What’s Your Mobile Offer Messaging Strategy?

Making an offer available in a mobile app without notifying the consumer it’s available is like cooking dinner for 20 people and then forgetting to send an invitation. Sure, your lonely neighbor may show up randomly and get a free meal, but most likely you’ll be eating alone. If you rely on the consumer for self discovery of a mobile coupon you’re setting your offer campaign up for minimal results at best. Think about it, your customer will have to first make a conscious decision to think about your brand, then open a mobile app, and then check to see if there are available coupons. We’d all love to believe our customers think about us as much as we think about them, but sadly this just isn’t the case. If a mobile app company pitches you on sending coupons through their platform without a messaging strategy, BEWARE!

Source: http://keyringapp.com/blog/2011/08/03/whats-your-mobile-offer-messaging-strategy/ by Chris on 3rd August 2011

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