Where email failed to hold audience attention, SMS marketing might just succeed.
Recent research by HubSpot indicates that most 12-17 year olds are moving away from email usage, towards SMS, instant messaging, and social media. There was a 59% drop in their Web-based email usage over the last 12 months. If most teenagers prefer to communicate with text messages, social networks and instant messaging, then email marketing doesn’t achieve as much as it used to. SMS marketing is looking like the new best thing.
While SMS marketing could fill the gap for teenager communication, HubSpot also claims that “web-based email usage has been on the decline among ALL Internet users under the age of 55.” So SMS marketing isn’t just for teenagers.
This is not to deny the role of email, but to point out that SMS marketing deserves a place in mainstream marketing practice, along with social media marketing. SMS marketing has two main advantages over traditional marketing forms. The first is that its platform is a preferred mode of communication for customers (this why Facebook advertising is successful too).
The second reason for SMS marketing success is that it communicates more closely with the consumer. The ‘one-way’ transmission model of communication is outdated: successful communication operates in dialogues, not monologues. So SMS marketing, like social media marketing, works because it makes exchanges between organisations and publics as easy as possible. When publics can send an SMS to an organisation and be heard, SMS marketing becomes invaluable to all involved.
SMS marketing is not a ‘silver bullet:’ it can and should be used in conjunction with other marketing channels. It has to be well-planned to be effective. Above all, it still needs to stick to marketing best practice and offer value to the customer. That 59% of teenagers who turned away from email communication won’t necessarily care about SMS marketing today, but as HubSpot put it, “today’s kids are tomorrow’s customers-and they’re probably not going to be reading your email.”
Source: http://www.malaysiaarticles.com/2011/04/21/why-you-cant-ignore-sms-marketing-any-longer/ by Andrew Campbell on 21st April 2011
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 19 August 2011
Thursday, 18 August 2011
SMS A Revolutionary Marketing Tool
What is SMS gateway?
It is a platform, a protocol through which SMS is sent to a mobile phone subscriber, with or without the use of native device such as a cell phone or other hand held device. Today, the SMS feature is largely used to send marketing campaigns to target recipients via internet based gateway software.
This leads to another question. What is SMS gateway software? Well, it is an application which enables you to send and receive SMS using gateway servers provided by network operators from PC, laptop or any hand held device.
SMS gateway software sends messages (SMS) to mobile phones via Short Message Service Centre. The SMSC application package is the backbone of this system. It is controlled by the network operator, who typically uses it as a gateway to send and receive messages. SMSC is also used to queue up messages if the gateway is overloaded and for maintaining subscriber accounts.
With the advent of mobile marketing, every SMS provider has developed its own proprietary web based interface in collaboration with network operator for sending short messages to any mobile phone around the world. SMS is cheap, fast and extremely powerful advertising method.
What is SMS marketing?
As the popularity of SMS grew over the last couple of years the importance of mobile marketing also jumped correspondingly. And with the ever growing subscriber base the future will see this platform grabbing the top spot, beating several traditional & costly advertising mediums.
SMS, more often than not gets read by its receiver, unlike emails which either remain unopened or land up in spam folder.
SMS marketing is not limited to just text campaigns. There are other arenas within SMS service that are becoming a big craze these days.
Mentioned below are some of these domains within SMS marketing platform.
1. Audio / Video mobile marketing, which is generally delivered via MMS.
2. Mobile marketing via games and business applications.
3. Mobile websites also offer a great avenue for advertising products and services.
But the fact is text based ad (SMS) campaigns still form a large chunk of mobile advertising. Unlike emails which have to deal with spam laws, an SMS is free from all these shackles.
What is Online SMS?
Online SMS as the name suggests, is an SMS sent from web (Internet) and does not use a native device such as a mobile phone. It works on the same principle as bulk SMS. You can also customize this SMS by adding your name which is generally not possible while sending it through hand held device.
Another advantage of online SMS is the hassle free text input via regular keyboard.
It is basically a store and forward facility. It means that when you send a text message, it is not delivered immediately to its recipient. On the contrary it is stored in the network providers SMSC and forwarded at a later time. The transfer or delivery is done through various protocols such as HTTP and SMTP.
You can send online SMS via web Interface, desktop application or through HTTP gateway.
Source: http://www.articlesnatch.com/Article/Sms-----A-Revolutionary-Marketing-Tool/2841527 by Srinivas Sakhare
It is a platform, a protocol through which SMS is sent to a mobile phone subscriber, with or without the use of native device such as a cell phone or other hand held device. Today, the SMS feature is largely used to send marketing campaigns to target recipients via internet based gateway software.
This leads to another question. What is SMS gateway software? Well, it is an application which enables you to send and receive SMS using gateway servers provided by network operators from PC, laptop or any hand held device.
SMS gateway software sends messages (SMS) to mobile phones via Short Message Service Centre. The SMSC application package is the backbone of this system. It is controlled by the network operator, who typically uses it as a gateway to send and receive messages. SMSC is also used to queue up messages if the gateway is overloaded and for maintaining subscriber accounts.
With the advent of mobile marketing, every SMS provider has developed its own proprietary web based interface in collaboration with network operator for sending short messages to any mobile phone around the world. SMS is cheap, fast and extremely powerful advertising method.
What is SMS marketing?
As the popularity of SMS grew over the last couple of years the importance of mobile marketing also jumped correspondingly. And with the ever growing subscriber base the future will see this platform grabbing the top spot, beating several traditional & costly advertising mediums.
SMS, more often than not gets read by its receiver, unlike emails which either remain unopened or land up in spam folder.
SMS marketing is not limited to just text campaigns. There are other arenas within SMS service that are becoming a big craze these days.
Mentioned below are some of these domains within SMS marketing platform.
1. Audio / Video mobile marketing, which is generally delivered via MMS.
2. Mobile marketing via games and business applications.
3. Mobile websites also offer a great avenue for advertising products and services.
But the fact is text based ad (SMS) campaigns still form a large chunk of mobile advertising. Unlike emails which have to deal with spam laws, an SMS is free from all these shackles.
What is Online SMS?
Online SMS as the name suggests, is an SMS sent from web (Internet) and does not use a native device such as a mobile phone. It works on the same principle as bulk SMS. You can also customize this SMS by adding your name which is generally not possible while sending it through hand held device.
Another advantage of online SMS is the hassle free text input via regular keyboard.
It is basically a store and forward facility. It means that when you send a text message, it is not delivered immediately to its recipient. On the contrary it is stored in the network providers SMSC and forwarded at a later time. The transfer or delivery is done through various protocols such as HTTP and SMTP.
You can send online SMS via web Interface, desktop application or through HTTP gateway.
Source: http://www.articlesnatch.com/Article/Sms-----A-Revolutionary-Marketing-Tool/2841527 by Srinivas Sakhare
Wednesday, 17 August 2011
How to add competitive edge in your bulk sms campaign with the help of your sms providers
Many businesses now using messages to promote their businesses and taking the services of SMS providers and it has been observed that increased number of promotional messages make user to react in a non favorable way. This increases the chances of message rejection and decreases the profitability of any mass SMS campaign. On an average every person does receive promotional messages and often they are not relevant to users making them annoyed by the message. Many SMS providers do not use messaging service effectively and hence the rejection rate for such sms providers are quite high. If you are planning to start a fresh message campaign or you are already amid of such campaign then probably this article is worth reading.
