(1) There was never before such a powerful way of reaching customers on personal basis. Messages are directly delivered to the mobile phones of the customers so that they should know about the products as well as service offered by the company. 70% of the total population carries a cell phone and there are near about in the United States when compared to television and computers.
(2) SMS advertising helps in conveying messages instantaneously. An advertiser does not have to wait for the advertisements produced as well as placed. And even the text messaging is sent in the fractions of seconds to the prospective buyers.
(3) The advertiser has to pay for messages that reach the customers. SMS advertising is completely permission-based. That is, the customers that are willing to hear what you want to convey and are likely to buy what is offered by you will give allow you to talk to them. Additionally, an advertiser has to pay for the messages sent to the particular parties.
(4) Text message sent for advertising purpose is generally short and specific. In such a fast moving & competitive world, the prospect expects a meaningful message. Therefore, it is advised that the text message should not be more than 160 characters in order to convey a message effectively and quickly.
(5) SMS texting is inexpensive and highly effective. Many of the text message advertising agencies ask for a minimal amount for setting a campaign and administration.
(6) It is highly interactive and allows the potential buyer to respond to the message as and when he receives the message. Such an interactive nature make it the most engaging mediums that is available.
Source: 11th July 2009 By shipra kaul
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 1 July 2011
Thursday, 30 June 2011
SMS Marketing is Simply Hard to Beat
Glamorous it isn’t, but as an advertising medium, sms marketing is simply hard to beat.
As a marketing consultant and advertising agent,
I have never been particularly wild about sms marketing as an advertising tool.
It was probably RCI’s incessant sms messages that put me off the medium initially. I hadn’t asked for them, and yet, as someone who had timeshare with the company, RCI obviously thought it had the right to send me whatever specials it had going. Go Banking was another repeat offender. Having all sorts of companies sms-ing me all sorts of stuff was, in my eyes, an invasion of my privacy – and I’m sure there were thousands of other people with similar views.
Admittedly, my attitude towards the advertising medium has changed somewhat. I still don’t like being inundated with sms messages, but now at least I understand the power of the medium, and as an ad agency, it’s one of my client responsibilities to advise as to what is working in the market.
My eyes were opened last week after attending a presentation by a leading bulk sms provider to find out exactly what it was about this marketing tool that was finding traction with so many advertisers. I now know.
In a nutshell: sms marketing can now enable marketers to reach pretty much every one in South Africa in one go. There are in excess of forty three million cellphone users in this country, and nearly all these cellphone numbers are on this company’s database. And unless they have opted-out from receiving sms messages, you, as a marketer, are entitled to sms them.
Now, this alone, makes bulk sms one powerful advertising medium; more powerful than TV advertising, more powerful than radio advertising, more powerful than outdoor advertising, more powerful than newspaper advertising, magazine advertising or pretty much any other form of advertising you’d care to mention.
What’s more, one can now demographically segment the type of people you’d like to reach via their cellphones, and which way.
To give you an example: you’re the marketing manager of Willards Batteries, and you have fifty branches around the country. You’d like to reach every motorist within 5 kilometers of each branch. But you’d like to segment the market further: you only want to sms those motorists who earn more than R20K per month. And who own cars older than 5 years. Done. Simple as that. No problem.
The secret of successful sms marketing is in the briefing. Tell the bulk sms provider what you’re looking to achieve, and what budget you have available, and they will be able to draw up a proposal for you. Clearly, the better the input, the better the output.
The presentation I attended threw up some interesting statistics: more than 90% of sms’s received are opened and read. (Think about it; you get an sms, you’ll look at it. You may not read the whole thing, but you’ll open it to see what it’s all about. Compare that with receiving an email; if it looks like spam, you’ll promptly hit the delete button). The next thing I found enlightening was the response rate from a bulk sms send: it can range from 0.8% up to an outstanding 14%. Why the disparity? It depends on the offer. (If you send an sms asking people if you can give them an insurance quote, you’ll more than likely get a minimal response - but if you ask if you can quote them on their insurance whilst offering them the chance to win a holiday for two in Mauritius, you’ll clearly increase your chances of hearing from them). It’s all about making the offer enticing, and providing an incentive. In this way, the message is as important as the medium. What was also of interest was the fact that there are four times more cellphones in South Africa than television sets, so four times more people can be reached; the fact that sms’s are sent out at the rate of 1 000 per second, and the fact that on their database (which covers more than 200 countries) they have the cell phone number of every cellphone user in Germany.
Used correctly, bulk sms is a winner. Today, many companies use sms marketing successfully. Insurance companies like Hippo, Auto and General and Old Mutual send sms campaigns on a monthly basis. As do banks like Standard Bank, ABSA and FNB. Motor dealerships have also bought into the medium, as have restaurants, furniture outlets and franchise owners.
