Bulk SMS - A Great Advertising Avenue

Today, there are millions of mobile phone users worldwide. It makes them a large community of potential audience for marketers and manufacturers. One of the key features of a mobile phone is to send and receive short messages, called SMS. It has become an important tool for both individuals and organizations; the former use it to communicate with friends, relatives and colleagues and the latter to advertise and market their products, services and establish brands.

However, marketing companies have their task clearly cut-out. Their strategy is to exploit text message feature for advertising purpose. This is where bulk SMS service comes into the picture. This service has many advantages. It does not require any kind of voice interaction with the customer nor does it disturb the end user in any way. The receiver is free to read as and when he feels, making SMS an absolutely flexible and ideal form of marketing method.

Composing and dispatching SMS is less time-consuming as compared to phone call or an e-mail. SMS is opened instantly because of the fact that people carry their mobile phones with them unlike computers which are not accessible at all times.

Companies and marketers use bulk SMS service to send out product information and new service launches to thousands of people in the fastest possible time, with just a click of a button.

The process of sending bulk SMS is absolutely easy and does not require any kind of formal training; even non-technical workers can do the job. These service providers offer feature rich software that allows marketers to tap millions of potential customers. They also provide readymade database of telephone numbers which can be either preloaded in the said software or used selectively by entering each number manually.

The whole system is internet based, making it extremely cost effective and secure. Once the list is added and the message created, SMS can then be sent out to thousands of people.

The other benefits include unique keyword allocation, which is a kind of identifier. Over a period of time this identifier creates its own recognition. Receivers do not hesitate to open SMS's received from trusted sources. The composition of SMS can be changed or altered at the last minute making it extremely flexible. Its user friendly interface coupled with the ease with which it can be integrated with live websites makes it the most sought after marketing tool.

Mass SMS practice more often than not is used for advertising purpose. There are several other mobile based advertising avenues such as web banners, application banners and game advertisements, but bulk text message or SMS remains the most preferred choice.

Although mobile advertising has evolved tremendously over a short period of time, mass text message continues to rule the arena. Today, it is not only used for routine product launches and brand building but also used for various corporate tasks such as feedbacks, surveys, polls and also for providing information on demand.

Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-great-advertising-avenue-578911.html by mVaayoo

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