Didn't know that a simple message is able to help life a person's mood. But I guess it's never too late to know it and start showing your care to people around you. :)
Psychologists at the University of California-Berkeley found that text messages help people feel more connected and cared for and help life a person’s mood when they send or receive an SMS. UC Berkeley professor Adrian Aguilera led the study, which was published in the journal, Professional Psychology: Research and Practice.
Aguilera told the UK’s Telegraph that the study originated back in 2010 when he began using text messages with patients who had depression. He sent them texts that prompted them to think about their moods and reply to positive and negative daily interactions. Aguilera said that the research provides new insights into the need for regular contact and check-ins from mental health professionals.
An article in the Wall Street Journal this week discussed how text messages between physicians and patients can help enable a more collaborative partnership. The report focuses on a new project, called the Collaborative Chronic Care Network, that currently includes participation from 6,800 patients and 33 healthcare centers.
According to the WSJ, “one of the participants is Emily Brandt, a 20-year-old student at the University of Michigan with ulcerative colitis. As part of one pilot, she gets four text messages every day asking her different questions, including whether she took her medicine and how many times she woke up in the middle of the night. Her doctor, [Dr. Jeremy Adler, a pediatric gastroenterologist], gets the results in graph form, which he and Ms. Brandt analyze together every two weeks.”
Since Dr. Adler can now see trends based on Emily’s tracking, they have been able to test out whether intravenous injections of a medication should be given more frequently or whether an improvement in symptoms during an unrelated antibiotics course might indication other means of treatment.
A study published in the Irish Medical Journal found that text messages significantly reduced non-attendance for appointments at an outpatient urology clinic in Dublin, Ireland. The study tracked missed appointments during a two year period before the introduction of text message appointment reminders and compared them to two years of data gathered while text message appointment reminders were used.
“The non-attendance rate in the two years prior to text message reminders was 17.6 percent (4,544 patients). Following the introduction of text message reminders, the overall non-attendance rate declined to 12.4 percent (3,423 patients), a reduction of 29.5 percent. The greatest improvement, a reduction in non-attendance rate of 63 percent, was seen in patients between 16 and 30 [years old].”
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Friday, 20 April 2012
SMS Campaigns More Effective Than Email Marketing (Mobile Marketing)
Imagine that you have limited time promotion for your target group, would you still be using email marketing to inform them? Sitting and finger crossing those emails will be read on time before it's too late and have not gone into the junk mail?
Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to stick with something you know.
The issue with trying to contact your customers by email is that so many companies have used this strategy that it can easily be associated with spam by your target market.
SMS marketing and SMS advertising are an excellent way to engage consumers, especially if you are using highly targeted content in your messages. They are more likely to be opened wby the recipient than an email from an email address that he or she does not recognize. If you can’t get a good percentage of your customers to open your messages, you will not be able to get them to take the next step, which may be to view a special promotion, use a mobile coupon, or visit your brick and mortar location.
Since SMS mobile marketing messages are delivered instantly, they create a sense of urgency for the recipient. This is a great vehicle to deliver a limited time offer to your customer base and encourage your customers to make a decision quickly.
When you decide to use SMS campaigns for your business, make sure that you are tracking your results. Users can opt in to receive messages, which allow you to personalize the content and measure which campaigns are giving you the best return on investment.
Source: By Carrie Chitsey on 19th April 2012.
Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to stick with something you know.
The issue with trying to contact your customers by email is that so many companies have used this strategy that it can easily be associated with spam by your target market.
SMS marketing and SMS advertising are an excellent way to engage consumers, especially if you are using highly targeted content in your messages. They are more likely to be opened wby the recipient than an email from an email address that he or she does not recognize. If you can’t get a good percentage of your customers to open your messages, you will not be able to get them to take the next step, which may be to view a special promotion, use a mobile coupon, or visit your brick and mortar location.
Since SMS mobile marketing messages are delivered instantly, they create a sense of urgency for the recipient. This is a great vehicle to deliver a limited time offer to your customer base and encourage your customers to make a decision quickly.
When you decide to use SMS campaigns for your business, make sure that you are tracking your results. Users can opt in to receive messages, which allow you to personalize the content and measure which campaigns are giving you the best return on investment.
Source: By Carrie Chitsey on 19th April 2012.
Thursday, 19 April 2012
Send Out SMS Reminders And Have The Consumers Coming In
Well, service-based companies will never be the same again ...
Service-based companies must show their mettle from the competition by value-added offers and also unique promotions. Hair salons, traditional spas, nail spas, and personal trainers normally provide the same array of services plus they are available on every part of the city. For consumers to go back, they must have had an extremely beautiful experience or even a great reaction to your service to ensure that they’re seeking a lot of the same or even delighted to try various other services you might have available for them.
