How to Do SMS Marketing

SMS marketing programs are actually primary tools to advertise consumer brands, maintain corporate image, render good customer service and even roll out political campaigns. Among all of the vast amounts of texts sent every day, most are ignored, but there are several that catch the targets’ attention. Listed here are applying for grants steps to make your mobile messages effective.

Timeliness and relevance are crucial communication elements all the time, especially for mobile messaging the industry medium designed for fast-paced living. You should make sure that the content is not referring to something that won’t happen until two weeks from the moment you signal it. It’ll only be forgotten and lost within the pile of other messages. Also, your message should be something which is worth interrupting whatever your recipient is up to. Be certain that it is something which will draw interest out of your target.

Asking your message recipient to type a keyword to your dedicated short code (for instance, FREE to 4321) is a superb method to entice people to reply and, at the same time, keep the branding. Using a dedicated short code may be expensive, but it would be truly worthwhile for a moment regularly run promotions and business programs through mobile later on.

Some shops and firms have the ability to range from the name from the mobile subscriber within their SMS. Personalizing your messages instantly sets you apart from other bulk messages. It will help attract the recipient’s attention, because it lessens the forwarded-message feel of the SMS.

Your proactive approach must always include not just one but two goals. First should be to purchase from your shop or participate in your business. Next, you need to invite the recipient to share the content to his friends. Viral messages, so long as forwarded by friends and acquaintances, are normally acceptable to your potential market. Nowadays, lots of people have previously acquired the habit of smoking of forwarding deals and offers they think their friends might like. Employ this when you are using SMS for marketing.

While you would want your listing of recipients simply to increase, you need to have an available method for these phones opt from your messaging service. People may not give you bonus points if you include it, but they will surely feel bad about your organization should you won’t offer the option.

You must remember, though, that even though you follow all the tips and reminders for effective mobile messaging, your campaign doesn’t end there. Make sure everyone concerned inside your company knows all about the activities or program announced in the SMS. It might be also recommended that you use your other available communication vehicles to reinforce your mobile messaging campaign.

Source: http://completearticle.com/how-to-do-sms-marketing/ by johnwayne89 on 31st July 2011

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Why the SMS won’t become obsolete

It seems a bit crazy to call a technology that is coming up for its twentieth birthday a “veteran”. But if you consider the massive explosion of digital communications technology over the past few years, you start to realise just how long SMS has been around for.

Not only that, but SMS has also proved to be an amazingly adaptable technology. For instance, it has often been predicted that the rise of the smartphone would be the death of SMS. Quite the contrary, however: a survey from social communications agency CloudTalk showed that text messaging was the number one activity Americans used their smartphones for, with voice calling in fourth place.

Indeed, ABI Research reported that there were 4.2 billion users of SMS globally at the end of last year, and Portio Research predicts a massive eight trillion SMSs will be sent in 2011, up from 6.9 trillion in 2010.

There are a number of reasons for SMS’s amazing staying power, and I’d argue that top amongst them are its ubiquity; the fact that it is an asynchronous communication channel; and its robustness.

1. Ubiquitous

SMS is an open standard that was accepted by and included in the GSM cellular standard. This means that every GSM cell phone has to support SMS. In addition, due to SMS’s popularity, even the competing cellular technology, CDMA, has incorporated SMS. (And if you remember the almost religious wars between GSM and CDMA in the early 2000s, you’ll realise what an achievement this is.)

Because SMS is an open standard, it is not linked to one organisation in the way that communications such as Facebook, Twitter and even Skype are. If anything is a certainty in this day and age, it’s that nothing is certain when it comes to social media. Look at the demise of Myspace – once the king of all social networks. So for consumers and businesses alike, SMS’s ubiquity reduces the concern that it might one day simply “go away”.

Another result of SMS’s ubiquity is that it is linked to a person’s cell number, rather than another naming convention like a username. So if you have the cell number for a person, you know that you can reach them via SMS and that they can immediately read your message, without any complicated set-up.

2. Asynchronous communication

As the CloudTalk survey shows, people are talking less and using asynchronous communication channels such as SMS and instant messaging more. This has a lot to do with the increase in information and communication we have to deal with every day, especially thanks to an increase in cheap communication channels. We are no longer prepared to interrupt whatever we are doing to accept a call, for instance. Even voicemail is beginning to be seen as an intrusion, with more people requesting an SMS rather. SMS however, offers the two-way nature of a real-time interaction but allows each party to respond in their time.

3. Robustness

SMS uses the same signalling systems that are used to set up calls over mobile networks. In addition, there is no denying it is an expensive communication channel compared to some others, which helps keep volumes down. This means it can be used for mission-critical communications, such as banking alerts, or emergency notifications. SMS does not need internet access to work, and oftentimes even when calls cannot go through in a low coverage area, an SMS can be sent and received.

Businesses also need a stable technology, for example, to inform their customers that their car is ready for collection after a service; or to make sure marketing communications are sent out at the right time of the day, to the right people; or to allow customers to opt in to communications at the point of sale or other brand engagements.

