According to the the Ghanaian National Communications Authority (NCA), there were net additions of 1.763mn subscribers in H111, bringing the total subscriber base to 19.199mn and mobile penetration to 77.4% by June 30 2011. About 1.208mn subscribers or 68.5% of H111 net additions were in Q211, supporting BMI's view of the impact of promotional activities before the original dadline of SIM registration on subscriber net additions. MTN (News - Alert) and Vodafone accounted for 87.6% of net additions during H111. The authors expect the market to have about 20.835 mobile subscribers by the end of 2011, reflecting a penetration rate of 84%, and growth to slow down into single digits in the latter part of the forecast period, with mobile penetration to reach 95.7% by 2015.
BMI's Ghana Telecommunications Report Q4 2011 contains revised forecast figures for the country's mobile telephony, broadband and internet sectors. The forecast is based on June 2011 data as published by Ghana's telecoms regulator, the National Communications Authority (NCA), as well as half- year data published by leading mobile network operators, including MTN Ghana, part of South Africa's MTN Group (News - Alert), Vodafone of the UK and Tigo Ghana.
Meanwhile, MNP seems to have taken off in Ghana. According to the NCA, 21,059 subscribers ported their numbers to other mobile operators by July 31 2011 following the launch of the MNP service on July 7. Third-ranked Vodafone (News - Alert) claimed as many as 43% of ported numbers switched to its network during that period. BMI welcomes the implementation of MNP considering its positive impact on competition in the mobile market and the choice operators have over changing service providers. However, the authors believe its long-term impact on market dynamics will be limited as the majority of net additions are through new subscriber acquisitions.
Source: http://www.mspnews.com/news/2011/09/28/5811759.htm by Business Wire on 28th September 2011.
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Thursday, 29 September 2011
Wednesday, 28 September 2011
Canada - Canadians exchange 220 million texts per day as SMS usage continues to grow
The Canadian Wireless Telecommunications Association (CWTA) recently released some statistics on text messaging, and the numbers continue to swell.
Canadians sent 19.5 billion text messages in the second quarter of 2011. Over 220 million text messages are sent in Canada each day. In the first quarter, 18 billion texts were sent, or 200 million per day.
In 2010, more than 56 billion text messages were sent, which was a 60% increase of 2009's 35 billion. 2011 is already on pace for well over 70 billion and, if growth sustains, could easily crack 80 billion.
As cellphone penetration continues to climb in Canada and unlimited texting becomes the norm for virtually all new plans, text messaging remains the dominant method of instant communication between friends. Even though some may argue it's a colossal scam.
Source: http://www.techvibes.com/blog/canadians-exchange-220-million-texts-per-day-as-sms-usage-continues-to-grow-2011-09-26 by Knowlton Thomas on 26th September 2011.
Canadians sent 19.5 billion text messages in the second quarter of 2011. Over 220 million text messages are sent in Canada each day. In the first quarter, 18 billion texts were sent, or 200 million per day.
In 2010, more than 56 billion text messages were sent, which was a 60% increase of 2009's 35 billion. 2011 is already on pace for well over 70 billion and, if growth sustains, could easily crack 80 billion.
As cellphone penetration continues to climb in Canada and unlimited texting becomes the norm for virtually all new plans, text messaging remains the dominant method of instant communication between friends. Even though some may argue it's a colossal scam.
Source: http://www.techvibes.com/blog/canadians-exchange-220-million-texts-per-day-as-sms-usage-continues-to-grow-2011-09-26 by Knowlton Thomas on 26th September 2011.
Pakistan - Global Mobile Subscribers to Surpass 6 Billion, Pakistan Ranks 9th
The mobile industry is set for another milestone. According to the latest forecasts from Wireless Intelligence, total mobile connections in the world will cross 6 billion figure by the year’s end, which means that the industry will have added 1 billion connections in 16 months.
The total number of connections is set to be at 6.07 billion by the year’s end, with the 6 billion mark being reached in late November.
Asia-Pacific region is responsible for the bulk of the growth, with the region accounting for 50 percent of all connections by the end of the year. In Asia-Pacific, the growth is being spurred on by India and China, the two largest markets in the world. They are also set to hit 1 billion connections early next year.
Asia-Pacific will also be home to 6 of the 10 largest mobile markets in the world. These include:
China (#1)
India (#2)
Indonesia (#4)
Vietnam (#7)
Japan (#8)
and Pakistan (#9)
In other forecasts, Africa will take over the Americas as the second largest regional market. Eastern Europe will also overtake Western Europe in terms of new connections.
