How Mobile Marketing Pushes Small Businesses to Prosperity

Hey, the trend is now going towards M-O-B-I-L-E! Are you ready to chase after the trend and be the first few to gain competitive advantage?

Iselin, NJ, April 18, 2012 --(PR.com)-- Google officially reported 500% increase in local searches. That means that people search for local service providers on internet. Web surfers use mobile phones and other mobile devices to search internet. Having a mobile friendly website is a priority for Small Business owners.

"The advantages of having a mobile website are obvious:

* billions of people use mobile devices to browse internet
* people are looking for local information on their mobile phones
* there is not too much competition on mobile internet at the moment

"The situation will change, no doubt. Mobile internet will become crowded. The same story will happen: the best domain names will be taken, search engine optimization will take more efforts and will cost more money. It will take much longer to get noticed by the search engines in the nearest future.

"But that's in the future. Right now Small Businesses can take full advantage of the situation to get access to 5.3 billion mobile internet buyers," says Alla Goltsman.

Alla continued, "I see a big ongoing problem in pay-per-click advertising: majority of online advertisers drive web traffic to websites that are not mobile friendly. These websites are displayed in bits and pieces on mobile devices. It's a big waste of money! Small Business owners need to be fully aware of the problem.

"Some time ago Google purchased AdMob - the largest mobile advertising platform. Pay-per-click advertising is moving to mobile platform. Besides, mobile advertising is cheaper than regular pay-per-click advertising. In order to conduct mobile advertising campaigns a business must have a mobile friendly website."

Source: by Alla Goltsman on 18th April 2012.

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