China is a big potential market, having the first ranking for the population. Imagine how big is the market in China?
China Mobile Ltd, China's largest mobile carrier, said on Monday that its total mobile subscribers increased to 638.89 million in October, including 45.33 million 3G subscribers.
China Mobile said on its website that 3G subscribers rose by 2.17 million in October, while total users increased by 5.37 million.
Source: Reporting by Christina Lo; Editing by Chris Lewis on 21st November 2011.
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Friday, 2 December 2011
Mobile Internet Usage Statistics
With the statistics shown below, can we choose to neglect mobile marketing? Apparently the answer is a big "NO"! Why would you want to miss this great opportunity of getting more sales when you can actually get it easily? With the help of mobile marketing, it helps to create higher level of awareness among your target groups and occupy a bigger portion of share-of-mind.
Over the last few years, we have seen an incredible increase in the amount of smartphone users and those using their mobile device to browse the internet - which has introduced a huge opportunity for businesses.
I was recently looking for statistics on mobile marketing and found information really hard to come of, so I thought I would share the statistics revealed at the Google Engage event that I attended last week.
- The number of mobile subscribers is going to double in the next year
- There were 300m mobile subscribers in 2010
- Predictions suggest that mobile internet usage will outpace desktop by 2015. Google believe that this could happen by the end of 2012
- 85% of the world's population has wireless access
- There are currently 23m UK mobile Internet users
- 15% of the UK population = mobile-only home
- 68% of mobile phone users use their mobile in retail stores
- 24% of mobile users intentionally carry their mobile phone for in-store price comparison
- 79% of online advertisers don't have a mobile optimised site
- 28% of people who see a mobile ad take action
- Amazon has already recorded four billion mobile sales
- A third of flowers sold on Mother's Day were through mobile devices
- Around 12% of traffic within the online travel and finance industries is through mobile devices
- Facebook pages drive 80% of newsletter sign-up's through mobiles
Source: By Paul Rogers on 29 November 2011
Over the last few years, we have seen an incredible increase in the amount of smartphone users and those using their mobile device to browse the internet - which has introduced a huge opportunity for businesses.
I was recently looking for statistics on mobile marketing and found information really hard to come of, so I thought I would share the statistics revealed at the Google Engage event that I attended last week.
- The number of mobile subscribers is going to double in the next year
- There were 300m mobile subscribers in 2010
- Predictions suggest that mobile internet usage will outpace desktop by 2015. Google believe that this could happen by the end of 2012
- 85% of the world's population has wireless access
- There are currently 23m UK mobile Internet users
- 15% of the UK population = mobile-only home
- 68% of mobile phone users use their mobile in retail stores
- 24% of mobile users intentionally carry their mobile phone for in-store price comparison
- 79% of online advertisers don't have a mobile optimised site
- 28% of people who see a mobile ad take action
- Amazon has already recorded four billion mobile sales
- A third of flowers sold on Mother's Day were through mobile devices
- Around 12% of traffic within the online travel and finance industries is through mobile devices
- Facebook pages drive 80% of newsletter sign-up's through mobiles
Source: By Paul Rogers on 29 November 2011
Wednesday, 30 November 2011
Hong Kong - Google: Mobile marketing a must for Hong Kong retailers
2011 is coming to an end very soon, which means Christmas and New Year are just around the corner. This is a very good time for companies to send greetings messages to clients and show appreciation to them throughout the year. Not only Hong Kong, but also every one of you. SMS is the best way to reach them. What are you waiting for now?
Hong Kong retailers must make the best use of mobile marketing to reach targeted customers before Christmas, said Google recently when releasing results of a study on people and their smartphone usage.
According to Google in a statement, it teamed up with Ipsos Research in a survey that had 30,000 people in 30 countries interviewed.
Google's survey results indicated that Hong Kong has the third highest smartphone penetration in the world, ahead of the US, UK, and Japan. This has been well-known for a long time, but the survey finding that one in three Hong Kong smartphone owners has made a purchase via a smartphone is great news for retailers that are mobility-savvy.
The company also revealed that 34 percent of Hong Kong residents have used smartphones to research their purchases and 56 percent have headed to a retail store to buy something whose information they research with the use of phone.
Survey results also indicate that 38 percent of Hong Kong respondents have used their smartphones in-store to compare prices between competing retailers and one in five people have actually changed their purchase decisions in store as a result of what they found online.
"But at the same time, 80 percent of Google's advertisers don't have a mobile-optimized website," said a Google spokesperson.
According to the company, retailers need a mobile health check to see if their website is optimized for smartphones. In additions, retailers must know their customers to do on their phones, educate themselves about mobile ads, and build mobile advertising strategies.
"Once you've decided what you want your customers to be able to do, it's easier than you probably think to start building your mobile site," said the spokesperson. "For example, studies show that customers often use their smartphones to research, call, and visit physical businesses. That means that for many retailers, the best thing to do is create a mobile-friendly landing page with focus on the basics, like location, hours, and contact information."
Source: by Computerworld Hong Kong staff on 29 November 2011.
Hong Kong retailers must make the best use of mobile marketing to reach targeted customers before Christmas, said Google recently when releasing results of a study on people and their smartphone usage.
According to Google in a statement, it teamed up with Ipsos Research in a survey that had 30,000 people in 30 countries interviewed.
Google's survey results indicated that Hong Kong has the third highest smartphone penetration in the world, ahead of the US, UK, and Japan. This has been well-known for a long time, but the survey finding that one in three Hong Kong smartphone owners has made a purchase via a smartphone is great news for retailers that are mobility-savvy.
The company also revealed that 34 percent of Hong Kong residents have used smartphones to research their purchases and 56 percent have headed to a retail store to buy something whose information they research with the use of phone.
Survey results also indicate that 38 percent of Hong Kong respondents have used their smartphones in-store to compare prices between competing retailers and one in five people have actually changed their purchase decisions in store as a result of what they found online.
"But at the same time, 80 percent of Google's advertisers don't have a mobile-optimized website," said a Google spokesperson.
According to the company, retailers need a mobile health check to see if their website is optimized for smartphones. In additions, retailers must know their customers to do on their phones, educate themselves about mobile ads, and build mobile advertising strategies.
"Once you've decided what you want your customers to be able to do, it's easier than you probably think to start building your mobile site," said the spokesperson. "For example, studies show that customers often use their smartphones to research, call, and visit physical businesses. That means that for many retailers, the best thing to do is create a mobile-friendly landing page with focus on the basics, like location, hours, and contact information."
Source: by Computerworld Hong Kong staff on 29 November 2011.
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