Well, service-based companies will never be the same again ...
Service-based companies must show their mettle from the competition by value-added offers and also unique promotions. Hair salons, traditional spas, nail spas, and personal trainers normally provide the same array of services plus they are available on every part of the city. For consumers to go back, they must have had an extremely beautiful experience or even a great reaction to your service to ensure that they’re seeking a lot of the same or even delighted to try various other services you might have available for them.
Businesses like these use a “by appointment only” dynamics, and in the past business people might only count on phone calls and on great faith that customers comes in on their designated times with out fail. Overlooked appointments turn to missed opportunities, therefore innovative strategies for ensuring that clients arrive every time should be found. For this reason, business people are increasingly using tactics which entail using popular media channels for example delivering SMS reminders to customers regarding their upcoming sessions.
Except for very young children and people who’re especially averse to using any form of modern day communication technology, pretty much every person within the urbanized areas of the world possess a mobile phone. Many more can also have tablets and notebook computers in their arsenal of mobile devices, but the mobile phone is the one particular need that is certainly held within the owner’s reach for almost the entire day, daily.
Enterprising individuals keep this fact at heart and bank onto it to fuel their creative advertising tactics. Appointment-based businesses will take up a powerful communication system that can create large customer listings using a thorough appointment history and use it to send text messages reminding all of them of the up coming appointments. Rather than reaching customers by phone or even delivering all of them an e-mail, companies can send a SMS which is almost certain to end up being read immediately.
By keeping a clean communication suite which keeps a record of each customer and schedule, delivering appointment reminders through SMS will be a breeze. Staff can quickly access customer info and, being an additional touch, browse the customer record for favored products or services so the business may alter their service to suit just what the customer desires and avoid whatever they hate, the next time they come in. By going the extra mile to deliver far more customized choices, businesses can foster client satisfaction and loyalty.
Since most text services like this have an option for customers to avoid getting messages, it is certain that the customers that do stay with the distribution list want to obtain your text updates. Therefore, you may create an SMS marketing method that will directly targets this specific group, rather than the general public. You can request customers to try new services at the limited-time discount, provide sign up rewards, recommendation incentives, and also loyalty programs that may have them returning on your business over and over again. It merely requires a short and clearly composed text message, and you have a marketing tool which talks to your target market.
Have customers informed of your best services and, more importantly, show on time for their planned sessions. Build your business by having an powerful SMS communication system to see the results develop over time.
Source : Banyon Files on 18th April 2012
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