Recent data from Portio Research suggests that the global SMS text messaging market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014. Associated text messaging traffic is projected to double from five trillion messages in 2009 to 10 trillion in 2013.
86% percent of people skip over television ads; there is a 46% decline in tech trade show spending; and 44% of direct mail is never opened.
So, if it is to compare with SMS, the receipient will still need to open and read the message before saving / deleting it.
Source: destinationcrm.com on Mar 9, 2012
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