Premium Messaging (A2P SMS and P2A SMS) Market Volume Is Expected To Reach 1,134.2 Billion Globally By 2017

Over the past few years, there has been continuous decline in ARPU (Average Revenue per User) of Mobile Network Operators (MNOs) due to increased competition, which led to constant decline in voice & data revenue. Premium messaging opens up an additional revenue stream for mobile network operators as they are chargeable over and above the standard rate messages. The mobile network operators use premium messaging as value added service, which helps increasing their APRU. Customers prefer to access premium messaging services as they are user friendly; provides value to customer and are exciting.

Premium messaging is segmented into Premium SMS (PSMS) and Premium MMS (PMMS) with the former commanding most of the market volume and revenue. There would be a slight shift of revenue concentration from PSMS to PMMS as a result of penetration of camera mobile phones and reducing PMMS prices. Entertainment is the most popular premium SMS services segment, which includes songs, videos and games, ringtones and TV voting. The global premium messaging market volume is expected to reach 1,134.2 Billion by the year 2017 at a CAGR of 36.8% from 2012 to 2017.
Scope and overview
The objective of the study on “Premium Messaging Market: Global Analysis and Forecast” is to gain detailed market insights in premium messaging segments. The market is analyzed on the basis of growth trends, ongoing developments, market penetration and revenue share.


Segmentation & Analysis
The report segments and analyzes the “Premium Messaging Market: Global Analysis and Forecast” on the basis of following sub-categories:
• Geographic Markets
o North America
o South America
o EMEA
o APAC
This section provides in-depth analysis of “Premium Messaging Market” that includes market size and growth forecast for each geography and segments.

By Segment
o Premium SMS (PSMS)
o Premium MMS (PMMS)

By Origin (or Termination)
o A2P (Application to Person)
o P2A (Person to Application)
This section provides in-depth analysis of Premium Messaging market size and growth forecast for each segment and challenges prevailing in the overall market levels and future outlook for all the levels.

By Industry Verticals (at country level)
• Entertainment
• Media, Advertising and Publications
• Retail
• Banking, Financial Services and Insurance (BFSI)
• Hospitality and Tourism
• Shipping and Logistics
• Outsourcing & Call Centers 

Source: By transparencymarketresearch on 14th February 2012.