SMS can be used to link tracked mobile commerce sales with the social sharing of the specifics of a product or price, by customers. When consumers share the news about something they recently bought among their social network, the effect can be powerful, as long as retailers can track the resulting lift via mobile commerce transactions.
Q: What is the benefit (for a brand or retailer) of having a consumer SMS/MMS a product they are viewing via a mobile commerce site, to a friend?
A: This sort of social sharing means the retailer or brand has a new touchpoint delivered instantly to a highly prequalified audience. Since the text arrives from a trusted friend, the person who receives it is very likely to open the text, read it, and click on the link. It stands to reason that the conversion rates for the recipient of the SMS would be many times higher than traditional marketing blasts.
By providing the tools needed for consumers to repackage and redeliver a marketing message to a highly prequalified audience within their own social graph, retailers can tap into a very potent mixture of personal referrals and siphon off additional mobile commerce sales.
Q: How could this potentially drive sales for a retailer?
A: Smart retailers are increasingly offering their customers tools whereby they can share the deal they just got. Word of mouth and personal referrals consistently ranks amongst the highest-ranked reasons consumers visit a store or retail website. If the retailer has a mobile-optimized site, an SMS sent by a customer can serve as a delivery mechanism for a deep link right into the section of the mobile commerce site where the exact product that was purchased (or product grouping) is queued up and ready to buy for the text recipient. This can directly, positively impact mobile commerce sales and, more importantly, can be tracked, measured and even used as a way to reward consumers who have spread the word.
Q: Do you think more retailers will be incorporating SMS into their mobile sites in 2012?
A: Yes, retailers interested in stay relevant will utilize a variety of new ways to have hyperlinked touchpoints spread by pleased, loyal consumers. In a few clicks, the recipient of the text message can buy the item their friend bought and also have the opportunity to pass the word along. By adding this option pre or post-purchase, retailers can infuse their mobile commerce sites with
As SMS starts to replace email with younger generations and more and more retailers build and launch mobile commerce retail sites, this method of “Trigger Point Marketing(tm)” is a great way to drive tracked ROI. SMS is alive and well and retailers should certainly add it to their marketing mix, in support of mcommerce.
Q: Why is SMS a good medium to encourage sharing?
A: An SMS text message is instant and it is personal and it generally comes from a known, trusted sender. For these reasons, a whopping 98% of all text messages sent are opened by the recipient. No other form of digital marketing even comes close.
SMS also opens up a new channel of communication between the retailer and the consumer and builds a retailers database of contacts, since the mobile commerce platform captures the mobile phone numbers of both the sender and the recipient.
Q: What are some other ways SMS can be incorporated into a mobile commerce site?
A: When integrated into a mobile commerce site as a “social share feature”, SMS can also be tapped to distribute pre- and post-purchase links to a product in a mobile commerce site, within the social graph of the purchaser
SMS can also be used, via short codes, to drive traffic to a mcommerce site, when a hot link is sent back to the consumer, by the retailer. Additionally, SMS can be used to sign up customers to loyalty programs or allow them to opt-in for announcements of new arrivals, etc. If a shopping cart is abandoned, SMS can be used to ping the customer who did not complete their transaction, to remind them that their cart is full and they forgot to check out.
Source from : http://www.sys-con.com/node/2036249 (Oct. 25, 2011)
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Friday, 28 October 2011
Europe - ComScore: Mobiles drive 4.6% of internet traffic
Can you actually see that "sending text messages" has gained the highest percentage among other usages of mobile phones? Apparently, sending SMS is the most popular means of communication in today's world. Don't you think so? Look at the table below and believe it with your eyes.
Source: http://www.nma.co.uk/news/comscore-mobiles-drive-46-of-internet-traffic/3031350.article from Ronan Shields on 27th October 2011.
Source: http://www.nma.co.uk/news/comscore-mobiles-drive-46-of-internet-traffic/3031350.article from Ronan Shields on 27th October 2011.
Tuesday, 25 October 2011
‘Mobile internet outpacing fixed-line’
WOW! After looking at the figures (%), mobile phones are playing a vital role for people in daily lives and we know that people are now more engaged with mobile phones. This is why we can expect significant rise in mobile phone usage and how mobile marketing leads to increasing response rates. Would like to know more? Look at the article below !!
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New data tracking trends in the mobile space finds that 72% of people use mobile internet on a daily basis while 18% no longer use a fixed line to access the internet at all.
More than half (56%) of respondents in SA accessed the internet daily, by mobile.
MEF, a trade body for companies wishing to engage consumers and monetise their goods, services and digital products via the mobile connected device, found that 57% of respondents around the world had used mobile banking.
MEF's Global Consumer Survey (GCS) report, based on research conducted among over 8,000 respondents in nine countries across five continents including SA, found that in each individual market, the number of consumers accessing the internet by mobile daily was higher than the number who accessed it with a fixed-line.
As many as 57% of respondents in SA had engaged in some form of banking or financial activity on their mobile, including balance check and transfer of funds, while 21% had paid a bill via their mobile device.
Meanwhile, 89% of SA respondents reported using their mobile phone to research or purchase a digital or physical product.
“This research demonstrates how mobile has increasingly become the platform of choice for internet access and reinforces how consumers are using mobile connected devices for a wide range of content and commerce activities including research, payments and financial activities,” said Rimma Perelmuter, MEF executive director.
