SMS Campaigns More Effective Than Email Marketing (Mobile Marketing)

Imagine that you have limited time promotion for your target group, would you still be using email marketing to inform them? Sitting and finger crossing those emails will be read on time before it's too late and have not gone into the junk mail?

Why would you choose SMS campaigns over email marketing for your business? If you are more familiar with email marketing, it can be tempting to stick with something you know.

The issue with trying to contact your customers by email is that so many companies have used this strategy that it can easily be associated with spam by your target market.

SMS marketing and SMS advertising are an excellent way to engage consumers, especially if you are using highly targeted content in your messages. They are more likely to be opened wby the recipient than an email from an email address that he or she does not recognize. If you can’t get a good percentage of your customers to open your messages, you will not be able to get them to take the next step, which may be to view a special promotion, use a mobile coupon, or visit your brick and mortar location.

Since SMS mobile marketing messages are delivered instantly, they create a sense of urgency for the recipient. This is a great vehicle to deliver a limited time offer to your customer base and encourage your customers to make a decision quickly.

When you decide to use SMS campaigns for your business, make sure that you are tracking your results. Users can opt in to receive messages, which allow you to personalize the content and measure which campaigns are giving you the best return on investment.

Source: By Carrie Chitsey on 19th April 2012.

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