I like text message campaign because any customer niche can easily be targeted and there are many other reasons like economic mode of operation, widespread reach ability and easy mode of operation.
Now next few lines are about how to find or target a proper customer niche for your business. Every business produces products suitable for a particular age group, sex and demographic region and it is not very hard to understand that what is the right customer niche for your business. When taking services of any SMS providers ensure that your messages are delivered only to the mobiles which belong to the same niche. This can be done by using a SMS software and this is used to send thousands of messages with just a click. Many such software provide data mining facility also and related customer’s mobile numbers can be filtered out by using this service. This will ensure that only those people who are likely interested in your product will receive your promotional message.
Use of SMS short code or text short code is also very important as it helps in creating a brand awareness and recognition. Any text short code is small name or code which gets displayed on receiving any message instead of a ten digit mobile number. Every mass SMS providing company offers short codes for promotional messages also. There are basically two types of short codes available in the market – text short code and number short code. Text short codes are very effective when you need to send repeated messages and some informational messages to your customers. Short codes provides following benefits to you -
1. Short codes are easy to remember for the message receivers.
2. Text short codes are helpful when you need to send repeated messages to your customers.
3. They are required to make brand recognition and brand awareness.
4. Text short codes have higher response rates as compared to regular mass sms campaign.
Use of a proper SMS API is also very much required as only SMS API (application programming interface) ensures the successful delivery of every message pushed through sms gateway. You also know that every service provider has some technological differences and because of this a message sent through any SMS gateway may not be compatible with the other service provider. SMS API makes promotional messages compatible with all the service providers and ensures the successful delivery of every SMS pushed over the Internet.
By ensuring few above mention points success rates of any mass SMS campaign can be increased to a significant level. Although mass SMS used very huge quantity for message sending but the success lies in the quality of message itself.
Source: http://technology.ezinemark.com/how-to-add-competitive-edge-in-your-bulk-sms-campaign-with-the-help-of-your-sms-providers-184294415a1.html by Deepak dwivedi on 14th August 2011
I like text message campaign because any customer niche can easily be targeted and there are many other reasons like economic mode of operation, widespread reach ability and easy mode of operation.
Now next few lines are about how to find or target a proper customer niche for your business. Every business produces products suitable for a particular age group, sex and demographic region and it is not very hard to understand that what is the right customer niche for your business. When taking services of any SMS providers ensure that your messages are delivered only to the mobiles which belong to the same niche. This can be done by using a SMS software and this is used to send thousands of messages with just a click. Many such software provide data mining facility also and related customer’s mobile numbers can be filtered out by using this service. This will ensure that only those people who are likely interested in your product will receive your promotional message.
Use of SMS short code or text short code is also very important as it helps in creating a brand awareness and recognition. Any text short code is small name or code which gets displayed on receiving any message instead of a ten digit mobile number. Every mass SMS providing company offers short codes for promotional messages also. There are basically two types of short codes available in the market – text short code and number short code. Text short codes are very effective when you need to send repeated messages and some informational messages to your customers. Short codes provides following benefits to you -
1. Short codes are easy to remember for the message receivers.
2. Text short codes are helpful when you need to send repeated messages to your customers.
3. They are required to make brand recognition and brand awareness.
4. Text short codes have higher response rates as compared to regular mass sms campaign.
Use of a proper SMS API is also very much required as only SMS API (application programming interface) ensures the successful delivery of every message pushed through sms gateway. You also know that every service provider has some technological differences and because of this a message sent through any SMS gateway may not be compatible with the other service provider. SMS API makes promotional messages compatible with all the service providers and ensures the successful delivery of every SMS pushed over the Internet.
By ensuring few above mention points success rates of any mass SMS campaign can be increased to a significant level. Although mass SMS used very huge quantity for message sending but the success lies in the quality of message itself.
Source: http://technology.ezinemark.com/how-to-add-competitive-edge-in-your-bulk-sms-campaign-with-the-help-of-your-sms-providers-184294415a1.html by Deepak dwivedi on 14th August 2011
Tuesday, 16 August 2011
Advantages of Short Code Service
Pertaining to this type of analysis, your marketing experts ought to collect unique variations of information along with examine it as each the requirements of cellular marketing plan. Entrenched consumer as well as restaurant brands, education districts, colleges, political figures, sports venues, etc. are using this new mobile promotion technology, and so should you. The primary reason for establishing the mobile phone marketing strategy is that mobile phones are being utilized by everybody around the world. Advertising methods are designed for acquiring marketing promotions which help the particular corporations achieve precise market effectively and also successfully. Granted listed here are some ideas that really help a business to build up state-of-the-art approaches in portable advertising and marketing of which make sure a higher effectiveness. An Text message is usually a limited text which is designed in a fashion which draws in absolutely free themes for the products and services which mobile phone marketing experts want to promote. In the event the marketplace have been analyzed along with analyzed, the other step would be to formulate targets, logical types and also to recognize various components that could have an effect on consumers that will portable advertising and marketing is attempting to target.
This is the reason why for just about any small company, cellular phone gets to be the best choice to share advertising communication to numerous clients. This is perhaps one of many advantages for portable advertising getting well-known. Whenever a business utilizes mobile phones with regard to advertising and marketing, very easy signify it must abstain alone from using some other promoting mass media. SMS to join codes offer consumers the most trustworthy way to SMS-to-register cell phone promotion systems and receive updates using short code keywords, also called a mobile marketing agency. So naturally, many Entrepreneurs are literally lining up in order to capitalize on text marketing solutions.
There are various factors associated with precisely why mobile marketing and advertising moved popular. The improved by using this particular service has produced this just about the most popular strategies by which usually cell marketing will be accomplished right now. Furthermore customers could possibly get thorough and complete details about what they're buying. Today, cellphone advertising is now popular and it's also no more a niche yet one of the most favorite method of marketing. Also, a more substantial number of businesses are usually developing mobile devices within their advertising and marketing advertisements in order to gain additional income along with gather more shoppers at a lower cost compared to traditional marketing techniques.
In fact, mobile phones could be included with other varieties of classic advertising way like tv, magazine, stereo and many others. It isn't really the situation if an organization employs other styles of promoting media, repeat the tv set or perhaps primary sending. The most effective example of this is actually the shifting of advertisements used in promoting services and products.
Every time a company gets into for any portable advertising campaign, it will be important so it is able to flourish in your strategy. One usual technique is using SMS to gather comments this works excellent for restaurants. The traditional mass media similar to tv set believe how the buyers as well as audience are generally unaggressive recipients of the information. Cellular phone advertising is most likely the process wherein suppliers as well as marketing experts communicate with the clientele applying cellular devices, digital media, and also sites.
The most effective reasons for having message marketing and advertising is the fact that it is extremely quick. text promotion acts due to this is enjoyable, fast, as well as effective. Several benefits associated with this specific integration is that it assists the particular marketing experts to reach over to an increased variety of clients having higher performance. They have been recently declared that small enterprises have got limited advertising and marketing financial constraints which suggests they cannot neglect any kind of option associated with focusing on the best market.
