Many individuals across the world have access to a mobile phone. The last ten years have seen unprecedented growth of mobile phone usage globally. Penetration rates are over 70 per cent in many countries. Developments in mobile phone technology, handsets as well as applications means that there is a lot more that a mobile phone can do apart from simply making phone calls.
A modern application is found in sms marketing. It is currently one of the most powerful advertising tools available on the internet. It is powerful because it can be used effectively to send thousands of messages to mobile phone users instantly. A company will simply need to install an internet messaging software on to their computer. With this, they can send messages to practically all their clients as well as potential clients. It is an effective method of advertising in many ways. The message is simple, accurate and concise, with no filler words but just a pleasant message. The method is very cost effective. It is also a very speedy way of sending out messages to customers.
A company that uses sms platform for marketing purposes will cut its marketing costs and save on resources that can then be used elsewhere. With the current state of the global economy, any savings made are important as funds are hard to come by. Companies can use this type of marketing to inform their clients or customers about a new product, an upcoming promotion or an a ongoing sale. This message can be customized so that it is more effective and concise. There are many companies that offer affordable bulk sms marketing solutions that companies can subscribe to.
Sms mobile marketing is popular because new advances in mobile phone applications can enable the use of graphics, color as well as motion. The sms marketing message will be attractive, interesting and effective, especially if it is different, advanced and catchy. Such solutions can be developed by companies that provide these services or even from in house marketing executives.
The best approach in sms text messaging is use of a database of willing customers and clients. This is important so as to prevent spamming, or sending unsolicited marketing messages to unwilling customers. Organizations and businesses seeking to benefit from this technology are encouraged to develop their own databases of customers and clients or can pay to access databases developed by other users. Whichever way, it is an important, effective and affordable means of advertising.
Source: http://goarticles.com by Dasha Veronica on 7th July 2011
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 8 July 2011
Thursday, 7 July 2011
A Wider Perspective on SMS Marketing
SMS marketing is catching up fast with the marketers for both small and medium sized businesses. Before getting on to launch a SMS marketing campaign, it is important to understand the nuances of it which include bulk texting, SMS short codes and SMS solutions. The latest mobile phones have now become something more than a mere tool of communication with a number of value added services. In today’s world more and more people are using mobile phones and looking at this scenario, SMS marketing becomes more apt. Bulk texting is one such application of mobile marketing which allows the company send same message to multiple receiver at one go. This cuts down the hassle of typing the same message again and again. In today’s time, the ratio of mobile phone users is more than the people accessing internet or people reading newspaper or watching television. This revolutionary fact offer great SMS solutions to the marketers to reach out to the wider audience.
Smart marketing professionals and experts have come up with extremely powerful channel to promote products and services and that’s called SMS marketing. With the advent of the new feature of bulk texting, it has become easier for the marketers to send one message to multiple users simultaneously. These days SMS text messaging is becoming popular with the companies that want to reach out to the wider set of people and to make it happen in a much smoother manner, SMS short codes can be used which is a kind of short telephone number. This form of marketing has attracted most of the marketers as it is considered as the most convenient and cost-effective way of advertising. Through variety of SMS solutions as part of SMS marketing, reaching a wide customer base in one go is made possible.
The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.
Source: http://localbiztext.com by admin1 on 29th June 2011
Smart marketing professionals and experts have come up with extremely powerful channel to promote products and services and that’s called SMS marketing. With the advent of the new feature of bulk texting, it has become easier for the marketers to send one message to multiple users simultaneously. These days SMS text messaging is becoming popular with the companies that want to reach out to the wider set of people and to make it happen in a much smoother manner, SMS short codes can be used which is a kind of short telephone number. This form of marketing has attracted most of the marketers as it is considered as the most convenient and cost-effective way of advertising. Through variety of SMS solutions as part of SMS marketing, reaching a wide customer base in one go is made possible.
The SMS short codes have carved out a special place for themselves in the mobile phone industry as well as in the commercial market. These codes are now being used by the brands to engage in value added services. SMS marketing or mobile marketing is something more than simple short messages, it also comprises of MMS, Bluetooth marketing and infrared marketing. Among all the SMS solutions, bulk texting is the most preferred one by the businesses as it saves a lot of time, money and other resources. The corporate can use SMS solutions to ensure that the customer remains loyal to a particular corporate. Through SMS, the customers can easily be informed about the new product launches and other innovative products. High level of interactivity can be seen in SMS marketing wherein the client gets a feedback and response from the user. Through SMS short codes and bulk texting, messages can be send easily and instantly to the target audience. While looking at the wider perspective of SMS marketing, it is found that bulk texting is extremely useful for the government as well as for initiatives which target a large number of citizens. In case of SMS short codes, the keyword is unique to each company which thereafter directs the message to that particular short code which is like a small telephone number.
Source: http://localbiztext.com by admin1 on 29th June 2011
Wednesday, 6 July 2011
UK - UK Consumers 'Prefer Brands that Use Text Messaging'
British consumers value brands that use text messaging to engage with them, according to a survey by business text service provider Esendex.
The survey questioned consumers about how they prefer businesses to communicate with them.
Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods from companies who text them with a time and date for their delivery.
The survey also found that 87 per cent prefer to deal with businesses who use SMS to remind them of details of their appointments, and 88 per cent of respondents said they would be more likely to attend an appointment if they received a reminder via text message.
Geoff Love, marketing director at Esendex says: "Mobile consumers represent an intriguing target for UK marketers, particularly as technology and behaviours are constantly shifting. With there now being more mobile phones than consumers in the UK, more and more marketers are beginning to realise that SMS is quite possibly the most cost-effective mobile communication tool that enables them to talk directly to their customers."
Just under 50 per cent of participants said they would be willing to pay the standard text message charge for certain items, such as travel tickets, to receive updates.
Source: http://www.mobilemarketingmagazine.co.uk By Andy Penfold
The survey questioned consumers about how they prefer businesses to communicate with them.
Goods-delivery services are improved by text messaging, with 97 per cent of participants saying that they prefer to buy goods from companies who text them with a time and date for their delivery.
The survey also found that 87 per cent prefer to deal with businesses who use SMS to remind them of details of their appointments, and 88 per cent of respondents said they would be more likely to attend an appointment if they received a reminder via text message.
Geoff Love, marketing director at Esendex says: "Mobile consumers represent an intriguing target for UK marketers, particularly as technology and behaviours are constantly shifting. With there now being more mobile phones than consumers in the UK, more and more marketers are beginning to realise that SMS is quite possibly the most cost-effective mobile communication tool that enables them to talk directly to their customers."
Just under 50 per cent of participants said they would be willing to pay the standard text message charge for certain items, such as travel tickets, to receive updates.
Source: http://www.mobilemarketingmagazine.co.uk By Andy Penfold
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