The Power of Bulk SMS

Revenues, targets and multi-tasking have become some of the common buzz words of corporate world today. Cut throat competition has forced organizations to buckle up their budgets. In such a scenario allocating decent amount of funds for marketing and advertising requires some manipulation and financial jugglery. Not anymore. Short messaging service, a.k.a. SMS, offers a great way for businesses to spread the buzz, be it product launches, brand establishment or services at affordable cost.

Bulk SMS providers have therefore become an integral part of this setup. They are an important link between the end user and network operators. These companies provide cheap bulk SMS facility for mobile phone marketing, which is becoming one of the fastest growing advertising avenues.

Today, cell phones have become synonymous with humans. Every cell phone user avails SMS feature, which is considered to be the safest and the quickest way to communicate. Unlike email, SMS most of the time is opened and read due its brevity. So what does this mean for marketers? It’s simply a great business opportunity. Marketers exploit this unassuming feature of a mobile phone by sending thousands of messages to potential customers for brand and product propaganda.

Mobile phone marketers have suddenly discovered its potential in terms of reach and quick response. SMS is not only a cost effective solution when sent in bulk; it is also the cheapest way to advertise.

Using SMS to run a marketing campaign is fast becoming the preferred choice of even the most conservative organizations. In short SMS has revolutionized the whole concept of advertising and marketing. The simple and feature rich user interface makes the whole system a joy to operate. Typically, an SMS gateway is used as a backend to send out messages to target audience. The front end can either be a website, email server or any other platform.

Bulk SMS has suddenly become a pet term in the mobile advertising world. Marketers and even end users look up to it as a tool for generating revenues. Individuals who long to become entrepreneurs will find SMS reseller program a lucrative business opportunity.

Companies who understand the power of SMS advertising are always on the lookout for bulk SMS providers. As a reseller you can fit in the role perfectly. Resellers can earn exorbitant amounts of money by buying SMS quota at cheap rates and sell it to these companies and consumers with substantial mark-up.

So how does one become an SMS reseller and what are the costs involved?

Well, SMS reseller program is simple. It doesn’t require loads of money nor does it demand highly trained people. As a SMS reseller you don’t have to convince potential clients. Today, everyone knows the power of SMS advertising and what it can do to the image of the company and its products.

Minimal investment, low overheads and gestation period makes SMS reselling a great business opportunity. So go ahead and try it yourself if you yearn to become an entrepreneur.

Source: http://www.sooperarticles.com/communications-articles/mobile-sms-articles/power-bulk-sms-578820.html by Srinivas Sakhare on 6th August 2011

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