When you see an increase in mobile phones shipment, what are the things that come to your mind? Uh, mobile subscribers are on a rise = more mobile phones are in the hands of consumers = easier to target them by using SMS = increasing response rates = boost up revenue generation. Are you thinking the same?
JAKARTA: The import of mobile phones to Indonesia enjoyed a significant growth of 27 percent to more than 12 million units in the third quarter of 2011 compared to the volume in the previous three months, an industry analyst says.
According to the International Data Corporation (IDC), a key driver of the growth was the high volume of shipments of low-end mobile phones, particularly those with dual SIM cards.
“In addition, continuous improvements in the distribution channels outside Jakarta and Java Island created better opportunities for vendors to meet targets through low-cost handset sales,” Fajar Hidayat, a market analyst for Telecommunications Research at IDC Indonesia said in a press statement on Wednesday.
Fajar said the import of regular cellular phones, which account for approximately 89 percent of the total imports, increased by 30 percent in the third quarter. Smartphones, on the other hand, maintained a positive growth trend of 5 percent.
“Despite the breakthroughs made by local vendors, smartphone sales in Indonesia are still led by international brands,” Hidayat added.
The three leading vendors for regular phones are Nokia, Cross and Nexian, while the leaders in the smartphone category were RIM, Samsung and HTC.
Hidayat said IDC was expecting the Indonesian smartphone market to grow by 68 percent in 2012 with the introduction of lower-cost Android smartphones, priced at below Rp 1.2 million (US$132.11).
Source: By The Jakarta Post
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Thursday, 22 December 2011
Wednesday, 21 December 2011
US Teenagers Triple Mobile Data Usage in the Last Year
Don't you think messaging is fun? Yes, I do because I personally think that texting allows me to have more interaction with people as it's immediate, effective and more personalised. People tend to reply messages instantly once they are received. Do you actually think / feel the same as me?
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
Using recent data from monthly cell phone bills of 65,000+ mobile subscribers who volunteered to participate in the research, Nielsen has analysed mobile usage trends among teens in the United States.
In the third quarter of 2011, teens aged 13-17 used an average of 320 MB of data per month on their phones, up 256% over last year and growing at a rate faster than any other age group. Much of this activity is driven by teen males, who took in 382 MB per month while females used 266 MB.
Nielsen's managing director of Telecom Europe, David Gosen, said: "The explosion in data usage is being driven by an increase in the popularity of media-rich activities - like music, video and the use of apps - which themselves are being fuelled by higher smartphone penetration.
"As data usage increases, operators need to work out how to maintain the speed and quality of their service and how to charge appropriately. In the US, different operators have tried different options, from tiered data plans to actively targeting consumers who use the most data. Customer segmentation will become increasingly important for operators, as the pressures on profitability challenge the viability of all-you-can-eat data plans."
Messaging
Messaging remains the centerpiece of mobile teen behavior in the US. The number of messages exchanged (SMS and MMS) hit 3,417 messages per month per teen in Q3 2011, averaging seven messages per waking hour. Teen females are leading the charge, sending and receiving 3,952 messages per month versus 2,815 from males. Aside from messaging, data heavy activities such as mobile internet, social networking, email, app downloads, and app usage are the most popular mobile activities.
Teens in the US are not focused on making calls via their mobile phones. Voice usage has declined the most among this group, from an average of 685 minutes to 572 minutes. When surveyed, the top three reasons given by US teens as to why they prefer messaging to calling were because it is faster (22%), easier (21%), and more fun (18%).
Source: by Liz Jaques on 20th December 2011.
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
Using recent data from monthly cell phone bills of 65,000+ mobile subscribers who volunteered to participate in the research, Nielsen has analysed mobile usage trends among teens in the United States.
In the third quarter of 2011, teens aged 13-17 used an average of 320 MB of data per month on their phones, up 256% over last year and growing at a rate faster than any other age group. Much of this activity is driven by teen males, who took in 382 MB per month while females used 266 MB.
Nielsen's managing director of Telecom Europe, David Gosen, said: "The explosion in data usage is being driven by an increase in the popularity of media-rich activities - like music, video and the use of apps - which themselves are being fuelled by higher smartphone penetration.
