Two-Way SMS - A Great Interactive Mobile Platform

Bulk SMS gateway is a system that enables mobile advertising companies to send mass messages to target recipients' cell phones. This facility is utilized by marketers to offer freebies, launch new products campaigns, interact with customers for promotional offers and update clients with important information.

SMS or short message service feature has become one of the most favored methods of advertising. Mobile marketing industry would not survive even for a day without bulk SMS gateway.

So what is Bulk SMS Gateway?

Typically, this gateway provides an avenue to send emails to mobile phone subscribers with or without the help of cell phones. It is also exploited by many mass messaging web applications.

Here are the two most popular methods or tools to send bulk sms. Mobile hand-set, website or computer based software.

Sending bulk SMS requires SMS credits. As a user you can buy these credits from resellers and launch the product campaign yourself. If you want someone else to do the job then there are several professional mobile marketing companies who will do these chores for you. They have years of experience and it is advisable to use their expertise for such tasks.

The whole setup is easy to operate and requires minimum technical knowledge. The user simply needs to connect to the internet and log on to the website or open the desktop application, which ever may be the case. The next step is to compose the required text campaign. The final step is to attach mobile numbers of your targeted customers and press the send button. Within minutes your advertising campaign will reach out to thousands of recipients.

If you have your own cell phone subscriber list in an Excel spreadsheet, all you have to do is to import the same. The rest of the steps are similar to the ones mentioned above.
Sending bulk SMS is a quick and cheap way to advertise your products and services; in short a powerful marketing tool.

Two-way text messaging service lets you send and receive two-way SMS's right from your computer.

Want to receive instant response from your customers? Would you like to provide an SMS based interactive service to your audience, or simply provide on demand information service? Then two-way SMS is your answer.

A two way SMS service uses short codes, usually between 5-6 digits. It is easier to remember than the long 10 digit mobile numbers. Typically, the facility is used by reality television programs for voting or by companies providing information on demand service which requires interaction between the provider and the customer. There are other areas where this technology is used such as ticket reservations, invitations to product launches, contests etc.

To exploit this service you will need to procure a short code from the Common Short Code Administration. Short codes make the task of account management easy, especially, if you as a marketing entity manage several accounts. 2-way text messaging is reliable, fast and a great interactive mobile platform for number of adverting and marketing chores.

Source: http://www.upublish.info by Srinivas Sakhare 11th August 2011

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