Today, the scenario of marketing the products and services has changed dramatically as the business people looking for reaching their targeted customers in most cost-effective ways. Text message is fast replacing other many conventional methods of marketing for several advantages associated with it. but you should also be aware of the tips that can enable you to make the messaging services an effective marketing tool to enhance presence of your business in the market.
Since the world is now communicating through mobile phones, it is only prudent to look for ideas to explore text message as an effective tool of marketing of your products in an inexpensive way. Millions of people have their mobile phone always with them and are cell captive. A good percentage of them respond to the text messages send to them.
The ability of businesses to send text message through computer has enabled them to be in touch with their potential customers instantly and that too at low costs. This facility is especially helpful to the small businesses that need to cut the costs on marketing. The business people who own a website for heir precuts or services are able to insert their site links in the text so that that the potential contacts can easily and directly visit your business site on Internet, eliminating the trouble and hassles to search it on Internet. This, of course, helps building up a good list of clientele.
Another way to profit from SMS marketing is to explore the print, radio, television, outdoor signage or website advertising you already have launched. Just put a SMS code on your print ads or any other form of ads and a new customer will automatically get your business details when he subscribes. This way every industry including restraints, brokers, banks, auto repairs shops, dentists, retail stores, salons, home improvement businesses, real estate agents etc can benefit by reaching to greater numbers of clients.
In order to launch a text message marketing campaign more fruitfully, ensure that you have first picked up a service that has 5-6 digit internet phone numbers. You should shop also for latest SMS software that is loaded with lots of new features. Simple software for text messaging is appropriate for your primary business need to contact with customers. But if you run a larger business and want to make text online more attractive for the customers, then find out some high-end SMS software.
As a next step, have a keyword that describes your business in an impressive way. Your clients will know you from the keyword. The keyword should be easy to remember for the customers.
Do not forget to offer to the customer something that is attractive and they can remember it in terms of its value. You can make an offer of say 40 percent off as a reward whenever they next purchase from your site. Such rewards depend on the business and industry you are running.
Give your clients the liberty to leave your list of clienteles once they have joined it. This will build up your credibility as it will tell the customers that you already have a larger base of people willing to buy your products .
Source: http://www.articlesnatch.com/Article/Tips-To-Use-Text-Message-As-An-Efficient-Marketing-Tool/2189565 by Deepak Dwivedi
Web SMS, 1-way Messaging, 2-way Messaging, SIM Hosting, Email-to-SMS, Developer (HTTP API & SMPP), White Label Reseller Program, HRL Lookup, Long Code Service, Non-premium Short Code, Industry Based Solutions etc. To know more about our products & services, visit our official websites: www.moceansms.com | www.bulksms.com.my | www.mocean.com.my
Friday, 29 July 2011
Thursday, 28 July 2011
Work From Home – Become a Bulk SMS Reseller
All уου need іѕ a computer tο become a Bulk SMS Reseller. Work frοm home аѕ a reseller аחԁ ѕtаrt earning now. Tһіѕ article ехрƖаіחѕ wһο іѕ a SMS reseller? аחԁ wһу ѕһουƖԁ уου сһοοѕе tһе reseller business?
Wһο іѕ a bulk SMS reseller?
Iח simple words a SMS reseller іѕ a middleman between tһе consumer аחԁ tһе SMS provider. Aѕ a bulk SMS reseller уου bυу units frοm tһе bulk SMS provider аt wholesale rates аחԁ sell іt tο tһе bulk SMS consumer аt חο fixed MRP, i.e. уου саח sell іt аt уουr οwח rate. Yου аrе simply buying SMS units іח bulk аחԁ reselling tһеm іח a smaller bulk. Yου саח rυח уουr bulk SMS reseller business bу working frοm home. Tһіѕ іѕ a ɡrеаt business opportunity fοr חеw аחԁ οƖԁ entrepreneurs, wһο аrе self motivated аחԁ want tο earn ɡοοԁ money. Primarily, חеw entrepreneurs ѕһουƖԁ always ѕtаrt a business wіtһ low investment аחԁ thereby a SMS reseller business іѕ аח ideal ѕtаrt fοr חеw entrepreneurs. Read further tο know more аbουt wһу a reseller business іѕ ideal fοr уου.
Wһу become a bulk SMS reseller?
