Bulk SMS Service & The Role of Resellers

Mobile phones have entered our lives as never before. Its rapid penetration and popularity due to several amazing features have made them an indispensable tool. Mobile advertising companies adore it because of its immense potential as an advertising avenue. Individuals love it as a great communication device.

Today marketing enterprises are exploiting the SMS feature of mobile phones for advertising product launches, new services and also to get instant feedback from their customers.

Short messaging service or SMS as it is popularly called, is used to launch a variety of other interesting campaigns such as polls, news and contests. Such marketing crusades bring a company and its customers close to each other thereby building a long term relationship.

But how is this possible? The answer is SMS gateway. Bulk SMS gateway provider offers a robust platform from where bulk SMS's can be sent. The interface provided by them is intuitive and a joy to operate. Composing and sending marketing campaigns using this software is extremely simple. Thousands of potential customers can be tapped with just a click of the mouse button.

Bulk SMS providers are entities which have connectivity to all the mobile carriers. They are the ones who actually send SMS messages on your behalf. They provide end users with short codes which are registered with the network carriers; these short codes are used to identify individual entities.

As a marketer you should take care while sending mass messages. Opt-in audience will not like frequent dumping of unwanted text messages. It is advisable to send text campaigns which will be useful to the receiver. Spamming customers with irrelevant advertising messages can be disastrous, to the point of getting banned.

SMS is one of the most popular and frequently used features of a mobile device. As mentioned earlier, SMS gateway is used to exploit such a facility. Messages once sent are stored in the short message service center before dispatching it to concerned recipients. SMS is quite discreet and unlike email the conversion ratio is much higher; a smart way to reach out to large audience instantly.

However, the question which immediately pops up in the head is, "How do I utilize or buy such a setup". Well, the answer is simple, bulk SMS reseller.

Bulk SMS resellers are companies or individuals who buy SMS credits in bulk from wireless carriers and sell them to end users at a higher price. They are intermediaries in this three-way partnership. On the other hand SMS service providers are those entities that provide SMS gateway. Choosing the right bulk SMS reseller is an important decision. Here are some of the points to consider.

1. Cost - The rates for such a facility fluctuates greatly. So choose a reseller who is not only cost effective but offers a reliable service.

2. Verify the shelf life - Low shelf life means the facility has to be utilized within a stipulated period.

3. Ask for testimonials. Check if the reseller offers excellent network coverage.

Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/bulk-sms-service-38-role-resellers-569007.html by mVaayoo

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