With the excessive boom in mobiles, could you actually continue to ignore the importance of mobile marketing? Apparently, it's a big N-O! Just imagine: there's a big bulk of gold awaiting right in front of you, are you going to take it or leave it? The same theory applies, and it's worth for a thought. :)
Within the last decade, the marketing industry has seen the power of direct marketing shift from print, to TV, to online advertising. Currently, we are seeing another major direction shift in marketing. This directional shift is called the mobile boom. Business Insider reports that in 2011, the number of smart phones sold exceeded the numbers of PCs sold. With this trend continuing (and accelerating) in 2012, many brands and advertisers are targeting consumers via their mobile devices.
In the past decade, retail stores experienced a sharp shift in consumer purchasing from brick and mortar to online. This shift resulted in retailers across the nation closing stores, laying off workers and focusing their attention online to maximize profits.
Now another shift is happening. Consumers are accessing the Internet via their mobile devices in large and growing numbers. This is important because online marketers were once limited to reaching their market when they were in front of their computer – usually at home or in the office. This resulted in large blackout times where advertisers could not reach their consumers. With mobile marketing, advertisers can reach their potential customers at any time and in any place. The question now is, as a business, what are you doing to make sure that you are part of this mobile boom? Producers now have a few ways to capitalize off of this shift.
The first step is to build mobile optimized pages for online storefronts. This will help increase revenue by improving the consumer experience.
“The easier it is for consumers to navigate mobile sites, the higher the conversions,” says Erdolo Eromo, Senior Vice President of Sales at Mobile Messenger. “Not only will poorly designed interfaces increase bounce rates, they may also damage a brand.”
According to David Nachum, Associate Product Manager at Google, 61% of consumers are unlikely to return to a website they had trouble accessing from their phone. He goes on to say that last year, Google “began to limit ad serving on high-end mobile devices if they pointed to landing pages with Flash-heavy content.”
What this means for businesses is that if your site is not properly optimized for mobile, Google and other search engines will be less likely to point consumers there from organic search. With mobile search growing at an accelerating rate, an oversight like this may lead to obsolescence.
The next step would be to partner up with a direct carrier billing platform company like Mobile Messenger. With the mobile boom comes a new form of payment capabilities that merchants can use to increase ROI by driving more sales. According to mopay, a payment solutions provider to online merchants, “Direct carrier billing will be a catalyst for innovation and change within the mobile payments industry in 2012.”
The mobile boom is happening right now. Businesses will need to redesign their online face to remain relevant in the Cloud generation.
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Friday, 4 May 2012
Friday, 27 April 2012
The Time for Agencies to Mobilize Marketing is Now
With the mobile boom in full swing, agencies who hesitate to go mobile risk getting left behind. To stand in front or to be left behind, it's totally your own choice.
This year, online advertising spend is projected to surpass traditional print ad spending for the first time ever, growing by more than 23% to nearly $40 billion from last year.
While mobile advertising is also on the rise, the market is still relatively miniscule in comparison to the overall online advertising market, with mobile only projected to only reach $2.6 billion in 2012.
With more than a billion smartphones in use worldwide and approximately half of all online searches now originating on mobile devices, this is the time for ad agencies to fully embrace the new possibilities of mobile advertising. But many are still reluctant to do so. The reason? Fear of the unknown.
It’s no exaggeration to say that advertisers who want to remain relevant need to get over their fear of mobile marketing – quickly. Mobile internet use is poised to outstrip desktop internet use in 2014. Mobile device use already tops PC use in many major markets, according to a Google study. And if the threat of irrelevance isn’t sufficient motivation to take the plunge, ad agencies should also note that mobile customers are a highly desirable demographic group:
- 36% of mobile shoppers are in the 25-34 age range and an additional 21% are 35-44 – the exact demographic many advertisers are trying to reach.
- 52% of mobile shoppers use their smartphones to research product features, and 29% conduct comparison shopping online using their devices.
- 34% of mobile shoppers make $100,000 per year or more, and 18% make between $75,000 and $100,000.
With such attractive demographics and a marketplace that is increasingly turning to mobile advertising solutions, agencies that focus exclusively on print and PC-based advertisements have plenty of reasons to explore the prospect of mobile marketing. However, many are hampered by misperceptions about the technical complexity of the mobile medium as well as the expenses involved.