5 billion global connections were reached in July 2010, and they came 18 months after the 4 billion milestone in the last months of 2008. The global mobile penetration rate has now increased to 86%, it was 7 percent at the 5 billion mark and 60 percent at 4 billion.
Technology wise, GSM is set to dominate with it accounting for 73 percent of global connections. After GSM, WCDMA/HSPA (16 percent) and CDMA (9 percent) are the major technologies. The remaining 2% will be accounted for by technologies like LTE.
The WCDMA/HSPA technology has been gaining ground and was significant in the growth from 5 to 6 billion connections. GSM still remains the major player in emerging markets such as Africa, Eastern Europe and the Middle East. However its global share was down from 78% to 73% (at the 5 billions connections point).
Source: http://propakistani.pk/2011/09/20/global-mobile-subscribers-to-surpass-6-billion-pakistan-ranks-9th/ by Syed Talal on 20th September 2011.
The total number of connections is set to be at 6.07 billion by the year’s end, with the 6 billion mark being reached in late November.
Asia-Pacific region is responsible for the bulk of the growth, with the region accounting for 50 percent of all connections by the end of the year. In Asia-Pacific, the growth is being spurred on by India and China, the two largest markets in the world. They are also set to hit 1 billion connections early next year.
Asia-Pacific will also be home to 6 of the 10 largest mobile markets in the world. These include:
China (#1)
India (#2)
Indonesia (#4)
Vietnam (#7)
Japan (#8)
and Pakistan (#9)
In other forecasts, Africa will take over the Americas as the second largest regional market. Eastern Europe will also overtake Western Europe in terms of new connections.
5 billion global connections were reached in July 2010, and they came 18 months after the 4 billion milestone in the last months of 2008. The global mobile penetration rate has now increased to 86%, it was 7 percent at the 5 billion mark and 60 percent at 4 billion.
Technology wise, GSM is set to dominate with it accounting for 73 percent of global connections. After GSM, WCDMA/HSPA (16 percent) and CDMA (9 percent) are the major technologies. The remaining 2% will be accounted for by technologies like LTE.
The WCDMA/HSPA technology has been gaining ground and was significant in the growth from 5 to 6 billion connections. GSM still remains the major player in emerging markets such as Africa, Eastern Europe and the Middle East. However its global share was down from 78% to 73% (at the 5 billions connections point).
Source: http://propakistani.pk/2011/09/20/global-mobile-subscribers-to-surpass-6-billion-pakistan-ranks-9th/ by Syed Talal on 20th September 2011.
Asia Pacific - APAC mobile connections to rapidly grow: Ovum
Asia-Pacific (AP) mobile connections will reach 4.2 billion in 2016 a compound annual growth rate (CAGR) of 6.4 per cent over the next five years, research firm Ovum said.
In a new report, the independent telecoms analyst states that mobile connection growth will largely be driven by the “mega emerging markets” of China, India and Indonesia due to their market size and relatively low mobile penetration levels. In fact these three markets will have 3 billion connections between them in 2016, accounting for 72% of connections in AP and 38% of the global total, Ovum researchers said.
However, mobile revenue growth in AP will reach a CAGR of just 2.4% between 2011 and 2016. This is despite the rise of mobile data revenues for telecoms operators, which Ovum expects to reach US$145 billion in 2016 due to the sheer volume of connections and the presence of a number of developed data markets, Ovum said.
Emeka Obiodu, Ovum senior analyst and author of the report, said, “The global mobile market will experience sustained growth in connections across all regions, but Asia, Africa and the US will be the main drivers and between them will add billions of connections by 2016″.
“However, the significant growth in subscribers and the market’s insatiable demand for data services will not be enough to reverse the trend of overall slowing revenue growth in the market as the downward spiral in voice revenues continues to take its toll,” Obiodu added.
According to Obiodu, the developed markets of Asia-Pacific have similar connection growth rates to Western Europe. “With the exception of Australia, Singapore, and Hong Kong, all of the developed markets in AP have a lower connection CAGRs than their emerging market counterparts,” Obiodu said.
Obiodu also added, “This is unsurprising as these markets are made up of countries that have a non-existent prepaid market (South Korea and Japan) or that will have a penetration rate of over 130% in 2016. In addition, all of these markets have low population growth rates. In these markets, some of the main drivers of connection growth (pent-up demand, population growth, and multiple SIM ownership) are absent, while connection growth is stifled by market maturity”.