“MEF's GCS report provides invaluable insights to both mobile specialists and new entrants to the wider ecosystem looking to gain a deeper understanding of the evolving mobile habits of consumers across developed and developing markets.”
Christian de Faria, MEF EMEA board member and group chief commercial officer at mobile operator, MTN (MTN), said: “Consumers are driven by the need for convenience. Today's consumer has the same needs that consumers have always had. They want access to financial services, health, as well as fun content such as music and games. MEF's Global Consumer Survey demonstrates that what has changed though is the consumer expectation and propensity to access content and commerce services quickly, easily and at any time.”
With a plethora of competitively priced smartphones coming onto the market, the increasing availability of mobile internet and a host of relevant solutions such as Mobile Money and mobile remittances services, mobile content and commerce would continue to grow exponentially, MTN said.
However, the GCS Report also cited security as the biggest barrier to M-Commerce adoption.
Markets surveyed included Brazil, Egypt, India, Indonesia, Qatar, Singapore, SA, the UK and the US.
Source: http://www.iol.co.za/business/business-news/mobile-internet-outpacing-fixed-line-1.1163438 on 24th October 2011.
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New data tracking trends in the mobile space finds that 72% of people use mobile internet on a daily basis while 18% no longer use a fixed line to access the internet at all.
More than half (56%) of respondents in SA accessed the internet daily, by mobile.
MEF, a trade body for companies wishing to engage consumers and monetise their goods, services and digital products via the mobile connected device, found that 57% of respondents around the world had used mobile banking.
MEF's Global Consumer Survey (GCS) report, based on research conducted among over 8,000 respondents in nine countries across five continents including SA, found that in each individual market, the number of consumers accessing the internet by mobile daily was higher than the number who accessed it with a fixed-line.
As many as 57% of respondents in SA had engaged in some form of banking or financial activity on their mobile, including balance check and transfer of funds, while 21% had paid a bill via their mobile device.
Meanwhile, 89% of SA respondents reported using their mobile phone to research or purchase a digital or physical product.
“This research demonstrates how mobile has increasingly become the platform of choice for internet access and reinforces how consumers are using mobile connected devices for a wide range of content and commerce activities including research, payments and financial activities,” said Rimma Perelmuter, MEF executive director.
“MEF's GCS report provides invaluable insights to both mobile specialists and new entrants to the wider ecosystem looking to gain a deeper understanding of the evolving mobile habits of consumers across developed and developing markets.”
Christian de Faria, MEF EMEA board member and group chief commercial officer at mobile operator, MTN (MTN), said: “Consumers are driven by the need for convenience. Today's consumer has the same needs that consumers have always had. They want access to financial services, health, as well as fun content such as music and games. MEF's Global Consumer Survey demonstrates that what has changed though is the consumer expectation and propensity to access content and commerce services quickly, easily and at any time.”
With a plethora of competitively priced smartphones coming onto the market, the increasing availability of mobile internet and a host of relevant solutions such as Mobile Money and mobile remittances services, mobile content and commerce would continue to grow exponentially, MTN said.
However, the GCS Report also cited security as the biggest barrier to M-Commerce adoption.
Markets surveyed included Brazil, Egypt, India, Indonesia, Qatar, Singapore, SA, the UK and the US.
Source: http://www.iol.co.za/business/business-news/mobile-internet-outpacing-fixed-line-1.1163438 on 24th October 2011.
Monday, 24 October 2011
Singapore - Learn about the Singapore SMS market
Study has shown that the population of Singapore has the sixth-highest percentage of foreigners globally. Approximately 42% of the population in Singapore are from overseas, who make-up 50% of the service sector. This has developed a large P2P (Peer-to-Peer) SMS market for SMS originating from Singapore, and terminating overseas.
The high penetration rate of mobile users often results in people having multiple handsets, one for work and one personal handset which are usually the high end model.
The Singapore government through initiatives aimed at ensuring the Singapore population is a tech savvy workforce has ensured that the people of Singapore are some of the most technologically adept people in the world. This has created a vibrant and strong enterprise SMS market with many procedures both public and private being streamlined by SMS.
The high penetration rate of mobile users often results in people having multiple handsets, one for work and one personal handset which are usually the high end model.
The Singapore government through initiatives aimed at ensuring the Singapore population is a tech savvy workforce has ensured that the people of Singapore are some of the most technologically adept people in the world. This has created a vibrant and strong enterprise SMS market with many procedures both public and private being streamlined by SMS.
Philippines - The largest average usage - 15 texts sent per day in Philippines
Over years now, text messaging(SMS) has evolved into the most widely used mobile data service, with 35% of all mobile phone users worldwide or 4.2 Million out of 7.3 Million phone subscribers at end of 2003 being active users of the Short Message Service.
The largest average usage of the service by mobile phone subscribers is in the Philippines with an average of 15 texts sent per day by subscriber.
The largest average usage of the service by mobile phone subscribers is in the Philippines with an average of 15 texts sent per day by subscriber.
Singapore - Fact about SMS usage in Singapore - 12 texts sent per day
Over years now, text messaging(SMS) has evolved into the most widely used mobile data service, with 35% of all mobile phone users worldwide or 4.2 Million out of 7.3 Million phone subscribers at end of 2003 being active users of the Short Message Service.
In Singapore the average is 12 texts sent PER DAY by subscriber!
In Singapore the average is 12 texts sent PER DAY by subscriber!
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