SMS marketing holds an excellent future

Cell operators have enhanced their technologies over the last few years. There has been a time when SMS could only be sent from mobile phones. But today, with the appearance of public SMS gateways the complete SMS scenario has changed completely. Public SMS gateways have opened the floodgates for mobile advertising companies and its allies.

Such gateways at the moment are exploited to the fullest when it comes to marketing of goods and services. Some gateways provide more features than others but overall the system works at the same principles. SMS gateway companies provide free software on signing up for bulk SMS service that are setup on various platforms consisting of websites, desktops and handheld devices. It’s become an indispensable tool for marketers in addition to small business users.

Over the time frame many new features were added to the SMS gateway. One such feature called the API or application program interface offered more contemporary advertising tools reminiscent of feedbacks, polls and “Information on Demand” service.

SMS has suddenly become essentially the most trendy, low-budget and reliable marketing tool. A decade ago establishing a brand or making a buzz for a brand new service took ages and put a giant dent within the company’s pocket. Not anymore. Today SMS marketing has changed the scene completely.

Short messaging service or SMS because it is popularly called operates discreetly, unlike emails and phones which are usually noisy and intrudes into people’s privacy.

SMS in tandem with short codes and keywords forms a sturdy platform for buying instant feedbacks from loyal customers who opt-in to receive such offers and questionnaires. It’s the best way of interacting together with your customer.

The high conversion rate of SMS (starting from % to %) makes it a vital tool in today’s competitive times. It really is sure to increase your sales manifold at a cheap price. As increasingly people take part the SMS bandwagon the variety of companies offering these services has also increased.

Technology savvy users have suddenly discovered the good thing about online SMS that is fast, free and will be availed twenty hours an afternoon. Online SMS has no geographical limits making it extremely versatile. People from all strata’s of society are shifting towards this platform for sending SMS.

The process is actually simple. Users must first register themselves and supply personal details. Once the registration is complete she or he can then SMS anywhere on earth using the provider‘s website. Sending SMS online is hassle free and efficient compared to cellular phone as a result of size of the input device. Even brand new mobile phones with QWERTY interface make the duty of composing and sending SMS a cumbersome chore.

Online SMS is excellent method to reduce cellular phone bills and collectively remain in touch with friends and relatives. It’s a valuable tool for any organization, because it allows its workers to send and receive messages for free of charge.

Source: http://www.sckl.net/general/sms-marketing-holds-an-excellent-future/ by admin on 2nd August 2011

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