Singapore - SingTel Group's Mobile Customer Base Reaches 434 Million!

Singapore based SingTel Group has reported that its total mobile customer
base grew 13 percent or 50.7 million from a year ago to reach 434 million
as at 31 December 2011.

Subsidiaries:

SingTel's Singapore mobile customer base grew 10 percent or 320,000 from a year ago to 3.55 million, leading the overall mobile market at 45.8 percent as at 31 December 2011.

In the postpaid payment, SingTel recorded its highest market share with 43.8 percent share of the market, up from 42.7 percent a year ago. The prepaid customer base reached 1.63 million, an increase of 8.5 percent from a year ago. The growth was lead by positive customer response to successful 3G prepaid offerings, including 3G SIM card, data and Blackberry value added services.

Singapore - Learn about the Singapore SMS market

Study has shown that the population of Singapore has the sixth-highest percentage of foreigners globally. Approximately 42% of the population in Singapore are from overseas, who make-up 50% of the service sector. This has developed a large P2P (Peer-to-Peer) SMS market for SMS originating from Singapore, and terminating overseas.

The high penetration rate of mobile users often results in people having multiple handsets, one for work and one personal handset which are usually the high end model.

The Singapore government through initiatives aimed at ensuring the Singapore population is a tech savvy workforce has ensured that the people of Singapore are some of the most technologically adept people in the world. This has created a vibrant and strong enterprise SMS market with many procedures both public and private being streamlined by SMS.

Singapore - Fact about SMS usage in Singapore - 12 texts sent per day

Over years now, text messaging(SMS) has evolved into the most widely used mobile data service, with 35% of all mobile phone users worldwide or 4.2 Million out of 7.3 Million phone subscribers at end of 2003 being active users of the Short Message Service.

In Singapore the average is 12 texts sent PER DAY by subscriber!