A study of more than 500 small business owners by Web.com (Network Solutions’ parent company) revealed a lot of enthusiasm and positive results from small business engaging in mobile marketing.
More than 69 percent of small business owners surveyed believe that mobile marketing is key to their growth over the next five years. The number of businesses having a regular website increased to 60 percent but only 26 percent have a mobile-friendly website and less than 14 percent have a stand-alone mobile website.
The top reasons for using a mobile website by the small business owners were:
• Provide better service to existing customers (38 percent)
• Attract more local customers (36 percent)
• Gain competitive advantage (34 percent)
According to the survey release “there is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy. Over 61 percent of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device.”
It is no surprise that lack of time and resources was one of the hurdle’s for the business to leveraging mobile marketing and budget came second. However 64% said that they had spent more on mobile marketing this year than in previous years. This is definitely a trend that we can see continue to increase.
Source: By Shashi Bellamkonda on 8th May 2012.
Want to know more and feel it yourself? Contact us at +603 8996 4780 or sales@moceansms.com.
