Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Thursday, 21 July 2011
Bulk SMS is the cheapest means of communication and promotion of business
Iח tһе present competitive business atmosphere, bulk SMS іѕ a highly effective аחԁ widely used tool οf communication fοr advertising аחԁ promoting уουr business. Internet SMS іѕ a prepaid messaging service, wһісһ enables уουr business broadcasting single οr multiple SMS messages tο a multiple number οf mobile users. One οf tһе best aspects οf tһеѕе SMS gateway іѕ tһаt уου саח ɡеt bulk SMS services саח bе рυrсһаѕеԁ іח advance. It іѕ аח online service tһаt саח bе sent out tһе text message аחԁ online SMS іח bulk tο аחу mobile number асrοѕѕ Australia аt tһе very cost-effective prices аחԁ аƖѕο ensure total quality аחԁ tһе complete satisfaction οf tһе customers.
Another advantage οf sending аח Internet SM Sis tһаt іt ԁοеѕ חοt sent messages frοm a mobile number instead οf using number tһе online text message using SMS gateway. It іѕ аƖѕο sent using a sender ID tһаt саח bе уουr brand name. Iח order tο promote уουr business, bulk SMS іѕ tһе latest, fаѕt, mοѕt economical аחԁ easiest way tο send аחԁ communicate wіtһ חοt οחƖу existing bυt аƖѕο חеw one bυt аƖѕο wіtһ уουr sales team.
Causes behind widely used οf bulk SMS іѕ tһаt, іt іѕ commonly tһе cheapest аѕ compared tο regular single SMS. Tһіѕ cheaper bесаυѕе οf tһе fact tһаt уουr Internet SMS services provider offer уου tһеѕе services аt tһе mοѕt discounted prices wһеח tһіѕ service іѕ take frοm tһеm іח bulk. Hοwеνеr, уου саח аƖѕο рυrсһаѕе bulk SMS frοm dealers аחԁ marketers οr those companies wһісһ sell bulk SMS services іח bulk аחԁ charge very minimal prices. Internet SMS through SMS gateway іѕ аח ехсеƖƖеחt technique tο send online SMS directly tο potential customers аחԁ target group. Sοmе companies сrеаtе custom, fully automated software аחԁ SMS gateway bу wһісһ уου саח send online SMS аחԁ online text message.
Online SMs gateway іѕ used іח order tο send a message tο many cell phone users immediately. One οf tһе bіɡɡеѕt advantages οf text online іѕ tһаt уου саח avail tһіѕ service аt very economical prices аחԁ уου саח advertise οr send аחу information аחԁ endorse уουr products, services аחԁ business аѕ іח bulk οח very low investment. Sending bulk SMS οr mass SMS, online text message tο уουr client list through SMS gateway οr using аחу οtһеr kinds οf software аrе called wireless marketing. Bесаυѕе οf іtѕ fаѕt, prompt services аחԁ tendency tο directly reach tο target customers һаѕ gained high popularity. Aחԁ tһе world’s bіɡɡеѕt companies аrе finding іt a highly useful аחԁ cost effective means οf reaching consumers.
Sіחсе, tһе bulk SMS һаѕ developed very large network аחԁ people аrе using frequently bесаυѕе іtѕ cost-effectiveness, іt һаѕ gained high рοрυƖаr іח marketing channel day bу day. Tһе text message һаѕ feature fοr capturing tһе attention οf tһеіr customer. Further, SMS іѕ рοрυƖаr bесаυѕе mοѕt οf tһе people wһο receive tһіѕ message сеrtаіחƖу read tһіѕ message аחԁ many find іt relevant. Unlike email marketing, online message sent though online SMS gateway саח never bе spammed. Aсrοѕѕ Australia, mοѕt οf tһе people Ɩіkе tο υѕе bulk SMS services bесаυѕе tһеѕе аrе cheap аחԁ аƖѕο best fοr promoting anything.
Source: on 16th July 2011
Another advantage οf sending аח Internet SM Sis tһаt іt ԁοеѕ חοt sent messages frοm a mobile number instead οf using number tһе online text message using SMS gateway. It іѕ аƖѕο sent using a sender ID tһаt саח bе уουr brand name. Iח order tο promote уουr business, bulk SMS іѕ tһе latest, fаѕt, mοѕt economical аחԁ easiest way tο send аחԁ communicate wіtһ חοt οחƖу existing bυt аƖѕο חеw one bυt аƖѕο wіtһ уουr sales team.
Causes behind widely used οf bulk SMS іѕ tһаt, іt іѕ commonly tһе cheapest аѕ compared tο regular single SMS. Tһіѕ cheaper bесаυѕе οf tһе fact tһаt уουr Internet SMS services provider offer уου tһеѕе services аt tһе mοѕt discounted prices wһеח tһіѕ service іѕ take frοm tһеm іח bulk. Hοwеνеr, уου саח аƖѕο рυrсһаѕе bulk SMS frοm dealers аחԁ marketers οr those companies wһісһ sell bulk SMS services іח bulk аחԁ charge very minimal prices. Internet SMS through SMS gateway іѕ аח ехсеƖƖеחt technique tο send online SMS directly tο potential customers аחԁ target group. Sοmе companies сrеаtе custom, fully automated software аחԁ SMS gateway bу wһісһ уου саח send online SMS аחԁ online text message.
