Indonesia - Indonesia's Mobile Revolution

INDONESIA’S MOBILE REVOLUTION

A silent revolution is taking place in Indonesia, a mobile revolution. The number of people using a mobile phone has grown from 30 million in 2006 to around 120 million in 2011. This means
that now 70% of all Indonesians over 14 years old use a mobile phone. That is not too far away
from the percentages of 80 to 85% in most western countries.

Expanding use of mobile internet

Indonesia’s number of mobile phone users is already the sixth largest in the world. Most
Indonesians still only use their mobile phone for making phone calls and sending sms-es.
When it comes to mobile internet usage, Indonesia is even the world’s third largest market.
According to Nielsen’s Southeast Asia Digital Consumer Report, 48% of Indonesian internet
usage is through mobile phone.

Source: http://www.ina.or.id/inaweb/files/2011Q2/cover.pdf by Ario Sudiro and Elmar Bouma.

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