Social networking have been used by way of a large people and also this is probably the main reasons why agencies require social websites reputation. They are affordable. The price of delivering communications more than a mobile phone for marketing uses is rather fewer, particularly when it's weighed against other forms of promoting media. The recent track record of SMS message communication and social media can be seen as short-lived, but hot and moreover is expected by the same token notable as we view the future. Text promotion tactics has the hefty advantage beyond those offered by Twitter as a result of Twitter doesn't provide two-way communication. Text promotion tactics benefit from benefits above and beyond those available with TWITTER and social marketing for several reasons, specifically by reason of when you use Twitter your audience cannot enroll-in the campaign from their cell phone immediately, while with SMS marketing tactics your audience won't need to go online in order to generate a TWITTER profile or at least then find your account and then subscribe to your Twitter feed. That truly is huge for the reason that it fact about TWITTER stops clients from opting in-venue that the audience notices the announcement. In addition, this type of marketing method can be very affordable and very effective.
Source: http://yourarticlesource.com/Art/361214/138/Advantages-of-Short-Code-Service.html by Jayson Ringgold on 23rd April 2011
This is the reason why for just about any small company, cellular phone gets to be the best choice to share advertising communication to numerous clients. This is perhaps one of many advantages for portable advertising getting well-known. Whenever a business utilizes mobile phones with regard to advertising and marketing, very easy signify it must abstain alone from using some other promoting mass media. SMS to join codes offer consumers the most trustworthy way to SMS-to-register cell phone promotion systems and receive updates using short code keywords, also called a mobile marketing agency. So naturally, many Entrepreneurs are literally lining up in order to capitalize on text marketing solutions.
There are various factors associated with precisely why mobile marketing and advertising moved popular. The improved by using this particular service has produced this just about the most popular strategies by which usually cell marketing will be accomplished right now. Furthermore customers could possibly get thorough and complete details about what they're buying. Today, cellphone advertising is now popular and it's also no more a niche yet one of the most favorite method of marketing. Also, a more substantial number of businesses are usually developing mobile devices within their advertising and marketing advertisements in order to gain additional income along with gather more shoppers at a lower cost compared to traditional marketing techniques.
In fact, mobile phones could be included with other varieties of classic advertising way like tv, magazine, stereo and many others. It isn't really the situation if an organization employs other styles of promoting media, repeat the tv set or perhaps primary sending. The most effective example of this is actually the shifting of advertisements used in promoting services and products.
Every time a company gets into for any portable advertising campaign, it will be important so it is able to flourish in your strategy. One usual technique is using SMS to gather comments this works excellent for restaurants. The traditional mass media similar to tv set believe how the buyers as well as audience are generally unaggressive recipients of the information. Cellular phone advertising is most likely the process wherein suppliers as well as marketing experts communicate with the clientele applying cellular devices, digital media, and also sites.
The most effective reasons for having message marketing and advertising is the fact that it is extremely quick. text promotion acts due to this is enjoyable, fast, as well as effective. Several benefits associated with this specific integration is that it assists the particular marketing experts to reach over to an increased variety of clients having higher performance. They have been recently declared that small enterprises have got limited advertising and marketing financial constraints which suggests they cannot neglect any kind of option associated with focusing on the best market.
Social networking have been used by way of a large people and also this is probably the main reasons why agencies require social websites reputation. They are affordable. The price of delivering communications more than a mobile phone for marketing uses is rather fewer, particularly when it's weighed against other forms of promoting media. The recent track record of SMS message communication and social media can be seen as short-lived, but hot and moreover is expected by the same token notable as we view the future. Text promotion tactics has the hefty advantage beyond those offered by Twitter as a result of Twitter doesn't provide two-way communication. Text promotion tactics benefit from benefits above and beyond those available with TWITTER and social marketing for several reasons, specifically by reason of when you use Twitter your audience cannot enroll-in the campaign from their cell phone immediately, while with SMS marketing tactics your audience won't need to go online in order to generate a TWITTER profile or at least then find your account and then subscribe to your Twitter feed. That truly is huge for the reason that it fact about TWITTER stops clients from opting in-venue that the audience notices the announcement. In addition, this type of marketing method can be very affordable and very effective.
Source: http://yourarticlesource.com/Art/361214/138/Advantages-of-Short-Code-Service.html by Jayson Ringgold on 23rd April 2011
Future of SMS
Industry-related reports point to a future in which SMS volumes and revenue will continue to grow on a global basis for at least the next three years. So what is going to drive this level of growth?
The humble text message celebrated its fifteenth birthday last year. Few applications in the fast moving world of mobile communications can boast such impressive longevity. At this landmark age, the time has come to reflect on the impact of short message service (SMS) and what the future holds for both consumers and operators.
SMS has been the most successful non-voice service for mobile operators in the history of telecommunications and, as such, has been a key revenue generator. Every year stories of the demise of this 160-character service are thick in the air, and every year SMS usage continues to grow as more uses are found for this once ignored service. The key to the success of SMS has been its simplicity, reach, price and reliability. All other messaging based applications launched since SMS have struggled to meet the lofty expectations set by the service and pale in comparison to its success.
Industry-related reports point to a future in which SMS volumes and revenue will continue to grow on a global basis for at least the next three years. So what is going to drive this level of growth? In short, several trends will drive the continued expansion of the service.
Figure 1: SMS traffic continues to grow at a blistering pace
Machine-to-machine Applications. Recently businesses have started to utilize SMS as tool for sending telemetry data and updates from places that are constantly in motion or from which a fixed data connection is not practical. A case in point is the new global positioning system ( GPS ) device being used in German trucks for tracking applications. A GPS located in the truck sends regular updates via SMS to the parent company. This SMS-enabled capability allows companies to better track truck movements and plan logistics based on up-to-date location information.
SMS Spam. Unfortunately, fraudulent SMS is on the rise and poses a serious threat to operators' networks, customer satisfaction and revenues. The reach of SMS has proven to be a key driver in its growth. However, its reach is also attractive to unscrupulous advertisers and fraudsters who see the potential to launch unwanted and unauthorized messages from across countries and networks. And, the advent of smartphones, which act more like miniature computers, has caused a tremendous increase in the number of viruses and malware. These threats infect handsets, causing them to generate messages without the knowledge of the handset owner. Operators are now starting to deploy SMS Firewalls to stop spam, spoofing attacks and other SMS-related scams.
Flat-rate Billing Plans. SMS is slowly turning into a commodity service just like voice. Operators have started to launch flat-rate billing plans that allow consumers to send as many messages as they like in a fixed period, normally one month. When this charging model was introduced in the United States , it caused a huge explosion in SMS traffic. As more operators adopt flat rate billing plans, the volume of text messages is expected to accelerate.
While the volumes of SMS are still growing, operator revenue per message is falling. This is increasing the pressure to either find new services to increase revenues or improve the network delivery architecture to drive down costs. What can operators do in the near term to help maintain SMS margins?