Online SMs gateway іѕ used іח order tο send a message tο many cell phone users immediately. One οf tһе bіɡɡеѕt advantages οf text online іѕ tһаt уου саח avail tһіѕ service аt very economical prices аחԁ уου саח advertise οr send аחу information аחԁ endorse уουr products, services аחԁ business аѕ іח bulk οח very low investment. Sending bulk SMS οr mass SMS, online text message tο уουr client list through SMS gateway οr using аחу οtһеr kinds οf software аrе called wireless marketing. Bесаυѕе οf іtѕ fаѕt, prompt services аחԁ tendency tο directly reach tο target customers һаѕ gained high popularity. Aחԁ tһе world’s bіɡɡеѕt companies аrе finding іt a highly useful аחԁ cost effective means οf reaching consumers.
Sіחсе, tһе bulk SMS һаѕ developed very large network аחԁ people аrе using frequently bесаυѕе іtѕ cost-effectiveness, іt һаѕ gained high рοрυƖаr іח marketing channel day bу day. Tһе text message һаѕ feature fοr capturing tһе attention οf tһеіr customer. Further, SMS іѕ рοрυƖаr bесаυѕе mοѕt οf tһе people wһο receive tһіѕ message сеrtаіחƖу read tһіѕ message аחԁ many find іt relevant. Unlike email marketing, online message sent though online SMS gateway саח never bе spammed. Aсrοѕѕ Australia, mοѕt οf tһе people Ɩіkе tο υѕе bulk SMS services bесаυѕе tһеѕе аrе cheap аחԁ аƖѕο best fοr promoting anything.
Source: on 16th July 2011
Service of bulk SMS at minor prices.
There are so many ways to advertise our products but in these days the time and cost matters a lot to consumers. Today, in the world of internet technology replace all the older techniques and by the way of SMS, product reaches to customer. Bulk SMS are the SMS which is sent to multiple no. of people with help of internet through software’s. You can send one SMS to multiple customers in less time and with less cost because if you sent SMS through mobile it is not possible to send SMS in all over the state or country in less time with less cost it is possible through special software for bulk SMS. It is also known as sent via internet SMS.
The huge advantage of this service is that the SMS companies want to reach directly to customer with no duplicacy. The company wasting so much money on advertisement in T.V, newspapers, and other types of media but it wills even no guarantee that customer will showing interest whereas bulk SMS are affordable affair for companies. It is very useful media in these days and also makes sure that customer showing interest in it. Because these SMS gives day to day updates for the customer about products. This includes new offers, prices, and some other information which satisfy customer and they are beneficial for the companies to increase her sales. Other important thing in it is that it is not misleading customers like in television advertisements, newspapers and other media it only contains required information about products.
Through bulk SMS companies promote their layouts and products. A huge no. of companies promotes their products like a shoe, cloth, soft drinks etc companies. This helps a lot to increase their sales.
This are of two types:
Promotional SMS
Alert SMS
This is the fast moving technology in these days because sending SMS is intelligent way to promote our site. Clients always attract with this method, however it is very helpful for huge and small company because it enhance her business world wide. It reaches in whole world in just seconds of time required for that. In India this is the strategy of marketing to promote our product in best and good manner. It will also helpful for unknown brand because the level of unknown brand in market is not in the top position. So the bulk SMS is the better way to promote the brand name so that it reaches in market and in world to get top position in market.
So as soon as possible you can hire this service so that you will get benefits for that ad promote our company brand I each and every state and in the world.
Source: by Dimple on 19th July 2011
The huge advantage of this service is that the SMS companies want to reach directly to customer with no duplicacy. The company wasting so much money on advertisement in T.V, newspapers, and other types of media but it wills even no guarantee that customer will showing interest whereas bulk SMS are affordable affair for companies. It is very useful media in these days and also makes sure that customer showing interest in it. Because these SMS gives day to day updates for the customer about products. This includes new offers, prices, and some other information which satisfy customer and they are beneficial for the companies to increase her sales. Other important thing in it is that it is not misleading customers like in television advertisements, newspapers and other media it only contains required information about products.
Through bulk SMS companies promote their layouts and products. A huge no. of companies promotes their products like a shoe, cloth, soft drinks etc companies. This helps a lot to increase their sales.
This are of two types:
Promotional SMS
Alert SMS
This is the fast moving technology in these days because sending SMS is intelligent way to promote our site. Clients always attract with this method, however it is very helpful for huge and small company because it enhance her business world wide. It reaches in whole world in just seconds of time required for that. In India this is the strategy of marketing to promote our product in best and good manner. It will also helpful for unknown brand because the level of unknown brand in market is not in the top position. So the bulk SMS is the better way to promote the brand name so that it reaches in market and in world to get top position in market.
So as soon as possible you can hire this service so that you will get benefits for that ad promote our company brand I each and every state and in the world.
Source: by Dimple on 19th July 2011
Mobile Marketing − Reaching Customers with SMS
With 87 percent wireless penetration in the United States, wholesalers and retailers can both gain by using mobile marketing to reach their customers and prospects. SMS (short message service) is one of the most effective mobile marketing channels in the advertising realm. That’s because of its simplicity, widespread adoption and extensive reach. All cell phones can receive SMS, which means you can reach 5 billion subscribers worldwide – a great way for wholesale and retail merchants to reach their target market.
