"IT" is a word that hard to be lived without. More and more people are now spending more time in front of computers and mobile phones. Thus, SMS marketing is a new concept to be offered to the market.
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The number of Internet users in Indonesia significantly increased to 55 million people in 2011 from the previous 45 million, a study shows.
The study was conducted by Southeast Asian based research firm Markplus Insight from August until September 2011 in 11 cities, namely Jakarta and its neighboring cities, Surabaya, Bandung, Semarang, Medan, Makassar, Denpasar, Pekanbaru, Palembang, Banjarmasin.
The study, as reported by kompas.com on Friday, involved 2,161 people aged ranging between 16 and 64 years old, who use the Internet more than three hours a day as samples.
In every city where the survey had been conducted, up to 80 percent of Internet users are people aged between 15 and 30-years old.
The research also found a 100 percent increase of online trade in 2011 compared to last year with one third of transactions made through e-payment service with text message and Internet banking recorded as the most popular means of payment.
The study currently shows mobile Internet penetration in Indonesia reached 57 percent of the total Internet users, a 100 percent increase from last year, due to affordable prices of gadgets and mobile Internet services.
Source: http://www.thejakartapost.com/news/2011/10/28/internet-users-indonesia-reaches-55-million-people.html by The Jakarta Post on 28th October 2011.
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