First Delivery Attempt. FDA, also known as SMS routing, flips the legacy short message service center ( SMSC ) store-andforward approach on its head. With this delivery method, the SMS router attempts to deliver the message first before storing it. Since most people are ‘always on' and geographic coverage in most parts of the world is extremely high, messages can be delivered successfully in the majority of cases (80-95%) on the first attempt. Using the FDA model cuts down on SMS storage requirements and allows operators to effectively cap their investment in legacy SMSCs and grow SMS routing in a costeffective manner.
Personalized Services. SMS has become extremely reliable and consumers now consider it a real-time service. As such, it is being used for business-critical communication. New opportunities exist for services that subscribers can configure for personal usage such as copying, forwarding, auto reply and white/black listing. Business users likely will be willing to pay subscription fees for these types of services.
Mobile Advertising. Based on industry reports, this will be a huge revenue generator for operators across a number of media such as multimedia messaging ( MMS ), wireless application protocol (WAP) and SMS. Due to its ubiquity, SMS is a perfect starting point for operators to enter this new market and realize high response rates and revenues on campaigns.Instead of getting the consumer to pay for messaging, why not get large, third-party organizations or companies to pay for advertising on mobile devices?
Figure 2: Predictions on the overall market for mobile advertising but there is a consensus on continued, accelerated growth
No other messaging-based service has matched the simplicity, reach, price and reliability of SMS. Mobile instant messaging (MIM), with its popularity on the fixed side, is the next service that is predicted to cannibalize SMS. However, recent reports from operators show that SMS usage actually increases along with voice when people start to use MIM. MIM, inherently a chatty service, leads to an increase in SMS usage when a consumer tries to chat with a buddy who is not available and uses SMS to communicate instead. MIM will continue to lag behind SMS in terms of reach until an increased level of interoperability is achieved between the large, existing IM communities.
Consumers care little about the inner workings of the network and how messages are transported between them and their social groups. They only care about a few things that are not related to the price – that the message will turn up in a timely manner and the man-machine interface is simple and easy to use. However, operators see infrastructure consolidation as a key component of tomorrow's networks. All messaging services have common functions such as storage, routing and interfaces. New standards are evolving, such as session initiation protocol (SIP), that promise the operator the possibility of collapsing all of their current messaging-based services onto a single platform --eliminating multiple applications which use a myriad of protocols and networks.
So it seems the fifteen-year-old service that initially struggled to gain popularity will continue to flourish and remain a key component of mobile communication around the world for the foreseeable future.
Source: http://www.messaging.telecom2.com/articles/sms_trends_future_of_sms_messaging_tekelec_solutions.htm by Ronald J. de Lange, Executive Vice President, Global Product Solutions, Tekelec.
The humble text message celebrated its fifteenth birthday last year. Few applications in the fast moving world of mobile communications can boast such impressive longevity. At this landmark age, the time has come to reflect on the impact of short message service (SMS) and what the future holds for both consumers and operators.
SMS has been the most successful non-voice service for mobile operators in the history of telecommunications and, as such, has been a key revenue generator. Every year stories of the demise of this 160-character service are thick in the air, and every year SMS usage continues to grow as more uses are found for this once ignored service. The key to the success of SMS has been its simplicity, reach, price and reliability. All other messaging based applications launched since SMS have struggled to meet the lofty expectations set by the service and pale in comparison to its success.
Industry-related reports point to a future in which SMS volumes and revenue will continue to grow on a global basis for at least the next three years. So what is going to drive this level of growth? In short, several trends will drive the continued expansion of the service.
Figure 1: SMS traffic continues to grow at a blistering pace
Machine-to-machine Applications. Recently businesses have started to utilize SMS as tool for sending telemetry data and updates from places that are constantly in motion or from which a fixed data connection is not practical. A case in point is the new global positioning system ( GPS ) device being used in German trucks for tracking applications. A GPS located in the truck sends regular updates via SMS to the parent company. This SMS-enabled capability allows companies to better track truck movements and plan logistics based on up-to-date location information.
SMS Spam. Unfortunately, fraudulent SMS is on the rise and poses a serious threat to operators' networks, customer satisfaction and revenues. The reach of SMS has proven to be a key driver in its growth. However, its reach is also attractive to unscrupulous advertisers and fraudsters who see the potential to launch unwanted and unauthorized messages from across countries and networks. And, the advent of smartphones, which act more like miniature computers, has caused a tremendous increase in the number of viruses and malware. These threats infect handsets, causing them to generate messages without the knowledge of the handset owner. Operators are now starting to deploy SMS Firewalls to stop spam, spoofing attacks and other SMS-related scams.
Flat-rate Billing Plans. SMS is slowly turning into a commodity service just like voice. Operators have started to launch flat-rate billing plans that allow consumers to send as many messages as they like in a fixed period, normally one month. When this charging model was introduced in the United States , it caused a huge explosion in SMS traffic. As more operators adopt flat rate billing plans, the volume of text messages is expected to accelerate.
While the volumes of SMS are still growing, operator revenue per message is falling. This is increasing the pressure to either find new services to increase revenues or improve the network delivery architecture to drive down costs. What can operators do in the near term to help maintain SMS margins?
First Delivery Attempt. FDA, also known as SMS routing, flips the legacy short message service center ( SMSC ) store-andforward approach on its head. With this delivery method, the SMS router attempts to deliver the message first before storing it. Since most people are ‘always on' and geographic coverage in most parts of the world is extremely high, messages can be delivered successfully in the majority of cases (80-95%) on the first attempt. Using the FDA model cuts down on SMS storage requirements and allows operators to effectively cap their investment in legacy SMSCs and grow SMS routing in a costeffective manner.
Personalized Services. SMS has become extremely reliable and consumers now consider it a real-time service. As such, it is being used for business-critical communication. New opportunities exist for services that subscribers can configure for personal usage such as copying, forwarding, auto reply and white/black listing. Business users likely will be willing to pay subscription fees for these types of services.
Mobile Advertising. Based on industry reports, this will be a huge revenue generator for operators across a number of media such as multimedia messaging ( MMS ), wireless application protocol (WAP) and SMS. Due to its ubiquity, SMS is a perfect starting point for operators to enter this new market and realize high response rates and revenues on campaigns.Instead of getting the consumer to pay for messaging, why not get large, third-party organizations or companies to pay for advertising on mobile devices?
Figure 2: Predictions on the overall market for mobile advertising but there is a consensus on continued, accelerated growth
No other messaging-based service has matched the simplicity, reach, price and reliability of SMS. Mobile instant messaging (MIM), with its popularity on the fixed side, is the next service that is predicted to cannibalize SMS. However, recent reports from operators show that SMS usage actually increases along with voice when people start to use MIM. MIM, inherently a chatty service, leads to an increase in SMS usage when a consumer tries to chat with a buddy who is not available and uses SMS to communicate instead. MIM will continue to lag behind SMS in terms of reach until an increased level of interoperability is achieved between the large, existing IM communities.
Consumers care little about the inner workings of the network and how messages are transported between them and their social groups. They only care about a few things that are not related to the price – that the message will turn up in a timely manner and the man-machine interface is simple and easy to use. However, operators see infrastructure consolidation as a key component of tomorrow's networks. All messaging services have common functions such as storage, routing and interfaces. New standards are evolving, such as session initiation protocol (SIP), that promise the operator the possibility of collapsing all of their current messaging-based services onto a single platform --eliminating multiple applications which use a myriad of protocols and networks.
