Mobile phone operators have enhanced their technologies over the past few years. There was a time when SMS could only be sent from cell phones. But today, with the advent of public SMS gateways the whole SMS scenario has changed completely. Public SMS gateways have opened the floodgates for mobile advertising companies and its allies.
Such gateways are now exploited to the fullest in terms of advertising and marketing of products and services. Some gateways provide more features than others but overall the system works on the same principles. SMS gateway companies provide free software on signing up for bulk SMS service which can be setup on various platforms such as websites, desktops and hand held devices. It is become an indispensable tool for marketers as well as small business users.
Over the period of time many new features were added to the SMS gateway. One such feature called the API or application program interface offered more contemporary advertising tools such as feedbacks, polls and "Information on Demand" service.
SMS has suddenly become the most sought after, cost effective and reliable marketing tool. A decade ago establishing a brand or creating a buzz for a new service took a long time and put a big dent in the company's pocket. Not anymore. Today SMS marketing has changed the scene completely.
Short messaging service or SMS as it is popularly called operates discreetly, unlike emails and phones which tend to be noisy and intrudes into people's privacy.
SMS in tandem with short codes and keywords forms a robust platform for getting instant feedbacks from loyal customers who opt-in to receive such offers and questionnaires. It is the best way of interacting with your customer.
The high conversion rate of SMS (ranging from 10% to 30%) makes it an important tool in today's competitive times. It is guaranteed to increase your sales manifold at an affordable price. As more and more people join in the SMS bandwagon the number of companies offering these services has also increased.
Technology savvy users have suddenly discovered the benefit of online SMS which is fast, free and can be availed twenty hours a day. Online SMS has no geographical limits making it extremely versatile. People from all strata's of society are shifting towards this platform for sending SMS.
The process is really simple. Users have to first register themselves and provide personal details. Once the registration is complete he or she can then SMS anywhere in the world using the provider's website. Sending SMS online is hassle free and efficient as compared to mobile phone because of the size of the input device. Even modern day cell phones with QWERTY interface make the task of composing and sending SMS a cumbersome chore.
Online SMS is great way to reduce cell phone bills and at the same time remain in contact with friends and relatives. It is a valuable tool for any organization, as it allows its workers to send and receive messages at no cost.
Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/sms-marketing-holds-great-future-569083.html by Srinivas Sakhare on 1st August 2011
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