Although voice will continue to play the major role in service revenues, accounting for 60% of total mobile revenues in 2016, Ovum predicts that voice revenues will begin to decline in 2014 and will fall from $195.2 billion in 2011 to $193.7 billion in 2016 in AP.
“From 2014, voice revenues in AP will begin to decline as operators struggle to derive new revenues from customers and the significance of the market’s shift towards data becomes even more apparent. In 2016, non-voice revenues will no longer be a supplement to voice revenues. Instead, they will begin to replace them”, concluded Obiodu.
Source: http://www.computernewsme.com/2011/09/apac-mobile-connections-to-rapidly-grow-ovum/ by IDG Reporter on 27th September 2011.
In a new report, the independent telecoms analyst states that mobile connection growth will largely be driven by the “mega emerging markets” of China, India and Indonesia due to their market size and relatively low mobile penetration levels. In fact these three markets will have 3 billion connections between them in 2016, accounting for 72% of connections in AP and 38% of the global total, Ovum researchers said.
However, mobile revenue growth in AP will reach a CAGR of just 2.4% between 2011 and 2016. This is despite the rise of mobile data revenues for telecoms operators, which Ovum expects to reach US$145 billion in 2016 due to the sheer volume of connections and the presence of a number of developed data markets, Ovum said.
Emeka Obiodu, Ovum senior analyst and author of the report, said, “The global mobile market will experience sustained growth in connections across all regions, but Asia, Africa and the US will be the main drivers and between them will add billions of connections by 2016″.
“However, the significant growth in subscribers and the market’s insatiable demand for data services will not be enough to reverse the trend of overall slowing revenue growth in the market as the downward spiral in voice revenues continues to take its toll,” Obiodu added.
According to Obiodu, the developed markets of Asia-Pacific have similar connection growth rates to Western Europe. “With the exception of Australia, Singapore, and Hong Kong, all of the developed markets in AP have a lower connection CAGRs than their emerging market counterparts,” Obiodu said.
Obiodu also added, “This is unsurprising as these markets are made up of countries that have a non-existent prepaid market (South Korea and Japan) or that will have a penetration rate of over 130% in 2016. In addition, all of these markets have low population growth rates. In these markets, some of the main drivers of connection growth (pent-up demand, population growth, and multiple SIM ownership) are absent, while connection growth is stifled by market maturity”.
Although voice will continue to play the major role in service revenues, accounting for 60% of total mobile revenues in 2016, Ovum predicts that voice revenues will begin to decline in 2014 and will fall from $195.2 billion in 2011 to $193.7 billion in 2016 in AP.
“From 2014, voice revenues in AP will begin to decline as operators struggle to derive new revenues from customers and the significance of the market’s shift towards data becomes even more apparent. In 2016, non-voice revenues will no longer be a supplement to voice revenues. Instead, they will begin to replace them”, concluded Obiodu.
Source: http://www.computernewsme.com/2011/09/apac-mobile-connections-to-rapidly-grow-ovum/ by IDG Reporter on 27th September 2011.
Indonesia - Mobile nation
With a gargantuan population and the lowest levels of internet penetration in the region, Indonesia has the most promising telecommunications market in Asia. As the archipelago gets increasingly connected. Analysts expect it will soon be the world’s fourth-largest mobile market.
Indonesia’s mobile and internet penetration rates are as low as 62.7% and 1.1% respectively, significantly lower than its neighbors. In Singapore, the figures are as high as 129.4% and 98.4%, while in Malaysia mobile penetration is 94.8%.
Indonesia’s low fixed-line proliferation, with only 30 million fixed and fixed-wireless subscribers, has accelerated mobile substitution and expansion with an average growth of 50% between 2003 and 2008.
Indeed, by the end of 2009 Indonesia’s mobile subscribers totaled 143.6 million.
The positive growth trend is likely to continue in the double-digits this year and by 2013 Indonesia will become the fourth-largest mobile market in the world market behind China, India and the United States.
The number of people flocking to the web is also picking up speed. With a minuscule internet penetration rate of just 1.1%, there is massive room for growth. Any savvy telco operator is now scrambling to focus on developing high-speed networks, including wireless broadband. By the end of 2013, broadband services are expected to connect more than 90% of all internet subscribers.
A recent Nielsen digital report showed that Indonesia has emerged as the country with the highest dependence on mobile internet access in Southeast Asia, with almost half of all citizens logging on via their cell phones.