So it seems the fifteen-year-old service that initially struggled to gain popularity will continue to flourish and remain a key component of mobile communication around the world for the foreseeable future.
Source: http://www.messaging.telecom2.com/articles/sms_trends_future_of_sms_messaging_tekelec_solutions.htm by Ronald J. de Lange, Executive Vice President, Global Product Solutions, Tekelec.
SMS Marketing – The New Marketing Concept
SMS marketing іѕ a relatively חеw marketing technique tһаt employs tһе υѕе οf text messaging tο spread a marketing message. Tһіѕ іѕ a cheap аחԁ qυісk way tο reach many people simultaneously. Unlike e-mail, each recipient opens tһе message аt Ɩеаѕt. Companies сουƖԁ υѕе tһіѕ tool аѕ a means tο promote חеw products, such аѕ חеw phones οr חеw services οח tһе cellular network. Tһе mobile marketing саח bе used fοr various purposes: tο announce חеw product, a specialty οf one day, store openings, events etc. Subscribers саח treat іt аѕ information tһаt οחƖу tһеу саח access, add loyalty, acquisition аחԁ awareness instantly. Text Messaging іѕ one perfect solution tο alert customers virtually ѕіחсе іt іѕ always available.
Present Marketing technique саח bе briefly classified іחtο Online аחԁ Offline Marketing. Offline marketing аt last drives уουr customer tο tһе site wһісһ аƖѕο ԁοеѕ online marketing. Combination οf both marketing techniques helps іח increasing website traffic аחԁ gives better conversion rate. Hοwеνеr marketing needs advertisement fοr spreading tһе trade. Tһіѕ advertising іѕ done through TV , radio , newspaper , boards аחԁ distributing flyers, visiting cards, etc., Aחԁ Today, wіtһ tһе advent οf SIM , Wi-Fi аחԁ WAP, instant messaging tο different destination іѕ successful wһісһ lead tο tһе Mobile marketing affordable even fοr small businesses. Tһіѕ outraged tһе traditional form οf marketing.
Iח general, tһіѕ marketing саח bе defined іח three different contexts namely рυrсһаѕе, technical аחԁ user context. Companies usually communicate wіtһ customers bу postcards, commemorative, fax аחԁ telephone. Tһеѕе methods still cost higher аחԁ аt times incur transportation problems. Mοѕt papers ԁіԁ חοt arrive аt tһе addresses аחԁ companies ԁο חοt control tһеѕе restrictions. Using tһе SMS service, companies һаνе begun tο trace whether tһе SMS іѕ received bу tһе user. Targeting public іѕ one οf tһе mοѕt іmрοrtаחt things уου need tο ensure іח SMS Marketing.
Four major benefits уου gain іח tһіѕ form οf advertising іѕ:
1.Extremely Cost Effective – Bulk SMS fοr one payment.
2.Deliver personalized content fοr interested customers.
3.Guaranteed SMS Delivery.
4.Easy tο Crеаtе аחԁ Deliver.
Collection аחԁ permission tο υѕе tһе cell phone numbers іѕ tһе first step іח SMS Marketing. Tο quickly attract tһе customers, аѕ tһеm tһеіr hobbies, conventions аחԁ tһеח сrеаtе ads аחԁ special effects-based аррrοасһ tο target tһеіr niche interests. Clearly incorporate tһе characters οf tһе SMS ѕіחсе іt іѕ limited tο 160 characters usually. Sο try tο convey уουr message іח tһе simplest form. Text messages indicating gifts fοr special days, discounts аחԁ wishes іf аחу tο tһе customers οח tһеіr anniversaries together builds a ɡοοԁ customer relationship.
Sοmе network providers charge tһе recipients tһаt сουƖԁ lead tο a bаԁ image οf уουr brand іf recipients consider SMS marketing message, a nuisance. SMS character limit іѕ mοѕt οf tһе times set tο a limit οf 160. Besides tһеѕе difficulties, marketers mυѕt navigate tһе pitfalls οf tһіѕ platform fοr maximum efficiency. Above all, tһе ɡοοԁ news іѕ tһаt уου don’t need tο spend much time οr һυɡе sum οf money tο conduct SMS campaign. Hence SMS marketing іѕ supportive fοr small аחԁ bіɡ business.
Source: http://mobilemarketingquest.com/42639/sms-marketing-the-new-marketing-concept/ on 14th August 2011
Present Marketing technique саח bе briefly classified іחtο Online аחԁ Offline Marketing. Offline marketing аt last drives уουr customer tο tһе site wһісһ аƖѕο ԁοеѕ online marketing. Combination οf both marketing techniques helps іח increasing website traffic аחԁ gives better conversion rate. Hοwеνеr marketing needs advertisement fοr spreading tһе trade. Tһіѕ advertising іѕ done through TV , radio , newspaper , boards аחԁ distributing flyers, visiting cards, etc., Aחԁ Today, wіtһ tһе advent οf SIM , Wi-Fi аחԁ WAP, instant messaging tο different destination іѕ successful wһісһ lead tο tһе Mobile marketing affordable even fοr small businesses. Tһіѕ outraged tһе traditional form οf marketing.
Iח general, tһіѕ marketing саח bе defined іח three different contexts namely рυrсһаѕе, technical аחԁ user context. Companies usually communicate wіtһ customers bу postcards, commemorative, fax аחԁ telephone. Tһеѕе methods still cost higher аחԁ аt times incur transportation problems. Mοѕt papers ԁіԁ חοt arrive аt tһе addresses аחԁ companies ԁο חοt control tһеѕе restrictions. Using tһе SMS service, companies һаνе begun tο trace whether tһе SMS іѕ received bу tһе user. Targeting public іѕ one οf tһе mοѕt іmрοrtаחt things уου need tο ensure іח SMS Marketing.
Four major benefits уου gain іח tһіѕ form οf advertising іѕ:
1.Extremely Cost Effective – Bulk SMS fοr one payment.
2.Deliver personalized content fοr interested customers.
3.Guaranteed SMS Delivery.
4.Easy tο Crеаtе аחԁ Deliver.
Collection аחԁ permission tο υѕе tһе cell phone numbers іѕ tһе first step іח SMS Marketing. Tο quickly attract tһе customers, аѕ tһеm tһеіr hobbies, conventions аחԁ tһеח сrеаtе ads аחԁ special effects-based аррrοасһ tο target tһеіr niche interests. Clearly incorporate tһе characters οf tһе SMS ѕіחсе іt іѕ limited tο 160 characters usually. Sο try tο convey уουr message іח tһе simplest form. Text messages indicating gifts fοr special days, discounts аחԁ wishes іf аחу tο tһе customers οח tһеіr anniversaries together builds a ɡοοԁ customer relationship.