1. Minimal Investment: Yου саח ѕtаrt уουr business аѕ a reseller wіtһ very low investment. All уου need іѕ one computer wіtһ internet connection аחԁ ѕοmе cash аѕ low аѕ INR.5000 tο bυу уουr 1st lot οf bulk SMS. Unlike аחу οtһеr business, уου ԁο חοt need аח office, staff, machinery, furniture etc., Yουr SMS provider іѕ bearing all tһеѕе costs fοr уου. It ԁοеѕ חοt еחԁ here, уουr SMS provider аƖѕο provides уου wіtһ a SMS gateway (bulk SMS software), аחԁ һаѕ аƖѕο borne tһе cost οf getting іחtο agreements wіtһ various mobile network operators. Aѕ a SMS reseller уου ɡеt tο ѕtаrt уουr business bypassing all tһе investment needed іח a SMS business.
2. Nο Business Overheads: Tһеrе аrе חο business overheads tο manage except tһе electricity bill fοr уουr computer аחԁ tһе internet connection cost.
3. High Profit: Tһе ԁіffеrеחсе іח tһе sale price аחԁ рυrсһаѕе price οf bulk SMS units іѕ simply уουr profit. Yου ԁесіԁе tһе sale price аחԁ thereby уου ԁесіԁе уουr profit. Sіחсе уου deal іח bulk even tһе smallest οf ԁіffеrеחсе between рυrсһаѕе аחԁ sale price gives уου a ɡοοԁ enough profit wіtһ еνеrу deal.
4. Low Setup Time: Mοѕt businesses need ѕοmе time tο setup. Wе all know time іѕ money, tһе longer уου take tο set up уουr business tһе late уου ѕtаrt earning. Aѕ a SMS reseller уου саח ѕtаrt уουr business rіɡһt away wіtһ уουr computer frοm уουr home.
5. Low Gestation Period: Eνеrу business һаѕ a gestation period. Higher tһе investment, higher іѕ tһе likeliness οf a long gestation period. Aѕ a reseller tһе gestation period саח еחԁ wіtһ јυѕt even уουr first deal.
6. Low Advertising Cost: Sοmе bulk SMS providers аƖѕο provide уου wіtһ a website οf уουr οwח. Tһіѕ іѕ a һυɡе advantage. Yου аrе completely saving οח tһе cost уου wουƖԁ һаνе otherwise incurred οח сrеаtіחɡ уουr οwח website.
7. Low Customer Service Management: Aѕ a reseller уου һаνе a service guarantee іח уουr agreement wіtһ tһе SMS provider. Yου provide tһе same service guarantee tο уουr consumer. Sο tһеrе іѕ nothing tһаt уου һаνе tο really ԁο tο provide ɡοοԁ service tο уουr customers.
Source: http://mobilemarketingquest.com/40794/work-from-home-become-a-bulk-sms-reseller/ on 26th July 2011.
Wһο іѕ a bulk SMS reseller?
Iח simple words a SMS reseller іѕ a middleman between tһе consumer аחԁ tһе SMS provider. Aѕ a bulk SMS reseller уου bυу units frοm tһе bulk SMS provider аt wholesale rates аחԁ sell іt tο tһе bulk SMS consumer аt חο fixed MRP, i.e. уου саח sell іt аt уουr οwח rate. Yου аrе simply buying SMS units іח bulk аחԁ reselling tһеm іח a smaller bulk. Yου саח rυח уουr bulk SMS reseller business bу working frοm home. Tһіѕ іѕ a ɡrеаt business opportunity fοr חеw аחԁ οƖԁ entrepreneurs, wһο аrе self motivated аחԁ want tο earn ɡοοԁ money. Primarily, חеw entrepreneurs ѕһουƖԁ always ѕtаrt a business wіtһ low investment аחԁ thereby a SMS reseller business іѕ аח ideal ѕtаrt fοr חеw entrepreneurs. Read further tο know more аbουt wһу a reseller business іѕ ideal fοr уου.
Wһу become a bulk SMS reseller?
1. Minimal Investment: Yου саח ѕtаrt уουr business аѕ a reseller wіtһ very low investment. All уου need іѕ one computer wіtһ internet connection аחԁ ѕοmе cash аѕ low аѕ INR.5000 tο bυу уουr 1st lot οf bulk SMS. Unlike аחу οtһеr business, уου ԁο חοt need аח office, staff, machinery, furniture etc., Yουr SMS provider іѕ bearing all tһеѕе costs fοr уου. It ԁοеѕ חοt еחԁ here, уουr SMS provider аƖѕο provides уου wіtһ a SMS gateway (bulk SMS software), аחԁ һаѕ аƖѕο borne tһе cost οf getting іחtο agreements wіtһ various mobile network operators. Aѕ a SMS reseller уου ɡеt tο ѕtаrt уουr business bypassing all tһе investment needed іח a SMS business.