The report, which contains data from Nielsen's Southeast Asia Digital Consumer Report, showed that 48% of internet users in Indonesia had used a mobile phone to access the internet, while another 13% used other hand-held multimedia devices.
The “leapfrog” trend, in part due to poor telecommunications infrastructure in the regions, is set to continue deepening rates of internet penetration through cell phones and handheld devices.
The percentage of Indonesians using their cell phones to access the internet far surpasses those in other countries in the Southeast Asia region. Directly behind Indonesia is Thailand with 36% and Singapore with 35%. Vietnam comes in fourth in the report with 29%, while the Philippines and Malaysia follow with 24% and 21% respectively.
For the majority of Indonesians, around 66%, internet cafés are the favored location to access the internet, while regionally the internet is predominately accessed from home. Only 19% of Indonesians surf the web from home, 22% from the office and 14% from school or university.
Indonesia’s largest telecoms operator PT Telekomunikasi Indonesia Tbk. (Telkom) has allocated 40% of its 2011 capital expenditure on the development of broadband during the first quarter of 2011, or a total Rp17 trillion.
“About half of that money is being spent on broadband infrastructure for both Telkom and Telkomsel,” says Telkom’s finance director Sudiro Asno. “The rest is for access, supporting facilities and modernizing our equipment,” he adds, noting that Telkomsel subscribers have now reached a new record of 104 million.
National priority
The government predicts that more than 50 million people will be able to access the internet this year, as the nation pursues its drive to connect the nation online.
And every telco operator is vying for a share. Predicting that voice and SMS services will soon stagnate, operators are shifting their focus to improving their broadband data services. The saturated market for calls and SMS points to greater business opportunities in broadband.
While the number of new voice and SMS subscribers will inevitably decline, the growth of data subscribers is expected to surge.
PT Indosat Tbk., the country’s second-ranked telecommunications company, is getting on the train with the introduction of its Indosat Internet and the Indosat Mobile retail broadband services packages which offer more choice for high-speed internet access.
With the second-largest number of users globally, Indonesia’s Facebook fanaticism points to the country’s strong online potential. More than 25 million Indonesians are on the social networking site with a large number far from its metropolis center.
Wireless broadband access is currently supported by technologies such as 3G, Evolved High-Speed Packet Access (HSPA+), WiMax, Long-Term Evolution (LTE) and Smartfren’s EVDO CDMA, which promise to deliver much faster download speeds, and increased data storage.
LTE, a new high-performance wireless interface for cellular communication systems, will enable download speeds of up to 100 megabytes per second, about six times the current speed of 3G.
Source: http://www.thejakartaglobe.com/specialfeatures/mobile-nation/467998
by Yanto Soegiarto on 27th September 2011.
Indonesia’s mobile and internet penetration rates are as low as 62.7% and 1.1% respectively, significantly lower than its neighbors. In Singapore, the figures are as high as 129.4% and 98.4%, while in Malaysia mobile penetration is 94.8%.
Indonesia’s low fixed-line proliferation, with only 30 million fixed and fixed-wireless subscribers, has accelerated mobile substitution and expansion with an average growth of 50% between 2003 and 2008.
Indeed, by the end of 2009 Indonesia’s mobile subscribers totaled 143.6 million.
The positive growth trend is likely to continue in the double-digits this year and by 2013 Indonesia will become the fourth-largest mobile market in the world market behind China, India and the United States.
The number of people flocking to the web is also picking up speed. With a minuscule internet penetration rate of just 1.1%, there is massive room for growth. Any savvy telco operator is now scrambling to focus on developing high-speed networks, including wireless broadband. By the end of 2013, broadband services are expected to connect more than 90% of all internet subscribers.
A recent Nielsen digital report showed that Indonesia has emerged as the country with the highest dependence on mobile internet access in Southeast Asia, with almost half of all citizens logging on via their cell phones.
The report, which contains data from Nielsen's Southeast Asia Digital Consumer Report, showed that 48% of internet users in Indonesia had used a mobile phone to access the internet, while another 13% used other hand-held multimedia devices.
The “leapfrog” trend, in part due to poor telecommunications infrastructure in the regions, is set to continue deepening rates of internet penetration through cell phones and handheld devices.
The percentage of Indonesians using their cell phones to access the internet far surpasses those in other countries in the Southeast Asia region. Directly behind Indonesia is Thailand with 36% and Singapore with 35%. Vietnam comes in fourth in the report with 29%, while the Philippines and Malaysia follow with 24% and 21% respectively.