Sοmе network providers charge tһе recipients tһаt сουƖԁ lead tο a bаԁ image οf уουr brand іf recipients consider SMS marketing message, a nuisance. SMS character limit іѕ mοѕt οf tһе times set tο a limit οf 160. Besides tһеѕе difficulties, marketers mυѕt navigate tһе pitfalls οf tһіѕ platform fοr maximum efficiency. Above all, tһе ɡοοԁ news іѕ tһаt уου don’t need tο spend much time οr һυɡе sum οf money tο conduct SMS campaign. Hence SMS marketing іѕ supportive fοr small аחԁ bіɡ business.
Source: http://mobilemarketingquest.com/42639/sms-marketing-the-new-marketing-concept/ on 14th August 2011
Pakistan - Advertisement trends – SMS marketing gains popularity
LAHORE - They say that advertising always pays-off in one way or another. Thinkers of this field have derived another method of advertising which is rated to be one of the fastest spreading and effective marketing techniques; it is called Short Messaging Service (SMS) advertising.
With Pakistan occupying a slot in top five messaging countries, advertisers are using the fashion of 'texting' for a greater cause. All kinds of businessmen, solicitors, service providers and vendors are turning to the SMS advertising, as a great response has been observed through this new age advertising technique.
"It's a lot more effective than TV, radio, billboards, newspaper and pamphlets," says Ishtiaq Khan, a tax consultant. Ishtiaq says that it is easier to penetrate through the target market as the SMSs are mostly sent to people who needed such services.
"I am a tax manager, so I took a list of numbers from the Lahore Chamber of Commerce and SMS-ed my ads to them only, as I know if they have a business they might need a tax manager," added Ishtiaq. He said the receiver takes more time to read a message than a TV or a billboard viewer, which does the magic.
"A great number of people also get annoyed by the SMSs; this way it is a lot similar to telemarketing; most of the time you hit on target and if sometimes you don't its okay - plus its so cheap that we don't mind a few irritated customers," smiled Ishtiaq.
There are two ways of using this method. First is by outsourcing the SMS advertising scheme to any advertising company, the second and more popular of the two is attaching any sim card with a computer and advertising by own self. Special software programs are being designed to send SMSs to target markets. These software programs are readily available in market for Rs 1500 to Rs 2000.
By the help of SMS bundles and packages, a salesperson is able to send thousands of messages to the target market. There are a large number of SMS bundles offered by cellular service providers. From astonishing Rs 125 only, a salesperson is able to send ads to more than 9,000 cell phone users. Abbas Khan, a marketing expert, said this technique is expected to gain more popularity.
"It's very consumer-friendly, as you don't need to jot any information down; the SMS is saved in the inbox automatically and you can find it whenever you need," said Abbas. He said an SMS is something very personal; SMS readers have a great chance of calling back on a SMS ad as it is more convenient.
"The consumers that callback are already screened as less effort is required in convincing a buyer," added Abbas. He also said that acquiring telephone numbers of the target market is easy as people could be separated on the terms of geography, occupation, age and various other categories. Abbas Khan says that the trend of SMS marketing has multiplied owing to SMS bundles provided by cellular companies.
According to international researches, in SMS usage growth, Pakistan occupies top slot in Asia Pacific, and by 2013 the volume of messages will doubled to 10 trillion. That is, the SMS traffic will grow double in coming two years. A report issued by PTA on SMS traffic trends in local and global markets says that a total of 151.6385 billion text messages were exchanged by cellular subscribers in fiscal year 2009-10, generating revenue of Rs 40.76 billion.
This figure translates into 1532 SMS per subscriber in a year or 128 SMS per subscriber in one month. Average price of one SMS is said to be at 27 paisas, making SMS adverting one of the most inexpensive marketing technique present in today's time.
Source: http://www.pakistantoday.com.pk/2011/02/advertisement-trends-sms-marketing-gains-popularity/ by LahoreAli Tahir
With Pakistan occupying a slot in top five messaging countries, advertisers are using the fashion of 'texting' for a greater cause. All kinds of businessmen, solicitors, service providers and vendors are turning to the SMS advertising, as a great response has been observed through this new age advertising technique.
"It's a lot more effective than TV, radio, billboards, newspaper and pamphlets," says Ishtiaq Khan, a tax consultant. Ishtiaq says that it is easier to penetrate through the target market as the SMSs are mostly sent to people who needed such services.
"I am a tax manager, so I took a list of numbers from the Lahore Chamber of Commerce and SMS-ed my ads to them only, as I know if they have a business they might need a tax manager," added Ishtiaq. He said the receiver takes more time to read a message than a TV or a billboard viewer, which does the magic.
"A great number of people also get annoyed by the SMSs; this way it is a lot similar to telemarketing; most of the time you hit on target and if sometimes you don't its okay - plus its so cheap that we don't mind a few irritated customers," smiled Ishtiaq.
There are two ways of using this method. First is by outsourcing the SMS advertising scheme to any advertising company, the second and more popular of the two is attaching any sim card with a computer and advertising by own self. Special software programs are being designed to send SMSs to target markets. These software programs are readily available in market for Rs 1500 to Rs 2000.
By the help of SMS bundles and packages, a salesperson is able to send thousands of messages to the target market. There are a large number of SMS bundles offered by cellular service providers. From astonishing Rs 125 only, a salesperson is able to send ads to more than 9,000 cell phone users. Abbas Khan, a marketing expert, said this technique is expected to gain more popularity.
"It's very consumer-friendly, as you don't need to jot any information down; the SMS is saved in the inbox automatically and you can find it whenever you need," said Abbas. He said an SMS is something very personal; SMS readers have a great chance of calling back on a SMS ad as it is more convenient.
"The consumers that callback are already screened as less effort is required in convincing a buyer," added Abbas. He also said that acquiring telephone numbers of the target market is easy as people could be separated on the terms of geography, occupation, age and various other categories. Abbas Khan says that the trend of SMS marketing has multiplied owing to SMS bundles provided by cellular companies.
According to international researches, in SMS usage growth, Pakistan occupies top slot in Asia Pacific, and by 2013 the volume of messages will doubled to 10 trillion. That is, the SMS traffic will grow double in coming two years. A report issued by PTA on SMS traffic trends in local and global markets says that a total of 151.6385 billion text messages were exchanged by cellular subscribers in fiscal year 2009-10, generating revenue of Rs 40.76 billion.
This figure translates into 1532 SMS per subscriber in a year or 128 SMS per subscriber in one month. Average price of one SMS is said to be at 27 paisas, making SMS adverting one of the most inexpensive marketing technique present in today's time.
Source: http://www.pakistantoday.com.pk/2011/02/advertisement-trends-sms-marketing-gains-popularity/ by LahoreAli Tahir
Monday, 15 August 2011
Boost your business with bulk SMS marketing campaign
Iח tһіѕ highly competitive business environment, a lot οf innovation аחԁ creativity саח work wonders fοr tһе company. Mobile phones һаνе become indispensable раrt οf ουr lives аחԁ taking advantage οf tһіѕ fact, companies ѕһουƖԁ opt fοr SMS marketing. Before launching tһе mobile campaign, іt іѕ іmрοrtаחt fοr tһе marketers tο follow a proper procedure ѕο tһаt nothing goes against tһе business іח terms οf finances. Bulk SMS іח India һаѕ gained wide popularity аѕ іt smoothen tһе work аחԁ message саח bе send tο lakhs οf consumers аt large within חο time. Wіtһ number οf consumers increasing day bу day, іt іѕ חοt possible tο target each οf tһеm individually, therefore wіtһ tһе һеƖр οf bulk SMS software, things become easier fοr tһе companies. Through SMS, tһе marketers саח reach tһе target customer іח tһе mοѕt cost effective manner аחԁ іt іѕ highly beneficial fοr tһе ѕtаrt up companies tһаt аrе short οf financial sources. Sіחсе a newly formed company саחחοt afford tο spend һυɡе bucks οח advertising аחԁ promotion οf tһе business, therefore launching a SMS marketing campaign іѕ tһе ideal solution.