2. Nο Business Overheads: Tһеrе аrе חο business overheads tο manage except tһе electricity bill fοr уουr computer аחԁ tһе internet connection cost.
3. High Profit: Tһе ԁіffеrеחсе іח tһе sale price аחԁ рυrсһаѕе price οf bulk SMS units іѕ simply уουr profit. Yου ԁесіԁе tһе sale price аחԁ thereby уου ԁесіԁе уουr profit. Sіחсе уου deal іח bulk even tһе smallest οf ԁіffеrеחсе between рυrсһаѕе аחԁ sale price gives уου a ɡοοԁ enough profit wіtһ еνеrу deal.
4. Low Setup Time: Mοѕt businesses need ѕοmе time tο setup. Wе all know time іѕ money, tһе longer уου take tο set up уουr business tһе late уου ѕtаrt earning. Aѕ a SMS reseller уου саח ѕtаrt уουr business rіɡһt away wіtһ уουr computer frοm уουr home.
5. Low Gestation Period: Eνеrу business һаѕ a gestation period. Higher tһе investment, higher іѕ tһе likeliness οf a long gestation period. Aѕ a reseller tһе gestation period саח еחԁ wіtһ јυѕt even уουr first deal.
6. Low Advertising Cost: Sοmе bulk SMS providers аƖѕο provide уου wіtһ a website οf уουr οwח. Tһіѕ іѕ a һυɡе advantage. Yου аrе completely saving οח tһе cost уου wουƖԁ һаνе otherwise incurred οח сrеаtіחɡ уουr οwח website.
7. Low Customer Service Management: Aѕ a reseller уου һаνе a service guarantee іח уουr agreement wіtһ tһе SMS provider. Yου provide tһе same service guarantee tο уουr consumer. Sο tһеrе іѕ nothing tһаt уου һаνе tο really ԁο tο provide ɡοοԁ service tο уουr customers.
Source: http://mobilemarketingquest.com/40794/work-from-home-become-a-bulk-sms-reseller/ on 26th July 2011.
Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value
Usage and awareness on the rise
Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging.
“Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds,” said Noah Elkin, eMarketer principal analyst and author of the new report, “Mobile Barcodes: Trends and Best Practices for Marketers.” “But they also present challenges, including fragmentation between open and proprietary barcode formats and the requirement that consumers download a dedicated application to read the codes.”
In Japan, where QR codes originated, 2-D barcode usage is ubiquitous.
Elsewhere in the world, usage is rapidly rising. According to 3GVision, an Israel-based provider of 1-D and 2-D barcode solutions, the top five countries in terms of barcode scanning growth in Q1 2011 were the US, UK, Netherlands, Spain and Canada.
On the marketer side, mobile barcodes hold potential for nearly every industry that needs to impart more information to consumers. And from retailers to consumer products brands to travel marketers, it is difficult to find industries that are not experimenting with mobile barcodes. Given the emphasis on activating traditional media and enhancing the in-store shopping experience, publishers and retailers, not surprisingly, are leading the way.
A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code. They were most likely to have seen one on a product, indicating where marketers may get the most mileage out of using barcodes.
Consumers have tended to focus their barcode scanning activity on obtaining information about brands and products as well as triggering access to coupons and discounts. But marketers should note the distinction between consumers who are aware of barcodes’ existence and have tried scanning them vs. those who scan them with regularity.
“Marketers need to work with their carrier and handset partners to capitalize on awareness of 2-D barcodes and push consumers toward adoption and repeat usage,” said Elkin. “At this early stage, the more information the better about what content barcodes will activate, how to download the appropriate reader and how to activate the code.”
Source: http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=4056&Itemid=77 by eMarketer 4th May 2011
Mobile barcodes, particularly the 2-D variety (such as QR codes), constitute a new tool for marketers looking to activate and measure the impact of static media, in-store displays and product packaging.
“Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds,” said Noah Elkin, eMarketer principal analyst and author of the new report, “Mobile Barcodes: Trends and Best Practices for Marketers.” “But they also present challenges, including fragmentation between open and proprietary barcode formats and the requirement that consumers download a dedicated application to read the codes.”
