Mobile Messaging Futures 2010-2014

Mobile messaging is huge. The worldwide mobile messaging market was worth USD 150.6 billion in 2009, and this figure will race to USD 233 billion by end-2014. Among the four exciting mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this invaluable new report, SMS yielded the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.

In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.

MMS is not a failure. We closed out the last edition of Mobile Messaging Futures pressing this sentiment home — MMS was the second most successful non-voice mobile service in the world then, and remains so now — but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.

MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a USD 31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.

Using ever-improving forecasting models, this detailed new market study explores the relationships between SMS and mobile IM, MMS and mobile e-mail, and how these messaging formats are likely to grow together; through our examination of the competition and synergies between these formats, we help you understand the likely future relationships.

Our essential new research finds that the worldwide mobile e-mail user base stood at 330.5 million at the end of 2009 — an increase of 34.6 percent from 2008 — and will grow to nearly 3.5 times its current size by end-2014. While growth in mobile e-mail revenue is not expected to keep pace with user base growth, worldwide mobile e-mail revenue will still more than double from 2009’s USD 17.3 billion to nearly USD 40 billion by end-2014.

In 2009, the worldwide mobile IM (MIM) user base stood at 191.1 million and this is forecast to grow five-fold to an incredible 955.6 million users in 2014. Meanwhile, worldwide mobile IM revenues will multiply four-fold from USD 4.3 billion in 2009 to USD 18 billion by end-2014.

Source: http://www.portioresearch.com/MMF10-14.html by Portio Research on January 2010.

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