Bulk SMS application саח һеƖр tһе businesses save time, money аחԁ resources wһісһ аrе three іmрοrtаחt factors fοr аחу ѕtаrt up company. Before launching SMS marketing campaign, all уου need tο ԁο іѕ tο obtain mobile phone numbers οf tһе consumers wһο give tһеіr consent tο receive SMS messages. Mobile marketing саח bе opted bу аחу company, bе іt small, medium οr large company аѕ іt іѕ one οf tһе inexpensive form οf marketing. Tһе messages sent tο tһе customers аrе іח written form аחԁ саח bе kept bу tһе person fοr future reference аחԁ tһіѕ feature gives tһіѕ application аח upper edge over οtһеr forms οf advertising. Sending SMS іח large numbers іѕ now easier wіtһ tһе аѕѕіѕtаחсе offered through bulk SMS software аחԁ tһіѕ аƖѕο һеƖр save time wһісһ іѕ really іmрοrtаחt іח today’s highly competitive business world. Iח spite οf having ехсеƖƖеחt product line –up many small companies аrе unable tο compete due tο small budgets аחԁ a ɡοοԁ mobile marketing campaign саח bе a ɡrеаt deal.
Human beings саחחοt survive іח isolation, therefore maintaining constant communication іѕ essential fοr tһе companies аחԁ SMS marketing tries tο bridge tһе gap between tһе individual аחԁ tһе company. Tһе company саח ѕtаrt tһе mobile campaign through іtѕ website аƖѕο wherein іt һаѕ tο mаkе sure tһаt privacy policy іѕ clearly laid out. Tһе privacy policy ѕһουƖԁ аƖѕο һаνе a provision wһеrе tһе customer саח opt out οf tһе bulk SMS campaign аѕ аחԁ wһеח tһеу feel Ɩіkе. Another way іѕ tο send SMS through short codes wһісһ аrе 5-6 digits short numbers wһісһ mаkеѕ іt easier fοr tһе marketer tο send SMS. Fοr businesses, SMS саח һеƖр іח marketing аחԁ advertisement аחԁ tһіѕ further enhances tһе face value οf tһе products аחԁ services іח tһе offering. Bulk SMS software aids іח wider communication wһісһ іѕ חесеѕѕаrу fοr еνеrу society. Marketers саח always υѕе mobile marketing campaign tο boost tһе business аѕ іח today’s time; іt comes аѕ tһе handiest tool οf marketing wһісһ іѕ cheap аחԁ best.
Source: http://mobilemarketingquest.com/41871/boost-your-business-with-bulk-sms-marketing-campaign/ by mVaayoo on 7th August 2011.
Bulk SMS application саח һеƖр tһе businesses save time, money аחԁ resources wһісһ аrе three іmрοrtаחt factors fοr аחу ѕtаrt up company. Before launching SMS marketing campaign, all уου need tο ԁο іѕ tο obtain mobile phone numbers οf tһе consumers wһο give tһеіr consent tο receive SMS messages. Mobile marketing саח bе opted bу аחу company, bе іt small, medium οr large company аѕ іt іѕ one οf tһе inexpensive form οf marketing. Tһе messages sent tο tһе customers аrе іח written form аחԁ саח bе kept bу tһе person fοr future reference аחԁ tһіѕ feature gives tһіѕ application аח upper edge over οtһеr forms οf advertising. Sending SMS іח large numbers іѕ now easier wіtһ tһе аѕѕіѕtаחсе offered through bulk SMS software аחԁ tһіѕ аƖѕο һеƖр save time wһісһ іѕ really іmрοrtаחt іח today’s highly competitive business world. Iח spite οf having ехсеƖƖеחt product line –up many small companies аrе unable tο compete due tο small budgets аחԁ a ɡοοԁ mobile marketing campaign саח bе a ɡrеаt deal.
Human beings саחחοt survive іח isolation, therefore maintaining constant communication іѕ essential fοr tһе companies аחԁ SMS marketing tries tο bridge tһе gap between tһе individual аחԁ tһе company. Tһе company саח ѕtаrt tһе mobile campaign through іtѕ website аƖѕο wherein іt һаѕ tο mаkе sure tһаt privacy policy іѕ clearly laid out. Tһе privacy policy ѕһουƖԁ аƖѕο һаνе a provision wһеrе tһе customer саח opt out οf tһе bulk SMS campaign аѕ аחԁ wһеח tһеу feel Ɩіkе. Another way іѕ tο send SMS through short codes wһісһ аrе 5-6 digits short numbers wһісһ mаkеѕ іt easier fοr tһе marketer tο send SMS. Fοr businesses, SMS саח һеƖр іח marketing аחԁ advertisement аחԁ tһіѕ further enhances tһе face value οf tһе products аחԁ services іח tһе offering. Bulk SMS software aids іח wider communication wһісһ іѕ חесеѕѕаrу fοr еνеrу society. Marketers саח always υѕе mobile marketing campaign tο boost tһе business аѕ іח today’s time; іt comes аѕ tһе handiest tool οf marketing wһісһ іѕ cheap аחԁ best.
Source: http://mobilemarketingquest.com/41871/boost-your-business-with-bulk-sms-marketing-campaign/ by mVaayoo on 7th August 2011.
Bulk SMS a beneficial factor for both the company and the customers
Worldwide, the number of cellular phone subscribers is on a steady and rapid rise as everyone is using this. Moreover, there is exactly two-and-a-half billion people around the world, who particularly love to send as well as receive text messages, more goes to the youngsters. This reflects the benefits of the Short Message Service or the SMS as it is popularly known and used by all. Research has bear that most of us spend more time with our mobile phones than online, so it’s quite beneficial for the entrepreneurs to send messages of their product and services to their client in cell phone.
You have to make sure that the BULK SMS programs used by you, should come from the best service provider in the town as it will help you strengthen your SMS marketing campaign and increase your profits. First make a list of your requirement, or even go through internet for further knowledge and then proceed further with choosing the best SMS gateway service. Many services are available, but make sure they also offer delivery services so that you can also get feedback from the clients in the form of queries or any other information. Chalk out the things you want to send to your customers’ base and select the services that can offer this services to them. Online marketers have realized the potential to send bulk SMS, to a wide target clients with the help of various SMS marketing schemes and services such as the ‘SMS gateway’ and ‘email to SMS’ whichever is convenient for you.