The good news is that these fears are misplaced. Just as technology has generally become simpler and more intuitive for the average user, mobile technology is becoming more straightforward for both users and advertisers. Today, it’s easier than ever for an agency to develop and implement a mobile marketing strategy and take advantage of the huge opportunities the explosive growth in the mobile advertising sector presents.
Creative teams can now access an array of third-party solutions that can make creating branded mobile content a snap. Offering truly user friendly mobile content creation systems at an affordable price, third-party developers now empower advertisers to build and publish web content and specialty apps complete with highly customizable buttons, fonts, headers and embedded video. Agencies no longer need specialized technology expertise to operate mobile campaigns since their development partners can handle the back-end architecture.
With the right partner, agencies can leave worries about screen size optimization and mobile viewing dimensions behind and focus on creating compelling content and campaign strategies that drive revenue. A competent third-party vendor can allow agencies to develop mobile ads in-house without programming knowledge, much as software programs enable non-techie users to create, edit and publish documents and social media content every day without ever entering a single code. Many third-party services also make social media integration and analytics part of the package, with access to Twitter and Facebook widgets as well as campaign metrics from applications and programs like Google Analytics and APIs.
In light of these new options and the rapid growth of the mobile advertising industry, the only question that remains is why any agencies are still reluctant to jump on the mobile marketing bandwagon. With affordable new solutions and user-friendly technology, it’s time for the last of the holdouts to mobilize their marketing campaigns.
Source: By Alex Kutsishin on 23rd April 2012.
This year, online advertising spend is projected to surpass traditional print ad spending for the first time ever, growing by more than 23% to nearly $40 billion from last year.
While mobile advertising is also on the rise, the market is still relatively miniscule in comparison to the overall online advertising market, with mobile only projected to only reach $2.6 billion in 2012.
With more than a billion smartphones in use worldwide and approximately half of all online searches now originating on mobile devices, this is the time for ad agencies to fully embrace the new possibilities of mobile advertising. But many are still reluctant to do so. The reason? Fear of the unknown.
It’s no exaggeration to say that advertisers who want to remain relevant need to get over their fear of mobile marketing – quickly. Mobile internet use is poised to outstrip desktop internet use in 2014. Mobile device use already tops PC use in many major markets, according to a Google study. And if the threat of irrelevance isn’t sufficient motivation to take the plunge, ad agencies should also note that mobile customers are a highly desirable demographic group:
- 36% of mobile shoppers are in the 25-34 age range and an additional 21% are 35-44 – the exact demographic many advertisers are trying to reach.
- 52% of mobile shoppers use their smartphones to research product features, and 29% conduct comparison shopping online using their devices.
- 34% of mobile shoppers make $100,000 per year or more, and 18% make between $75,000 and $100,000.
With such attractive demographics and a marketplace that is increasingly turning to mobile advertising solutions, agencies that focus exclusively on print and PC-based advertisements have plenty of reasons to explore the prospect of mobile marketing. However, many are hampered by misperceptions about the technical complexity of the mobile medium as well as the expenses involved.
The good news is that these fears are misplaced. Just as technology has generally become simpler and more intuitive for the average user, mobile technology is becoming more straightforward for both users and advertisers. Today, it’s easier than ever for an agency to develop and implement a mobile marketing strategy and take advantage of the huge opportunities the explosive growth in the mobile advertising sector presents.
Creative teams can now access an array of third-party solutions that can make creating branded mobile content a snap. Offering truly user friendly mobile content creation systems at an affordable price, third-party developers now empower advertisers to build and publish web content and specialty apps complete with highly customizable buttons, fonts, headers and embedded video. Agencies no longer need specialized technology expertise to operate mobile campaigns since their development partners can handle the back-end architecture.
With the right partner, agencies can leave worries about screen size optimization and mobile viewing dimensions behind and focus on creating compelling content and campaign strategies that drive revenue. A competent third-party vendor can allow agencies to develop mobile ads in-house without programming knowledge, much as software programs enable non-techie users to create, edit and publish documents and social media content every day without ever entering a single code. Many third-party services also make social media integration and analytics part of the package, with access to Twitter and Facebook widgets as well as campaign metrics from applications and programs like Google Analytics and APIs.
In light of these new options and the rapid growth of the mobile advertising industry, the only question that remains is why any agencies are still reluctant to jump on the mobile marketing bandwagon. With affordable new solutions and user-friendly technology, it’s time for the last of the holdouts to mobilize their marketing campaigns.
