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Tuesday, 14 February 2012

Will You Be Text Messaging That Special Someone This Valentine's Day? U R Not Alone

Have you gotten your roses ready to give to your loved ones? Are you ready to receive a bouquet of roses from your loved ones? A simple text message is also a way to express your feeling. It's simplicity, instantaneous and affordability are the reasons that lead to the popularity of SMS. Last but not least, Happy Valentine's Day! :)

PLANO, TX, Feb 13, 2012 (MARKETWIRE via COMTEX) -- While roses, chocolates and romantic dinners will again be the choice of many lovers this Valentine's Day, a new study by mobile messaging leader Acision spotlights another popular way to express your affection: text messages.

Acision's research shows that nearly half (48%) of mobile phone users questioned in the U.S. have sent "I love you" messages, and nearly a third (30%) have flirted via text. The study also showed that text messaging wasn't as prevalent when lovers part ways, with just 8% having sent texts to end a relationship.

More females (54%) than males (42%) have used text messages to send "I love you" notes, while more males are more likely to use texts to end a relationship. However, nearly a third (30%) of U.S. adult mobile phone users admitted they like to flirt using SMS.

As Valentine's Day approaches, many Americans are turning their thoughts to romance and SMS has become an increasingly popular way of expressing love. According to the study, the most amorous texting age group is the 18-25 year olds, which are most likely to send 'I love you' messages (66%) and are amongst the most flirtatious, with over half admitting to flirting via SMS (54%). However, this group was also the most likely to end a relationship via text, with just over a fifth (21%) admitting to having done so in the past.

The study also looked at other messaging services, finding that more than a quarter of those that use/send multimedia messaging (MMS) have sent a picture or other type of multimedia message for a special occasion like Valentine's Day -- and more would use this service if it were less expensive.

Steven Van Zanen, SVP Marketing & Strategy at Acision, stated: "The nation's passion for mobile technologies certainly seems to be paving the way for passionate communications with our loved ones. Twenty years ago a Valentine's Day card and a bunch of red roses was the most appropriate way to say 'I love you,' however today it seems messaging is just as acceptable. It is, after all, the message, not the method that counts and the reliability, ubiquity, simplicity, affordability and instantaneous nature of SMS has cemented its popular appeal amongst lovers for showing just how we feel."

Source: By Press Release on 13th February 2012.

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