Whilst companies with large marketing budgets will look at sms sends of up to a million per month, smaller companies can test the waters with an initial send of perhaps twenty thousand – so it’s by no means an advertising medium out of reach to those with limited advertising budgets.
Remember however that sms marketing is a business-to-consumer marketing tool. If your business targets other businesses, bulk sms is probably not for you in that there are other media platforms better suited for the purpose.
The rule of thumb in bulk sms marketing is: ensure that the offer is enticing (and relevant), that your message is legal and complies with the Consumer Protection Act (by having an opt-out option), that you segment your market carefully, that you send your sms campaigns out at the right time and that you work through a reputable bulk sms provider with a large and accurate database (and one that offers detailed delivery reports).
The latter, that you use a respected bulk sms provider, is very important. (You don’t want to be dealing with some fly-by-night who can’t prove to you that your sms messages have been sent, or, for that matter, received by your database!!!)
Follow the guidelines and you’re sure to reap the rewards.
As mentioned previously, I personally don’t like receiving sms’s, but as an ad agency, I do acknowledge that there are few advertising media out there than can rival bulk sms for efficacy and results. Glamorous it ain’t, but in this economy, it’s sales you’re after, not kudo’s.
Source: www.kavonichone.co.za by Gerard Kavonic | 13th June 2011
As a marketing consultant and advertising agent,
I have never been particularly wild about sms marketing as an advertising tool.
It was probably RCI’s incessant sms messages that put me off the medium initially. I hadn’t asked for them, and yet, as someone who had timeshare with the company, RCI obviously thought it had the right to send me whatever specials it had going. Go Banking was another repeat offender. Having all sorts of companies sms-ing me all sorts of stuff was, in my eyes, an invasion of my privacy – and I’m sure there were thousands of other people with similar views.
Admittedly, my attitude towards the advertising medium has changed somewhat. I still don’t like being inundated with sms messages, but now at least I understand the power of the medium, and as an ad agency, it’s one of my client responsibilities to advise as to what is working in the market.
My eyes were opened last week after attending a presentation by a leading bulk sms provider to find out exactly what it was about this marketing tool that was finding traction with so many advertisers. I now know.
In a nutshell: sms marketing can now enable marketers to reach pretty much every one in South Africa in one go. There are in excess of forty three million cellphone users in this country, and nearly all these cellphone numbers are on this company’s database. And unless they have opted-out from receiving sms messages, you, as a marketer, are entitled to sms them.
Now, this alone, makes bulk sms one powerful advertising medium; more powerful than TV advertising, more powerful than radio advertising, more powerful than outdoor advertising, more powerful than newspaper advertising, magazine advertising or pretty much any other form of advertising you’d care to mention.
What’s more, one can now demographically segment the type of people you’d like to reach via their cellphones, and which way.
To give you an example: you’re the marketing manager of Willards Batteries, and you have fifty branches around the country. You’d like to reach every motorist within 5 kilometers of each branch. But you’d like to segment the market further: you only want to sms those motorists who earn more than R20K per month. And who own cars older than 5 years. Done. Simple as that. No problem.
The secret of successful sms marketing is in the briefing. Tell the bulk sms provider what you’re looking to achieve, and what budget you have available, and they will be able to draw up a proposal for you. Clearly, the better the input, the better the output.
The presentation I attended threw up some interesting statistics: more than 90% of sms’s received are opened and read. (Think about it; you get an sms, you’ll look at it. You may not read the whole thing, but you’ll open it to see what it’s all about. Compare that with receiving an email; if it looks like spam, you’ll promptly hit the delete button). The next thing I found enlightening was the response rate from a bulk sms send: it can range from 0.8% up to an outstanding 14%. Why the disparity? It depends on the offer. (If you send an sms asking people if you can give them an insurance quote, you’ll more than likely get a minimal response - but if you ask if you can quote them on their insurance whilst offering them the chance to win a holiday for two in Mauritius, you’ll clearly increase your chances of hearing from them). It’s all about making the offer enticing, and providing an incentive. In this way, the message is as important as the medium. What was also of interest was the fact that there are four times more cellphones in South Africa than television sets, so four times more people can be reached; the fact that sms’s are sent out at the rate of 1 000 per second, and the fact that on their database (which covers more than 200 countries) they have the cell phone number of every cellphone user in Germany.
Used correctly, bulk sms is a winner. Today, many companies use sms marketing successfully. Insurance companies like Hippo, Auto and General and Old Mutual send sms campaigns on a monthly basis. As do banks like Standard Bank, ABSA and FNB. Motor dealerships have also bought into the medium, as have restaurants, furniture outlets and franchise owners.
Whilst companies with large marketing budgets will look at sms sends of up to a million per month, smaller companies can test the waters with an initial send of perhaps twenty thousand – so it’s by no means an advertising medium out of reach to those with limited advertising budgets.
Remember however that sms marketing is a business-to-consumer marketing tool. If your business targets other businesses, bulk sms is probably not for you in that there are other media platforms better suited for the purpose.
