23 Eye-Opening Mobile Marketing Stats You Should Know

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing, starting now could seem a little daunting. I mean, it's just one more thing to add to your ever-lengthening to-do list, right?

But that doesn't mean you shouldn't consider it, even if it just means you start mobile-optimizing your emails. Or maybe you invest in optimizing your site for mobile visitors. Or even do a little mobile SEO. Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts.

23 Mobile Marketing Statistics You Should Know

The State of the Mobile Union

1) 1.08 of the world's 4 billion mobile phones are smartphones. 3.05 billion are SMS enabled. (Source: Microsoft Tag) 

2) Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)

3) Apple and Android represent more than 75% of the smartphone market. (Source: comScore) 

Mobile Optimization

4) 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez) 

5) 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit. (Source: Gomez) 

6) 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers. (Source: Gomez) 


Mobile Search

7) 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia -- up 192.5% since 2010. (Source: Pingdom) 

8) One half of all local searches are performed on mobile devices. (Source: Microsoft Tag) 

9) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. (Source: ThinkNear)


Mobile Commerce

10) Only 19% of US retailers have an M-Commerce app. (Source: eMarketer)

11) That might be okay, since only 4% of consumers prefer to shop via an app. (Source: eMarketer) 

12) 24% of US tablet owners use their tablets to shop 2-3 times per month; 20% use them to shop more than once per week; and 12% use them to shop every day! (Source: eMarketer) 

13) 29% of mobile users are open to scanning a mobile tag to get coupons. (Source: Microsoft Tag) 

14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. (Source: comScore) 

15) 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions) 


Mobile Social Media

16) 91% of mobile internet access is for social activities, versus just 79% on desktops. (Source: Microsoft Tag) 

17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. (Source: Microsoft Tag) 

18) QR code scans increased 300% in 2011 compared to 2010. (Source: ScanLife)


Mobile Email Marketing

19) If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email. (Source: Return Path) 

20) The entertainment, finance, publishing, and social networking industries see above average mobile email views compared to other industries. (Source: Return Path) 

21) From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path) 

22) iPad users are loving it for email -- there's been a 73% increase in opens on those skinny little things. (Source: Return Path) 

23) Mobile email readership is at its peak on Saturday, and at its lowest on Monday. (Source: Marketing Technology Blog) 


Has the growth of mobile caused you to invest more in your mobile marketing strategy yet?


Source: By Corey Eridon on 21st June 2012.

Do you want to feel it yourself? Contact us at +603-8996 4780 or sales@moceansms.com.

Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything

Call it the “new black” of marketing. Mobile seems to be integrating into campaigns of all types, and in fact is being used more as a bridge for cross-platform campaigns and less as a channel on its own.

That’s one finding from the latest version of the Chief Marketer Mobile Marketing Survey. Marketers tell CM that they are getting their messages into mobile primarily as a way to drive prospects or audiences to campaigns taking place elsewhere. Whether it’s a video that’s meant to be shared via social channels—increasingly accessed first on mobile devices—a QR code that drives commuters to a web site, or an SMS campaign sending out offers to be redeemed in stores, mobile is becoming the connective tissue whose most important role today is holding multichannel campaigns together.

“Everyone’s got a phone and keeps it close most of the day,” said one respondent. “Depending on your aim, you can reach a mass audience or one as targeted as a specific town, block or street. That makes mobile flexible and useful in ways other channels can’t manage.”

Fifty-seven percent of all survey respondents said they integrated mobile elements into their marketing last year, against 39% who said their brands did not use mobile, and 3% who did not know. (Figures don’t always total 100% due to rounding.) But only 30% said they ran self-contained or mobile-specific campaigns last year, while two-thirds of those polled did not. So for most of those who deployed campaign elements in mobile last year, the channel was a tactical asset rather than a strategic one.

But that pattern might change, and soon. More respondents (51%) said they plan to run more mobile-only marketing this year. And more than a quarter of those polled (26%) said they are at least undecided about whether to run a mobile-centric campaign in 2012, possibly adding to that 51%.

Those results suggest that mobile is morphing from a helper technology that makes other campaigns work better into a standalone, standout platform star in its own right—while retaining its capacity for providing “assists” for goals scored in other media.

Source: by Brian Quinton | Chief Marketer on Jun. 5, 2012

SMS to remain more popular than messaging apps

Mobile operators’ SMS revenues may be under pressure from messaging apps such as WhatsApp, but the overall SMS market is still expected to grow over the next five years. Informa Telecoms & Media forecast that global SMS revenues will increase at a compound annual rate of 3 percent, for total revenues in the period 2011-16 of USD 722.7 billion.

While operators in some developed markets will see slower growth or even a small decline in SMS revenues, the market researcher does not expect a uniform drop across the board. Globally, Informa forecasts that SMS traffic will total 9.4 trillion messages by 2016, up from 5.9 trillion in 2011. However, SMS’s share of global mobile messaging traffic will fall from 64.1 percent in 2011 to an estimated 42.1 percent in 2016. At the same time, mobile instant messaging traffic will increase from 1.6 trillion messages worldwide in 2011 to 7.7 trillion in 2016, doubling its share of global messaging traffic from 17.1 percent in 2011 to 34.6 percent in 2016.

While mobile IM will grow, the bulk of the revenues will still go to mobile operators. Informa forecasts that mobile operators will take USD 8.7 billion or 54 percent of total IM service revenues in 2016. Meanwhile, OTT messaging service providers’ share of IM revenues will climb over the forecast period from 37 percent in 2011 to an estimated USD 7.4 billion or 46 percent of total revenues in 2016.

Operators will also still profit from MMS and e-mail services. While MMS is expected to represent just 1.7 percent of global messaging traffic in 2016, at 387.5 billion events, MMS will represent 10.6 percent of global messaging revenues within the same timeframe, at USD 20.7 billion. E-mail will be the second revenue generator for mobile operators by 2016, generating an USD 32 billion in revenues, or 16.3 percent of total global messaging revenues, Informa estimates.

Source: by telecompaper on Tuesday 29 May 2012