Where email failed to hold audience attention, SMS marketing might just succeed.
Recent research by HubSpot indicates that most 12-17 year olds are moving away from email usage, towards SMS, instant messaging, and social media. There was a 59% drop in their Web-based email usage over the last 12 months. If most teenagers prefer to communicate with text messages, social networks and instant messaging, then email marketing doesn’t achieve as much as it used to. SMS marketing is looking like the new best thing.
While SMS marketing could fill the gap for teenager communication, HubSpot also claims that “web-based email usage has been on the decline among ALL Internet users under the age of 55.” So SMS marketing isn’t just for teenagers.
This is not to deny the role of email, but to point out that SMS marketing deserves a place in mainstream marketing practice, along with social media marketing. SMS marketing has two main advantages over traditional marketing forms. The first is that its platform is a preferred mode of communication for customers (this why Facebook advertising is successful too).
The second reason for SMS marketing success is that it communicates more closely with the consumer. The ‘one-way’ transmission model of communication is outdated: successful communication operates in dialogues, not monologues. So SMS marketing, like social media marketing, works because it makes exchanges between organisations and publics as easy as possible. When publics can send an SMS to an organisation and be heard, SMS marketing becomes invaluable to all involved.
SMS marketing is not a ‘silver bullet:’ it can and should be used in conjunction with other marketing channels. It has to be well-planned to be effective. Above all, it still needs to stick to marketing best practice and offer value to the customer. That 59% of teenagers who turned away from email communication won’t necessarily care about SMS marketing today, but as HubSpot put it, “today’s kids are tomorrow’s customers-and they’re probably not going to be reading your email.”
Source: http://www.malaysiaarticles.com/2011/04/21/why-you-cant-ignore-sms-marketing-any-longer/ by Andrew Campbell on 21st April 2011
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 19 August 2011
Thursday, 18 August 2011
SMS A Revolutionary Marketing Tool
What is SMS gateway?
It is a platform, a protocol through which SMS is sent to a mobile phone subscriber, with or without the use of native device such as a cell phone or other hand held device. Today, the SMS feature is largely used to send marketing campaigns to target recipients via internet based gateway software.
This leads to another question. What is SMS gateway software? Well, it is an application which enables you to send and receive SMS using gateway servers provided by network operators from PC, laptop or any hand held device.
SMS gateway software sends messages (SMS) to mobile phones via Short Message Service Centre. The SMSC application package is the backbone of this system. It is controlled by the network operator, who typically uses it as a gateway to send and receive messages. SMSC is also used to queue up messages if the gateway is overloaded and for maintaining subscriber accounts.
With the advent of mobile marketing, every SMS provider has developed its own proprietary web based interface in collaboration with network operator for sending short messages to any mobile phone around the world. SMS is cheap, fast and extremely powerful advertising method.
What is SMS marketing?
As the popularity of SMS grew over the last couple of years the importance of mobile marketing also jumped correspondingly. And with the ever growing subscriber base the future will see this platform grabbing the top spot, beating several traditional & costly advertising mediums.
SMS, more often than not gets read by its receiver, unlike emails which either remain unopened or land up in spam folder.
SMS marketing is not limited to just text campaigns. There are other arenas within SMS service that are becoming a big craze these days.
Mentioned below are some of these domains within SMS marketing platform.
1. Audio / Video mobile marketing, which is generally delivered via MMS.
2. Mobile marketing via games and business applications.
3. Mobile websites also offer a great avenue for advertising products and services.
But the fact is text based ad (SMS) campaigns still form a large chunk of mobile advertising. Unlike emails which have to deal with spam laws, an SMS is free from all these shackles.
What is Online SMS?
Online SMS as the name suggests, is an SMS sent from web (Internet) and does not use a native device such as a mobile phone. It works on the same principle as bulk SMS. You can also customize this SMS by adding your name which is generally not possible while sending it through hand held device.
Another advantage of online SMS is the hassle free text input via regular keyboard.
It is basically a store and forward facility. It means that when you send a text message, it is not delivered immediately to its recipient. On the contrary it is stored in the network providers SMSC and forwarded at a later time. The transfer or delivery is done through various protocols such as HTTP and SMTP.
You can send online SMS via web Interface, desktop application or through HTTP gateway.
Source: http://www.articlesnatch.com/Article/Sms-----A-Revolutionary-Marketing-Tool/2841527 by Srinivas Sakhare
It is a platform, a protocol through which SMS is sent to a mobile phone subscriber, with or without the use of native device such as a cell phone or other hand held device. Today, the SMS feature is largely used to send marketing campaigns to target recipients via internet based gateway software.
This leads to another question. What is SMS gateway software? Well, it is an application which enables you to send and receive SMS using gateway servers provided by network operators from PC, laptop or any hand held device.
SMS gateway software sends messages (SMS) to mobile phones via Short Message Service Centre. The SMSC application package is the backbone of this system. It is controlled by the network operator, who typically uses it as a gateway to send and receive messages. SMSC is also used to queue up messages if the gateway is overloaded and for maintaining subscriber accounts.
With the advent of mobile marketing, every SMS provider has developed its own proprietary web based interface in collaboration with network operator for sending short messages to any mobile phone around the world. SMS is cheap, fast and extremely powerful advertising method.
What is SMS marketing?
As the popularity of SMS grew over the last couple of years the importance of mobile marketing also jumped correspondingly. And with the ever growing subscriber base the future will see this platform grabbing the top spot, beating several traditional & costly advertising mediums.
SMS, more often than not gets read by its receiver, unlike emails which either remain unopened or land up in spam folder.
SMS marketing is not limited to just text campaigns. There are other arenas within SMS service that are becoming a big craze these days.
Mentioned below are some of these domains within SMS marketing platform.