Source: By Alex Kutsishin on 23rd April 2012.
Friday, 20 April 2012
SMS Aids Collaboration, Reduces Missed Appointments, Bosts Mood
Didn't know that a simple message is able to help life a person's mood. But I guess it's never too late to know it and start showing your care to people around you. :)
Psychologists at the University of California-Berkeley found that text messages help people feel more connected and cared for and help life a person’s mood when they send or receive an SMS. UC Berkeley professor Adrian Aguilera led the study, which was published in the journal, Professional Psychology: Research and Practice.
Aguilera told the UK’s Telegraph that the study originated back in 2010 when he began using text messages with patients who had depression. He sent them texts that prompted them to think about their moods and reply to positive and negative daily interactions. Aguilera said that the research provides new insights into the need for regular contact and check-ins from mental health professionals.
An article in the Wall Street Journal this week discussed how text messages between physicians and patients can help enable a more collaborative partnership. The report focuses on a new project, called the Collaborative Chronic Care Network, that currently includes participation from 6,800 patients and 33 healthcare centers.
According to the WSJ, “one of the participants is Emily Brandt, a 20-year-old student at the University of Michigan with ulcerative colitis. As part of one pilot, she gets four text messages every day asking her different questions, including whether she took her medicine and how many times she woke up in the middle of the night. Her doctor, [Dr. Jeremy Adler, a pediatric gastroenterologist], gets the results in graph form, which he and Ms. Brandt analyze together every two weeks.”
Since Dr. Adler can now see trends based on Emily’s tracking, they have been able to test out whether intravenous injections of a medication should be given more frequently or whether an improvement in symptoms during an unrelated antibiotics course might indication other means of treatment.
A study published in the Irish Medical Journal found that text messages significantly reduced non-attendance for appointments at an outpatient urology clinic in Dublin, Ireland. The study tracked missed appointments during a two year period before the introduction of text message appointment reminders and compared them to two years of data gathered while text message appointment reminders were used.
“The non-attendance rate in the two years prior to text message reminders was 17.6 percent (4,544 patients). Following the introduction of text message reminders, the overall non-attendance rate declined to 12.4 percent (3,423 patients), a reduction of 29.5 percent. The greatest improvement, a reduction in non-attendance rate of 63 percent, was seen in patients between 16 and 30 [years old].”
Psychologists at the University of California-Berkeley found that text messages help people feel more connected and cared for and help life a person’s mood when they send or receive an SMS. UC Berkeley professor Adrian Aguilera led the study, which was published in the journal, Professional Psychology: Research and Practice.
Aguilera told the UK’s Telegraph that the study originated back in 2010 when he began using text messages with patients who had depression. He sent them texts that prompted them to think about their moods and reply to positive and negative daily interactions. Aguilera said that the research provides new insights into the need for regular contact and check-ins from mental health professionals.
An article in the Wall Street Journal this week discussed how text messages between physicians and patients can help enable a more collaborative partnership. The report focuses on a new project, called the Collaborative Chronic Care Network, that currently includes participation from 6,800 patients and 33 healthcare centers.
According to the WSJ, “one of the participants is Emily Brandt, a 20-year-old student at the University of Michigan with ulcerative colitis. As part of one pilot, she gets four text messages every day asking her different questions, including whether she took her medicine and how many times she woke up in the middle of the night. Her doctor, [Dr. Jeremy Adler, a pediatric gastroenterologist], gets the results in graph form, which he and Ms. Brandt analyze together every two weeks.”
Since Dr. Adler can now see trends based on Emily’s tracking, they have been able to test out whether intravenous injections of a medication should be given more frequently or whether an improvement in symptoms during an unrelated antibiotics course might indication other means of treatment.
A study published in the Irish Medical Journal found that text messages significantly reduced non-attendance for appointments at an outpatient urology clinic in Dublin, Ireland. The study tracked missed appointments during a two year period before the introduction of text message appointment reminders and compared them to two years of data gathered while text message appointment reminders were used.
“The non-attendance rate in the two years prior to text message reminders was 17.6 percent (4,544 patients). Following the introduction of text message reminders, the overall non-attendance rate declined to 12.4 percent (3,423 patients), a reduction of 29.5 percent. The greatest improvement, a reduction in non-attendance rate of 63 percent, was seen in patients between 16 and 30 [years old].”
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