For the majority of Indonesians, around 66%, internet cafés are the favored location to access the internet, while regionally the internet is predominately accessed from home. Only 19% of Indonesians surf the web from home, 22% from the office and 14% from school or university.
Indonesia’s largest telecoms operator PT Telekomunikasi Indonesia Tbk. (Telkom) has allocated 40% of its 2011 capital expenditure on the development of broadband during the first quarter of 2011, or a total Rp17 trillion.
“About half of that money is being spent on broadband infrastructure for both Telkom and Telkomsel,” says Telkom’s finance director Sudiro Asno. “The rest is for access, supporting facilities and modernizing our equipment,” he adds, noting that Telkomsel subscribers have now reached a new record of 104 million.
National priority
The government predicts that more than 50 million people will be able to access the internet this year, as the nation pursues its drive to connect the nation online.
And every telco operator is vying for a share. Predicting that voice and SMS services will soon stagnate, operators are shifting their focus to improving their broadband data services. The saturated market for calls and SMS points to greater business opportunities in broadband.
While the number of new voice and SMS subscribers will inevitably decline, the growth of data subscribers is expected to surge.
PT Indosat Tbk., the country’s second-ranked telecommunications company, is getting on the train with the introduction of its Indosat Internet and the Indosat Mobile retail broadband services packages which offer more choice for high-speed internet access.
With the second-largest number of users globally, Indonesia’s Facebook fanaticism points to the country’s strong online potential. More than 25 million Indonesians are on the social networking site with a large number far from its metropolis center.
Wireless broadband access is currently supported by technologies such as 3G, Evolved High-Speed Packet Access (HSPA+), WiMax, Long-Term Evolution (LTE) and Smartfren’s EVDO CDMA, which promise to deliver much faster download speeds, and increased data storage.
LTE, a new high-performance wireless interface for cellular communication systems, will enable download speeds of up to 100 megabytes per second, about six times the current speed of 3G.
Source: http://www.thejakartaglobe.com/specialfeatures/mobile-nation/467998
by Yanto Soegiarto on 27th September 2011.
Tuesday, 27 September 2011
UK - Mobile Gets 20 Per Cent of a Third of UK Marketing Budgets
83 per cent of UK marketing managers see a mobile strategy as important to their activities, according to the findings of an independent research project of 100 marketing managers commissioned by Webtrends, the mobile and social analytics specialist.
The Marketer App-etite survey found that marketers are embracing the channel, and realising its potential to build their brand’s image and reputation, with 37 per cent rating mobile strategy as very important to their company.
The survey also found that marketing managers are putting more and more budget aside for mobile marketing campaigns, with 34 per cent planning to spend more than 20 per cent of next year’s marketing budget on mobile. This shift to mobile is also reflected by the fact that over half (55 per cent) see mobile strategy as a standard part of planning any campaign.
Building a brand’s image is the main driver behind developing a mobile channel, according to 59 per cent of respondents, with 55 per cent citing existing customer demand as a main driver. Furthermore, 55 per cent of those surveyed believe a successful mobile campaign will help them attract new customers.
Mobile apps and mobile websites were found to play a large role in mobile campaigns, with only 16 per cent identifying neither mobile apps nor mobile websites as appropriate for their business. In fact, the research found that 89 per cent plan to invest in a mobile website, and 87 per cent have plan to invest in apps.
Some other key findings from the research:
- 51 per cent of those surveyed believe mobile marketing to be effective due to their own personal mobile interactions with brands
- Cost constraints and lack of internal skills are the main barriers to mobile success (32 per cent each). Only 10 per cent cited a lack of demand
- Competition from rival brands (37 per cent) and the growing reach of the mobile web (34 per cent) drives the development of mobile apps
- New and existing staff are the main managers of app development, with only 20 per cent outsourcing the work to external specialists or consultants
- 43 per cent think that developing a mobile app would cost £10,000 or more
“In an increasingly connected world, we are seeing brands of all shapes and sizes turning their focus towards mobile marketing through market demand,” notes Nick Sharp, VP and general manager, EMEA and Australia, at Webtrends. “Our findings in the Marketer App-etite survey have confirmed that more and more budget each year is being allocated to deliver mobile marketing campaigns, as mobile cements its place as an essential technology.
“We see mobile apps deployed on daily basis by marketers aiming to interact with smartphone users, but it is also important to note that mobile websites are also experiencing growth.