The rule of thumb in bulk sms marketing is: ensure that the offer is enticing (and relevant), that your message is legal and complies with the Consumer Protection Act (by having an opt-out option), that you segment your market carefully, that you send your sms campaigns out at the right time and that you work through a reputable bulk sms provider with a large and accurate database (and one that offers detailed delivery reports).
The latter, that you use a respected bulk sms provider, is very important. (You don’t want to be dealing with some fly-by-night who can’t prove to you that your sms messages have been sent, or, for that matter, received by your database!!!)
Follow the guidelines and you’re sure to reap the rewards.
As mentioned previously, I personally don’t like receiving sms’s, but as an ad agency, I do acknowledge that there are few advertising media out there than can rival bulk sms for efficacy and results. Glamorous it ain’t, but in this economy, it’s sales you’re after, not kudo’s.
Source: www.kavonichone.co.za by Gerard Kavonic | 13th June 2011
Tuesday, 28 June 2011
Text Messaging Usage Across EU5 Markets
Want to know more & feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com
In most EU5 markets, text messaging on mobile devices has witnessed a decline in the past year, likely due to increasing alternative means of communication through mobile phones, such as social media. Spain posted the strongest declines year over year at 3.8 percentage points, while France was the only market to see growth in this area, up 2.8 percentage points. The U.K. market maintained the highest penetration of text messaging usage among its mobile subscribers, and showed the slowest rate of decline at 0.6 percentage points.
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Source: www.comscoredatamine.com
Want to know more & feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com
In most EU5 markets, text messaging on mobile devices has witnessed a decline in the past year, likely due to increasing alternative means of communication through mobile phones, such as social media. Spain posted the strongest declines year over year at 3.8 percentage points, while France was the only market to see growth in this area, up 2.8 percentage points. The U.K. market maintained the highest penetration of text messaging usage among its mobile subscribers, and showed the slowest rate of decline at 0.6 percentage points.
href="http://moceansms.files.wordpress.com/2011/06/mobile-mondays-627.jpg">
Source: www.comscoredatamine.com
Want to know more & feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com
Monday, 27 June 2011
Bulk SMS Reseller Aids You Lessen Fees and Maximize Income
Saving = Earning, is what we all bear in mind when we see reduced profit numbers. We then get our managers to function on cost optimization projects. Why are we now wasting additional resources to arrive at a straightforward resolution? This article will allow you to identify the processes, it is possible to handle at a significantly lower cost. I know that you are curiously pondering about what am I attempting to recommend. Well, you do not must ask your managers to function on a cost optimization project. You just must ask one particular of them to make contact with a bulkSMS Reseller and migrate all your processes involving communication, to SMS mode of communication. You dont believe me, appropriate? Not your fault. You didn’t know that a bulk SMS Reseller can deliver you with a program to not just send and receive SMS but also enable it’s integration with your CRM (Client Relationship Management) program, and your database server. Any and every business enterprise organization has at the very least two processes involving communication: 1. Advertisement and two. Client and Product sales help. Lets talk about consumer and product sales help initial, due to the fact you initial retain what you already have and only then are you able to strategy to expand. Migration of the consumer and product sales help course of action from the existing mode of communication to the SMS mode of communication will not only give you excellent savings but also improved consumer satisfaction. In case you could have forgotten, consumer satisfaction is advertisement in disguise. To know how is it virtually probable, make contact with a SMS reseller and see a demonstration of SMS Gateway (bulk SMS program). Just before you see the demo, make a list of crucial elements of the communication course of action. Through the demo, verify if your bulk SMS reseller can deliver you with all which you demand. For example your checklist of crucial elements could look somewhat just like the one particular mentioned beneath: Clear and complete communication. – Bulk SMS reseller might help you send messages longer than the typical SMS. You’ll be able to create your personal message to ensure clarity. In case you wish to send a customized message to just a single consumer as an exception, it is possible to do that too. Speed of communication. (This can be a crucial aspect due to the fact the additional you delay response, additional could be the likeliness of you receiving and thereby processing exactly the same query/request.) – The recipient may not be often logged onto internet or answer all incoming calls but will often receive your SMS as soon as you send it. You’ll be able to have SMS delivery clauses inside the SLA (Service Level Agreement) with your bulk SMS Reseller. Storage of communication sent and received. – Bulk SMS reseller can integrate the SMS gateway with your CRM program and database server. Irrespective of what you could have on your checklist of crucial elements of the communication course of action, it is possible to often get your bulk SMS reseller to deliver you with a customized SMS Gateway to meet your needs. Similar to the communication course of action checklist it is possible to have an advertisement course of action checklist.
Source: www.netmuncher.com Posted by Netmuncher on June 23, 2011
Source: www.netmuncher.com Posted by Netmuncher on June 23, 2011
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