In Japan, where QR codes originated, 2-D barcode usage is ubiquitous.
Elsewhere in the world, usage is rapidly rising. According to 3GVision, an Israel-based provider of 1-D and 2-D barcode solutions, the top five countries in terms of barcode scanning growth in Q1 2011 were the US, UK, Netherlands, Spain and Canada.
On the marketer side, mobile barcodes hold potential for nearly every industry that needs to impart more information to consumers. And from retailers to consumer products brands to travel marketers, it is difficult to find industries that are not experimenting with mobile barcodes. Given the emphasis on activating traditional media and enhancing the in-store shopping experience, publishers and retailers, not surprisingly, are leading the way.
A February 2011 study fielded for marketing and communications agency MGH by Vision Critical found that 65% of US smartphone users had seen a QR code. They were most likely to have seen one on a product, indicating where marketers may get the most mileage out of using barcodes.
Consumers have tended to focus their barcode scanning activity on obtaining information about brands and products as well as triggering access to coupons and discounts. But marketers should note the distinction between consumers who are aware of barcodes’ existence and have tried scanning them vs. those who scan them with regularity.
“Marketers need to work with their carrier and handset partners to capitalize on awareness of 2-D barcodes and push consumers toward adoption and repeat usage,” said Elkin. “At this early stage, the more information the better about what content barcodes will activate, how to download the appropriate reader and how to activate the code.”
Source: http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=4056&Itemid=77 by eMarketer 4th May 2011
Mobile Messaging Futures 2010-2014
Mobile messaging is huge. The worldwide mobile messaging market was worth USD 150.6 billion in 2009, and this figure will race to USD 233 billion by end-2014. Among the four exciting mobile messaging services (SMS, MMS, mobile e-mail and mobile IM) scrutinised in this invaluable new report, SMS yielded the highest revenue for operators in 2009 and will continue to unequivocally rule the mobile messaging world in the immediate future. Even in 2014, SMS will generate more revenue than the collective revenue of the other three services.
In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.
MMS is not a failure. We closed out the last edition of Mobile Messaging Futures pressing this sentiment home — MMS was the second most successful non-voice mobile service in the world then, and remains so now — but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.
MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a USD 31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.
Using ever-improving forecasting models, this detailed new market study explores the relationships between SMS and mobile IM, MMS and mobile e-mail, and how these messaging formats are likely to grow together; through our examination of the competition and synergies between these formats, we help you understand the likely future relationships.
Our essential new research finds that the worldwide mobile e-mail user base stood at 330.5 million at the end of 2009 — an increase of 34.6 percent from 2008 — and will grow to nearly 3.5 times its current size by end-2014. While growth in mobile e-mail revenue is not expected to keep pace with user base growth, worldwide mobile e-mail revenue will still more than double from 2009’s USD 17.3 billion to nearly USD 40 billion by end-2014.
In 2009, the worldwide mobile IM (MIM) user base stood at 191.1 million and this is forecast to grow five-fold to an incredible 955.6 million users in 2014. Meanwhile, worldwide mobile IM revenues will multiply four-fold from USD 4.3 billion in 2009 to USD 18 billion by end-2014.
Source: http://www.portioresearch.com/MMF10-14.html by Portio Research on January 2010.
In 2009, worldwide SMS revenue stood at a staggering USD 102.3 billion and this is forecast to grow to over USD 109 billion by end-2010. Annual worldwide SMS traffic volumes rose to nearly 5.5 trillion SMS at end-2009, and total SMS traffic will break 6.6 trillion in 2010. Highly impressive growth will continue from there.
MMS is not a failure. We closed out the last edition of Mobile Messaging Futures pressing this sentiment home — MMS was the second most successful non-voice mobile service in the world then, and remains so now — but with misconceptions about this messaging service still rife, it bears repeating. MMS is a success.
MMS has seen significant, impressive growth. Granted not the unrealistic growth that was over-imagined before its launch, and obviously not the astronomical uptake that SMS has seen, but rising revenues that will make it a USD 31.5 billion market by end-2010 and keep it as the second most successful messaging service (behind SMS) in revenue terms until end-2014. In 2009, worldwide MMS revenue saw a year-on-year increase of over 22 percent; worldwide MMS traffic in 2009 achieved y-o-y growth of 48 percent.