In addition an eco-system of application-to-person (A2P) bulk SMS providers has emerged. These service providers both ensure a certain level of quality of SMS routes, and can effectively integrate bulk SMS services into existing business systems, providing an easy-to-use service plus reporting and other administration functions. Juniper expects A2P SMS messaging to overtake person-to-person SMS by 2016.

So while SMS might not be seen as user-friendly or feature-rich as some of the newer communication channels that have sprung up recently, its ubiquitous and robust nature will see it win time and time again.

Source: http://www.iol.co.za/scitech/technology/news/why-the-sms-won-t-become-obsolete-1.1109914 by Dr Pieter Streicher on 1st August 2011

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SMS Marketing Holds a Great Future

Mobile phone operators have enhanced their technologies over the past few years. There was a time when SMS could only be sent from cell phones. But today, with the advent of public SMS gateways the whole SMS scenario has changed completely. Public SMS gateways have opened the floodgates for mobile advertising companies and its allies.

Such gateways are now exploited to the fullest in terms of advertising and marketing of products and services. Some gateways provide more features than others but overall the system works on the same principles. SMS gateway companies provide free software on signing up for bulk SMS service which can be setup on various platforms such as websites, desktops and hand held devices. It is become an indispensable tool for marketers as well as small business users.

Over the period of time many new features were added to the SMS gateway. One such feature called the API or application program interface offered more contemporary advertising tools such as feedbacks, polls and "Information on Demand" service.

SMS has suddenly become the most sought after, cost effective and reliable marketing tool. A decade ago establishing a brand or creating a buzz for a new service took a long time and put a big dent in the company's pocket. Not anymore. Today SMS marketing has changed the scene completely.

Short messaging service or SMS as it is popularly called operates discreetly, unlike emails and phones which tend to be noisy and intrudes into people's privacy.

SMS in tandem with short codes and keywords forms a robust platform for getting instant feedbacks from loyal customers who opt-in to receive such offers and questionnaires. It is the best way of interacting with your customer.

The high conversion rate of SMS (ranging from 10% to 30%) makes it an important tool in today's competitive times. It is guaranteed to increase your sales manifold at an affordable price. As more and more people join in the SMS bandwagon the number of companies offering these services has also increased.

Technology savvy users have suddenly discovered the benefit of online SMS which is fast, free and can be availed twenty hours a day. Online SMS has no geographical limits making it extremely versatile. People from all strata's of society are shifting towards this platform for sending SMS.

The process is really simple. Users have to first register themselves and provide personal details. Once the registration is complete he or she can then SMS anywhere in the world using the provider's website. Sending SMS online is hassle free and efficient as compared to mobile phone because of the size of the input device. Even modern day cell phones with QWERTY interface make the task of composing and sending SMS a cumbersome chore.

Online SMS is great way to reduce cell phone bills and at the same time remain in contact with friends and relatives. It is a valuable tool for any organization, as it allows its workers to send and receive messages at no cost.

Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/sms-marketing-holds-great-future-569083.html by Srinivas Sakhare on 1st August 2011

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How SMS Marketing Used In Brand Promotion

Tһе mοѕt economic marketing method existing today іѕ SMS Marketing. SMS һаѕ mаԁе іtѕ mаrkѕ חοt οחƖу іח marketing area bυt іח οtһеr fields аѕ well. Apart frοm industries, corporate bodies Ɩіkе Banks uses SMS tο alert customers οח account transactions, Stock exchange gives tips tο share holders οח share movements via SMS, Schools informs students οח admission tips, status аחԁ exams results via SMS. Hotels informs customers οf tһеіr services via SMS wһіƖе customers саח аƖѕο mаkе reservations through SMS. Iח fact, tһеrе іѕ חο sphere οf human endeavour tһаt һаѕ חοt bееח affected bу SMS revolution.Nοt οחƖу іt іѕ affordable fοr аחу kind οf organisation ranging frοm educational tο business, It аƖѕο requires minimal training аחԁ іѕ platform independent.

Tһеrе аrе number οf Bulk SMS services providers іח tһе market offering highly effective аחԁ business oriented SMS services аt tһе cost effective prices. Bυt before availing tһеѕе services frοm аחу company first οf all ensure аbουt tһеіr data tһаt whether tһеу аrе targeting tһе same wһаt уου аrе looking fοr bесаυѕе many times іt іѕ found tһаt tһеу take money frοm уου аחԁ аƖѕο send tһе massage bυt wһеח wе talk аbουt enquiries аbουt products аחԁ services, tһеу fail tο deliver tһеіr words.

Yου mυѕt аƖѕο ensure tһаt tһе SMS services уου аrе going tο avail mυѕt come frοm tһе reliable аחԁ best SMS services provider wһісһ іѕ highly committed fοr deliver уου result. SMS service taken bу уου mυѕt strengthen уουr SMS marketing campaign. If tһе SMS providers wουƖԁ bе reputed аחԁ reliable tһеח уου wіƖƖ receive a number οf feedbacks frοm customers regarding уουr products, services аחԁ business.

Source: http://mobilemarketingquest.com/category/mobile-marketing/ on 1st August 2011

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