ABI Research estimated consumers worldwide will send over 7 trillion SMS messages in 2011. According to Nielsen Mobile, the average consumer sends 600 messages per month and uses less than 200 voice minutes. On top of that, 22.7 percent of the U.S. population uses wireless rather than landline phones. When you look at the fact that over 90 percent of text messages are opened and read, versus less than 40 percent of email solicitation messages read, you can see that mobile marketing is a great opportunity.
Wholesalers and retailers can use SMS in the following ways:
• Reach customers who don’t have smartphones
• Reach your customers for retention and loyalty programs
• Acquire new customers
• Drive sales through coupons and discounts
Here’s how SMS campaigns work. Mobile subscribers use a Common Short Code (a 5 or 6 digit carrier-approved number) to send SMS messages in order to receive promotions, alerts and other content on their devices. This enables them to access mobile applications and participate in various activities such as: customer feedback, voting and polling, news and offer alerts, contests, surveys, games, couponing, direct marketing and mobile commerce. Short code campaigns are rapidly growing in popularity because of their simplicity and easy access to consumers. Mobile coupons, incidentally, get a 10 to 20 percent higher conversion rate than print coupons.
Setting Up an SMS Campaign. There are three types of SMS campaigns you can use: text blasting (bulk messaging), keyword response and smart texting.
Text blasting/bulk messaging involves a single message is sent to a group of users. Systems that offer bulk messaging functionality usually have an address book that stores names and phone numbers to create groups of recipients.
In most countries, it’s illegal to send unsolicited text messages. Therefore, it’s important to create and maintain your list of phone numbers to text with care, knowing who has opted in and that they may later opt out. This is important because most people will not tolerate unauthorized use of their phone number. Service providers have tools to help you manage opt-outs, and some stand-alone software has default opt-out rules.
Keyword response involves an automated reply sent to all incoming messages containing a specific keyword. For example, if you requested a response that requires texting the words “I accept” to a mobile phone number, the response would be “Thanks for texting! You’ve accepted our free trial. We’ll send you the software in 24 hours.” This is a good way to gain leads for future sales, but you must follow up on every message.
Smart texting is an advanced form of keyword response where an incoming text message triggers a complex interaction that could involve requesting further information from the user. For example, you might ask a consumer to text the word “Report” to describe the report they want among many offered. It could be something like “Report SEO for Retailers.” The response could be, “Thanks for requesting the report SEO for Retailers! Do you want it sent electronically or postal mail? If so send address by return.” The report could then be sent as requested.
Commercial Service Providers. There are many commercial providers that offer bulk SMS services. Some offer international service with local numbers (in the case of incoming SMS) to many countries, while others cover a specific country. Message costs vary, and sometimes there is also a monthly subscription cost. Commercial providers can provide a simple setup in addition to other services such as free web-based or desktop management tools; a technical helpline is often provided at no cost.
Conclusion. Mobile marketing and SMS are very attractive promotional channels for many reasons. SMS mobile marketing is particularly effective because these brief messages can deliver personal, immediate and actionable content to a targeted audience that has opted to receive such messages. Additionally, research indicates mobile coupons get a 10 to 20 percent higher conversion rate than print coupons. Lastly, there is significantly less clutter in the SMS channel from too many brands using it at this point.
Source: by Claudia Bruemmer on 19th July 2011
ABI Research estimated consumers worldwide will send over 7 trillion SMS messages in 2011. According to Nielsen Mobile, the average consumer sends 600 messages per month and uses less than 200 voice minutes. On top of that, 22.7 percent of the U.S. population uses wireless rather than landline phones. When you look at the fact that over 90 percent of text messages are opened and read, versus less than 40 percent of email solicitation messages read, you can see that mobile marketing is a great opportunity.
Wholesalers and retailers can use SMS in the following ways:
• Reach customers who don’t have smartphones
• Reach your customers for retention and loyalty programs
• Acquire new customers
• Drive sales through coupons and discounts
Here’s how SMS campaigns work. Mobile subscribers use a Common Short Code (a 5 or 6 digit carrier-approved number) to send SMS messages in order to receive promotions, alerts and other content on their devices. This enables them to access mobile applications and participate in various activities such as: customer feedback, voting and polling, news and offer alerts, contests, surveys, games, couponing, direct marketing and mobile commerce. Short code campaigns are rapidly growing in popularity because of their simplicity and easy access to consumers. Mobile coupons, incidentally, get a 10 to 20 percent higher conversion rate than print coupons.
Setting Up an SMS Campaign. There are three types of SMS campaigns you can use: text blasting (bulk messaging), keyword response and smart texting.
Text blasting/bulk messaging involves a single message is sent to a group of users. Systems that offer bulk messaging functionality usually have an address book that stores names and phone numbers to create groups of recipients.
In most countries, it’s illegal to send unsolicited text messages. Therefore, it’s important to create and maintain your list of phone numbers to text with care, knowing who has opted in and that they may later opt out. This is important because most people will not tolerate unauthorized use of their phone number. Service providers have tools to help you manage opt-outs, and some stand-alone software has default opt-out rules.
Keyword response involves an automated reply sent to all incoming messages containing a specific keyword. For example, if you requested a response that requires texting the words “I accept” to a mobile phone number, the response would be “Thanks for texting! You’ve accepted our free trial. We’ll send you the software in 24 hours.” This is a good way to gain leads for future sales, but you must follow up on every message.