Businesses like these use a “by appointment only” dynamics, and in the past business people might only count on phone calls and on great faith that customers comes in on their designated times with out fail. Overlooked appointments turn to missed opportunities, therefore innovative strategies for ensuring that clients arrive every time should be found. For this reason, business people are increasingly using tactics which entail using popular media channels for example delivering SMS reminders to customers regarding their upcoming sessions.
Except for very young children and people who’re especially averse to using any form of modern day communication technology, pretty much every person within the urbanized areas of the world possess a mobile phone. Many more can also have tablets and notebook computers in their arsenal of mobile devices, but the mobile phone is the one particular need that is certainly held within the owner’s reach for almost the entire day, daily.
Enterprising individuals keep this fact at heart and bank onto it to fuel their creative advertising tactics. Appointment-based businesses will take up a powerful communication system that can create large customer listings using a thorough appointment history and use it to send text messages reminding all of them of the up coming appointments. Rather than reaching customers by phone or even delivering all of them an e-mail, companies can send a SMS which is almost certain to end up being read immediately.
By keeping a clean communication suite which keeps a record of each customer and schedule, delivering appointment reminders through SMS will be a breeze. Staff can quickly access customer info and, being an additional touch, browse the customer record for favored products or services so the business may alter their service to suit just what the customer desires and avoid whatever they hate, the next time they come in. By going the extra mile to deliver far more customized choices, businesses can foster client satisfaction and loyalty.
Since most text services like this have an option for customers to avoid getting messages, it is certain that the customers that do stay with the distribution list want to obtain your text updates. Therefore, you may create an SMS marketing method that will directly targets this specific group, rather than the general public. You can request customers to try new services at the limited-time discount, provide sign up rewards, recommendation incentives, and also loyalty programs that may have them returning on your business over and over again. It merely requires a short and clearly composed text message, and you have a marketing tool which talks to your target market.
Have customers informed of your best services and, more importantly, show on time for their planned sessions. Build your business by having an powerful SMS communication system to see the results develop over time.
Source : Banyon Files on 18th April 2012
Service-based companies must show their mettle from the competition by value-added offers and also unique promotions. Hair salons, traditional spas, nail spas, and personal trainers normally provide the same array of services plus they are available on every part of the city. For consumers to go back, they must have had an extremely beautiful experience or even a great reaction to your service to ensure that they’re seeking a lot of the same or even delighted to try various other services you might have available for them.
Businesses like these use a “by appointment only” dynamics, and in the past business people might only count on phone calls and on great faith that customers comes in on their designated times with out fail. Overlooked appointments turn to missed opportunities, therefore innovative strategies for ensuring that clients arrive every time should be found. For this reason, business people are increasingly using tactics which entail using popular media channels for example delivering SMS reminders to customers regarding their upcoming sessions.
Except for very young children and people who’re especially averse to using any form of modern day communication technology, pretty much every person within the urbanized areas of the world possess a mobile phone. Many more can also have tablets and notebook computers in their arsenal of mobile devices, but the mobile phone is the one particular need that is certainly held within the owner’s reach for almost the entire day, daily.
Enterprising individuals keep this fact at heart and bank onto it to fuel their creative advertising tactics. Appointment-based businesses will take up a powerful communication system that can create large customer listings using a thorough appointment history and use it to send text messages reminding all of them of the up coming appointments. Rather than reaching customers by phone or even delivering all of them an e-mail, companies can send a SMS which is almost certain to end up being read immediately.
By keeping a clean communication suite which keeps a record of each customer and schedule, delivering appointment reminders through SMS will be a breeze. Staff can quickly access customer info and, being an additional touch, browse the customer record for favored products or services so the business may alter their service to suit just what the customer desires and avoid whatever they hate, the next time they come in. By going the extra mile to deliver far more customized choices, businesses can foster client satisfaction and loyalty.
Since most text services like this have an option for customers to avoid getting messages, it is certain that the customers that do stay with the distribution list want to obtain your text updates. Therefore, you may create an SMS marketing method that will directly targets this specific group, rather than the general public. You can request customers to try new services at the limited-time discount, provide sign up rewards, recommendation incentives, and also loyalty programs that may have them returning on your business over and over again. It merely requires a short and clearly composed text message, and you have a marketing tool which talks to your target market.
Have customers informed of your best services and, more importantly, show on time for their planned sessions. Build your business by having an powerful SMS communication system to see the results develop over time.
Source : Banyon Files on 18th April 2012
How Mobile Marketing Pushes Small Businesses to Prosperity
Hey, the trend is now going towards M-O-B-I-L-E! Are you ready to chase after the trend and be the first few to gain competitive advantage?
Iselin, NJ, April 18, 2012 --(PR.com)-- Google officially reported 500% increase in local searches. That means that people search for local service providers on internet. Web surfers use mobile phones and other mobile devices to search internet. Having a mobile friendly website is a priority for Small Business owners.