Mobile sites can also be a great marketing tool to engage with consumers, and in many cases they can be more effective than an app. However, clever and efficient use of both channels, alongside analytics software to gather data on the way users are interacting with your brand, undoubtedly reap the best rewards and provides the best service to new and existing customers.”
Source: http://www.mobilemarketingmagazine.com/content/mobile-gets-20-cent-third-uk-marketing-budgets by David Murphy on 20th September 2011.
The Marketer App-etite survey found that marketers are embracing the channel, and realising its potential to build their brand’s image and reputation, with 37 per cent rating mobile strategy as very important to their company.
The survey also found that marketing managers are putting more and more budget aside for mobile marketing campaigns, with 34 per cent planning to spend more than 20 per cent of next year’s marketing budget on mobile. This shift to mobile is also reflected by the fact that over half (55 per cent) see mobile strategy as a standard part of planning any campaign.
Building a brand’s image is the main driver behind developing a mobile channel, according to 59 per cent of respondents, with 55 per cent citing existing customer demand as a main driver. Furthermore, 55 per cent of those surveyed believe a successful mobile campaign will help them attract new customers.
Mobile apps and mobile websites were found to play a large role in mobile campaigns, with only 16 per cent identifying neither mobile apps nor mobile websites as appropriate for their business. In fact, the research found that 89 per cent plan to invest in a mobile website, and 87 per cent have plan to invest in apps.
Some other key findings from the research:
- 51 per cent of those surveyed believe mobile marketing to be effective due to their own personal mobile interactions with brands
- Cost constraints and lack of internal skills are the main barriers to mobile success (32 per cent each). Only 10 per cent cited a lack of demand
- Competition from rival brands (37 per cent) and the growing reach of the mobile web (34 per cent) drives the development of mobile apps
- New and existing staff are the main managers of app development, with only 20 per cent outsourcing the work to external specialists or consultants
- 43 per cent think that developing a mobile app would cost £10,000 or more
“In an increasingly connected world, we are seeing brands of all shapes and sizes turning their focus towards mobile marketing through market demand,” notes Nick Sharp, VP and general manager, EMEA and Australia, at Webtrends. “Our findings in the Marketer App-etite survey have confirmed that more and more budget each year is being allocated to deliver mobile marketing campaigns, as mobile cements its place as an essential technology.
“We see mobile apps deployed on daily basis by marketers aiming to interact with smartphone users, but it is also important to note that mobile websites are also experiencing growth.
Mobile sites can also be a great marketing tool to engage with consumers, and in many cases they can be more effective than an app. However, clever and efficient use of both channels, alongside analytics software to gather data on the way users are interacting with your brand, undoubtedly reap the best rewards and provides the best service to new and existing customers.”
Source: http://www.mobilemarketingmagazine.com/content/mobile-gets-20-cent-third-uk-marketing-budgets by David Murphy on 20th September 2011.
SMS Messaging Contributes 60 Per Cent to Non-voice Mobile Revenues in 2010
Messaging still dominates non-voice mobile revenues worldwide, with the global messaging market worth $179.2bn in 2010, according to a report by Portio Research.
The fifth edition of the Mobile Messaging Futures 2011-2015 report predicts that the market will pass $200bn in 2011, and break $300bn in 2014 and $334.7bn by the end of 2015.
The research also highlights the ongoing success of SMS messaging, which generated worldwide revenue of $114.6bn in 2010, accounting for more than 60 per cent of the overall market. Annual worldwide SMS traffic grew to more than 6.9 trillion by the end of 2010, and is expected to break 8 trillion by the end of this year.
However, in the face of changing dynamics of the mobile industry, the growth of SMS will slow post 2011, the research suggests.
Services gaining popularity among subscribers include mobile email and instant messaging (IM). With the upsurge in smartphone penetration, adoption of advanced networks providing high-speed internet access and discounted data plans, the consumer segment has started gaining share in the mobile email user base, according to MMF.
By the end of 2010 there were 480.6m users of mobile email services worldwide, and this consumer base will have nearly quadrupled by the end of 2015, the report predicts, while revenue from mobile email surpassed $25bn in 2010 and is projected to cross $82bn by the end of 2015.
Mobile IM revenue, meanwhile, saw a year-on-year growth of 53 per cent at the end of 2010, to $6.8bn.
Source: http://www.mobilemarketingmagazine.com/content/sms-messaging-contributes-60-cent-non-voice-mobile-revenues-2010 by Anna Richardson T...
