Recent data from Portio Research suggests that the global SMS text messaging market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014. Associated text messaging traffic is projected to double from five trillion messages in 2009 to 10 trillion in 2013.
86% percent of people skip over television ads; there is a 46% decline in tech trade show spending; and 44% of direct mail is never opened.
So, if it is to compare with SMS, the receipient will still need to open and read the message before saving / deleting it.
Source: destinationcrm.com on Mar 9, 2012
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Friday, 9 March 2012
Wednesday, 7 March 2012
Rise of 'nomophobia': More people fear loss of mobile contact
A word to describe this article: Interesting! Several researches have been done to prove that "no mobile-phone phobia" (nomophobia) does exist and it's increasing especially towards younger group. We are so dependent on the mobile phones nowadays which leads to anxiety when mobile phones are not within reach. C'mon people, let's read more and you will discover the interesting facts! :)
(CNN) -- Are you addicted to your phone?
According to recent research sponsored by SecurEnvoy, an internet security firm, more people feel anxious and tense when they are out of reach of their phone -- and the younger they are, the more likely the stress.
Known as "nomophobia," or "no mobile-phone phobia," a recent online survey of 1,000 people in the UK found that almost two thirds (66%) of respondents were afflicted, a rise of 11% when compared to a similar study four years ago.
"Some people get panic attacks when they are not with their phones," said Michael Carr-Gregg, an adolescent psychologist working in Melbourne.
"Others become very anxious and make all endeavors to locate the mobile phone. I have clients who abstain from school or their part-time jobs to look for their phones when they cannot find them in the morning."
According to the survey, the younger you are, the more prone you are to nomophobia. The youngest age group (18 -24) tops the nomophobic list at 77%, which is 11% more than that of the next group -- those aged 25-34.
"This is the most tribal generation of young people," said Carr-Gregg. "Adolescents want to be with their friends on a 24-hour basis."
Women are also more likely to be unnerved by cell phone separation, with 70% of respondents reporting the malady compared to 61% of men. Andy Kemshall, the CTO and co founder of secure Envoy, believes that may be because men are more likely to have two phones and are less likely to misplace both -- 47% of men carry two phones, compared to only 33% of women.
Major drivers of nomophobia include boredom, loneliness, and insecurity, said Carr-Gregg, while some young nomophobes cannot bear solitude. "Many of my clients go to bed with their mobile phones while sleeping just like how one will have the teddy bear in the old days," he said.
"While teddy doesn't communicate, the phone does," said Carr-Gregg, adding insomnia to the list of potential problems.
"This reduced the amount of time to reflect," he said. "Some kids cannot entertain themselves. The phone has become our digital security blanket."
As smartphone penetration spreads across the globe, so does nomophobia. On a visit to Singapore in February this year, Carr-Gregg spoke to students from a peer support group at the United World College and identified similar problems.
"There is no doubt that nomophobia is international," he said. "[But] without phones, there will not be nomophobia."
Meanwhile, Indian researchers have also evaluated mobile phone dependence among students at M.G.M. Medical College and the associated hospital of central India. India, after China, is the second largest mobile phone market in the world. The Telecom Regulatory Authority of India (TRAI) reported that there were 884.37 million mobile connections in India as of November, while China had 963.68 million.
The cross-sectional study, published by the Indian Journal of Community Medicine three years ago, recruited 200 medical students and scholars. About one in five students were nomophobic, results showed. The study claimed that the mobile phone has become "a necessity because of the countless perks that a mobile phone provides like personal diary, email dispatcher, calculator, video game player, camera and music player."
"There is an increase in the nomophobic population in India because the number of mobile phone users has increased," said Dr. Sanjay Dixit, one the researchers and the head of the Indian Journal of Community Medicine. "We are currently doing another research on mobile phone dependency, it's not published yet, but analysis shows that about 45% of the Indian population, not just medical students, is nomophobic."
With the augmented ownership and usage of smartphones among adolescents, Dixit says the young population is more at risk, partly because they can access the Internet through phones more easily, increasing the time spent on phones.
"We found out that people who use mobile phones for more than three hours a day have a higher chance of getting nomophobia," he said, warning this can pose potential dangers.
Accidents lurk while nomophobes fix their attention on phones. According to Dixit, up to 25% nomophobes reported accidents while messaging or talking on the phone, which includes minor road accidents, falling while going upstairs or downstairs and stumbling while walking. More than 20% also reported pain in the thumbs due to excessive texting.
"One could look at this as a form of addiction to the phone," said Eric Yu Hai Chen, a psychiatrist and professor at The University of Hong Kong. "The fear is part of the addiction. The use of hand phone has some features that predispose this activity to addiction, similar to video games, naming, easy access."