"As data usage increases, operators need to work out how to maintain the speed and quality of their service and how to charge appropriately. In the US, different operators have tried different options, from tiered data plans to actively targeting consumers who use the most data. Customer segmentation will become increasingly important for operators, as the pressures on profitability challenge the viability of all-you-can-eat data plans."
Messaging
Messaging remains the centerpiece of mobile teen behavior in the US. The number of messages exchanged (SMS and MMS) hit 3,417 messages per month per teen in Q3 2011, averaging seven messages per waking hour. Teen females are leading the charge, sending and receiving 3,952 messages per month versus 2,815 from males. Aside from messaging, data heavy activities such as mobile internet, social networking, email, app downloads, and app usage are the most popular mobile activities.
Teens in the US are not focused on making calls via their mobile phones. Voice usage has declined the most among this group, from an average of 685 minutes to 572 minutes. When surveyed, the top three reasons given by US teens as to why they prefer messaging to calling were because it is faster (22%), easier (21%), and more fun (18%).
Source: by Liz Jaques on 20th December 2011.
Tuesday, 20 December 2011
The Future of Mobile Commerce
Mobile is changing the way we sell and buy and it is becoming increasingly central to consumers' lives. They expect to access information, services and communicate 24/7. With this in mind, what else do more than 50 million people have with them all the time that could be useful for this? The answer is the mobile phone. Its ubiquity, highly personalised and instantaneous has led to an increasing popularity among the consumers.
Next time you are out shopping, think about how you use your mobile phone. Most consumers use their mobile for a host of different things – compare shopping with friends, take pictures of product and also share new purchases on social networking pages.
The modern consumer is technology savvy and fully embraces new and relevant innovations and products that enter the market. The problem is that the consumer tech market is saturated with ideas, gadgets, Apps and endless product upgrades, meaning that it can be difficult for retailers and consumers to see the wood from the trees when it comes to which are useful, practical and will actually enhance their shopping experience.
Today’s multi-channel market (online, mobile, in-store, voice etc) presents massive opportunities and providing integrated cross-channel strategies that add real value to customers. Solutions that are easy to use create a coherent experience and connect on a one-to-one basis more than ever before. And the mobile needs to be central to this strategy, closing the 360 marketing circle, engaging with the customer and capturing the need there and then. Every channel has a specific role and the brands that are leading the way in multi-channel customer engagement are the ones that have figured out how to best maximise these touch-points in different ways.
M-Commerce
Mobile commerce (m-commerce) is fast becoming a hot topic of interest for retailers due to the recent explosion of mobile apps into the market and the extending capability of handsets. M-commerce is the equivalent to e-commerce but conducted through mobile devices including smart phones, non-smart phones, tablets and notebooks. It covers everything where products/services can be bought via a mobile.
M-commerce is already transforming the mobile into a personal trusted device from which customers can reliably and securely conduct transactions such as banking, payment and ticketing – irrespective of time and place. This will transform everyday life, giving users total freedom. With the unique advantages of mobility, availability and personalisation, mobile commerce will add a powerful new dimension to customer service and be a source of substantial new revenue and place the mobile firmly at the centre of consumers' lives.
So it is no wonder that mobile commerce is fast becoming the channel of choice as it adds another dimension to shopping on a whim. Online shopping requires less commitment than venturing onto the high street, but mobile takes that a step further and enables customers to act on an impulse to buy as soon as they feel it, wherever and whenever, and without the need for a computer or even mobile internet access. It can all be done through a simple text message.
The outlook for 2012
Today, at the end of 2011, over half of all mobile phones in use by customers in the US are smartphones. The UK is hot on its heels. As smartphones continue their huge consumer adoption rate and consumers use the mobile web with increasing frequency, mobile commerce will continue its impressive growth in 2012. Consumers expect the mobile web experience to be as good as the traditional web, but with additional features that maximise the capabilities of their phones such as location-aware services.
Android will likely jump to 50 percent market share in 2012. Apple will continue to grow and lead the market with innovation. SMS will continue to be the driving force in non-voice communication and will also facilitate m-commerce.
