Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition, which led to constant decline in voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. The mobile network operators use premium messaging as value added service, which helps increasing their APRU. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.
Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS to PMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging market volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is to gain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share.
Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:
• Geographic Markets
o North America
o South America
o EMEA
o APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.
By Segment
o Premium SMS (PSMS)
o Premium MMS (PMMS)
By Origin (or Termination)
o A2P (Application to Person)
o P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging market size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.
By Industry Verticals (at country level)
• Entertainment
• Media, Advertising and Publications
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Hospitality and Tourism
• Shipping and Logistics
• Outsourcing & Call Centers
Source: By transparencymarketresearch on 14th February 2012.
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Wednesday, 15 February 2012
Tuesday, 14 February 2012
Singapore - SingTel Group's Mobile Customer Base Reaches 434 Million!
Singapore based SingTel Group has reported that its total mobile customer
base grew 13 percent or 50.7 million from a year ago to reach 434 million
as at 31 December 2011.
Subsidiaries:
SingTel's Singapore mobile customer base grew 10 percent or 320,000 from a year ago to 3.55 million, leading the overall mobile market at 45.8 percent as at 31 December 2011.
In the postpaid payment, SingTel recorded its highest market share with 43.8 percent share of the market, up from 42.7 percent a year ago. The prepaid customer base reached 1.63 million, an increase of 8.5 percent from a year ago. The growth was lead by positive customer response to successful 3G prepaid offerings, including 3G SIM card, data and Blackberry value added services.
base grew 13 percent or 50.7 million from a year ago to reach 434 million
as at 31 December 2011.
Subsidiaries:
SingTel's Singapore mobile customer base grew 10 percent or 320,000 from a year ago to 3.55 million, leading the overall mobile market at 45.8 percent as at 31 December 2011.
In the postpaid payment, SingTel recorded its highest market share with 43.8 percent share of the market, up from 42.7 percent a year ago. The prepaid customer base reached 1.63 million, an increase of 8.5 percent from a year ago. The growth was lead by positive customer response to successful 3G prepaid offerings, including 3G SIM card, data and Blackberry value added services.
Will You Be Text Messaging That Special Someone This Valentine's Day? U R Not Alone
Have you gotten your roses ready to give to your loved ones? Are you ready to receive a bouquet of roses from your loved ones? A simple text message is also a way to express your feeling. It's simplicity, instantaneous and affordability are the reasons that lead to the popularity of SMS. Last but not least, Happy Valentine's Day! :)
PLANO, TX, Feb 13, 2012 (MARKETWIRE via COMTEX) -- While roses, chocolates and romantic dinners will again be the choice of many lovers this Valentine's Day, a new study by mobile messaging leader Acision spotlights another popular way to express your affection: text messages.
Acision's research shows that nearly half (48%) of mobile phone users questioned in the U.S. have sent "I love you" messages, and nearly a third (30%) have flirted via text. The study also showed that text messaging wasn't as prevalent when lovers part ways, with just 8% having sent texts to end a relationship.
More females (54%) than males (42%) have used text messages to send "I love you" notes, while more males are more likely to use texts to end a relationship. However, nearly a third (30%) of U.S. adult mobile phone users admitted they like to flirt using SMS.
As Valentine's Day approaches, many Americans are turning their thoughts to romance and SMS has become an increasingly popular way of expressing love. According to the study, the most amorous texting age group is the 18-25 year olds, which are most likely to send 'I love you' messages (66%) and are amongst the most flirtatious, with over half admitting to flirting via SMS (54%). However, this group was also the most likely to end a relationship via text, with just over a fifth (21%) admitting to having done so in the past.
The study also looked at other messaging services, finding that more than a quarter of those that use/send multimedia messaging (MMS) have sent a picture or other type of multimedia message for a special occasion like Valentine's Day -- and more would use this service if it were less expensive.
Steven Van Zanen, SVP Marketing & Strategy at Acision, stated: "The nation's passion for mobile technologies certainly seems to be paving the way for passionate communications with our loved ones. Twenty years ago a Valentine's Day card and a bunch of red roses was the most appropriate way to say 'I love you,' however today it seems messaging is just as acceptable. It is, after all, the message, not the method that counts and the reliability, ubiquity, simplicity, affordability and instantaneous nature of SMS has cemented its popular appeal amongst lovers for showing just how we feel."
Source: By Press Release on 13th February 2012.
PLANO, TX, Feb 13, 2012 (MARKETWIRE via COMTEX) -- While roses, chocolates and romantic dinners will again be the choice of many lovers this Valentine's Day, a new study by mobile messaging leader Acision spotlights another popular way to express your affection: text messages.
Acision's research shows that nearly half (48%) of mobile phone users questioned in the U.S. have sent "I love you" messages, and nearly a third (30%) have flirted via text. The study also showed that text messaging wasn't as prevalent when lovers part ways, with just 8% having sent texts to end a relationship.
More females (54%) than males (42%) have used text messages to send "I love you" notes, while more males are more likely to use texts to end a relationship. However, nearly a third (30%) of U.S. adult mobile phone users admitted they like to flirt using SMS.
As Valentine's Day approaches, many Americans are turning their thoughts to romance and SMS has become an increasingly popular way of expressing love. According to the study, the most amorous texting age group is the 18-25 year olds, which are most likely to send 'I love you' messages (66%) and are amongst the most flirtatious, with over half admitting to flirting via SMS (54%). However, this group was also the most likely to end a relationship via text, with just over a fifth (21%) admitting to having done so in the past.
The study also looked at other messaging services, finding that more than a quarter of those that use/send multimedia messaging (MMS) have sent a picture or other type of multimedia message for a special occasion like Valentine's Day -- and more would use this service if it were less expensive.
Steven Van Zanen, SVP Marketing & Strategy at Acision, stated: "The nation's passion for mobile technologies certainly seems to be paving the way for passionate communications with our loved ones. Twenty years ago a Valentine's Day card and a bunch of red roses was the most appropriate way to say 'I love you,' however today it seems messaging is just as acceptable. It is, after all, the message, not the method that counts and the reliability, ubiquity, simplicity, affordability and instantaneous nature of SMS has cemented its popular appeal amongst lovers for showing just how we feel."
Source: By Press Release on 13th February 2012.
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