Only a few years ago, very few could foresee that SMS messages would become one of the most effective methods of reaching people in South Africa.
From the richest to the poorest, everyone seems to be sending text of data messages to someone, somewhere in the world. As a result, the term “yuppie earring” has become obsolete.
In many parts of Africa, cellular technology has skipped around the cumbersome growth rates of landlines to reach across the wide, inaccessible expanses to connect villages dotted across the landscape.
From an infrastructural point of view, cellphone towers are a lot easier to erect and maintain than a landline network. You can imagine the amount of cables that won’t have to be maintained in a ten kilometer radius, which is the area an well-placed tower will cover.
Locally, a 2008 estimate has concluded that over 70% of South Africans are moving around with a phone in their pocket and that every single person in the country has access to one. In some instances many people share a mobile phone between family and community members. With figures like these, South Africa is a leader in cellular connectivity and not only marketers have sat up to take note.
With the costs associated with cellular communications plummeting, many industries are embracing the technology to keep in touch with their customers. Log on to your bank account and within milliseconds you’ll hear your phone beeping. By the time you’ve concluded your banking, you’re likely to have a few SMSs on your phone confirming all transactions.
It’s not only large corporations that have embraced this technology. From restaurants sending out messages news on specials to doctors reminding patients of appointments and medication schedules – bulk SMS subscriptions are soaring.
As with all methods of communication, abuse has become rampant. Companies should take care only to sign up to a trusted SMS portal to ensure that data and subscriber details remain confidential. It is also important that your SMS campaigns and communication complies with the WASPA code of conduct that protects the privacy and security of the public.
Source: by admin on February 6, 2012
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Friday, 24 February 2012
Thursday, 23 February 2012
Do You Use Your Mobile Phone In Bed?
Tell me, under what circumstances will you leave your mobile phone aside? Sleeping time, dining time, showering time? None, because mobile phone will be put beside you to ensure that you will get the latest updates or messages from your peers and etc. People tend to feel uncomfortable when mobile phones are left aside. So can you see how influential a mobile phone is to people nowadays?
Using a mobile phone in some places used to be considered inappropriate but this is no longer the case as the old rules of social etiquette are broken down.
Research from Lloyds TSB shows that some 35% of mobile owners admit to using their phone whilst in their own bathroom, and almost a quarter has used their phone in a public toilet.
Over 10% have used their phone in a meeting or during a presentation or at the theatre, cinema or at a concert. Many have also used their phone during a wedding, a christening, or other religious ceremony.
Only half of Brits now think it’s unacceptable to use a phone during dinner at a restaurant and only 21% don’t agree with using a phone in a public toilet. However, over two thirds still agree it is unacceptable to use a phone at the theatre, cinema or concert hall.
The mobile phone though is becoming such an integral part of our lives and used for far more than calling and texting. A smartphone is used a camera at least once a week by half of owners, around a third use if for social networking and emailing on a regular basis. Just over 10% use it for their banking.
Ashley Machin, director of digital banking at Lloyds TSB said: “This research shows how quickly mobile phones are becoming the most versatile and important gadget in peoples’ lives. They are clearly changing the way we live as evidenced by the speed with which mobile banking is growing.”
Source: By Peter Thompson on 22nd February 2012.
Using a mobile phone in some places used to be considered inappropriate but this is no longer the case as the old rules of social etiquette are broken down.
Research from Lloyds TSB shows that some 35% of mobile owners admit to using their phone whilst in their own bathroom, and almost a quarter has used their phone in a public toilet.
Over 10% have used their phone in a meeting or during a presentation or at the theatre, cinema or at a concert. Many have also used their phone during a wedding, a christening, or other religious ceremony.
Only half of Brits now think it’s unacceptable to use a phone during dinner at a restaurant and only 21% don’t agree with using a phone in a public toilet. However, over two thirds still agree it is unacceptable to use a phone at the theatre, cinema or concert hall.
The mobile phone though is becoming such an integral part of our lives and used for far more than calling and texting. A smartphone is used a camera at least once a week by half of owners, around a third use if for social networking and emailing on a regular basis. Just over 10% use it for their banking.
Ashley Machin, director of digital banking at Lloyds TSB said: “This research shows how quickly mobile phones are becoming the most versatile and important gadget in peoples’ lives. They are clearly changing the way we live as evidenced by the speed with which mobile banking is growing.”
Source: By Peter Thompson on 22nd February 2012.
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