1. Audio / Video mobile marketing, which is generally delivered via MMS.
2. Mobile marketing via games and business applications.
3. Mobile websites also offer a great avenue for advertising products and services.
But the fact is text based ad (SMS) campaigns still form a large chunk of mobile advertising. Unlike emails which have to deal with spam laws, an SMS is free from all these shackles.
What is Online SMS?
Online SMS as the name suggests, is an SMS sent from web (Internet) and does not use a native device such as a mobile phone. It works on the same principle as bulk SMS. You can also customize this SMS by adding your name which is generally not possible while sending it through hand held device.
Another advantage of online SMS is the hassle free text input via regular keyboard.
It is basically a store and forward facility. It means that when you send a text message, it is not delivered immediately to its recipient. On the contrary it is stored in the network providers SMSC and forwarded at a later time. The transfer or delivery is done through various protocols such as HTTP and SMTP.
You can send online SMS via web Interface, desktop application or through HTTP gateway.
Source: http://www.articlesnatch.com/Article/Sms-----A-Revolutionary-Marketing-Tool/2841527 by Srinivas Sakhare
Wednesday, 17 August 2011
How to add competitive edge in your bulk sms campaign with the help of your sms providers
Many businesses now using messages to promote their businesses and taking the services of SMS providers and it has been observed that increased number of promotional messages make user to react in a non favorable way. This increases the chances of message rejection and decreases the profitability of any mass SMS campaign. On an average every person does receive promotional messages and often they are not relevant to users making them annoyed by the message. Many SMS providers do not use messaging service effectively and hence the rejection rate for such sms providers are quite high. If you are planning to start a fresh message campaign or you are already amid of such campaign then probably this article is worth reading.
I like text message campaign because any customer niche can easily be targeted and there are many other reasons like economic mode of operation, widespread reach ability and easy mode of operation.
Now next few lines are about how to find or target a proper customer niche for your business. Every business produces products suitable for a particular age group, sex and demographic region and it is not very hard to understand that what is the right customer niche for your business. When taking services of any SMS providers ensure that your messages are delivered only to the mobiles which belong to the same niche. This can be done by using a SMS software and this is used to send thousands of messages with just a click. Many such software provide data mining facility also and related customer’s mobile numbers can be filtered out by using this service. This will ensure that only those people who are likely interested in your product will receive your promotional message.
Use of SMS short code or text short code is also very important as it helps in creating a brand awareness and recognition. Any text short code is small name or code which gets displayed on receiving any message instead of a ten digit mobile number. Every mass SMS providing company offers short codes for promotional messages also. There are basically two types of short codes available in the market – text short code and number short code. Text short codes are very effective when you need to send repeated messages and some informational messages to your customers. Short codes provides following benefits to you -
1. Short codes are easy to remember for the message receivers.
2. Text short codes are helpful when you need to send repeated messages to your customers.
3. They are required to make brand recognition and brand awareness.
4. Text short codes have higher response rates as compared to regular mass sms campaign.
Use of a proper SMS API is also very much required as only SMS API (application programming interface) ensures the successful delivery of every message pushed through sms gateway. You also know that every service provider has some technological differences and because of this a message sent through any SMS gateway may not be compatible with the other service provider. SMS API makes promotional messages compatible with all the service providers and ensures the successful delivery of every SMS pushed over the Internet.
By ensuring few above mention points success rates of any mass SMS campaign can be increased to a significant level. Although mass SMS used very huge quantity for message sending but the success lies in the quality of message itself.
Source: http://technology.ezinemark.com/how-to-add-competitive-edge-in-your-bulk-sms-campaign-with-the-help-of-your-sms-providers-184294415a1.html by Deepak dwivedi on 14th August 2011
I like text message campaign because any customer niche can easily be targeted and there are many other reasons like economic mode of operation, widespread reach ability and easy mode of operation.
Now next few lines are about how to find or target a proper customer niche for your business. Every business produces products suitable for a particular age group, sex and demographic region and it is not very hard to understand that what is the right customer niche for your business. When taking services of any SMS providers ensure that your messages are delivered only to the mobiles which belong to the same niche. This can be done by using a SMS software and this is used to send thousands of messages with just a click. Many such software provide data mining facility also and related customer’s mobile numbers can be filtered out by using this service. This will ensure that only those people who are likely interested in your product will receive your promotional message.
Use of SMS short code or text short code is also very important as it helps in creating a brand awareness and recognition. Any text short code is small name or code which gets displayed on receiving any message instead of a ten digit mobile number. Every mass SMS providing company offers short codes for promotional messages also. There are basically two types of short codes available in the market – text short code and number short code. Text short codes are very effective when you need to send repeated messages and some informational messages to your customers. Short codes provides following benefits to you -
1. Short codes are easy to remember for the message receivers.
2. Text short codes are helpful when you need to send repeated messages to your customers.
3. They are required to make brand recognition and brand awareness.
4. Text short codes have higher response rates as compared to regular mass sms campaign.
Use of a proper SMS API is also very much required as only SMS API (application programming interface) ensures the successful delivery of every message pushed through sms gateway. You also know that every service provider has some technological differences and because of this a message sent through any SMS gateway may not be compatible with the other service provider. SMS API makes promotional messages compatible with all the service providers and ensures the successful delivery of every SMS pushed over the Internet.
By ensuring few above mention points success rates of any mass SMS campaign can be increased to a significant level. Although mass SMS used very huge quantity for message sending but the success lies in the quality of message itself.
Source: http://technology.ezinemark.com/how-to-add-competitive-edge-in-your-bulk-sms-campaign-with-the-help-of-your-sms-providers-184294415a1.html by Deepak dwivedi on 14th August 2011
Subscribe to:
Posts (Atom)