To tap into the untapped market enables you to gain some competitive advantage over the others. In other words, you are staying ahead from your competitors. As this article shows, mobile penetration in Indonesia is increasing y-o-y and thus it's an attractive method to target your customers to get "surprised" outcome. :)
Mobile penetration rate in Indonesia has been increasing yearly, with a surging growth of millions seen in mobile subscribers. Coupled by remarkable improvements in mobile technology, marketers are now finding ways to tap into the mobile market for greater consumer outreach.
Businesses worldwide are embracing mobile technology as lucrative avenues to target consumers with their brand messages. The mobile device is not just a mere communication tool but now serve as our books, health monitors, payment transfer devices, social connectors and tour guides, pervading every part of our life. The digitisation of life in Indonesia has urged companies to turn to innovative means like mobile applications and location-based services to market their brand, products and services, engage customers and build loyalty in the process. Notwithstanding that, social media is yet another viable medium that marketers can tap on for wider customer outreach.
Liam MacManus, Digital Director, Mindshare claims: “Everyone has been talking about the opportunities for Mobile in Indonesia, but how many brands are really taking advantage of this fast-evolving environment? Is it right for every brand? How can we truly understand how our consumers interact with the channel and what are the real opportunities for 2012?”
Brands might feel hesitant jumping on the mobile marketing bandwagon because they do not feel confident about their initial foray into mobile marketing. Companies face the challenge of creating a unique level of personalised, targeted, time and location-sensitive rich brand engagement and interaction with customers. Moreover, social media is an increasingly popular platform for communication and connection among Indonesians.
Venke Sharma, Senior Vice President, Arc Worldwide correctly points out: “Indonesian consumers consider social media on mobile as the New Mass media. Marketers have not leveraged the opportunity as much as they would want to.”
In order to enable maximum and impactful brand engagement, marketers need to be equipped with the most relevant insights, understanding and inspiration into the mobile milieu for a successful marketing campaign.
Harith Menon, Head of Mobile, Nokia Siemens Network explains: “There is a lack of belief that beyond TV and billboard, there are other tools that can be used effectively for an Integrated Mobile Campaign.”
Marketers need to leverage on the right tool for optimum engagement and create innovative apps to capture customers at various locations and at any time of the day. Mobile technology has significant impacts on lives of Indonesians as it creates new ways for marketers to engage and influence millions of consumers at the point of their decision.
Source: By marketeers on 9th February 2012.
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Thursday, 9 February 2012
Wednesday, 8 February 2012
Nucleus Study Finds 'Stunning' Growth in Mobile Browsing
Have you ever heard of this from the people around you at least once that, mobile phones are slowly replacing the use of other electrical devices, such as PC? It's no longer something new, and yet surveys have been proving the statement is right. In another way, people like you and me are attaching with the mobile phones much more frequent. As such, isn't it a better way for us to communicate with our target groups?
“Stunning” growth in mobile web browsing in the six months since August 2011 has raised the prospect we are seeing the beginning of the end of the PC era.
The study, carried out by London-based web agency Nucleus, found while overall mobile web browsing was up 72%, the picture was not equal across all platforms.
However, the clear growth of mobile and the inroads Apple’s iPad has made into PC market share suggest a significant shift away from browsing on traditional computer consoles.
The report - the second six monthly analysis of the mobile sector by Nucleus - states: “Our latest study into mobile web browsing documents rapid growth and suggests much more to come.
“Between August 2011 and January 2012, some websites in our sample have seen a doubling of mobile traffic with several now registering over 20% mobile penetration. Our top site generated 24.2% from tablets and smartphones.”
The study took data from 10 UK and global travel websites from mass-market to luxury and comprised 2.75 million unique visitor samples. The key findings were:
Mobile web browsing grew 72% in the past six months to an average 17.4% of all traffic surveyed
iOS devices dominated with an average 85.6% share of mobile browsing devices
The iPad has made dramatic inroads into PC territory, adding 12% to its mobile share
Android has dropped in total share
BlackBerry has experienced a melt-down, and Windows is yet to make a mark
Luxury sites show highest mobile penetration
The Nucleus report said one “glimpse of light” for Google’s Android operating system was that it performs better for mass market websites “indicating more demographic strength in price-sensitive markets”.
It adds that Blackberry browsing has “virtually fallen off the chart” concluding that despite the device’s continuing popularity, it is not being used to browse the web. Of the main devices the iPad was the only one to have increased its mobile market share since last August.
Nucleus said, with shipments of tablet computers forecast to grow from 72 million to 383 million by 2017, overtaking PC shipments, retailers cannot ignore mobile devices.
“Providing mobile-friendly web browsing brand experiences is key, especially in the travel and ecommerce sectors, where online conversion is vital for business.
“Smartphone-friendly websites will also be a requirement for many brands, whether mobile-optimised or stand-alone mobile sites with stripped-down content and functionality and smartphone-friendly navigation.”
Source: By Lee Hayhurst on 7th February 2012
“Stunning” growth in mobile web browsing in the six months since August 2011 has raised the prospect we are seeing the beginning of the end of the PC era.
The study, carried out by London-based web agency Nucleus, found while overall mobile web browsing was up 72%, the picture was not equal across all platforms.
However, the clear growth of mobile and the inroads Apple’s iPad has made into PC market share suggest a significant shift away from browsing on traditional computer consoles.
The report - the second six monthly analysis of the mobile sector by Nucleus - states: “Our latest study into mobile web browsing documents rapid growth and suggests much more to come.
“Between August 2011 and January 2012, some websites in our sample have seen a doubling of mobile traffic with several now registering over 20% mobile penetration. Our top site generated 24.2% from tablets and smartphones.”
The study took data from 10 UK and global travel websites from mass-market to luxury and comprised 2.75 million unique visitor samples. The key findings were:
Mobile web browsing grew 72% in the past six months to an average 17.4% of all traffic surveyed
iOS devices dominated with an average 85.6% share of mobile browsing devices
The iPad has made dramatic inroads into PC territory, adding 12% to its mobile share
Android has dropped in total share
BlackBerry has experienced a melt-down, and Windows is yet to make a mark
Luxury sites show highest mobile penetration
The Nucleus report said one “glimpse of light” for Google’s Android operating system was that it performs better for mass market websites “indicating more demographic strength in price-sensitive markets”.
It adds that Blackberry browsing has “virtually fallen off the chart” concluding that despite the device’s continuing popularity, it is not being used to browse the web. Of the main devices the iPad was the only one to have increased its mobile market share since last August.
Nucleus said, with shipments of tablet computers forecast to grow from 72 million to 383 million by 2017, overtaking PC shipments, retailers cannot ignore mobile devices.
“Providing mobile-friendly web browsing brand experiences is key, especially in the travel and ecommerce sectors, where online conversion is vital for business.
“Smartphone-friendly websites will also be a requirement for many brands, whether mobile-optimised or stand-alone mobile sites with stripped-down content and functionality and smartphone-friendly navigation.”
Source: By Lee Hayhurst on 7th February 2012
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