Smart texting is an advanced form of keyword response where an incoming text message triggers a complex interaction that could involve requesting further information from the user. For example, you might ask a consumer to text the word “Report” to describe the report they want among many offered. It could be something like “Report SEO for Retailers.” The response could be, “Thanks for requesting the report SEO for Retailers! Do you want it sent electronically or postal mail? If so send address by return.” The report could then be sent as requested.
Commercial Service Providers. There are many commercial providers that offer bulk SMS services. Some offer international service with local numbers (in the case of incoming SMS) to many countries, while others cover a specific country. Message costs vary, and sometimes there is also a monthly subscription cost. Commercial providers can provide a simple setup in addition to other services such as free web-based or desktop management tools; a technical helpline is often provided at no cost.
Conclusion. Mobile marketing and SMS are very attractive promotional channels for many reasons. SMS mobile marketing is particularly effective because these brief messages can deliver personal, immediate and actionable content to a targeted audience that has opted to receive such messages. Additionally, research indicates mobile coupons get a 10 to 20 percent higher conversion rate than print coupons. Lastly, there is significantly less clutter in the SMS channel from too many brands using it at this point.
Source: by Claudia Bruemmer on 19th July 2011
Sending bulk SMS beneficial for tradesmen
In this humankind of communication and express heartrending production throughout web and internet it turns out to be exceptionally compulsory to put aside the occasion for advertising and encouragement of your foodstuffs and commerce. So there is a straightforward resolution for all the industrialists to support their new-fangled foodstuffs greater than the marketplace with the help of Send TextBulk SMS know-how.
In point of swift and precise communication, nowadays populace would like to distribute message in a disconnected approach. Distributing instantaneous messages is in fashion and a number of SMS heralds are currently achieving attractiveness. The bulk SMS messaging is the lone middling that facilitates direct SMS text announcement to an under attack collection of populace that possibly will up to thousands or million dollars. It is not anything but a simple SMS, but when it has to launch in cluster in great information we call it as bulk SMS.
The major benefits of the massiveness of the messaging know-how is that it acquires simply some minutes for proceedings to drive thousands of small messages over to consumers. Different bulk SMS software is too accessible on web that can be employed openly from your individual processor. There are lots of sites that are making available bulk SMS entrance and immensity SMS explanations to all the addicts on the internet web.
The business SMS or popularly called the bulk messaging service suppliers smooth the progress of processor software and with these software it is potential to throw transversely this messaging technology. Distributing SMS with the draw on of this software's is without a doubt unproblematic and the putting in conducts assist to recognize the whole development. Consumers who have out-looked or IBM Lotus memo set up in the individual computer can make to order and make use of the processor SMS software with straightforwardness. The online messaging overhaul has in actuality assisted trades to achieve a flourishing boundary in the bloodthirsty international production circumstances.
This Send bulk SMS is filled with numerous features. This is another most important as well as very significant reason for the immense popularity of the Send Text message it gains from the millions of users. The mass messaging innovative technology proffers the subsequent manufactured goods skin texture such as: effective technique of straight communication diagonally all cellular systems, Sending Bulk SMSmessages from your individual central processing unit or the mainframe unit sitting at home, trouble-free to make use of online SMS desktop relevance, system permits for uncomplicated significance of quantity directories, mechanical introduction of personal names and last name in each message, highly developed numeral organization, SMS preparation – get ready messages but launch at a afterward rendezvous, launch messages to preferred information in collections, ask for replies of sending message- scrutiny message responds in your message inbox, filled launched statement beneath message narration, account register and investigate, combination with way out organizations employing HTTP or web service interfaces.
So, these are the facilities that the bulks messaging service provides. Without these facilities it also provides some more extra amenities to make happy their consumers.
Source: on 16th July 2011
In point of swift and precise communication, nowadays populace would like to distribute message in a disconnected approach. Distributing instantaneous messages is in fashion and a number of SMS heralds are currently achieving attractiveness. The bulk SMS messaging is the lone middling that facilitates direct SMS text announcement to an under attack collection of populace that possibly will up to thousands or million dollars. It is not anything but a simple SMS, but when it has to launch in cluster in great information we call it as bulk SMS.
The major benefits of the massiveness of the messaging know-how is that it acquires simply some minutes for proceedings to drive thousands of small messages over to consumers. Different bulk SMS software is too accessible on web that can be employed openly from your individual processor. There are lots of sites that are making available bulk SMS entrance and immensity SMS explanations to all the addicts on the internet web.
The business SMS or popularly called the bulk messaging service suppliers smooth the progress of processor software and with these software it is potential to throw transversely this messaging technology. Distributing SMS with the draw on of this software's is without a doubt unproblematic and the putting in conducts assist to recognize the whole development. Consumers who have out-looked or IBM Lotus memo set up in the individual computer can make to order and make use of the processor SMS software with straightforwardness. The online messaging overhaul has in actuality assisted trades to achieve a flourishing boundary in the bloodthirsty international production circumstances.
This Send bulk SMS is filled with numerous features. This is another most important as well as very significant reason for the immense popularity of the Send Text message it gains from the millions of users. The mass messaging innovative technology proffers the subsequent manufactured goods skin texture such as: effective technique of straight communication diagonally all cellular systems, Sending Bulk SMSmessages from your individual central processing unit or the mainframe unit sitting at home, trouble-free to make use of online SMS desktop relevance, system permits for uncomplicated significance of quantity directories, mechanical introduction of personal names and last name in each message, highly developed numeral organization, SMS preparation – get ready messages but launch at a afterward rendezvous, launch messages to preferred information in collections, ask for replies of sending message- scrutiny message responds in your message inbox, filled launched statement beneath message narration, account register and investigate, combination with way out organizations employing HTTP or web service interfaces.
