Have you incorporated SMS marketing into your marketing activities? Have not? Uh be fast to adopt this new and highly accepted method before left behind. Not convinced? Let's see below! :)
Australians are becoming more and more accepting of mobile advertising with new figures showing a boom in the proportion of mobile users 'opting in' to receive corporate SMS and MMS messages.
Almost 60% of consumers surveyed in the Australian Interactive Media Industry Association's (AIMIA's) 2012 'Annual mobile phone lifestyle index' (AMPLI) said they had opted in to receive direct mobile ads from businesses, up 10% on last year.
The research also revealed that once consumers received advertising messages, they were more likely to engage with them than not, with 54% or respondents saying they would engage with direct messages.
The research also revealed that once consumers received advertising messages, they were more likely to engage with them than not, with 54% or respondents saying they would engage with direct messages.
The news comes as the Australian government considers amping up privacy laws which would curb the ways mobile marketers are allowed to communicate with consumers.
Unsurprisingly, the percentage of smartphone owners has also jumped year-on-year, with 76% of all respondents owning a smartphone, up from 67% in 2011.
Based on the survey results, AIMIA predicts that 80% of respondents will own a smartphone by the end of 2012 and 84% will own a smartphone by mid-2013.
Based on the survey results, AIMIA predicts that 80% of respondents will own a smartphone by the end of 2012 and 84% will own a smartphone by mid-2013.
Tablet ownership has more than doubled year-on-year, with 38% of respondents saying they owned a tablet device, up from last year’s figure of 16%.
An additional 33% of survey respondents said they were planning to purchase a tablet within the next 12 months. Based on these results the forecast for tablet ownership is 50% by December 2012 and 71% by mid-2013
When it came to the use of mobile apps, 69% of people reported having downloaded and installed an app on their mobile phone, up from 55% in 2011.
The most popular type of apps were those for navigation and games, followed closely by news and weather and social networking.
The most popular type of apps were those for navigation and games, followed closely by news and weather and social networking.
Almost 60% stated they had paid to download an app, flat on last year.
But while uptake of mobile technology booms, it seems customer satisfaction with mobile carriers is low. Last year’s AMPLI survey saw satisfaction levels for almost every service type decrease considerably when compared to previous years and the 2012 results have persisted, with minimal evidence of recovery.
However this year’s results show substantial variation in satisfaction across the carriers when it came to specific services.
Satisfaction with Virgin was considerably higher for almost all services when compared to other carriers, except for network coverage
Vodafone experienced substantially lower levels of satisfaction compared to the other carriers for overall satisfaction, customer service, network coverage and content and services available via the carrier’s portal. AIMIA said these results were most likely an outcome of the network issues the carrier has experienced over the last year
Satisfaction with Telstra’s network coverage was a standout for the carrier when compared other providers
The AMPLI report is a collaborative industry research project carried out by the Mobile Industry Group (MIG) - a special interest group of AIMIA.
Source: By Madeleine Ross on 27th September 2012.
Do you want to feel it yourself? Contact us at +603 8996 4780 or sales@moceansms.com
No comments:
Post a Comment