Asia Pacific - Mobile Advertising Space Worth US$32B Dominated By Japan, Asia Pacific And United States

With the increasing numbers of mobile phone subscribers, marketers have foreseen that mobile advertising is the efficient and effective medium to increase / accelerate the growth of revenue streams. So when is your turn?

The mobile advertising market is expected to be valued at US$32 billion by the end of 2017. A number of factors are driving growth including the increased number of consumers with mobile phones, the availability of high Internet bandwidth and the increased penetration of smartphone usage. Mobile advertising is expected to expand strongly in Latin American and Asian markets.

Interestingly, active mobile subscriptions far exceed the volume of Internet users and it is for this reason that advertisers are seeing this space as having the greatest potential in the future for revenue. Consumer decision making in the real-time environment can be influenced by companies in the advertising space, which places mobile advertising as an important tool with budgets for the ad format set to witness rapid growth.

Japan, Asia-Pacific and the United States represent the largest mobile advertising markets with Asia already reporting continuous growth in mobile advertising space expenditure by companies. The rising penetration of 3G networks in several Asian countries such as China, Indonesia and India, all highly populated regions, is expected to enhance the mobile advertising potential for growth.

Messaging represents the largest market sector in the global mobile advertising industry although it is the Search market sector which is forecast to see the greatest revenue growth up to 2017. SMS is highly used in the less developed and developing countries in Asia and it is this format which is where mobile advertising is expected to bridge the gap between the traditional campaigns and mobile advertising technology.

Currently the mobile advertising industry is highly fragmented with intense competition existing between the operating systems used and handset manufacturers. The market is set to consolidate as leading players focus on location tracking capabilities with mobile phones and social networks.

Source: by Press Office on 23rd November 2011.

Want to know more and feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com