"The advantages of having a mobile website are obvious:
* billions of people use mobile devices to browse internet
* people are looking for local information on their mobile phones
* there is not too much competition on mobile internet at the moment
"The situation will change, no doubt. Mobile internet will become crowded. The same story will happen: the best domain names will be taken, search engine optimization will take more efforts and will cost more money. It will take much longer to get noticed by the search engines in the nearest future.
"But that's in the future. Right now Small Businesses can take full advantage of the situation to get access to 5.3 billion mobile internet buyers," says Alla Goltsman.
Alla continued, "I see a big ongoing problem in pay-per-click advertising: majority of online advertisers drive web traffic to websites that are not mobile friendly. These websites are displayed in bits and pieces on mobile devices. It's a big waste of money! Small Business owners need to be fully aware of the problem.
"Some time ago Google purchased AdMob - the largest mobile advertising platform. Pay-per-click advertising is moving to mobile platform. Besides, mobile advertising is cheaper than regular pay-per-click advertising. In order to conduct mobile advertising campaigns a business must have a mobile friendly website."
Source: by Alla Goltsman on 18th April 2012.
Iselin, NJ, April 18, 2012 --(PR.com)-- Google officially reported 500% increase in local searches. That means that people search for local service providers on internet. Web surfers use mobile phones and other mobile devices to search internet. Having a mobile friendly website is a priority for Small Business owners.
"The advantages of having a mobile website are obvious:
* billions of people use mobile devices to browse internet
* people are looking for local information on their mobile phones
* there is not too much competition on mobile internet at the moment
"The situation will change, no doubt. Mobile internet will become crowded. The same story will happen: the best domain names will be taken, search engine optimization will take more efforts and will cost more money. It will take much longer to get noticed by the search engines in the nearest future.
"But that's in the future. Right now Small Businesses can take full advantage of the situation to get access to 5.3 billion mobile internet buyers," says Alla Goltsman.
Alla continued, "I see a big ongoing problem in pay-per-click advertising: majority of online advertisers drive web traffic to websites that are not mobile friendly. These websites are displayed in bits and pieces on mobile devices. It's a big waste of money! Small Business owners need to be fully aware of the problem.
"Some time ago Google purchased AdMob - the largest mobile advertising platform. Pay-per-click advertising is moving to mobile platform. Besides, mobile advertising is cheaper than regular pay-per-click advertising. In order to conduct mobile advertising campaigns a business must have a mobile friendly website."
Source: by Alla Goltsman on 18th April 2012.
Tuesday, 17 April 2012
5 Mobile Marketing Myths Debunked
Not many people understand mobile marketing. Even as we move closer to a phone for every living man or woman on earth, mobile marketing is still a new phenomenon especially for business owners. Why is this so? Perhaps because of some myths people have about this type of marketing using mobile devices. Let’s debunk five of them today.
1. It is only for big corporations.Well, not quite true. Whether you own the corner shop, a small estate day care, laundry or a one-man plumbing service, you can use mobile marketing successfully. You can send text messages to your clients informing them of special offers. You can receive orders using your phone. And you ask you customers to forward you phone number to people who may need your services.
2. Mobile is for teenagers. Cell phones are owned by nearly everyone. In fact, the average age for people who send text is 35. And the older generation is increasing using their phone to download apps, doing shopping, check emails, update social media posts and send text. Apparently, people under 25 text more than those above this age, but their text message are more interactive. The older generation also prefers voice over text, but open rates are the same across demographics.
3. People don’t want to receive marketing messages. Not quite true. Millions of people subscribe to text message services to receive updates on the weather, news, horoscopes, or quotes. In fact, people won’t mind receiving message informing them about new arrivals or special offers; as long as they do not become ‘too much’. It is illegal to send unsolicited messages, but it is perfectly in order to send messages to people who opt in to your list.
1. It is only for big corporations.Well, not quite true. Whether you own the corner shop, a small estate day care, laundry or a one-man plumbing service, you can use mobile marketing successfully. You can send text messages to your clients informing them of special offers. You can receive orders using your phone. And you ask you customers to forward you phone number to people who may need your services.
2. Mobile is for teenagers. Cell phones are owned by nearly everyone. In fact, the average age for people who send text is 35. And the older generation is increasing using their phone to download apps, doing shopping, check emails, update social media posts and send text. Apparently, people under 25 text more than those above this age, but their text message are more interactive. The older generation also prefers voice over text, but open rates are the same across demographics.
3. People don’t want to receive marketing messages. Not quite true. Millions of people subscribe to text message services to receive updates on the weather, news, horoscopes, or quotes. In fact, people won’t mind receiving message informing them about new arrivals or special offers; as long as they do not become ‘too much’. It is illegal to send unsolicited messages, but it is perfectly in order to send messages to people who opt in to your list.
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