9 Amazing Mobile Marketing Statistics Every Marketer Should Know

Here are 9 amazing facts and figures about mobile marketing that’ll help you wrap your head around why mobile is going to be bigger than radio, TV, and the personal computer – combined.

9 Amazing Mobile Marketing Statistics

1. The growth of the iPhone was 10 times faster than the growth of America Online. (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.)

2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.

3. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.

4. In some countries, there are more mobile subscriptions than there are people. (How can this be? It’s because some people own more than one mobile phone.)

5. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.

6. 70% of all mobile searches result in action within 1 hour.

7. Mobile coupons get 10 times the redemption rate of traditional coupons.

8. There are more mobile phones on the planet than there are TVs.

9. 91% of all U.S. citizens have their mobile device within reach 24/7.

(Source: Mobile Marketing Association)

Mobile Marketing Takeaways

Try mobile marketing for yourself. If you’re like most people, you’ve never scanned a QR code or clicked on a mobile banner ad. But you have to use mobile marketing to understand mobile marketing, so dive in.

In addition, make sure you have a mobile-optimized website. There’s no point getting into mobile if your business’ website isn’t mobile-friendly.

The bottom line? Mobile is here to stay, and your consumers are using it virtually every day of their lives. Given that, isn’t it time for you to get started and dive into the world of mobile? Hopefully, the statistics and takeaways I’ve outlined above will lay the foundation for you to take the next step.

Source: http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx by Jeanne Hopkins on 6th September 2011.

Want to know more and feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com