networks," says a white paper published from the mobileSQUARED research by adsmobi.
Mobile banner ads will lead the way in spend, adsmobi and mobileSQUARED content, although there will be differences across regional markets.
In the UK, for instance, they expect banners to account for over 60% of spend, while in France, Germany and Italy they will comprise 45%. In 2011, the mobile display market is valued at $134.4 million. According to mobileSQUARED data, InMobi serves the largest number of ads in the major European markets, followed by adsmobi and YOC.
The dominance of the UK in mobile ad spend reflects the penetration of smartphones in that market. By year's end, smartphones will account for 39% of UK mobile users. Italy is right behind at 28% and France at 25%. There will be 93.3 million mobile Internet users in the big five Euro markets at the end of this year.
By 2016, the UK is expected to see 80% of its mobile subscribers on smartphones.
Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=158584 by Steve Smith on 15th September 2011.
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