The tablet will blur the lines between commerce and mobile. Digitally savvy consumers are already using tablets to make purchases, and this trend will accelerate as consumer adoption of tablets continues to rise. The tablet user is typically from a high-tech, affluent demographic, and for brand-conscious companies looking to target these consumers, tablets provide an engaging channel to repackage their web content to create a unique brand experience for the consumer. Tablets will be used by consumers as a tool to more deeply engage with the brand and inform purchasing decisions, and will ultimately be used by more brands and consumers to enhance the overall shopping experience.
In summary, it is difficult to know whether any single m-commerce solution will become a “killer” in the marketplace, however, the key advantage of m-commerce may be its ability to support a wide variety of attractive and innovative solutions from SMS to apps. This will be the key characteristic of m-commerce - highly personalised, context-aware, location-sensitive, time-critical solutions, all conducted in a very secure environment.
Source: By Ellis-Brown on 19th December 2011.
Next time you are out shopping, think about how you use your mobile phone. Most consumers use their mobile for a host of different things – compare shopping with friends, take pictures of product and also share new purchases on social networking pages.
The modern consumer is technology savvy and fully embraces new and relevant innovations and products that enter the market. The problem is that the consumer tech market is saturated with ideas, gadgets, Apps and endless product upgrades, meaning that it can be difficult for retailers and consumers to see the wood from the trees when it comes to which are useful, practical and will actually enhance their shopping experience.
Today’s multi-channel market (online, mobile, in-store, voice etc) presents massive opportunities and providing integrated cross-channel strategies that add real value to customers. Solutions that are easy to use create a coherent experience and connect on a one-to-one basis more than ever before. And the mobile needs to be central to this strategy, closing the 360 marketing circle, engaging with the customer and capturing the need there and then. Every channel has a specific role and the brands that are leading the way in multi-channel customer engagement are the ones that have figured out how to best maximise these touch-points in different ways.
M-Commerce
Mobile commerce (m-commerce) is fast becoming a hot topic of interest for retailers due to the recent explosion of mobile apps into the market and the extending capability of handsets. M-commerce is the equivalent to e-commerce but conducted through mobile devices including smart phones, non-smart phones, tablets and notebooks. It covers everything where products/services can be bought via a mobile.
M-commerce is already transforming the mobile into a personal trusted device from which customers can reliably and securely conduct transactions such as banking, payment and ticketing – irrespective of time and place. This will transform everyday life, giving users total freedom. With the unique advantages of mobility, availability and personalisation, mobile commerce will add a powerful new dimension to customer service and be a source of substantial new revenue and place the mobile firmly at the centre of consumers' lives.
So it is no wonder that mobile commerce is fast becoming the channel of choice as it adds another dimension to shopping on a whim. Online shopping requires less commitment than venturing onto the high street, but mobile takes that a step further and enables customers to act on an impulse to buy as soon as they feel it, wherever and whenever, and without the need for a computer or even mobile internet access. It can all be done through a simple text message.
The outlook for 2012
Today, at the end of 2011, over half of all mobile phones in use by customers in the US are smartphones. The UK is hot on its heels. As smartphones continue their huge consumer adoption rate and consumers use the mobile web with increasing frequency, mobile commerce will continue its impressive growth in 2012. Consumers expect the mobile web experience to be as good as the traditional web, but with additional features that maximise the capabilities of their phones such as location-aware services.
Android will likely jump to 50 percent market share in 2012. Apple will continue to grow and lead the market with innovation. SMS will continue to be the driving force in non-voice communication and will also facilitate m-commerce.
The tablet will blur the lines between commerce and mobile. Digitally savvy consumers are already using tablets to make purchases, and this trend will accelerate as consumer adoption of tablets continues to rise. The tablet user is typically from a high-tech, affluent demographic, and for brand-conscious companies looking to target these consumers, tablets provide an engaging channel to repackage their web content to create a unique brand experience for the consumer. Tablets will be used by consumers as a tool to more deeply engage with the brand and inform purchasing decisions, and will ultimately be used by more brands and consumers to enhance the overall shopping experience.
In summary, it is difficult to know whether any single m-commerce solution will become a “killer” in the marketplace, however, the key advantage of m-commerce may be its ability to support a wide variety of attractive and innovative solutions from SMS to apps. This will be the key characteristic of m-commerce - highly personalised, context-aware, location-sensitive, time-critical solutions, all conducted in a very secure environment.
Source: By Ellis-Brown on 19th December 2011.
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