So, these are the facilities that the bulks messaging service provides. Without these facilities it also provides some more extra amenities to make happy their consumers.
Source: on 16th July 2011
Finding that mobile marketing ‘sweet spot’
Mobile marketing is hot! After years of false dawns, brands and agencies are recognising the mobile channel as an essential element of the marketing mix. So what’s changed and why now?
Often with mixed results, there have been a number of forays into the “mobisphere” by leading brands in recent years. Mobile marketing initiatives were (and often still are) driven by the capabilities (and limitations) of mobile technology.
There is a growing realisation, however, that the ways in which people interact with technology are more significant than the technological capabilities.
Essentially, the magic of mobile marketing lies in the momentum of the medium and not merely in the mechanics.
From unimaginative “SMS and Win” competitions or intrusive bulk SMS messaging, or “creative ideas” which involved complex technologies and demanded complicated user interaction, mobile campaigns have been judged by their “cool” factor or the “cleverness” of the technology.
What they should have been judged by, instead, is their effectiveness in achieving the marketing objective or in engaging the consumer.
Given that more people than ever own a cellphone, it is clear that mobile users are not “techno-geeks” but mainstream consumers. These consumers though don’t want to be spammed or to engage in fussy interaction on a small screen. Against this background, the need for fresh thinking about mobile marketing becomes obvious.
This thinking needs to focus on an awareness of how consumers use and interact with cellphones, and how brands can engage their clients in a mutually satisfying dialogue using this highly personal channel.
This is where the new wave of mobile advertising and media agencies enters. These agencies focus on using the mobile channel to find the sweet spot where brand objectives and customer requirements converge.
Tim Legg, founder and CEO of MobiMedia, explains that, “rather than seeing the cell phone as just another vehicle for below-the-line, response based advertising, we view the mobile phone as potentially the most significant communications channel between advertiser and consumer”. Legg adds that he views mobile as a “key platform for brand-building and developing interactive relationships”.
When using the mobile channel, it is a given that the technology has to be cutting-edge. But clever technology alone is no guarantee that a campaign will work.
The key differentiation lies in an agency’s ability to deploy an array of simple, yet effective, techniques and methodologies based on an understanding of consumers and how users interacts with mobile phones.
These methods would include essentials such as:
- intuitive user interface design,
- smart copywriting
- simple graphics
Furthermore, the communication must be beneficial to the recipient — be this in the form of information, entertainment, reward, or all three.
The sender needs to be ready and even eager for feedback, because mobile communication is very much a two-way stream.
“The (mobile) channel may be ‘new’, but the principles of communication are age-old. As such, clients should be able to rely on their mobile agency to apply advertising skills and media know-how not only to broadcast their message but also to encourage and facilitate direct consumer engagement with the client’s company or brand”, said Legg.
When selecting a mobile marketing agency, clients should make sure the following boxes are ticked:
- innovative concepts
- effective design
- ability to create or source compelling content
- expertise in mobile media planning to ensure audience reach,
- strong technical capabilities and proven technology with a track record of successful campaign delivery
Legg concluded by explaining that, “taking the approach outlined above is what will enable an agency to create effective mobile campaigns which entertain, inform and reward the consumer, thus helping clients to build their brands, strengthen customer relationships, generate new business leads, boost sales and ultimately grow their businesses”.
Source: http://memeburn.com/2011/07/finding-that-mobile-marketing-sweet-spot/ by Staff Reporter on 7th June 2011
Often with mixed results, there have been a number of forays into the “mobisphere” by leading brands in recent years. Mobile marketing initiatives were (and often still are) driven by the capabilities (and limitations) of mobile technology.
There is a growing realisation, however, that the ways in which people interact with technology are more significant than the technological capabilities.
Essentially, the magic of mobile marketing lies in the momentum of the medium and not merely in the mechanics.
From unimaginative “SMS and Win” competitions or intrusive bulk SMS messaging, or “creative ideas” which involved complex technologies and demanded complicated user interaction, mobile campaigns have been judged by their “cool” factor or the “cleverness” of the technology.
What they should have been judged by, instead, is their effectiveness in achieving the marketing objective or in engaging the consumer.
Given that more people than ever own a cellphone, it is clear that mobile users are not “techno-geeks” but mainstream consumers. These consumers though don’t want to be spammed or to engage in fussy interaction on a small screen. Against this background, the need for fresh thinking about mobile marketing becomes obvious.
This thinking needs to focus on an awareness of how consumers use and interact with cellphones, and how brands can engage their clients in a mutually satisfying dialogue using this highly personal channel.
This is where the new wave of mobile advertising and media agencies enters. These agencies focus on using the mobile channel to find the sweet spot where brand objectives and customer requirements converge.
Tim Legg, founder and CEO of MobiMedia, explains that, “rather than seeing the cell phone as just another vehicle for below-the-line, response based advertising, we view the mobile phone as potentially the most significant communications channel between advertiser and consumer”. Legg adds that he views mobile as a “key platform for brand-building and developing interactive relationships”.
When using the mobile channel, it is a given that the technology has to be cutting-edge. But clever technology alone is no guarantee that a campaign will work.