Using ever-improving forecasting models, this detailed new market study explores the relationships between SMS and mobile IM, MMS and mobile e-mail, and how these messaging formats are likely to grow together; through our examination of the competition and synergies between these formats, we help you understand the likely future relationships.
Our essential new research finds that the worldwide mobile e-mail user base stood at 330.5 million at the end of 2009 — an increase of 34.6 percent from 2008 — and will grow to nearly 3.5 times its current size by end-2014. While growth in mobile e-mail revenue is not expected to keep pace with user base growth, worldwide mobile e-mail revenue will still more than double from 2009’s USD 17.3 billion to nearly USD 40 billion by end-2014.
In 2009, the worldwide mobile IM (MIM) user base stood at 191.1 million and this is forecast to grow five-fold to an incredible 955.6 million users in 2014. Meanwhile, worldwide mobile IM revenues will multiply four-fold from USD 4.3 billion in 2009 to USD 18 billion by end-2014.
Source: http://www.portioresearch.com/MMF10-14.html by Portio Research on January 2010.
Tuesday, 26 July 2011
Surefire Ways to Streamline Your Bulk SMS Marketing
The key to bulk SMS marketing is that you want this process to be as smooth as possible so that you do not waste any of your time. You also want it to be streamlined so that it does the best job possible at bringing in new customers and bringing old customers back to make second purchases.
The first thing to do to streamline the process is to divide your contact list up into groups. You can choose these groups based on the records that you have of the things that people have purchased. Since you will be contacting them to get them to make another purchase, it is important to keep track of this information. You would not want to waste your time trying to sell a couch to a person who just purchased a couch. Instead, you would want to try to sell them lamps, end tables or couch covers, for example. Setting these groups up will make sending out the SMS messages a fast and easy process.
After you have done this, make a number of messages that relate generally to people who have made certain purchases. You do not want to make them too specific or catered to the individual – this will take too long and require you to make far too many different messages. Instead, just make them so that they relate to the groups. This will allow you to contact everyone within these groups at once. This process is so fast because bulk SMS marketing is all about sending hundreds and even thousands of messages simultaneously. You will be accomplishing in seconds what it would take almost forever to do if you were calling each of the people on the list and speaking to them individually.
Finally, you should create a new batch of messages every so often. Once you have a set schedule and a plan for when you will be making these new messages, the process will become very streamlined. You will fall into a steady habit that will mean you have new batches of messages ready to go just when you need them, week in and week out.
All told, bulk SMS marketing is already a very streamlined process since you can get in touch with so many people at once. By taking a few actions to make the process even more easy and efficient, you will be able to market your business more effectively than ever.
Source: http://localbiztext.com/?p=325 by Priit on 23rd June 2011
The first thing to do to streamline the process is to divide your contact list up into groups. You can choose these groups based on the records that you have of the things that people have purchased. Since you will be contacting them to get them to make another purchase, it is important to keep track of this information. You would not want to waste your time trying to sell a couch to a person who just purchased a couch. Instead, you would want to try to sell them lamps, end tables or couch covers, for example. Setting these groups up will make sending out the SMS messages a fast and easy process.
After you have done this, make a number of messages that relate generally to people who have made certain purchases. You do not want to make them too specific or catered to the individual – this will take too long and require you to make far too many different messages. Instead, just make them so that they relate to the groups. This will allow you to contact everyone within these groups at once. This process is so fast because bulk SMS marketing is all about sending hundreds and even thousands of messages simultaneously. You will be accomplishing in seconds what it would take almost forever to do if you were calling each of the people on the list and speaking to them individually.
Finally, you should create a new batch of messages every so often. Once you have a set schedule and a plan for when you will be making these new messages, the process will become very streamlined. You will fall into a steady habit that will mean you have new batches of messages ready to go just when you need them, week in and week out.
All told, bulk SMS marketing is already a very streamlined process since you can get in touch with so many people at once. By taking a few actions to make the process even more easy and efficient, you will be able to market your business more effectively than ever.
Source: http://localbiztext.com/?p=325 by Priit on 23rd June 2011
Monday, 25 July 2011
How to use mass SMS for business promotion and business communication purpose
Every day thousands of messages are sent to mobiles, mainly peer groups use short messaging service to communicate among them as messaging service is cheaper as compared to regular voice calls. Moreover in few cases it is not possible to say what you can write. Short messaging service was initially started in 1996 and for few years it was not very popular because of some technical faults in the service but as of now short messaging service is one of the most frequently used service among the other telecommunication related services.
