Many mobile phones have social networking apps, which send push messages to users. Individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies constantly remind and update followers about their capabilities, uses and relevance.
In Russia, 19% of internet surfers rarely, if ever, use a PC to go online. In Egypt, that number is 70%. Even for those who have multiple internet access points (mobile, plus a computer at home, work, school or university), mobile provides a personalised, focused and immediate interaction. A consumer’s phone is “all about me” in a way that a desktop computer at work never can be.
So the bottom line is this: Social networking provides an affordable means for your brand to form a presence on the mobile internet so that you can market your business and interact with consumers.
As always, though, you can’t assume that “if I build it, they will come”. You’ll need to promote what you do.
Source: http://memeburn.com/2011/10/six-ways-to-combine-mobile-marketing-with-social-media/ by K.F. Lai on 31st October 2011.
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