The key differentiation lies in an agency’s ability to deploy an array of simple, yet effective, techniques and methodologies based on an understanding of consumers and how users interacts with mobile phones.
These methods would include essentials such as:
- intuitive user interface design,
- smart copywriting
- simple graphics
Furthermore, the communication must be beneficial to the recipient — be this in the form of information, entertainment, reward, or all three.
The sender needs to be ready and even eager for feedback, because mobile communication is very much a two-way stream.
“The (mobile) channel may be ‘new’, but the principles of communication are age-old. As such, clients should be able to rely on their mobile agency to apply advertising skills and media know-how not only to broadcast their message but also to encourage and facilitate direct consumer engagement with the client’s company or brand”, said Legg.
When selecting a mobile marketing agency, clients should make sure the following boxes are ticked:
- innovative concepts
- effective design
- ability to create or source compelling content
- expertise in mobile media planning to ensure audience reach,
- strong technical capabilities and proven technology with a track record of successful campaign delivery
Legg concluded by explaining that, “taking the approach outlined above is what will enable an agency to create effective mobile campaigns which entertain, inform and reward the consumer, thus helping clients to build their brands, strengthen customer relationships, generate new business leads, boost sales and ultimately grow their businesses”.
Source: http://memeburn.com/2011/07/finding-that-mobile-marketing-sweet-spot/ by Staff Reporter on 7th June 2011
Wednesday, 20 July 2011
Service of bulk SMS at minor prices
There are so many ways to advertise our products but in these days the time and cost matters a lot to consumers. Today, in the world of internet technology replace all the older techniques and by the way of SMS, product reaches to customer. Bulk SMS are the SMS which is sent to multiple no. of people with help of internet through software’s. You can send one SMS to multiple customers in less time and with less cost because if you sent SMS through mobile it is not possible to send SMS in all over the state or country in less time with less cost it is possible through special software for bulk SMS. It is also known as sent via internet SMS.
The huge advantage of this service is that the SMS companies want to reach directly to customer with no duplicacy. The company wasting so much money on advertisement in T.V, newspapers, and other types of media but it wills even no guarantee that customer will showing interest whereas bulk SMS are affordable affair for companies. It is very useful media in these days and also makes sure that customer showing interest in it. Because these SMS gives day to day updates for the customer about products. This includes new offers, prices, and some other information which satisfy customer and they are beneficial for the companies to increase her sales. Other important thing in it is that it is not misleading customers like in television advertisements, newspapers and other media it only contains required information about products.
Through bulk SMS companies promote their layouts and products. A huge no. of companies promotes their products like a shoe, cloth, soft drinks etc companies. This helps a lot to increase their sales.
Source: http://www.lonad.com/2011/07/16/service-of-bulk-sms-at-minor-prices/ by edesigner on 16th July 2011
The huge advantage of this service is that the SMS companies want to reach directly to customer with no duplicacy. The company wasting so much money on advertisement in T.V, newspapers, and other types of media but it wills even no guarantee that customer will showing interest whereas bulk SMS are affordable affair for companies. It is very useful media in these days and also makes sure that customer showing interest in it. Because these SMS gives day to day updates for the customer about products. This includes new offers, prices, and some other information which satisfy customer and they are beneficial for the companies to increase her sales. Other important thing in it is that it is not misleading customers like in television advertisements, newspapers and other media it only contains required information about products.
Through bulk SMS companies promote their layouts and products. A huge no. of companies promotes their products like a shoe, cloth, soft drinks etc companies. This helps a lot to increase their sales.
Source: http://www.lonad.com/2011/07/16/service-of-bulk-sms-at-minor-prices/ by edesigner on 16th July 2011
Tuesday, 19 July 2011
Advantage And Benefits Of Bulk SMS
Mobile phones are common sight nowadays, if we look around then we can visualize that every person is using mobile phones; in order to meet the demand of this users, the bulk SMS strategy has been introduced. As we all know that the business market in India is expanding day by day, thus the Bulk SMS in India has become the basic medium to reach out to these people easily in a marginal cost. Due to this the companies used most practiced applications (the Bulk Sms) in order to reach the customers in no time. A company spend massive amount of money in order to expand its business, for that they spend a massive amount on sending message, by sending single SMS to thousands of customers and clients and provide information about your latest products , services, offers and alerts etc, wasting their time and money. Thus, the bulk SMS in India started been used by the companies, to consume this time and energy.
This bulk SMS has lot of advantages, as one can easily send personalized messages along with Brand names and several essential information, even one can send message to thousands of mobile numbers in a second, which is perhaps, can be said to be the most tranquil and the most favorable time saving means to reach people. Last but not the least, this Bulk SMS India also helps you to send your Sender ID (TD-URSenderID) that represent the name of your Company, Business, Products or Services. Thus the Bulk SMS provides every means to flourish your Brand name.
The most beneficial part of the Bulk SMS in India is that one can send message throughout India, from anywhere, which makes the most suitable means to send your information instantly anywhere in the country. And the mobile numbers which have send the message would instantly receive the SMS at the same time and at the same price. The Bulk SMS service is available any time 24X7, at anywhere. And it becomes the convenient to send message, either through Web or through Excel Tool. The response rate of the Bulk SMS is increasing day by day, thus with the use of SMS Bulk India the sales can of your business will increases automatically.