To tackle anxiety and accidents induced by phones, Dixit suggests switching off the phone, especially while driving. "People can also carry a charger all the time," he said. "Our study shows that the no-battery-situation upsets nomophobes the most.
"People can also prepay phone cards for emergency calls and credit balance in phones to ensure a constant and functioning network," he said. Other solutions include supplying friends with an alternate contact number and storing important phone numbers somewhere else as backups.
"Enforcing a period when handset is turned off can help loosen its hold over everyday life," said Dixit. Sometimes, the problem can even be the cure.
"One of my clients actually makes use mobile phone apps to deal with anxiety," said Carr-Gregg. "It's called iCounselor Anxiety."
The launch of the app presents users with a scale to rate their anxiety levels from 1 to 10, where 10 is "panicked." After choosing the level, ten recommendations of calming activities will be suggested, followed by instructions to change the user's thoughts, so to change subsequent feelings.
"It is almost like having a psychologist in your phone," said Carr-Gregg.
Prevalent it may be, nomophobia, however, is not yet a qualified phobia.
"Nomophobia is not included in the DSM [Diagnostic and Statistical Manual of Mental Disorders] yet," said Dixit. "But it is an up coming problem. For the first time on this continent [India], we are trying to make it more scientific," he added, referring to his undergoing research on nomophobic India.
Source: By Vicky Kung on 7th March 2012.
(CNN) -- Are you addicted to your phone?
According to recent research sponsored by SecurEnvoy, an internet security firm, more people feel anxious and tense when they are out of reach of their phone -- and the younger they are, the more likely the stress.
Known as "nomophobia," or "no mobile-phone phobia," a recent online survey of 1,000 people in the UK found that almost two thirds (66%) of respondents were afflicted, a rise of 11% when compared to a similar study four years ago.
"Some people get panic attacks when they are not with their phones," said Michael Carr-Gregg, an adolescent psychologist working in Melbourne.
"Others become very anxious and make all endeavors to locate the mobile phone. I have clients who abstain from school or their part-time jobs to look for their phones when they cannot find them in the morning."
According to the survey, the younger you are, the more prone you are to nomophobia. The youngest age group (18 -24) tops the nomophobic list at 77%, which is 11% more than that of the next group -- those aged 25-34.
"This is the most tribal generation of young people," said Carr-Gregg. "Adolescents want to be with their friends on a 24-hour basis."
Women are also more likely to be unnerved by cell phone separation, with 70% of respondents reporting the malady compared to 61% of men. Andy Kemshall, the CTO and co founder of secure Envoy, believes that may be because men are more likely to have two phones and are less likely to misplace both -- 47% of men carry two phones, compared to only 33% of women.
Major drivers of nomophobia include boredom, loneliness, and insecurity, said Carr-Gregg, while some young nomophobes cannot bear solitude. "Many of my clients go to bed with their mobile phones while sleeping just like how one will have the teddy bear in the old days," he said.
"While teddy doesn't communicate, the phone does," said Carr-Gregg, adding insomnia to the list of potential problems.
"This reduced the amount of time to reflect," he said. "Some kids cannot entertain themselves. The phone has become our digital security blanket."
As smartphone penetration spreads across the globe, so does nomophobia. On a visit to Singapore in February this year, Carr-Gregg spoke to students from a peer support group at the United World College and identified similar problems.
"There is no doubt that nomophobia is international," he said. "[But] without phones, there will not be nomophobia."
Meanwhile, Indian researchers have also evaluated mobile phone dependence among students at M.G.M. Medical College and the associated hospital of central India. India, after China, is the second largest mobile phone market in the world. The Telecom Regulatory Authority of India (TRAI) reported that there were 884.37 million mobile connections in India as of November, while China had 963.68 million.
The cross-sectional study, published by the Indian Journal of Community Medicine three years ago, recruited 200 medical students and scholars. About one in five students were nomophobic, results showed. The study claimed that the mobile phone has become "a necessity because of the countless perks that a mobile phone provides like personal diary, email dispatcher, calculator, video game player, camera and music player."
"There is an increase in the nomophobic population in India because the number of mobile phone users has increased," said Dr. Sanjay Dixit, one the researchers and the head of the Indian Journal of Community Medicine. "We are currently doing another research on mobile phone dependency, it's not published yet, but analysis shows that about 45% of the Indian population, not just medical students, is nomophobic."
With the augmented ownership and usage of smartphones among adolescents, Dixit says the young population is more at risk, partly because they can access the Internet through phones more easily, increasing the time spent on phones.
"We found out that people who use mobile phones for more than three hours a day have a higher chance of getting nomophobia," he said, warning this can pose potential dangers.
Accidents lurk while nomophobes fix their attention on phones. According to Dixit, up to 25% nomophobes reported accidents while messaging or talking on the phone, which includes minor road accidents, falling while going upstairs or downstairs and stumbling while walking. More than 20% also reported pain in the thumbs due to excessive texting.