The fifth edition of the Mobile Messaging Futures 2011-2015 report predicts that the market will pass $200bn in 2011, and break $300bn in 2014 and $334.7bn by the end of 2015.
The research also highlights the ongoing success of SMS messaging, which generated worldwide revenue of $114.6bn in 2010, accounting for more than 60 per cent of the overall market. Annual worldwide SMS traffic grew to more than 6.9 trillion by the end of 2010, and is expected to break 8 trillion by the end of this year.
However, in the face of changing dynamics of the mobile industry, the growth of SMS will slow post 2011, the research suggests.
Services gaining popularity among subscribers include mobile email and instant messaging (IM). With the upsurge in smartphone penetration, adoption of advanced networks providing high-speed internet access and discounted data plans, the consumer segment has started gaining share in the mobile email user base, according to MMF.
By the end of 2010 there were 480.6m users of mobile email services worldwide, and this consumer base will have nearly quadrupled by the end of 2015, the report predicts, while revenue from mobile email surpassed $25bn in 2010 and is projected to cross $82bn by the end of 2015.
Mobile IM revenue, meanwhile, saw a year-on-year growth of 53 per cent at the end of 2010, to $6.8bn.
Source: http://www.mobilemarketingmagazine.com/content/sms-messaging-contributes-60-cent-non-voice-mobile-revenues-2010 by Anna Richardson T...
Monday, 26 September 2011
Africa - Global Mobile Messaging Trends and Africa
Mobile messaging has gone from a virtually nonexistent form of communication 15 years ago to a $100 billion enterprise in 2010. Mobile messaging includes; text messaging (SMS), picture messaging (MMS), mobile email and instant messaging (IM). In 2010 the total worldwide revenue for mobile phone usage, including phone calls and all forms of messaging, totaled $1 trillion. Of that trillion, mobile messaging accounted for $179.2 billion.
According to John White, Business Development Manager with Portio Research, there were 6.9 trillion SMS messages sent worldwide in 2010, amounting to $114.6 billion in revenue. There were 3.9 trillion messages sent in 2008 and White estimates that 11.6 trillion will be sent in 2015. SMS are sent so regularly that they rank second to standard email as the most widely used form of nonverbal communication. MMS ranks third on that list with 248 billion pictures being shared globally via mobile phones last year.
There are 4 billion people worldwide who are using mobile devices and 3.5 billion of them use SMS regularly. It is estimated that use of SMS will hit its peak in North America and most of Europe by 2015 as new technologies are developed and another trend takes over. John White predicts that as SMS and MMS start to fade, mobile email and IM will emerge as the major players in nonverbal communications. Mobile email and IM currently account for the smallest percent of mobile messaging usage today. In 2010 mobile email grossed $25.4 billion while IM accounted for $6.8 billion in sales. By 2015 those numbers are expected to climb to $82.6 billion and $31.2 billion respectively.
The reason that texting is so profitable right now is because you can text on even the most basic phones, it is billed cheaply and is easy to understand. Mobile email and IM require more expensive phones and the plans themselves cost more.
White estimates that in the year 2015 SMS alone will account for $159 billion in worldwide sales. And while many predict a decline in SMS usage in the US and most of Europe shortly after this plateau, usage is expected to see continued growth in Africa, the Middle East and parts of Asia for at least another decade after that. Right now SMS is growing faster in Africa than anywhere else.
Africa as a continent may be arriving late to the party when it comes to SMS, but individual countries like South Africa have been trendsetters. The first fully operational 3G network in the world was established in South Africa along with the first commercial mobile TV service. Africa is a very diverse continent because while some areas are at the forefront of technology, others have some of the lowest literacy and poverty rates in the world. John White says, “Of all the regions we look at in our report Africa holds the most promise in terms of the largest as yet untapped potential. We see Africa, as a continent, breaking the 80% penetration mark sometime in 2019. By the end of the decade there will be eight mobile phones for every 10 people on the continent. “
There were 559.9 million mobile subscribers in Africa in 2010 and by 2015 that number is expected to jump to 897.4 million, by 2020 they will pass 1 billion mark. This is not just good news for phone companies and investors, but for the local citizens as well. According to White, “Mobile communications are fundamental in helping to grow economies. They are right at the forefront of boosting economic development.” The example that White gives involves a farmer from a rural area who has to make a long distance commute to sell his goods. Without mobile communication the farmer runs the risk or arriving to market with the same products as other farmers, over saturating the market. This causes the farmer to have to sell his goods at a lower price and potentially have a surplus that may go to waste. With mobile communication the farmers can coordinate what to bring to market on a given day and everyone can get top dollar for their goods.