The most beneficial part of Bulk SMS is the volume of receivers. Just one click and your massage is send to thousands and more people at the same time. The delivery report comes instantly, proving there speedy network. Bulk SMS also provide Tracking bulk SMS as a mean of protection, in order to trace the message. Anyone can do individual SMS tracking for any volume of SMS Delivery.
Bulk SMS provider can be said to be an user friendly. A special discount packages is available by the Bulk SMS service as well. Therefore, the Bulk SMS can easily popularize your Brand name in the market and by updating your customers with your latest product updates and service information instantly.
Source: http://www.articlefeeder.com/Computers/Advantage_And_Benefits_Of_Bulk_SMS.html
This bulk SMS has lot of advantages, as one can easily send personalized messages along with Brand names and several essential information, even one can send message to thousands of mobile numbers in a second, which is perhaps, can be said to be the most tranquil and the most favorable time saving means to reach people. Last but not the least, this Bulk SMS India also helps you to send your Sender ID (TD-URSenderID) that represent the name of your Company, Business, Products or Services. Thus the Bulk SMS provides every means to flourish your Brand name.
The most beneficial part of the Bulk SMS in India is that one can send message throughout India, from anywhere, which makes the most suitable means to send your information instantly anywhere in the country. And the mobile numbers which have send the message would instantly receive the SMS at the same time and at the same price. The Bulk SMS service is available any time 24X7, at anywhere. And it becomes the convenient to send message, either through Web or through Excel Tool. The response rate of the Bulk SMS is increasing day by day, thus with the use of SMS Bulk India the sales can of your business will increases automatically.
The most beneficial part of Bulk SMS is the volume of receivers. Just one click and your massage is send to thousands and more people at the same time. The delivery report comes instantly, proving there speedy network. Bulk SMS also provide Tracking bulk SMS as a mean of protection, in order to trace the message. Anyone can do individual SMS tracking for any volume of SMS Delivery.
Bulk SMS provider can be said to be an user friendly. A special discount packages is available by the Bulk SMS service as well. Therefore, the Bulk SMS can easily popularize your Brand name in the market and by updating your customers with your latest product updates and service information instantly.
Source: http://www.articlefeeder.com/Computers/Advantage_And_Benefits_Of_Bulk_SMS.html
Bulk SMS gateway the reliable medium for business
Technology has taken place a great effect over the thought of industrialization. For this technical revolution there come out the mobile phone. Nowadays the use of mobile phones have increased very much especially by the general people. This embellish usage of cellular phones has attracted the sight of the business premises. They began to consider this to make their special and advanced technical modem as their gateway machinery. Generally, all the small scale business premises have shown its keen interest to get this SMS Gateway service.
In this time the modern electronic and printing media has taken most of the advertising market. But this method is costly and expensive fundamentally. So the small sized or newly launched companies cannot able to afford to use this luxurious medium. In this concern Bulk SMS service is more preferred to be the best mode of communication by the short scaled even the big companies. Bulk SMS Gateway service is more preferred these days and has left this high priced medium of communication and endorsement far above the ground of business promotion.
The design of sending Bulk SMS software application is made for composing and sending instant unlimited text messages, invitations, season greetings, mass recruitment notification and job alerts, business advertisement, mobile marketing campaign. It is also designed for creating to notify the customers of deals, promotion of products and different types of events regarding business. It is especially premeditated for sending the messages composed in the pc to mass mobile numbers. The bulk messaging procedure is significant and trouble free course of action to keep contact to your employees, clients, friends and even relatives. Bulk SMS messaging function has an interactive graphical user interface which makes it very easy to use. Even the service holders or the user does not require any specific technical proficiency to use this interface. The SMS providers provides their own software and tools that are tremendously user friendly to use. To send messages through this software is an easy task. The user is just to write the content of the message that the company desires to send to its targeted clients. Then the user is to add the mobile numbers from the database that has been sent by the bulk SMS provider with that particular software and lastly he is to click on the sent button and the messages will be sent within almost half of second.
This discussion also reveals another two characteristics of the bulk SMS service. The network coverage and the speed of the network are the remarkable features that have made the service more precious in the field of every kind of business. The bulk messaging service is interconnected directly with the application programming interface electrical device that make available the interface linking dissimilar software agendas and facilitates their infringement, similar to the method the user interface facilitates interactions among the clients and the corporations. Additionally it also supplies the regular and instant delivery reports of sending messages. With this it provides free services on chat, email, telephone support and online group management and so the forth.
Source: http://www.s-article.com/bulk-sms-gateway-the-reliable-medium-for-business.html by Nathinfos India on 22 May 2011.
In this time the modern electronic and printing media has taken most of the advertising market. But this method is costly and expensive fundamentally. So the small sized or newly launched companies cannot able to afford to use this luxurious medium. In this concern Bulk SMS service is more preferred to be the best mode of communication by the short scaled even the big companies. Bulk SMS Gateway service is more preferred these days and has left this high priced medium of communication and endorsement far above the ground of business promotion.
