Study has shown that the population of Singapore has the sixth-highest percentage of foreigners globally. Approximately 42% of the population in Singapore are from overseas, who make-up 50% of the service sector. This has developed a large P2P (Peer-to-Peer) SMS market for SMS originating from Singapore, and terminating overseas.
The high penetration rate of mobile users often results in people having multiple handsets, one for work and one personal handset which are usually the high end model.
The Singapore government through initiatives aimed at ensuring the Singapore population is a tech savvy workforce has ensured that the people of Singapore are some of the most technologically adept people in the world. This has created a vibrant and strong enterprise SMS market with many procedures both public and private being streamlined by SMS.
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