Use of short messaging service is not limited to group of peers but at commercial scales people use mass sms to do one of the following tasks -
Business promotion – Almost every person has mobile and most of them do use message service making this method of business promotion very useful for small scale business or for the businesses which either can't afford or don't want to promote their business through other medium of communication like television and newspapers. As mass SMS is an economic medium of business promotion.
Customer Interaction and information - Many big organisations use mass SMS as an information medium to their present information like banks and Investment groups. Each time customer makes an transaction within their accounts they get instant messages. This practice is very useful for making good client relationship and to increase the customer satisfaction level.
Communication within the employees - Many big and small level organisations use mass SMS to communicate within the organisation as it is an economic medium of communication.
For whatever purpose organisation uses mass sms but basics of sending mass SMS are the same for every purpose. Normally mass SMS can be sent by using following – SMS gateway, SMS api and text messaging software. Let's have some bird's eye view of all of them.
SMS gateway - An SMS gateway is a way of sending a text message with or without using a mobile (cell) phone. Telecommunication service providers provide SMS gateway to mass sMS service providers so that SMS gateway can be used as one point access to send or receive mass SMS. SMS gateway is similar to the message sending center in your mobile phones. Mass SMS service providers use SMS gateway as charges on sending messages are quite low with SMS gateway as compared to regular mobile messages.
SMS api – SMS api is an abbreviation for short messaging service application programming interface. As you might be aware that mobiles use different technologies like GSM and CDMA and apart from that user preferences and language gaps are there also. SMS api enables mass SMS service providers a smooth and uninterrupted service. SMS api also ensures delivery to each and every recipient. SMS api is some time very useful tool in developing any messaging related application.
Text messaging software - Quantity of messages in any mass SMS campaign is huge and it is practically impossible to send each and every message by typing mobile number in the mobile or desktop. Text messaging softwares are specially designed softwares that not only make mass SMS process quick but text messaging softwares are useful in data mining and filtration process. By using text message software different business niches can be targeted very easily as it can be done by a single click or your mouse.
Source: http://www.articlesbase.com/communication-articles/how-to-use-mass-sms-for-business-promotion-and-business-communication-purpose-4947078.html by Mainhoonseo on 24th June 2011
Use of short messaging service is not limited to group of peers but at commercial scales people use mass sms to do one of the following tasks -
Business promotion – Almost every person has mobile and most of them do use message service making this method of business promotion very useful for small scale business or for the businesses which either can't afford or don't want to promote their business through other medium of communication like television and newspapers. As mass SMS is an economic medium of business promotion.
Customer Interaction and information - Many big organisations use mass SMS as an information medium to their present information like banks and Investment groups. Each time customer makes an transaction within their accounts they get instant messages. This practice is very useful for making good client relationship and to increase the customer satisfaction level.
Communication within the employees - Many big and small level organisations use mass SMS to communicate within the organisation as it is an economic medium of communication.
For whatever purpose organisation uses mass sms but basics of sending mass SMS are the same for every purpose. Normally mass SMS can be sent by using following – SMS gateway, SMS api and text messaging software. Let's have some bird's eye view of all of them.
SMS gateway - An SMS gateway is a way of sending a text message with or without using a mobile (cell) phone. Telecommunication service providers provide SMS gateway to mass sMS service providers so that SMS gateway can be used as one point access to send or receive mass SMS. SMS gateway is similar to the message sending center in your mobile phones. Mass SMS service providers use SMS gateway as charges on sending messages are quite low with SMS gateway as compared to regular mobile messages.
SMS api – SMS api is an abbreviation for short messaging service application programming interface. As you might be aware that mobiles use different technologies like GSM and CDMA and apart from that user preferences and language gaps are there also. SMS api enables mass SMS service providers a smooth and uninterrupted service. SMS api also ensures delivery to each and every recipient. SMS api is some time very useful tool in developing any messaging related application.
Text messaging software - Quantity of messages in any mass SMS campaign is huge and it is practically impossible to send each and every message by typing mobile number in the mobile or desktop. Text messaging softwares are specially designed softwares that not only make mass SMS process quick but text messaging softwares are useful in data mining and filtration process. By using text message software different business niches can be targeted very easily as it can be done by a single click or your mouse.
Source: http://www.articlesbase.com/communication-articles/how-to-use-mass-sms-for-business-promotion-and-business-communication-purpose-4947078.html by Mainhoonseo on 24th June 2011
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