Developed nations, like most of Western Europe and the US, have gone through a technological evolution from fixed phones to dial-up networks then cable internet, high speed, 3G and now 4G. Other nations that haven’t gone through these progressions, like parts of Africa, will leap frog over the first few steps and move straight into high speed mobile networks. They will potentially go from rotary phones to smart phones. Helping out this cause, companies like Google are selling low priced smart phones to developing nations where the larger cities are already set up for the population to start using 3G technology. According to White, “For companies looking for that last great bastion of growth in the mobile space, Africa is the place to be over the next decade. Nowhere else still holds the offer of that much growth.”
Source: http://www.afribiz.net/content/global-mobile-messaging-trends-and-africa by Editorial Staff on 3rd August 2011.
According to John White, Business Development Manager with Portio Research, there were 6.9 trillion SMS messages sent worldwide in 2010, amounting to $114.6 billion in revenue. There were 3.9 trillion messages sent in 2008 and White estimates that 11.6 trillion will be sent in 2015. SMS are sent so regularly that they rank second to standard email as the most widely used form of nonverbal communication. MMS ranks third on that list with 248 billion pictures being shared globally via mobile phones last year.
There are 4 billion people worldwide who are using mobile devices and 3.5 billion of them use SMS regularly. It is estimated that use of SMS will hit its peak in North America and most of Europe by 2015 as new technologies are developed and another trend takes over. John White predicts that as SMS and MMS start to fade, mobile email and IM will emerge as the major players in nonverbal communications. Mobile email and IM currently account for the smallest percent of mobile messaging usage today. In 2010 mobile email grossed $25.4 billion while IM accounted for $6.8 billion in sales. By 2015 those numbers are expected to climb to $82.6 billion and $31.2 billion respectively.
The reason that texting is so profitable right now is because you can text on even the most basic phones, it is billed cheaply and is easy to understand. Mobile email and IM require more expensive phones and the plans themselves cost more.
White estimates that in the year 2015 SMS alone will account for $159 billion in worldwide sales. And while many predict a decline in SMS usage in the US and most of Europe shortly after this plateau, usage is expected to see continued growth in Africa, the Middle East and parts of Asia for at least another decade after that. Right now SMS is growing faster in Africa than anywhere else.
Africa as a continent may be arriving late to the party when it comes to SMS, but individual countries like South Africa have been trendsetters. The first fully operational 3G network in the world was established in South Africa along with the first commercial mobile TV service. Africa is a very diverse continent because while some areas are at the forefront of technology, others have some of the lowest literacy and poverty rates in the world. John White says, “Of all the regions we look at in our report Africa holds the most promise in terms of the largest as yet untapped potential. We see Africa, as a continent, breaking the 80% penetration mark sometime in 2019. By the end of the decade there will be eight mobile phones for every 10 people on the continent. “
There were 559.9 million mobile subscribers in Africa in 2010 and by 2015 that number is expected to jump to 897.4 million, by 2020 they will pass 1 billion mark. This is not just good news for phone companies and investors, but for the local citizens as well. According to White, “Mobile communications are fundamental in helping to grow economies. They are right at the forefront of boosting economic development.” The example that White gives involves a farmer from a rural area who has to make a long distance commute to sell his goods. Without mobile communication the farmer runs the risk or arriving to market with the same products as other farmers, over saturating the market. This causes the farmer to have to sell his goods at a lower price and potentially have a surplus that may go to waste. With mobile communication the farmers can coordinate what to bring to market on a given day and everyone can get top dollar for their goods.
Developed nations, like most of Western Europe and the US, have gone through a technological evolution from fixed phones to dial-up networks then cable internet, high speed, 3G and now 4G. Other nations that haven’t gone through these progressions, like parts of Africa, will leap frog over the first few steps and move straight into high speed mobile networks. They will potentially go from rotary phones to smart phones. Helping out this cause, companies like Google are selling low priced smart phones to developing nations where the larger cities are already set up for the population to start using 3G technology. According to White, “For companies looking for that last great bastion of growth in the mobile space, Africa is the place to be over the next decade. Nowhere else still holds the offer of that much growth.”
Source: http://www.afribiz.net/content/global-mobile-messaging-trends-and-africa by Editorial Staff on 3rd August 2011.
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