"One could look at this as a form of addiction to the phone," said Eric Yu Hai Chen, a psychiatrist and professor at The University of Hong Kong. "The fear is part of the addiction. The use of hand phone has some features that predispose this activity to addiction, similar to video games, naming, easy access."
To tackle anxiety and accidents induced by phones, Dixit suggests switching off the phone, especially while driving. "People can also carry a charger all the time," he said. "Our study shows that the no-battery-situation upsets nomophobes the most.
"People can also prepay phone cards for emergency calls and credit balance in phones to ensure a constant and functioning network," he said. Other solutions include supplying friends with an alternate contact number and storing important phone numbers somewhere else as backups.
"Enforcing a period when handset is turned off can help loosen its hold over everyday life," said Dixit. Sometimes, the problem can even be the cure.
"One of my clients actually makes use mobile phone apps to deal with anxiety," said Carr-Gregg. "It's called iCounselor Anxiety."
The launch of the app presents users with a scale to rate their anxiety levels from 1 to 10, where 10 is "panicked." After choosing the level, ten recommendations of calming activities will be suggested, followed by instructions to change the user's thoughts, so to change subsequent feelings.
"It is almost like having a psychologist in your phone," said Carr-Gregg.
Prevalent it may be, nomophobia, however, is not yet a qualified phobia.
"Nomophobia is not included in the DSM [Diagnostic and Statistical Manual of Mental Disorders] yet," said Dixit. "But it is an up coming problem. For the first time on this continent [India], we are trying to make it more scientific," he added, referring to his undergoing research on nomophobic India.
Source: By Vicky Kung on 7th March 2012.
The advantages of SMS voting
SMS today is not just about sending normal text messaging but more than that.
SMS voting is in fashion these days among companies to know the public opinion about the quality of their products. In the days of throat cut competition, it has become very essential for any company. By sms voting, company not only knows the public opinion but also engage the public. The customer also feel attached with the company when he is asked about his opinion.
The some TV shows have made the sms voting popular even among corporate world. This is very much simple way to engaging the public in comparison with other methods like telephone survey, etc. The reason is that by SMS voting you have to send a short message to register vote, that’s why the percentage of response is always at the top.
The most important quality of sms voting is that it works in both ways. You can send notices and alerts, and can receive pooling data.
It also works online. In other words, the organization can send and receive messages online. You don’t need to work hard. What you have to do just upload your mobile number and you have to type the message in it and click send. You will be surprised to know that your message pours into thousand of mobiles at once.
There are many advantages of sms voting which make it favorable for everyone. These are:
• No one can doubt about its fast speed and easiness. It is very easy to work with.
• It is less costly in comparison with other methods of voting.
• Now there must be a cell phone in each pocket or hand. So it is easy to engage millions of people with your organization.
• The sms voting give you flexibility to vote anytime from anywhere. Because, you don’t need a computer.
The SMS voting is being used in many fields today. Reality TV show are using the sms voting profoundly. The customers are asked to rate product and services, this help to an organization to improve the quality of its product and services. Many newspapers also ask public opinion on controversial subjects. In nutshell we can say the voting is required where feedback is necessary.
Source: by ezinemark on March 1, 2012
SMS voting is in fashion these days among companies to know the public opinion about the quality of their products. In the days of throat cut competition, it has become very essential for any company. By sms voting, company not only knows the public opinion but also engage the public. The customer also feel attached with the company when he is asked about his opinion.
The some TV shows have made the sms voting popular even among corporate world. This is very much simple way to engaging the public in comparison with other methods like telephone survey, etc. The reason is that by SMS voting you have to send a short message to register vote, that’s why the percentage of response is always at the top.
The most important quality of sms voting is that it works in both ways. You can send notices and alerts, and can receive pooling data.
It also works online. In other words, the organization can send and receive messages online. You don’t need to work hard. What you have to do just upload your mobile number and you have to type the message in it and click send. You will be surprised to know that your message pours into thousand of mobiles at once.
There are many advantages of sms voting which make it favorable for everyone. These are:
• No one can doubt about its fast speed and easiness. It is very easy to work with.
• It is less costly in comparison with other methods of voting.
• Now there must be a cell phone in each pocket or hand. So it is easy to engage millions of people with your organization.
• The sms voting give you flexibility to vote anytime from anywhere. Because, you don’t need a computer.
The SMS voting is being used in many fields today. Reality TV show are using the sms voting profoundly. The customers are asked to rate product and services, this help to an organization to improve the quality of its product and services. Many newspapers also ask public opinion on controversial subjects. In nutshell we can say the voting is required where feedback is necessary.
Source: by ezinemark on March 1, 2012
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