The design of sending Bulk SMS software application is made for composing and sending instant unlimited text messages, invitations, season greetings, mass recruitment notification and job alerts, business advertisement, mobile marketing campaign. It is also designed for creating to notify the customers of deals, promotion of products and different types of events regarding business. It is especially premeditated for sending the messages composed in the pc to mass mobile numbers. The bulk messaging procedure is significant and trouble free course of action to keep contact to your employees, clients, friends and even relatives. Bulk SMS messaging function has an interactive graphical user interface which makes it very easy to use. Even the service holders or the user does not require any specific technical proficiency to use this interface. The SMS providers provides their own software and tools that are tremendously user friendly to use. To send messages through this software is an easy task. The user is just to write the content of the message that the company desires to send to its targeted clients. Then the user is to add the mobile numbers from the database that has been sent by the bulk SMS provider with that particular software and lastly he is to click on the sent button and the messages will be sent within almost half of second.
This discussion also reveals another two characteristics of the bulk SMS service. The network coverage and the speed of the network are the remarkable features that have made the service more precious in the field of every kind of business. The bulk messaging service is interconnected directly with the application programming interface electrical device that make available the interface linking dissimilar software agendas and facilitates their infringement, similar to the method the user interface facilitates interactions among the clients and the corporations. Additionally it also supplies the regular and instant delivery reports of sending messages. With this it provides free services on chat, email, telephone support and online group management and so the forth.
Source: http://www.s-article.com/bulk-sms-gateway-the-reliable-medium-for-business.html by Nathinfos India on 22 May 2011.
Importance of Choosing Right Text Messaging Provider For Bulk Sms Campaign
If you own a small scale business or you have just started one with all your dedication and efforts then probably the importance of marketing is not hidden to you. After ensuring the highest quality of business standards and service levels the next big challenge is to give businesses maximum amount of public exposure. Marketing is considered to be the most dynamic department in any organization with people seeking high level of returns on the investment in promotional campaigns.
Newly launched businesses and small scale business can not afford to expend huge amount of money over promotional campaigns and infect there is no need to do so also. Such businesses look for promotional activities costing them minimum with higher return benefits and this is the reason behind the success of bulk sms campaign. To those who are not aware of such campaigns bulk sms campaign is sending thousands of messages to mobiles in order to increase over business recognition and sales queries. Many third parties do bulk sms sending on behalf of organization willing to promote businesses through messages. These third parties are known as Test messaging provider.
Any text messaging provider uses a text messaging gateway to send thousands of messages. Text messaging gateways are same as your mobile's text message sending service center number; the difference is in the mode of message sending. Your mobile service center sends messages by mobiles while Text messaging gateway is used to send messages through computers. Yes there is no need to have mobile to send messages to thousands of bulk messages to your prospect customers. Text messaging providers often charge minimum charges for such bulk sms campaigns.
Effectiveness of the any such campaign depends over the some important factors for example the design of the text message itself and its ability to communicate the desired purpose, Properly target audience for the messages and the timings when they actually receive your messages, And most important the use of text short codes. If you are not aware of text short codes then ask about it from your text messaging service provider.
Basically any mobile number has ten digits making it difficult to remember. By the use of sms short code companies not only gains over brand recognition but it also increases the effectiveness of the business.
Properly targeted audience of receivers of text message is the most important factor and any business management or marketing person must invest sufficient amount of time in deciding the right niche of customers for their mass sms campaign. It will be useless to try selling baby products to unmarried people or try selling something which is not relevant to the receiver of the message.
As discussed in the article above newly launched or small scale business can have maximum amount of profit by using text message as promotional method similarly businesses offering their services in a specific geographic area can also use text messaging for their business promotion purpose. You may be wondering that how it is possible to target audience from specific geographic location. Well this is done through the text messaging software. Text messaging software not only sends messages at lighting fast speed but it is also useful in segregation of the data base into relevant business niches.
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Newly launched businesses and small scale business can not afford to expend huge amount of money over promotional campaigns and infect there is no need to do so also. Such businesses look for promotional activities costing them minimum with higher return benefits and this is the reason behind the success of bulk sms campaign. To those who are not aware of such campaigns bulk sms campaign is sending thousands of messages to mobiles in order to increase over business recognition and sales queries. Many third parties do bulk sms sending on behalf of organization willing to promote businesses through messages. These third parties are known as Test messaging provider.
Any text messaging provider uses a text messaging gateway to send thousands of messages. Text messaging gateways are same as your mobile's text message sending service center number; the difference is in the mode of message sending. Your mobile service center sends messages by mobiles while Text messaging gateway is used to send messages through computers. Yes there is no need to have mobile to send messages to thousands of bulk messages to your prospect customers. Text messaging providers often charge minimum charges for such bulk sms campaigns.
Effectiveness of the any such campaign depends over the some important factors for example the design of the text message itself and its ability to communicate the desired purpose, Properly target audience for the messages and the timings when they actually receive your messages, And most important the use of text short codes. If you are not aware of text short codes then ask about it from your text messaging service provider.
Basically any mobile number has ten digits making it difficult to remember. By the use of sms short code companies not only gains over brand recognition but it also increases the effectiveness of the business.
Properly targeted audience of receivers of text message is the most important factor and any business management or marketing person must invest sufficient amount of time in deciding the right niche of customers for their mass sms campaign. It will be useless to try selling baby products to unmarried people or try selling something which is not relevant to the receiver of the message.
As discussed in the article above newly launched or small scale business can have maximum amount of profit by using text message as promotional method similarly businesses offering their services in a specific geographic area can also use text messaging for their business promotion purpose. You may be wondering that how it is possible to target audience from specific geographic location. Well this is done through the text messaging software. Text messaging software not only sends messages at lighting fast speed but it is also useful in segregation of the data base into relevant business niches.
Source:
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