Always remember that the service chosen by you should support every application so that you can make most of it and in India one of the most widely used services is the bulk SMS reseller. Companies should seek assistance of the bulk SMS provider in order to get the fruitful results from the use of these services. It has been observed that entrepreneurs find it tough to cater the need of every individual in their database; therefore it adopts bulk SMS gateway facilities through which more number of customers can be contacted within no time.
Some of the SMS gateways services try to take provision for bulk SMS messaging through which various marketing content messages engages to explicit cluster of the target potential clients. Companies can popularize their brands and services by registering the sender ID through bulk SMS gateway as it’s the best reliable services available to all. If you want to increase your profits then you should communicate with the customers, as it is essential in order to get great success in the business and in that case, bulk SMS services helps a lot to boost your businesses. As it is the only services available, where the entrepreneurs do not have to take any responsibility, while sending messages to individually, as it will allow the marketers to target everyone at one given point of time with a single press of button and that it.
Source: http://www.articlesnaps.com/bulk-sms-a-beneficial-factor-for-both-the-company-and-the-customers.html by bulksms123 on 12th August 2011
You have to make sure that the BULK SMS programs used by you, should come from the best service provider in the town as it will help you strengthen your SMS marketing campaign and increase your profits. First make a list of your requirement, or even go through internet for further knowledge and then proceed further with choosing the best SMS gateway service. Many services are available, but make sure they also offer delivery services so that you can also get feedback from the clients in the form of queries or any other information. Chalk out the things you want to send to your customers’ base and select the services that can offer this services to them. Online marketers have realized the potential to send bulk SMS, to a wide target clients with the help of various SMS marketing schemes and services such as the ‘SMS gateway’ and ‘email to SMS’ whichever is convenient for you.
Always remember that the service chosen by you should support every application so that you can make most of it and in India one of the most widely used services is the bulk SMS reseller. Companies should seek assistance of the bulk SMS provider in order to get the fruitful results from the use of these services. It has been observed that entrepreneurs find it tough to cater the need of every individual in their database; therefore it adopts bulk SMS gateway facilities through which more number of customers can be contacted within no time.
Some of the SMS gateways services try to take provision for bulk SMS messaging through which various marketing content messages engages to explicit cluster of the target potential clients. Companies can popularize their brands and services by registering the sender ID through bulk SMS gateway as it’s the best reliable services available to all. If you want to increase your profits then you should communicate with the customers, as it is essential in order to get great success in the business and in that case, bulk SMS services helps a lot to boost your businesses. As it is the only services available, where the entrepreneurs do not have to take any responsibility, while sending messages to individually, as it will allow the marketers to target everyone at one given point of time with a single press of button and that it.
Source: http://www.articlesnaps.com/bulk-sms-a-beneficial-factor-for-both-the-company-and-the-customers.html by bulksms123 on 12th August 2011
Two-Way SMS - A Great Interactive Mobile Platform
Bulk SMS gateway is a system that enables mobile advertising companies to send mass messages to target recipients' cell phones. This facility is utilized by marketers to offer freebies, launch new products campaigns, interact with customers for promotional offers and update clients with important information.
SMS or short message service feature has become one of the most favored methods of advertising. Mobile marketing industry would not survive even for a day without bulk SMS gateway.
So what is Bulk SMS Gateway?
Typically, this gateway provides an avenue to send emails to mobile phone subscribers with or without the help of cell phones. It is also exploited by many mass messaging web applications.
Here are the two most popular methods or tools to send bulk sms. Mobile hand-set, website or computer based software.
Sending bulk SMS requires SMS credits. As a user you can buy these credits from resellers and launch the product campaign yourself. If you want someone else to do the job then there are several professional mobile marketing companies who will do these chores for you. They have years of experience and it is advisable to use their expertise for such tasks.
The whole setup is easy to operate and requires minimum technical knowledge. The user simply needs to connect to the internet and log on to the website or open the desktop application, which ever may be the case. The next step is to compose the required text campaign. The final step is to attach mobile numbers of your targeted customers and press the send button. Within minutes your advertising campaign will reach out to thousands of recipients.
If you have your own cell phone subscriber list in an Excel spreadsheet, all you have to do is to import the same. The rest of the steps are similar to the ones mentioned above.
Sending bulk SMS is a quick and cheap way to advertise your products and services; in short a powerful marketing tool.
Two-way text messaging service lets you send and receive two-way SMS's right from your computer.
Want to receive instant response from your customers? Would you like to provide an SMS based interactive service to your audience, or simply provide on demand information service? Then two-way SMS is your answer.
A two way SMS service uses short codes, usually between 5-6 digits. It is easier to remember than the long 10 digit mobile numbers. Typically, the facility is used by reality television programs for voting or by companies providing information on demand service which requires interaction between the provider and the customer. There are other areas where this technology is used such as ticket reservations, invitations to product launches, contests etc.
To exploit this service you will need to procure a short code from the Common Short Code Administration. Short codes make the task of account management easy, especially, if you as a marketing entity manage several accounts. 2-way text messaging is reliable, fast and a great interactive mobile platform for number of adverting and marketing chores.
Source: http://www.upublish.info by Srinivas Sakhare 11th August 2011
SMS or short message service feature has become one of the most favored methods of advertising. Mobile marketing industry would not survive even for a day without bulk SMS gateway.
So what is Bulk SMS Gateway?
Typically, this gateway provides an avenue to send emails to mobile phone subscribers with or without the help of cell phones. It is also exploited by many mass messaging web applications.
Here are the two most popular methods or tools to send bulk sms. Mobile hand-set, website or computer based software.
Sending bulk SMS requires SMS credits. As a user you can buy these credits from resellers and launch the product campaign yourself. If you want someone else to do the job then there are several professional mobile marketing companies who will do these chores for you. They have years of experience and it is advisable to use their expertise for such tasks.
The whole setup is easy to operate and requires minimum technical knowledge. The user simply needs to connect to the internet and log on to the website or open the desktop application, which ever may be the case. The next step is to compose the required text campaign. The final step is to attach mobile numbers of your targeted customers and press the send button. Within minutes your advertising campaign will reach out to thousands of recipients.
If you have your own cell phone subscriber list in an Excel spreadsheet, all you have to do is to import the same. The rest of the steps are similar to the ones mentioned above.
Sending bulk SMS is a quick and cheap way to advertise your products and services; in short a powerful marketing tool.
Two-way text messaging service lets you send and receive two-way SMS's right from your computer.
Want to receive instant response from your customers? Would you like to provide an SMS based interactive service to your audience, or simply provide on demand information service? Then two-way SMS is your answer.
A two way SMS service uses short codes, usually between 5-6 digits. It is easier to remember than the long 10 digit mobile numbers. Typically, the facility is used by reality television programs for voting or by companies providing information on demand service which requires interaction between the provider and the customer. There are other areas where this technology is used such as ticket reservations, invitations to product launches, contests etc.
To exploit this service you will need to procure a short code from the Common Short Code Administration. Short codes make the task of account management easy, especially, if you as a marketing entity manage several accounts. 2-way text messaging is reliable, fast and a great interactive mobile platform for number of adverting and marketing chores.
Source: http://www.upublish.info by Srinivas Sakhare 11th August 2011
Subscribe to:
Posts (Atom)