Worldwide Mobile Learning Market to Reach $9.1 billion by 2015

SEATTLE, Sept. 21, 2011 /PRNewswire-iReach/ -- Ambient Insight's latest report indicates that the worldwide market for Mobile Learning products and services will grow from $3.2 billion in 2010 to reach $9.1 billion by 2015. The five-year compound annual growth rate (CAGR) is a robust 22.7%.

The report is called "The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis," and analyzes the expenditures and trends in seven regions: North America, Latin America, Western Europe, Eastern Europe, Asia, the Middle East, and Africa.

"It has only become possible to speak about a worldwide Mobile Learning market in the last 18 months," reports Sam S. Adkins, Ambient Insight's Chief Research Officer. "Prior to 2010, Mobile Learning was heavily concentrated in just a handful of countries, mostly in developed economies. Mobile Learning has spread like wildfire across the planet primarily due to the launch of dozens of successful Mobile Learning value-added service (VAS) products. The telecom network operators are now major Mobile Learning suppliers in Asia, Latin America, and Africa."

"Mobile Learning content sold as a value-added service is quite new on the market and essentially represents a new type of product – a fusion of packaged content and services," comments CEO Tyson Greer. "The Mobile Learning VAS offerings in developing economies have relatively low subscription prices, yet have millions of customers. Consequently, the revenues are quite high. Suppliers are collectively generating hundreds of millions of dollars in new Mobile Learning revenue."

Revenues for six types of Mobile Learning products are forecast in this report: packaged content and edugames, custom content development services, hosted SaaS platforms and tools, installed authoring tools, installed platforms, and Mobile Learning VAS.

The countries with the highest Mobile Learning growth rates (all over 60%) are China, India, and Indonesia. The countries with the lowest growth rates (all under 5%) are Japan, South Korea, and Taiwan, the three most mature markets in the world.

"The country-by-country dynamics of the worldwide market are changing fast," adds Adkins. "In the 2010 market, the US was the top Mobile Learning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the top buying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively."

Source: http://www.virtual-strategy.com/2011/09/21/worldwide-mobile-learning-market-reach-91-billion-2015 by PR Newswire on 21st September 2011.

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