Bulk SMS - Mass Messaging Benefits From Business to Education

Sending SMS in bulk has become popular in various sectors of business and society, because, with it, you can send your message to all your target recipients in one shot and at a minimal cost. Mass messaging involves transmitting high volumes of text messages usually from PCs to multiple owners of mobile phones.

Most people in the world today have a mobile phone, which they bring with them wherever they go. For businesses, organizations and institutions who have embraced the mobile communication culture, mass messaging system helps them reach their target audience in a faster and more effective way.

Benefiting the most from this powerful communication tool are marketing and promotional activities of consumer brands. In some cases, bulk SMS is used as one of the media through which an advertisement or a marketing program is announced. Recently, though, it is utilized as the main avenue of promotions, such as contests where you need to send a text message to enter free prize draws. There are promotional concepts, too, where you receive text messages to avail discounts and special offers.

Customer service has become easier with the use of mass messaging. Privilege cards, consumer clubs and various organizations send out announcements, reminders, occasional greetings and other strategic messages with the goal of customer retention.

Banks and financial institutions found an added fraud control and security measure in mass messaging. Many credit card companies today use text messaging to inform customers of their account activity including confirmation of withdrawals, payments and transfers, among others. Bulk SMS has contributed much to the decrease in fraud and even identity theft worldwide.

Mobile communication networks take advantage of this service to directly increase their revenues by introducing optional subscriptions to news, weather and other interest-specific alerts; ringtones; wallpapers; and, other attractive add-ons.

Even the academe in various countries now uses text messaging to multiple recipients for a wide range of purposes. Administrative and finance offices, lecturers and professors, and student organizations before had troubles in sending their messages, especially to students. Today, they can communicate to anyone anywhere in no time. Announcement of changes in lecture time or venue, alerts about social and academic events, additional pointers for reports and projects, and other important messages are now sent through text messaging. Other purposes of bulk SMS in academic institutions are voting in student council elections, notifying students about loan checks for collection, and announcing job opportunities, among others.

Almost any field, from business to education, is influenced by the growing uses of mobile phones. Everyone is taking advantage of its innovative methods. If mass messaging was only an optional means of communication squeezed in a full list of marketing campaigns not too long ago, these days, it is a primary means of getting your message across and something that you should always initially consider.

Bulk SMS is one of the fastest and most effective means for you or your company to get your message across to your target audience. MessageMedia offers complete SMS services across various industries. Know more about the function of SMS in your business on our site.

Source: http://EzineArticles.com/6420334

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